Human Resources Executive

A BIT ABOUT US

Appknox is a leading AI-native mobile application security platform trusted by enterprises around the world. Recognized by Gartner and G2, Appknox helps organizations secure mobile applications throughout their lifecycle through automated security testing, continuous monitoring, and actionable intelligence.

Headquartered in Singapore with engineering based in Bengaluru, Appknox serves customers across North America, the Middle East, Southeast Asia, Japan, and India. Our customers include Fortune 500 companies, governments, financial institutions, and digital-first enterprises that rely on Appknox to secure their mobile ecosystem.

We are a profitable, fast-growing B2B SaaS company with a highly collaborative culture and ambitious plans to shape the future of application security in the AI era.

About The Role

Application security is undergoing a fundamental shift. AI is changing how software gets built, how vulnerabilities emerge, how security teams investigate and prioritise risk, and how enterprise buyers discover and evaluate security platforms.

Appknox has spent more than a decade building deep expertise in mobile application security. Our next chapter requires us to evolve both what Appknox stands for and how effectively we take that story to market.

We are looking for a hands-on Lead for GTM Marketing to translate Appknox’s product, positioning and business priorities into integrated go-to-market programmes that create awareness, engagement and pipeline.

You will lead the GTM marketing team and own demand generation, campaigns, ABM, website and conversion, organic discovery, content activation, field marketing and events. You will work as a peer to Product Marketing, partnering closely with Sales, Product and leadership to connect market strategy with disciplined execution.

This is not a role for someone who only manages agencies, runs isolated campaigns or waits to receive briefs. You will help determine where marketing should focus, challenge assumptions, build the operating plan, develop the team and remain close enough to execution to maintain a high quality bar.

What You Will Own

1. GTM strategy 

Translate Appknox’s product, positioning and revenue priorities into a focused GTM strategy, operating plan and measurable goals.

For each significant opportunity, help answer:

Who are we trying to influence? What problem matters to them? What do we want them to believe? What should we take to market? Through which channels? What commercial outcome should it create?

You will:

• Lead and develop the GTM marketing team, creating clarity around priorities, ownership, quality and performance.
• Build quarterly and annual GTM plans aligned with company, product and regional revenue priorities.
• Prioritise across markets, audiences, channels and opportunities rather than allowing every request to become a campaign.
• Manage relevant budgets, agencies and specialist partners.
• Establish clear operating rhythms across GTM Marketing, Product Marketing, Sales and Product.

2. Demand Generation and Integrated Campaigns

Build integrated programmes that create qualified demand and contribute meaningfully to pipeline.

You will:

• Own marketing-sourced and marketing-influenced pipeline targets, measurement and review rhythms.
• Design programmes across inbound, paid, organic, content, webinars, retargeting and emerging acquisition channels.
• Connect campaigns to defined audiences, customer problems, offers, conversion paths and commercial outcomes.
• Diagnose funnel performance and work with Sales and revenue operations to improve conversion.
• Identify successful GTM plays that can be repeated and scaled.

Success will be measured through qualified engagement, opportunity creation and progression, pipeline contribution and conversion-not campaign activity alone.

3. Account-Based and Segment GTM

Partner with Sales and Product Marketing to build focused programmes for priority accounts, industries, personas and regions.

You will:

• Identify segments and accounts where focused marketing can create disproportionate impact.
• Understand buying committees, account-level triggers and market-specific context.
• Work with Product Marketing to develop relevant narratives by segment and buyer.
• Design integrated ABM programmes, offers, landing experiences and content.
• Coordinate marketing engagement with SDR and sales outreach.
• Track account engagement, opportunity creation and progression.

At Appknox, ABM should combine account insight, buying committee, customer problem, narrative, offer and sales motion-not simply apply advertising to an account list.

4. Website, Organic Discovery and Conversion

Transform Appknox.com into an active GTM and experimentation engine.

You will own or drive:

• Information architecture and messaging activation.
• Product, use-case, industry, persona, regional and competitive pages.
• Campaign landing experiences and conversion paths.
• Website experimentation and performance measurement.
• SEO and evolving AI-led discovery across platforms such as ChatGPT, Gemini and Perplexity.

You will develop a measurement system connecting discoverability, relevance, engagement, conversion and pipeline. Traffic, rankings and AI mentions alone are not success.

5. Product Launches and Market Activation

Partner with Product Marketing and Product to take new capabilities and products to market.

Product Marketing will lead customer insight, ICP definition, positioning, competitive differentiation and product narrative. You will lead GTM planning and activation across campaigns, website, content, distribution, organic discovery, sales activation, field programmes and amplification.

This is not a downstream handoff. You will participate in launch strategy, contribute market and performance insight, and help test whether the positioning works when exposed to buyers.

6. Content and Thought Leadership

Lead the GTM content agenda and the team responsible for bringing it to life.

You will:

• Determine what Appknox should talk about based on customer problems, market shifts, buyer demand and the company’s strategic point of view.
• Guide the development of category narratives, research-led content, technical thought leadership, competitive content, executive communications and campaign assets.
• Build content distribution into every major initiative rather than treating publication as the finish line.
• Maintain a consistently high standard of clarity, substance and differentiation.

Every significant content investment should answer: Who are we trying to influence? What belief are we trying to change? What should happen after they consume it?

7. Field Marketing and Events

Own the GTM strategy and marketing execution for priority industry events, executive programmes, regional activations and field initiatives.

You will:

• Select and prioritise events based on target audiences, market objectives and commercial potential.
• Build pre-event, onsite and post-event motions with Sales.
• Develop programmes that create meetings, progress target accounts and deepen customer and partner relationships.
• Establish consistent measurement for event-sourced and event-influenced pipeline.
• Balance global consistency with the realities of different regions and sales motions.

8. Market Intelligence and Experimentation

Work with Product Marketing to continuously monitor competitor positioning, market narratives, buyer behaviour, campaign signals, organic discovery and emerging security themes.

Product Marketing will lead the strategic implications for positioning and product. You will ensure relevant market and performance signals translate rapidly into GTM action.

Work Expectations

First 60 days

• Understand Appknox’s market, customers, product portfolio, team, current GTM programmes, website funnel, organic presence and competitive landscape.
• Establish performance baselines and clarify team ownership and operating rhythms.
• Identify the three to five highest-leverage GTM opportunities or leaks.
• Build the initial GTM and experimentation roadmap.

Within 90 days

• Ship meaningful website, campaign or conversion improvements.
• Launch the first focused account or segment programmes with Sales.
• Improve the speed at which narratives, campaigns and landing experiences reach the market.
• Establish practical measurement connecting marketing programmes to qualified engagement, opportunities and pipeline.
• Create clearer briefs, priorities and performance expectations for the GTM marketing team.

Within 6 months

• Stronger market association between Appknox and the strategic application-security themes it chooses to own.
• Improved qualified organic engagement and conversion.
• One or two repeatable account, segment or regional GTM plays.
• Faster and more disciplined website and campaign experimentation.
• Better coordination across GTM Marketing, Product Marketing, Sales and Product.
• Clearer visibility into which channels, narratives and programmes influence pipeline.
• A repeatable system for taking new products and market narratives to market.

Personality Traits We Admire

• Strategic thinker with strong execution skills.
• Curious, commercially minded, and customer obsessed.
• Comfortable with ambiguity and fast-moving environments.
• Strong collaborator who can influence cross-functional teams.
• Excited by AI and emerging technologies.
• Eager to build and grow with the company over the long term.

What We Are Looking For

• 7–10 years of B2B SaaS marketing experience, ideally within technical SaaS, cybersecurity or enterprise software.
• Experience leading or managing a marketing team, with the ability to set direction, develop people and maintain a strong execution bar.
• Demonstrated ownership of integrated GTM programmes and measurable pipeline outcomes.
• Strong understanding of product positioning and messaging, with the ability to turn strategy into market-facing activation.
• Experience working closely with Sales on demand generation, ABM, field marketing or regional programmes.
• Strong digital and website fundamentals, including conversion optimisation and organic discovery. Familiarity with AEO and GEO is valuable, but deep SEO specialisation is not required.
• Ability to understand technically complex products and simplify them without losing substance.
• Strong analytical capability and a desire to understand why a metric moved—not simply report that it did.
• Excellent writing, storytelling and communication skills.
• Ability to move between strategic thinking, team leadership and hands-on execution.
• Comfort operating in ambiguity, making trade-offs and building systems where none currently exist.
• Low ego, high ownership and the confidence to challenge assumptions constructively.

Interview Process

Round 1: Hiring Manager

Round 2: Functional Case Study

Round 3: Marketing + Sales Panel

Round 4: Co-founder Discussion

Round 5: HR Discussion

Compensation and Benefits

• Competitive compensation and ESOP opportunities.
• Flexible work environment.
• Comprehensive health insurance for employees and their families.
• Opportunity to work with global customers and cutting-edge AI and cybersecurity technologies.

Why Join Appknox?

Ownership and Impact

Shape how a global cybersecurity company is positioned in the market and influence strategic decisions across the business.

Growth Opportunity

This role offers a clear path toward building and leading the product marketing function as Appknox scales.

High Visibility

Work closely with company leadership and collaborate across Product, Engineering, Sales, and Customer Success.

Continuous Learning

We believe in experimentation, curiosity, and helping people grow beyond their current role.

Required Skills:

• Hands-on experience with Databricks, PySpark
• Proficiency in SQL, Python, and Spark.
• Understanding of data warehousing concepts and data modeling.
• Experience with CI/CD pipelines and version control (e.g., Git).
• Fundamental knowledge of any cloud services, preferably Azure or GCP.

Good to Have:

• Bigquery
• Experience with performance tuning and data governance.

Years of Experience:6-8 Years
Notice: Immediate-15 Days
Work Location: Bangalore

Looking for candidates anywhere in south India who can relocate to Bangalore. 

POSITION SUMMARY

Developers will be responsible for Designing and integrating software applications running on multiple platform types into the overall architecture.

TECHNICAL SKILLS

C#, .Net 3.5+, ASP.Net, WebAPI, MVC, jQuery, Angular, JavaScript, React, SQL Server 2008+

POSITION RESPONSIBILITIES

• Minimum 6+ years of solid experience in C# development.

• Ability to write clean code

• strong knowledge of SOLID principles

• Experienced in source control and collaboration tools TFS, Azure DevOPS

• continuous hands-on experience in unit testing

• Understanding of agile development, and scrum methodology is desirable

About the Role: LOOKING FOR QA ENGINEERS(ONLY FROM SAAS-BASED COMPANIES)

You will help the team in building an awesome testing platform that can be leveraged by QA for testing the product for quality & stability.

You should have hands-on software development experience to design and implement test automation infrastructure. You will have to implement test automation systems and provide seamless integration with DevOps infrastructure. You should have strong interpersonal and communication skills.

Location = Mumbai

Responsibilities:

Implementation of test automation for Web Interface and Mobile Applications

Implement functional and non-functional API Testing or integration testing

Carry out Load testing and Performance testing as required

Integration of test suite and testing tools with DevOps Infrastructure and CI/CD pipelines

Assist the QA team to be able to diagnose the test case failures

Follow agile test methodology for timely delivery of test case automation

Manage the upkeep of existing Automation Regression suite based on changes

Requirements:

Bachelor's degree in Computer Science, Information Technology or related field

0 to 1 year of relevant experience in the testing domain

Self-driven with the ability to work independently and carry out assignments as required.

Knowledge of Selenium or Appium framework with JAVA is a must-have

Programming ability in JAVA

Exposure to API testing, load testing, system integration will be a big plus

Experience in working on Linux/Unix OS and cloud environment such as AWS

• Researching possible business opportunities, prospecting new clients through various sources and building a pipeline of prospects
• Reaching out to potential clients via cold calls and cold email
• Understanding the business requirements of the clients and accordingly pitching the company’s products/services
• Educating the new clients and also updating the existing clients about any product/service improvements/updates
• Answering any concerns or queries raised by the clients in a timely manner
• Following up with the clients to ensure that their show of interest is retained and converted to business for the company
• Negotiating and closing the sales deal by handling all the relevant operational activities as well during the process
• Collecting feedback and suggestions from the clients in regular intervals and reporting the same to the management
• Ensuring compliance of relevant rules, laws & regulations
• Updating and maintaining a database of prospects, sales figures etc. and reporting the same to the management in regular intervals
• Working in coordination with internal stakeholders such as various teams and external stakeholders such as clients

Desired Candidate Profile

• Graduation is a must
• Relevant work experience of minimum 2+ years in inside sales
• Previous experience of handling a CRM, using an email outreach tool and prospecting is required
• Willingness to work remotely
• Excellent communication skills- Advanced level proficiency in English is required
• Excellent negotiation and presentation skills

GrowthAssist is one of the globally recognized outsourcing agencies in the industry based out in India, founded in 2020 with a current strength of 25+ team members, and growing rapidly.

Currently, we are hiring passionate Paid Marketing Specialists to join our team. Please refer to the job description for more insights about the organization and the role:

• Job Location: Jaipur/Pune/Mumbai/Ahmedabad/Remote OK
• Job Title: SEM Consultant
• Job Timings: 5 PM to 1 AM (IST) | US Client
• Job Type: Contractual & Full-time (Both)
• Required Experience: 2+ years
• Salary: 30-50k INR (Month)

Roles and Responsibilities

• Managing and keeping track of ROI.
• Compiling regular spend reports for campaigns.
• Ability to communicate effectively and confidently.
• Understand the client’s business and work towards achieving their KPIs.
• Weekly/fortnightly and monthly reporting of the accounts with data insights.
• Be up to date with industry updates and experiments.
• Drawing the strategies, executing, and analyzing profitability.
• Coordination with the other teams to get the right assets and execution done.

Skills Required

• Ability to work independently and as part of a team.
• Knowledge/experience in working in-house or agency working methodology and culture.
• Ability to work flexibly and towards tight deadlines.
• Highly proficient in MS word, Excel, and PowerPoint.
• Experience with coding and conversion tracking will be an add-on.
• Knowledge of PPC campaign management tools but not limited to: Google AdWords Editor, Yahoo advertising platform, MSN Adcenter, Facebook ads manager & LinkedIn campaign manager.
• Proven track record of management of paid search campaigns (Google, Yahoo, MSN), mobile paid search campaigns, GDN & shopping ads, and Retargeting campaigns.
• In-depth understanding of paid social campaigns (Facebook, LinkedIn) creation, drawing the strategies and analyzing the performance.
• Working knowledge of tracking and analytics tools (GTM & GA).
• Google Ads certifications with in-depth knowledge.
• Expertise in Advance level Excel operation (Pivot Table, VLOOKUP Experience).
• Self-motivated and confident.
• Problem-solving and decision-making skills.

Additionally, we at Growth Assist review communication skills and English fluency to ensure effortless collaboration.

What We Offer

• Quarterly Rewards and Recognition Programs: We foster learning and encourage people to take moonshots. When you achieve your goals, we recognize and reward your hard work.
• Health Benefits: We cover health insurance for you and your loved ones.
• Sabbatical Policy: We encourage people to take time off and rejuvenate, upskill and pursue their interests so that they can generate new ideas.
• Pet-friendly office and open floor plan. No mundane cubicles.