Growth and Content Associate (Social Media)

Growth and Content Associate (Social Media) at NovoStack · Noida, Delhi, Gurugram, Ghaziabad, Faridabad · 1 - 4 years · ₹6L - ₹12L / yr · Raised funding · Posted 28 Sep 2026

Growth and Content Associate (Social Media)

at NovoStack

Posted by Nancy Chatterji

1 - 4 yrs

₹6L - ₹12L / yr

Noida, Delhi, Gurugram, Ghaziabad, Faridabad

Skills

Content Writing

Revenue growth

Communication Skills

Social Media Marketing (SMM)

Twitter

About Mayson

Mayson is an Agentic coding platform. You describe what you want to build, and Mayson delivers a deployed, production-grade application — auth, payments, APIs, a real database, and infrastructure that handles real traffic from day one, with full codebase ownership. We are pre-seed funded and building for founders and solo builders who are past the prototype stage and need software that survives contact with actual users.

About the Role

This is not a "post three times a week on every platform" role. Mayson sells to tech-savvy individuals, an audience that ignores generic marketing and rewards people who clearly know what they are talking about. We are looking for someone who can write credibly for that audience, own our presence on X, support our founders’ build-in-public cadence, and turn social activity into signups rather than follower counts. You will work directly with the founders, with a high degree of autonomy and a short feedback loop. If you want a role where you own a channel end to end and can point to revenue impact, this is that role. Platform Priority We deliberately do not treat all platforms equally.

Effort should be allocated roughly as follows:

● X (Twitter) — primary (~60% of effort). Our audience lives here, and the platform rewards good individual posts regardless of follower count. This is where the majority of your time goes.

● LinkedIn — secondary (~30%). Credibility, hiring, investor and partner visibility. Founder personal accounts take priority over the company page.

● Instagram — opportunistic (~10%). Deprioritised by design. We will invest here only when we have visual material worth repurposing. Do not expect a Reels production schedule.

Key Responsibilities

1. Own X as Our Primary Channel

● Own the Mayson X account end to end: daily posting cadence, voice, replies, and growth.

● Turn product changelogs, engineering decisions, and customer stories into posts our audience stops scrolling for.

● Monitor conversations in the AI coding and vibe-coding space and join them quickly and credibly while they are still live.

● Build relationships with builders, creators, and founders in our space through genuine replies, not engagement bait.

2. Founder Amplification and Ghostwriting

● Support both founders’ build-in-public cadence: draft, edit, and schedule posts for their personal accounts.

● Sit in on product and engineering conversations, and mine them for raw material worth publishing.

● Turn a founder’s rough voice note, Slack message, or commit into a polished post that still sounds like them.

● Maintain a running backlog of founder content ideas so the cadence never depends on someone having a spare idea that morning.

3. Content Creation and Writing

● Write short-form social copy, threads, and LinkedIn posts in Mayson’s brand voice.

● Adapt a single piece of source material (a launch, a blog post, a customer win) into platform-native versions rather than cross-posting identical text.

● Work within our existing brand voice guidelines, including our list of banned hype words and our standard against AI-sounding filler copy.

● Produce simple supporting visuals in Canva or a similar tool where a post needs one.

4. Community Presence and Conversation Sourcing

● Maintain an active, helpful presence in the communities where our audience already gathers: Indie Hackers, relevant subreddits, Discord servers, and similar.

● Identify people publicly hitting the exact problems Mayson solves — prototypes breaking under real traffic, scaling walls, platform lock-in — and surface them to the founders for follow-up.

● Respect the culture of each community. Self-promotional posting in developer communities does more harm than no presence at all.

● Handle inbound comments, replies, and DMs across our accounts with a fast response time.

5. LinkedIn (Secondary Channel)

● Maintain the Mayson company page with a consistent, lower-frequency cadence.

● Prioritise ghostwriting for founder personal accounts, which consistently outperform company pages on this platform.

● Support hiring, fundraising, and partnership visibility through well-timed announcement content.

6. Content Planning and Execution

● Own and maintain the content calendar across channels, with priority weighting as defined above.

● Plan content around real company moments: product launches, feature releases, milestones, and customer stories.

● Keep a batch of evergreen content ready so that quiet product weeks do not become silent social weeks.

● Coordinate launch moments (Product Hunt, major releases) with the founders, including pre-launch and day-of content.

7. Analytics and Iteration

● Track performance against the KPIs below, with a focus on traffic and signups rather than reach alone.

● Report weekly on what worked, what did not, and what you are changing as a result.

● Run deliberate experiments on format, timing, and angle, and document what you learn.

● Maintain basic attribution so we can tell which channels and posts actually drive signups. Candidate Requirements Must-Have

● Excellent written English with a natural, internet-native voice. Correctness is not enough — you need to write the way our audience actually reads. This is non-negotiable.

● Demonstrable familiarity with developer and AI tooling. You should know what vibe coding means, recognise names like Lovable, Cursor, Bolt, Replit, Supabase, and Vercel, and be able to read a changelog and understand why a change matters.

● A personal track record on X or LinkedIn, or a portfolio of posts you wrote for someone else. We will read them.

● Confident and natural on camera. A meaningful part of this role is appearing in product demo videos, so you need to be comfortable presenting to a lens, speaking clearly and with energy, and carrying a video on your own. Shortlisted candidates will be asked to share or record a short piece to camera.

● Ability to write in someone else’s voice convincingly (ghostwriting).

● Understanding of how X, LinkedIn, and Instagram differ structurally, not just in audience.

● Genuine comfort in developer communities and an understanding of their norms around self-promotion.

● Proactive ownership. You will not receive a daily brief. You are expected to find the opportunities.

● Willingness to use AI tools for leverage while taking full responsibility for the final output. We do not publish unedited AI copy.

Preferred

● Experience marketing a B2B SaaS, developer tool, or technical product.

● Experience at an early-stage startup, where the role had no established playbook.

● Working knowledge of Canva or a similar design tool.

● Familiarity with scheduling and analytics tools (Buffer, Typefully, Hypefury, or similar).

● Basic video editing ability (CapCut, Descript, Premiere, or similar) and a track record of on-camera content, whether for a brand or your own account.

● Some technical background — a CS degree, bootcamp, or self-taught projects — is a strong advantage but not a requirement.

Not Required

● Reels or short-form video production. We have deliberately deprioritised Instagram.

● Advanced graphic design. Simple, clean visuals are sufficient.

● Paid media or ad buying experience. This role is organic-first.

Key Performance Indicators

Primary (what this role is actually measured on):

● Click-throughs from social channels to mayson.dev.

● Signups and trial starts attributed to social and community activity.

● Qualified conversations sourced from communities and DMs, and passed to the founders.

● Growth in reach and engagement on founder personal accounts. Secondary (healthy indicators, not targets in themselves):

● Engagement rate and reach on the Mayson X account.

● Consistency of publishing cadence against the content calendar.

● Share of voice in AI coding and vibe-coding conversations.

● Quality and originality of content ideas brought to the team.

Deliberately not a standalone target: raw follower count.

Followers are a by-product of doing the above well, and optimizing for them directly tends to produce content that does not convert.

What We Are Looking For

● Proactive. Finds content opportunities without being asked, and ships without waiting for approval on every post.

● Credible. Can hold a conversation with a developer without sounding like a marketing department.

● Fast. Can turn a live trend or a shipped feature into a post the same day.

● Commercially minded. Understands that the job is signups, not applause.

● Ownership-oriented. Treats our social presence as their product.

Hiring Process

● Introductory call (30 minutes).

● Paid trial task: write three X posts based on a real Mayson changelog, one LinkedIn post for a founder account, identify five communities where our audience gathers with a short rationale for each, and record a 60-second piece to camera demoing or explaining one Mayson feature. Compensated, and expected to take roughly three hours.

● Conversation with both founders covering the trial task and how you would approach the first 90 days.

Why This Role

You will own a channel end to end at a funded, early-stage company, working directly with the founders and with visible impact on revenue rather than on a dashboard nobody reads. If you've done good social work in a structure that didn't let you make decisions, this is the opposite.