Audience Engagement Lead at EFY Enterprises Pvt Ltd · Okhla, New Delhi · 1 - 2 years · ₹4.2L - ₹6L / yr · Posted 11 Sep 2026

Company: EFY Group / Electronics For You
Salary: Rs. 35,000–50,000 per month
Experience: 1–2 years
Location: Okhla, Delhi
Mode: WFO & WFH
About the Role
We are looking for an Audience Engagement professional who can build and grow an engaged audience across our digital platforms and online communities.
The ideal candidate should have experience working with a technical, student-focused, developer, or content-driven brand and should be able to grow an audience from near zero.
Key Responsibilities
- Manage and grow audiences across YouTube, YouTube Shorts, LinkedIn, Instagram, and WhatsApp communities.
- Increase followers, engagement, audience retention, website traffic, and conversions.
- Convert event registrations into regular website visitors or active community members.
- Script, shoot, and edit short-form videos.
- Host webinars, online sessions, and community activities.
- Create engaging technical and student-focused content.
- Track audience growth and engagement using social media analytics tools.
- Develop strategies to improve audience participation and retention.
Requirements
- 1–2 years of relevant experience in audience engagement, community building, or social media management.
- Experience building an audience from near zero.
- Experience managing a community or audience of 10,000+, along with retention and engagement data.
- Strong technical English copywriting skills.
- Good anchoring and presentation skills for regular webinars.
- Hands-on experience scripting, shooting, and editing short-form videos.
- Good knowledge of social media management and analytical tools.
Preferred Background
Candidates from developer communities, technical platforms, student-focused brands, electronics/hardware companies, or B2B technology event marketing would be preferred.
Not a Fit
Profiles primarily focused on consumer-brand social media or agency-based social media management, where the main metrics are only followers or impressions, may not be suitable for this role.

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About the Role
SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch.
We are looking for someone who gets culture, has a sharp sense of humour, and can make everyday content feel genuinely entertaining.
You will be SwitchKart's brand face who grows into the voice of the brand over time. This is not a traditional marketing role. You are a creator first. You will build SwitchKart's presence across Instagram and YouTube Shorts, collaborate with influencers, and show up in cultural spaces where our audience spends their time. Along the way, you'll find fun, interesting ways to educate people — making them think differently about what happens to their old devices, and why it matters.
What You'll Do
• Be the Brand Voice: Develop and own SwitchKart's social media personality — witty, savvy, humorous, and relatable. You are the everyday person who just gets it.
• Create Content: Ideate and produce short-form video content for Instagram Reels and YouTube Shorts. The content universe will evolve — you will help shape it.
• Drive the Core Message: Make 'selling your old phone to SwitchKart' feel like the obvious, smart move. Find fresh, entertaining angles to say this without ever sounding like an ad.
• Influencer Collaborations: Identify and work with tech YouTubers, unboxing creators, lifestyle creators, gaming influencers, and comedy-adjacent personalities. Build real creative partnerships, not transactional ones.
• Cultural Sponsorships: Help activate SwitchKart's presence at standup comedy shows, gaming events, podcast sponsorships, and college campus activations. Show up where the audience already is.
• Grow the Channel: Own the Instagram and YouTube Shorts channel — track performance, understand what works, and constantly iterate on content strategy.
• Evolve the Brand: As the face of SwitchKart's identity, you will have real input into how the brand looks, sounds, and behaves online.
What We're Looking For
Must Have
• A genuine sense of humour — you can find the funny in the everyday
• Strong instinct for short-form video — you understand what makes people stop scrolling
• Comfortable being on camera and directing content
• 2–4 years of experience in content creation, social media, digital marketing, or similar
• Deep familiarity with Instagram and YouTube — you live on these platforms
• Ability to ideate, shoot, and edit independently
• Strong written and spoken communication in English and/or Hindi
Good to Have
• An existing social media presence or portfolio of video content
• Experience working with or alongside influencers
• Understanding of brand collaborations and sponsored content
• Familiarity with the southern cities cultural landscape
• Basic knowledge of social media analytics and performance metrics
Why SwitchKart
• You will build a brand from near-scratch — your creative fingerprint will define SwitchKart's identity.
• High creative freedom — the content universe is yours to shape and evolve.
• Work at the intersection of humour, culture, and a genuinely interesting business.
• Real ownership, fast feedback, and a team that moves quickly.
Job Title: ,
Location - Pune (1 Position)
Job Overview:
We are looking for a proactive, creative, and detail-oriented Social Media Executive to manage and execute digital and social media strategies for multiple brands. This role involves content planning, social media management, performance tracking, and campaign observation to build brand presence and drive online engagement across various digital channels.
Key Responsibilities:
Social Media Planning & Strategy
Develop and execute tailored social media strategies aligned with client goals.
Plan monthly content calendars and campaign timelines.
Content Curation & Platform Management
Ideate and curate engaging and brand-relevant content (posts, stories, videos, etc.).
Collaborate with design and content teams to ensure visually appealing creatives.
Manage and oversee social media accounts across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Monitor comments, messages, tags, and DMs. Engage meaningfully to foster a positive brand image.
Write caption for social media posts
Analytics & Reporting
Track, measure, and report the performance of content & campaigns using analytics tools.
Generate insights and recommendations for continual improvement.
Provide regular performance reports and insights to clients
Creative Collaboration
Collaborate with other teams to create visually appealing and shareable content & support the execution of social media campaigns and promotions.
Stay up-to-date with the latest social media trends, Competitors’ strategies, best practices and contribute innovative ideas
Ensure creatives adhere to platform guidelines and brand tone.
Provide briefs and client feedback to creative teams.
Client Coordination
Understand client objectives and expectations, ensure timely execution of deliverables, and provide regular updates.
Campaign Support
Support execution of campaigns, seasonal promotions, product launches, and collaborations.
Collaborate with other team members ensuring successful campaign execution & delivering results.
Reporting & Insights
Generate weekly/monthly performance reports.
Analyze data to identify trends and performance gaps.
Provide recommendations for future improvements.
Present insights to internal teams or clients in a structured manner.
Platform Knowledge & Trend Awareness
Stay updated on ad platform changes, policy updates, and new features.
Explore beta features for more engagement
Experiment with new content formats and platform features to boost reach and engagement.
Apply learnings to improve ideation and performance.
Required Skills -
1-1.5yrs experience in Social Media Management
Knowledge of social media platforms and their respective algorithms
Proficiency in social media management tools
Strong copywriting and content creation skills
Experience of digital advertising and campaign management
Excellent verbal and written communication skills
Ability to work in a fast-paced environment and manage multiple client projects simultaneously
Experience in canva for Graphic & Reel creation is a plus
Immediate Opening No. of Position - 1
Salary - 20K + (Based on experience) In Office position
At HM Ad-World Pvt. Ltd., we pride ourselves on delivering exceptional results for our clients. If you're passionate about social media, have a flair for creativity, and thrive in a collaborative environment, we encourage you to apply for this exciting position. Join our team and help shape the digital presence of diverse brands across multiple industries.
About Rimigo
Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and social is where that brand lives.
The Role
You'll own Rimigo's social presence end-to-end - strategy, filming, editing, publishing. You'll be the face of the brand on camera.
What You'll Do
- Ideate, create, and publish content across platforms
- Appear on camera regularly - reels, videos, short-form and long-form
- Build and own the content calendar
- Write hooks, scripts, and captions that land
- Spot trends early and move fast on them
What We're Looking For
- Social Media Content Creation - Ability to ideate, create, and publish engaging content for Instagram, YouTube, and LinkedIn.
- On-Camera Presence - Confident and comfortable appearing on camera regularly for reels, videos, interviews, and other content formats.
- Strong Writing & Storytelling - Excellent writing skills with the ability to create compelling hooks, scripts, captions, and social-first content.
- Video Content Creation - Understanding of shooting, editing, and producing short-form and long-form video content.
- Content Strategy & Planning - Ability to develop content calendars, identify trends, and plan content around brand and audience goals.
- Platform Expertise - Strong understanding of Instagram, YouTube, and LinkedIn formats, algorithms, trends, and audience behaviour.
- Creative & Trend-Driven Thinking - Ability to spot trends, experiment with new formats, and turn ideas into engaging, shareable content.
About Mayson
Mayson is an Agentic coding platform. You describe what you want to build, and Mayson delivers a deployed, production-grade application — auth, payments, APIs, a real database, and infrastructure that handles real traffic from day one, with full codebase ownership. We are pre-seed funded and building for founders and solo builders who are past the prototype stage and need software that survives contact with actual users.
About the Role
This is not a "post three times a week on every platform" role. Mayson sells to tech-savvy individuals, an audience that ignores generic marketing and rewards people who clearly know what they are talking about. We are looking for someone who can write credibly for that audience, own our presence on X, support our founders’ build-in-public cadence, and turn social activity into signups rather than follower counts. You will work directly with the founders, with a high degree of autonomy and a short feedback loop. If you want a role where you own a channel end to end and can point to revenue impact, this is that role. Platform Priority We deliberately do not treat all platforms equally.
Effort should be allocated roughly as follows:
● X (Twitter) — primary (~60% of effort). Our audience lives here, and the platform rewards good individual posts regardless of follower count. This is where the majority of your time goes.
● LinkedIn — secondary (~30%). Credibility, hiring, investor and partner visibility. Founder personal accounts take priority over the company page.
● Instagram — opportunistic (~10%). Deprioritised by design. We will invest here only when we have visual material worth repurposing. Do not expect a Reels production schedule.
Key Responsibilities
1. Own X as Our Primary Channel
● Own the Mayson X account end to end: daily posting cadence, voice, replies, and growth.
● Turn product changelogs, engineering decisions, and customer stories into posts our audience stops scrolling for.
● Monitor conversations in the AI coding and vibe-coding space and join them quickly and credibly while they are still live.
● Build relationships with builders, creators, and founders in our space through genuine replies, not engagement bait.
2. Founder Amplification and Ghostwriting
● Support both founders’ build-in-public cadence: draft, edit, and schedule posts for their personal accounts.
● Sit in on product and engineering conversations, and mine them for raw material worth publishing.
● Turn a founder’s rough voice note, Slack message, or commit into a polished post that still sounds like them.
● Maintain a running backlog of founder content ideas so the cadence never depends on someone having a spare idea that morning.
3. Content Creation and Writing
● Write short-form social copy, threads, and LinkedIn posts in Mayson’s brand voice.
● Adapt a single piece of source material (a launch, a blog post, a customer win) into platform-native versions rather than cross-posting identical text.
● Work within our existing brand voice guidelines, including our list of banned hype words and our standard against AI-sounding filler copy.
● Produce simple supporting visuals in Canva or a similar tool where a post needs one.
4. Community Presence and Conversation Sourcing
● Maintain an active, helpful presence in the communities where our audience already gathers: Indie Hackers, relevant subreddits, Discord servers, and similar.
● Identify people publicly hitting the exact problems Mayson solves — prototypes breaking under real traffic, scaling walls, platform lock-in — and surface them to the founders for follow-up.
● Respect the culture of each community. Self-promotional posting in developer communities does more harm than no presence at all.
● Handle inbound comments, replies, and DMs across our accounts with a fast response time.
5. LinkedIn (Secondary Channel)
● Maintain the Mayson company page with a consistent, lower-frequency cadence.
● Prioritise ghostwriting for founder personal accounts, which consistently outperform company pages on this platform.
● Support hiring, fundraising, and partnership visibility through well-timed announcement content.
6. Content Planning and Execution
● Own and maintain the content calendar across channels, with priority weighting as defined above.
● Plan content around real company moments: product launches, feature releases, milestones, and customer stories.
● Keep a batch of evergreen content ready so that quiet product weeks do not become silent social weeks.
● Coordinate launch moments (Product Hunt, major releases) with the founders, including pre-launch and day-of content.
7. Analytics and Iteration
● Track performance against the KPIs below, with a focus on traffic and signups rather than reach alone.
● Report weekly on what worked, what did not, and what you are changing as a result.
● Run deliberate experiments on format, timing, and angle, and document what you learn.
● Maintain basic attribution so we can tell which channels and posts actually drive signups. Candidate Requirements Must-Have
● Excellent written English with a natural, internet-native voice. Correctness is not enough — you need to write the way our audience actually reads. This is non-negotiable.
● Demonstrable familiarity with developer and AI tooling. You should know what vibe coding means, recognise names like Lovable, Cursor, Bolt, Replit, Supabase, and Vercel, and be able to read a changelog and understand why a change matters.
● A personal track record on X or LinkedIn, or a portfolio of posts you wrote for someone else. We will read them.
● Confident and natural on camera. A meaningful part of this role is appearing in product demo videos, so you need to be comfortable presenting to a lens, speaking clearly and with energy, and carrying a video on your own. Shortlisted candidates will be asked to share or record a short piece to camera.
● Ability to write in someone else’s voice convincingly (ghostwriting).
● Understanding of how X, LinkedIn, and Instagram differ structurally, not just in audience.
● Genuine comfort in developer communities and an understanding of their norms around self-promotion.
● Proactive ownership. You will not receive a daily brief. You are expected to find the opportunities.
● Willingness to use AI tools for leverage while taking full responsibility for the final output. We do not publish unedited AI copy.
Preferred
● Experience marketing a B2B SaaS, developer tool, or technical product.
● Experience at an early-stage startup, where the role had no established playbook.
● Working knowledge of Canva or a similar design tool.
● Familiarity with scheduling and analytics tools (Buffer, Typefully, Hypefury, or similar).
● Basic video editing ability (CapCut, Descript, Premiere, or similar) and a track record of on-camera content, whether for a brand or your own account.
● Some technical background — a CS degree, bootcamp, or self-taught projects — is a strong advantage but not a requirement.
Not Required
● Reels or short-form video production. We have deliberately deprioritised Instagram.
● Advanced graphic design. Simple, clean visuals are sufficient.
● Paid media or ad buying experience. This role is organic-first.
Key Performance Indicators
Primary (what this role is actually measured on):
● Click-throughs from social channels to mayson.dev.
● Signups and trial starts attributed to social and community activity.
● Qualified conversations sourced from communities and DMs, and passed to the founders.
● Growth in reach and engagement on founder personal accounts. Secondary (healthy indicators, not targets in themselves):
● Engagement rate and reach on the Mayson X account.
● Consistency of publishing cadence against the content calendar.
● Share of voice in AI coding and vibe-coding conversations.
● Quality and originality of content ideas brought to the team.
Deliberately not a standalone target: raw follower count.
Followers are a by-product of doing the above well, and optimizing for them directly tends to produce content that does not convert.
What We Are Looking For
● Proactive. Finds content opportunities without being asked, and ships without waiting for approval on every post.
● Credible. Can hold a conversation with a developer without sounding like a marketing department.
● Fast. Can turn a live trend or a shipped feature into a post the same day.
● Commercially minded. Understands that the job is signups, not applause.
● Ownership-oriented. Treats our social presence as their product.
Hiring Process
● Introductory call (30 minutes).
● Paid trial task: write three X posts based on a real Mayson changelog, one LinkedIn post for a founder account, identify five communities where our audience gathers with a short rationale for each, and record a 60-second piece to camera demoing or explaining one Mayson feature. Compensated, and expected to take roughly three hours.
● Conversation with both founders covering the trial task and how you would approach the first 90 days.
Why This Role
You will own a channel end to end at a funded, early-stage company, working directly with the founders and with visible impact on revenue rather than on a dashboard nobody reads. If you've done good social work in a structure that didn't let you make decisions, this is the opposite.
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
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We don’t just build apps; we build massive revenue channels for the world's most exciting brands.
AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.
The Opportunity
The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.
If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.
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A. Business Growth & Global Expansion
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- Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
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- Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
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Bonus Points If You Have:
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At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.
Ready to build the future of mobile commerce? Apply now.
We are a Florida-based nonprofit organization seeking a dedicated full-time remote Social Media Manager / Virtual Assistant to support us in managing our social media accounts and assisting with various administrative and digital tasks.
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company.\
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As a Social Media Content Creator, you will play a crucial role in crafting and curating content that
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implement creative strategies, ensuring that all content aligns with the brand’s voice and objectives. You
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clients' brand presence and drive engagement.
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● Develop engaging, creative, and innovative content for regularly scheduled posts, which enlighten audiences and
promote brand-focused messages.
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guidelines.
● Monitor social media trends, tools, and applications, and apply best practices to enhance content performance.
● Continuously explore new content formats and creative approaches to stay ahead in the digital landscape.
● Anticipate trends and plan content accordingly to ensure early and impactful delivery.
Roles Requirements:
● Proven experience as a social media content creator, preferably within an advertising agency or similar environment.
● Strong scripting, acting, and basic video editing skills.
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● Highly proactive with a sense of urgency and the ability to deliver content quickly.
● Ability to adapt to changing trends and client needs.






