• Give insights to deal pursuit – such as findings from similar past proposals, industry challenges, and G differentiators
• Support solution development by chipping in to proposal storyline and business case, Tower wise solution consolidation, understanding and supplying to the commercial construct
• Excellent research skills and experience of working on research tools & databases such as Factiva, CapIQ, analyst databases like Everest, Nelson Hall etc. Information and data gathering to insights generation into our - key accounts, markets, competition, Client CXOs
• Detailed market assessment, sizing and market intelligence studies; Regular research into Vertical/Account related strategic/tactical developments
• Identifying client specific issues/situation, developing hypotheses and possible solutions; bring together and research data; develop pertinent and thoughtful analysis; support in communicating findings and recommendations to end clients to drive sales conversations
• Be the strategic partner and help in identifying new growth areas by demonstrating and coordinating with the entire ecosystem
• Enable the adoption and cadence of sales governance. Driving conversations on lead management, Deal and pipeline reviews
• Conducting performance management and analytics to come up with relevant insights for Sales and business Leaders
• Driving demand generation initiatives across multiple channels to generate incremental pipeline and drive net new sales
About GENPACT
Similar jobs
• Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
• Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
• Responsible for enabling cutting edge, agile and technology enabled
audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.
• Drive all marketing campaign activities across all digital channels and all
categories. Lead the execution and constant optimization of D2C digital
marketing activation strategy.
• Drive full P&L responsibility and ensure high repeat values & LTV for
customers.
• Plan sales/events to highlight the offers and new product launches of the
company.
• Coordinate between the Brand & D2C team to maintain the Brand
architecture.
• Responsible for the full funnel flow on the website for customers and ensuring high
CR&AOV.
Required Skills/ Experience
• 6-7 years of relevant experience
• Prior experience in D2C companies or consultancies
• Experience in digital marketing
• Worked on different live projects, web optimization.
6-7 Years of experience in building, scaling and leading the Marketing Function at a Product/tech-b2b Co
Experience in working with VC backed start-ups, internet/tech companies, retail companies
Excellent communication and story-telling skills with in-depth knowledge of marketing & branding
Penchant to work hard to strengthen the brand in the initial few years to gain a better work-life balance in future
Role and Responsibilities
1. Own the Acquisition and retention Funnels for the Manufacturer and Retailer
business lines
2. Own growth metrics like CAC and Cost of Retention for the Retailer product
3. Lead the Optimization and Automation of the above funnels in collaboration with the
Product team
4. Formulate & execute ROI driven Marketing strategies for all aspects.
5. Work closely with the Business, Product and Customer Delight Leaders
6. Build the Growth Marketing team from scratch
7. Define processes for the marketing team to ease and optimize intra and inter team
as well as external communications
Build the Marketing Vision
1. Be the voice of the users internally and the voice of brand externally
2. Stay on top of changing trends and strategic priorities through in-depth data
analysis to predict user behavior
3. Gain a deeper understanding of the market and the customer
4. Follow OKR framework religiously and manage implementation at all levels
Nurture the Culture
1. Make the team understand the importance of knowing the users (retailers /
Manufacturers), their behavior & needs, and encourage them to come up with
innovative hacks every time to communicate & engage with the users
2. Sustain innovation and experimentation as part of the Growth process
3. Respect and value user-facing teams and their experience and try to learn as much
as possible from them
4. Impart data-driven decision making habits coupled with intuitive experimentation on
the basis of user understanding
5. Know when to pull the plug and switch to a new initiative as per the need
6. Be quick at decision making and stay highly purpose-driven
Perks
● Work with the Founding team to create one of the MOST Valued B2B companies in
times to come
● Be a pioneer in an emerging and futuristic business space
● Opportunity to create an impact as a C-Suite leader
● Massive learning and execution opportunities at a large scale
● Non-hierarchical, a flat and transparent culture where we also have lots of fun
● Pay at par with market salaries + stock options and a steep growth curve
About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
📎 Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.
We are looking "Business Development Executive" for Reputed Client @ Permanent Role.
Experience: 3-6 Yrs
• Responsible for the Marketing and sales of Konnect Analytics products.
• Experience in selling ERP/CRM/BI is an added advantage.
• To identify and hire new channel partners for assigned region.
• Identify new business opportunities.
• To generate leads via cold calling, Emails, digital marketing etc.,
• Qualification of sales leads to identify whether their research goals are aligned with product offerings.
• To give demo to the clients and make them to understand the product.
• Establishing and maintaining appropriate pipeline to meet the requirements of the sales targets.
• Brand Building and Advertising in consultation with the Internal team.
• Liaising and networking with a range of stakeholders including customers, colleagues and partner organizations.
• Organizing and attending events such as conferences, seminars, receptions and exhibitions.
• To Prepare Marketing Collateral such as Case Studies,flyer and content creation.
• Be the Liaison between the external and internal stake holders.
• Feedback market & competitor info to the Internal team.
• Adhere to the provided
Job Description
- Demonstrate and provide information on promoted products.
- Create a positive image and lead consumers to use it.
- Distribute product samples, brochures, flyers etc. to source new sales opportunities.
- Identify interest and understand customer needs and requirements.
- Set up booths or promotional stands and stock products.
Timing
6AM to 10AM & 6PM to 10PM
Area
South Bangalore (HSR, JAYA NAGAR, JP NAGAR, KORAMANGALA, SARJAPUR, ELECTRONIC CITY)
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Marketing for a chain of new model clinics
- Launching of new healthcare delivery models (at home/ mobile services)
- Launching of new products for Chronic & Geriatric segments
- For each initiative -Consulting / Transacting numbers, Revenues andCACs
- Creating brand advocates and running referral campaigns.
- Driving cross-sell/ up-sell campaigns for better customer LTV.
What you need to have:
- MBA from Tier 1 & 2 college
- Min 3 years post MBA experience in marketing
- Expertise in running hyper local / BTL led marketing campaigns.
- Ability to drive footfalls and drive adoption.
- Good know how of the Digital Eco-system, managing geo-targeted or pan national campaigns as and when required.
- Exposure in retail marketing an added advantage.
- A go-getter with ownership and commitment
- Excellent communication skills
What you will do:
- Leading, planning and executing of high scale performance campaigns on multiple advertising platforms
- Strategizing end to end media plan using high budgets across digital and non-digital channels
- Collaborating with product and tech teams to provide the best user experience for new users
- Exploring new channels for growth and lead their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college IIT/ NIT/ IIM/ XLRI/ MDI/ Any Other Tier 1 Colleges)
- 7+ years experience with 4+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expert in excel-based data modelling, analytics tools
- Handled large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in managing TV budgets is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
Our product is already used by thousands of people today. We are looking for the person who can drive that hundred of thousands and ultimately millions. You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers.
You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
Responsibilities:
- Generate new product ideas based on first principles, the state-of-the-art, and macro trends
- Discover and define business cases for new market opportunities
- Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
- Own performance of & drive our conversion funnel from registration and onboarding to early retention, payment and growth loops like referrals
- Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel
- Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
- Improve sales systems & processes & drive sales teams, ensuring complete alignment
- Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
- Grow, optimise, and monetise consumer products, delivering growth-focused KPIs through unpaid acquisition strategies
Qualifications:
You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your shelves to drive them.
Further, if you have real history driving growth loops, strong user adoption and great sales. If you don’t, you could yet be right if you can drive sales teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive.
You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments & rolling up your sleeves to get things done.
- At least 2+ years of experience in high-performance product or growth marketing roles
- If not, then cross-functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
- Experience driving growth strategy, sales operations and owning a product that immediately drives the company's business objectives, growth and P/L
- Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
- Strong track record of hitting weekly and monthly targets.
- Good judgment and strong thought partner for the head of product and founders
- Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
- Experience conducting user research and developing strong user understanding via many methods
Why Work With Us:
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you do. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (everyone under 28) work environment.
Work from home (even without Covid), flexible work, free snacks, etc are just a regular part of our work life.