HTML/CSSLocation: Bangalore (Work from Office)
Experience: 5+ Years
Notice Period: Immediate or Serving Notice Preferred
Industry: SaaS / B2B / BPO / HR Tech
Team Lead : Experience is must
Job Summary:
We are looking for a results-driven SaaS SEO B2B Specialist to lead and execute high-impact SEO strategies that drive traffic, improve search rankings, and increase conversions for our B2B digital presence. The ideal candidate will have a strong background in technical and content SEO, preferably within the SaaS, BPO, or recruitment industries.
Key Responsibilities:
- SEO Strategy Development: Create and execute comprehensive SEO strategies aligned with business goals.
- Competitor Analysis: Analyze competitors to identify SEO opportunities and threats in the marketplace.
- Technical SEO: Perform detailed website audits and optimize for crawlability, indexability, site speed, and mobile usability.
- On-Page SEO: Optimize on-page elements like meta tags, content layout, internal linking, and keyword placement.
- Link Building: Implement link-building campaigns to enhance domain authority and search performance.
- Website Launch Planning: Lead SEO strategies for new site launches or redesigns to ensure optimal visibility.
- Content Optimization: Collaborate with content teams to ensure content meets SEO guidelines and user intent.
- Team Leadership: Mentor and manage SEO team members; align goals and track team performance.
- Performance Tracking: Use tools like Google Analytics, Search Console, and Data Studio to report and optimize SEO performance.
- Stakeholder Communication: Present strategy updates, progress reports, and ROI insights to internal stakeholders.
- Ownership: Take full accountability for SEO growth and continuously drive innovation and performance improvements.
Requirements:
- 5+ years of proven SEO experience, preferably in B2B SaaS or outsourcing domains
- Expertise in technical SEO and on-page/off-page optimization
- Proficiency with tools like SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics
- Strong data analysis skills with an ability to convert insights into actions
- Familiarity with HTML, CSS, and web development fundamentals
- Excellent communication skills (written and verbal)
- Experience managing or mentoring SEO teams is a plus
- Bachelor's or Master's in Marketing, Communications, or equivalent experience
- Up-to-date knowledge of the latest SEO and Google algorithm changes
Success Metrics:
- Improved organic search rankings for strategic keywords
- Increased organic traffic and qualified B2B leads
- Enhanced site technical health and usability
- Growth in quality backlink acquisition
- Positive performance and development of SEO team
Good to Have:
- Deep understanding of recruitment funnel strategies and SEO’s role in candidate acquisition
- Knowledge of lead generation for B2B HR Tech, BPO, BPM, and staffing services
- SEO strategy experience for outsourcing verticals like customer support, data processing, and F&A
- Expertise in targeting global regions like US, UK, APAC for outsourcing services
- Familiarity with multilingual SEO and geo-targeted optimization strategies
- Proven impact in competitive BPO/BPM lead generation campaigns
- Experience collaborating with marketing teams in BPO/BPM sectors for SEO-driven client acquisition
Shubham Vishwakarma
Full Stack Developer - Averlon
About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is a Skill Development company specializing in providing corporate training, skill training & development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
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