Head - Visual Communication

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Only Noida location, 5 days WFO

Vice President (Marketing) - Y Combinator backed Shopify-like platform

About Merito :

- We are working with the mission to change the way hiring is done.

- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :

- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.

- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.

- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.

- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.

Job Description :

- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.

- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.

- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.

Key Responsibilities :

- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.

- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.

- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.

- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).

- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.

- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.

- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.

- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.

The successful applicant will be :

- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.

- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.

- Experience of managing teams focused on different functions of Marketing.

- Wide breadth and depth of experience in organic, performance and product marketing.

- Expert level knowledge & hands-on experience in use of marketing automation & data systems.

- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.

- Willing and eager to roll up your sleeves to step in for your team, if needed.

- Excellent communication and presentation skills (written and verbal).

- Familiarity with working in cross-functional environment and distributed team setups.

- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.

About Quantela

We are a technology company that offers outcomes business models. We empower our customers with the right digital infrastructure to deliver greater economic, social, and environmental outcomes for their constituents.

When the company was founded in 2015, we specialized in smart cities technology alone. Today, working with cities and towns; utilities, and public venues, our team of 280+ experts offer a vast array of outcomes business models through technologies like digital advertising, smart lighting, smart traffic, and digitized citizen services.

We pride ourselves on our agility, innovation, and passion to use technology for a higher purpose. Unlike other technology companies, we tailor our offerings (what we can digitize) and the business model (how we partner with our customer to deliver that digitization) to drive measurable impact where our customers need it most. Over the last several months alone, we have served customers to deliver outcomes like increased medical response times to save lives; reduced traffic congestion to keep cities moving and created new revenue streams to tackle societal issues like homelessness.

We are headquartered in Billerica, Massachusetts in the United States with offices across Europe, and Asia.

The company has been recognized with the World Economic Forum’s ‘Technology Pioneers’ award in 2019 and CRN’s IoT Innovation Award in 2020.

For latest news and updates please visit us at www.quantela.com

Overview of the Role

Collaborate with cross-functional teams to define, design and build performant modern web applications and services. Build high quality web applications and services by writing clean and modular code

Must have Skills

• 10+ years of experience in leading teams and delivering product, write unit and integration tests to ensure robustness and reliability of web applications and services. 
• Measure and improve performance of microservices.
• Catalyze growth within the team through code reviews and pair programming to maintain high development standards Investigate operational issues to find the root cause and propose improvements Design, build, and maintain APIs, services, and systems across Stripe’s engineering teams.
• Expert level of experience in design and development of Web Applications, highly scalable distributed systems.
• Should have experience in development skills using latest technologies including NodeJS, Microservices, Elastic search, Timescale DB, Kafka, Redis, etc.
• Should have exposure in NoSQL and SQL development.
• Comprehensive knowledge of physical and logical data modelling, performance tuning.
• Should possess excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively and productively with globally dispersed teams
• Build high performance teams and Coach team for successful career growth
• Experience working with relational and non-relational databases, query optimization, and designing schema

Desired Background

Bachelors/Masters degree in Computer Science or Computer Applications

• Plan, architect, integrate, and develop back-end and database driven features using the Python language and frameworks (Flask/ Falcon, MongoDB ).
• Create decoupled, interactive web UIs using JavaScript (Angular, jQuery)
• Aid in the development and ongoing maintenance of our DevOps platform (Ansible)
• Provide technical advice and recommendations for language and software choices.
• Develop code that is cross-browser and cross-platform friendly
• Collaborate with project stakeholders to ensure all requirements are met
• Evaluate technologies and manage technical planning
• Support and ongoing development for existing projects
• Provide clean code and proper documentation for each project
• Fix bugs and resolve ongoing issues

• 5+ years’ experience in developing applications for iOS using Swift 5.
• Hands-on experience in developing and integrating mobile applications for iPhone & iPad (both orientations)
• Knowledge of JSON/REST API, web services and related technologies.
• Experience with design Guidelines, UI and UX design.
• Prior experience in submitting and maintaining iOS Apps on Apple Store & TestFlight would be a plus
• Hands-on experience working with 3rd party SDKs, Libraries and APIs
• Experience with offline storage, threading, and performance tuning.
• Familiarity with cloud message APIs and push notifications.
• Familiar with Apple Human Interface Guidelines
• Dynamic design handling
• Gamification
• Strong problem-solving skills

• Should also be proficient in using Adaptive Layouts

Responsibilities and Duties

• Understand project, strategise development plans and deliver on time with utmost quality.
• Maintaining and supporting multiple projects and deadlines
• Volunteer in creating new apps and improvise existing apps.
• Stay in touch with market trends and new technologies.

Job Type: Full-time

1. Identifying and establishing contact with potential customers proactively and following up sales leads to generate sale.
2. Responding to sales and service enquiries from new and existing customers.
3. Negotiating the as per agreement terms and closing sales. Meet the Prospects and convert into business
4. Achieving sales targets on weekly and monthly basis

1. Ready to take initiative
2. Highly innovative, proactive and should operate efficiently under minimal supervision Well-presented, polite and tactful
3. Can handle customer feedback and have patience while pitching for sale conversion

1. Any graduate / Post graduate with MBA in Marketing as specialization
2. Graduation Must.
3. Candidates with 0 - 1 years of experience in Direct Sales, Ad sales, Online Sales or related work experience would be an added advantage.