Position Overview
We are seeking an experienced Lead Generation (GenSales as we call) Specialist to lead and scale our GenSales team targeting the USA market. Based at our Chennai office, you will be responsible for managing a team that drives qualified leads for our US market expansion. You'll work with a pre-identified pool of ICP-aligned prospect accounts, with team members managing portfolios of assigned accounts. These accounts come with pre-identified contacts and roles who are likely to find value in Xerago's services.
Key Responsibilities
Team Leadership & Development
- Work with existing GenSales Team Lead and team members to generate quality leads for US market Direct Sales team
- Coach team members on effective use of outreach cadences
- Ensure team maintains high-quality, consistent outreach across email, phone, and LinkedIn channels
- Monitor and optimize team performance through established lead and lag measures
Pipeline Management
- Drive the "Prospect to Qualified" stage of Xerago's sales process
- Ensure consistent pipeline growth through systematic outreach to ICP (Ideal Customer Profile) accounts
- Maintain a disciplined outreach cadence across multiple channels
- Coordinate with Marketing, Direct Sales, and Partnerships teams to optimize lead flow
- Achieve team targets of 4 meetings per week per team member
- Coordinate with Sales and Solutions teams for smooth lead handoffs
Process Optimization
- Maintain and Improve the structured outreach cadence
- Monitor and optimize the team's daily activity metrics,
- Email outreach
- Follow-up calls
- LinkedIn messages
- New contact initiatives
- Track and improve reach rates and meeting conversion metrics
- Ensure proper CRM usage and data hygiene
Required Qualifications
- 7+ years of B2B lead generation experience, with at least 3 years in a management role
- Proven track record of building and scaling successful lead generation teams
- Experience in technology or consulting services sales
- Strong understanding of multi-channel outreach strategies (email, phone, LinkedIn)
- Expertise in CRM systems and sales operations
- Excellent communication and coaching abilities
- Track record of achieving team performance metrics
Key Performance Metrics (Per Team Member)
1. Daily Targets (Lead Measure):
o 4 reaches per day
o 20 reaches per week (5 working days)
2. Weekly Targets (Lag Measure):
o 4 qualified meetings per week
o Conversion rate: 25% (reaches to meetings)
Must Have Experience - Please apply only if you meet these criteria:
· Minimum 7 years of proven experience managing lead generation teams targeting the US B2B market
· Demonstrable track record of achieving assigned metrics in US market lead generation:
· Experience managing teams of 5+ lead generation specialists
· History of successful collaboration with US-based sales teams
· Proven expertise in US B2B sales engagement practices and business culture
· Track record of implementing and optimizing multi-channel outreach campaigns (email, phone, LinkedIn) for US market
· Experience with US business hours and time zone management
Work Location
· Preferred Location: Chennai Office, India
· Role involves managing US market outreach from our Chennai headquarters
· Team will operate during US-aligned business hours as needed
Note: Applications without demonstrated US market success metrics will not be considered.
Shubham Vishwakarma
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