Growth Marketing Manager

About the role

We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.

What you'll do

• Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
• Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
• Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
• Set up and optimize conversion tracking, deep events, and value-based bidding
• Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
• Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
• Report on key metrics and make data-backed scaling decisions

Must-have skills

• Google Ads (App campaigns / UAC), Google Ads Editor
• Mobile app performance marketing (iOS + Android)
• Conversion tracking & event optimization (Firebase, Google Analytics 4)
• Bidding strategies: tCPA, tROAS, maximize conversions
• Strong analytics — Excel/Sheets, cohort and funnel analysis
• Creative brief writing and creative-performance testing

Good-to-have

• ASO fundamentals
• MMP experience — AppsFlyer, Adjust, or Branch
• SKAN / iOS 14+ measurement
• Experience with vernacular / Tier 2+ India audiences
• SQL or dashboarding (Looker Studio, etc.)

You'll thrive here if

• You're numbers-obsessed and let data drive decisions
• You move fast, test relentlessly, and own outcomes end-to-end
• You've scaled app-first campaigns at meaningful budgets

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time

Key Responsibilities

• Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
• Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
• Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
• Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
• Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
• Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
• Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
• Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
• Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
• Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
• Explore new acquisition channels, growth opportunities, and marketing experiments.
• Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
• Prepare regular reports on app growth and marketing performance and provide actionable insights.

Required Skills & Qualifications

• 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of App Store Optimization (ASO).
• Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
• Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
• Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
• Strong analytical and problem-solving skills.
• Ability to work with data and translate insights into actionable growth strategies.
• Good understanding of the mobile app user journey and acquisition funnel.
• Strong communication and cross-functional collaboration skills.

Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

Job Description: Performance Marketing Analyst – Junior

Job Overview:

We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.

The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.

This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.

Key Responsibilities:

• Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
• Track important performance metrics including:

1- CTR

2- CPC

3- CPM

4- CPA

5- CPL

6- Conversion Rate

7- ROAS

8- CAC

9- Impressions & Reach

10- Engagement

11- Add-to-Cart

12- Checkout

13- Sales & Revenue

• Prepare daily, weekly, and monthly campaign performance reports.
• Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
• Assist in understanding why campaigns are not generating expected leads or sales.
• Analyze audience, demographic, location, placement, and creative-level performance.
• Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
• Compare campaign performance against previous results and identify areas of improvement.
• Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
• Provide basic data-backed recommendations on what should be continued, stopped, or tested.
• Work closely with the Performance Marketing, Creative, and Strategy teams.
• Keep track of social media and digital advertising trends and platform updates.

Required Skills:

• 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
• Basic understanding of Meta Ads and Google Ads.
• Understanding of digital marketing and advertising metrics.
• Good knowledge of Excel/Google Sheets.
• Basic understanding of conversion funnels and customer journeys.
• Good analytical and problem-solving skills.
• Strong research and attention-to-detail skills.
• Good communication skills.
• Willingness to learn and work with data.
• Ability to identify patterns and convert data into simple, actionable insights.

About the company

A fast-growing mobility company in Hyderabad, hiring for its in-house marketing team.

Role at a glance

• Role: Digital Marketing Executive

• Type: Full-time, onsite

• Location: Hyderabad

• Experience: 1–3 years (internships and live campaign projects count)

• Salary: ₹20,000 – ₹28,000 per month + performance incentives

What you'll do

• Plan, launch and manage Google Ads campaigns (Search, Display, YouTube)

• Run and optimise Meta Ads on Facebook and Instagram

• Manage budgets, targeting, bidding and audience segments

• Track CPC, CTR, CPL, conversions, ROAS and acquisition cost

• A/B test creatives, copy, audiences and landing pages

• Create social posts, ad creatives, captions and reel scripts (Canva, CapCut)

• Plan and maintain a monthly content calendar

• Run retargeting and support landing-page conversion improvements

Skills we're looking for

• Hands-on Google Ads and Meta Ads experience

• Content creation for Instagram, Facebook and LinkedIn

• Canva, CapCut and basic analytics (GA4)

• Data-driven mindset and ownership of results

• Share campaign samples or results if you have them

Selection process

1. Communication round (AI)

2. Technical round on digital marketing

3. AI interview

Shortlisted candidates are interviewed by the company.

Performance Marketing Executive (Multi-Client & High Spend)

Role: Performance Marketing Executive

Location: Bengaluru, Karnataka (100% Onsite) Employment Type: Full-Time, Permanent

Hiring Urgency: Immediate Joiners / Max 15-30 Days Notice Preferred

About the Role

We are seeking an execution-driven, highly analytical Performance Marketing Executive to join our growth team onsite in Bengaluru.

In this role, you will lead end-to-end performance marketing for multiple accounts simultaneously across B2B, B2C, and D2C verticals. You are someone who has hands-on experience deploying significant monthly ad budgets, building full-funnel architectures, troubleshooting attribution drops, and relentlessly driving down Customer Acquisition Cost (CAC) while scaling Return on Ad Spend (ROAS).

Key Responsibilities

Paid Media Strategy & Execution

• Meta Ads: Architect, launch, and optimize high-converting campaigns across Facebook and Instagram (Advantage+ setups, ASC, broad targeting frameworks, retargeting funnels, and dynamic product catalogs).
• Google Ads: Build and scale complex Search, Performance Max (PMax), Shopping, Display, and Discovery campaigns. Conduct aggressive bid management, keyword pruning, and negative list curation.
• YouTube Ads: Develop video-first acquisition strategies, defining audience segmentations (custom intent, in-market, placements) to drive lower-funnel conversions alongside top-funnel reach.
• LinkedIn Ads: Manage B2B lead generation pipelines using conversation ads, sponsored content, and matched audiences, focusing on strict CPL (Cost-per-Lead) and SQL efficiency.
• Budget & Spend Control: Manage substantial ad budgets across diverse clients without overspend, pacing budgets daily and reallocating capital dynamically to top-performing channels.

Conversion Rate Optimization (CRO) & Funnels

• Analyze post-click user journeys to systematically eliminate drop-offs and optimize on-page conversion rates.
• Collaborate closely with designers and developers to build, test, and deploy high-converting landing pages (via Webflow, WordPress, Shopify, or landing page builders).
• Formulate hypotheses, execute rigorous A/B and multivariate tests on headlines, hooks, page speed, CTAs, and checkout flows.

Analytics, Attribution & SEO Synergy

• Monitor performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad managers. Ensure accurate event tracking, UTM taxonomy, and Server-Side / Conversion API (CAPI) integrity.
• Provide continuous feedback loops between paid search and organic search, leveraging search-query data to inform foundational on-page SEO recommendations.
• Generate weekly and monthly performance dashboards highlighting CAC, ROAS, MER (Marketing Efficiency Ratio), and lifetime value trends across all managed portfolios.

Client & Cross-Functional Management

• Parallelly manage multiple client deliverables, aligning channel strategies with distinct business goals (e-commerce sales volume, high-ticket B2B pipeline, or consumer lead generation).
• Coordinate directly with creative teams to produce high-velocity ad creative iterations (static, motion graphics, UGC, and copy) based on real-time fatigue and engagement metrics.

Required Qualifications & Skills

• Experience: 3 to 5 years of hands-on performance marketing experience, ideally within a fast-paced agency or a high-growth multi-brand ecosystem.
• Portfolio Diversity: Demonstrated track record managing paid campaigns concurrently across B2B, B2C, and D2C business models.
• Scale & Spend: Proven experience managing mid-to-large ad budgets (minimum ₹10L+ to ₹50L+ per month across accounts) with quantifiable revenue or lead generation impact.
• Platform Mastery: Advanced technical command of Meta Ads Manager, Google Ads (Search/PMax/Display), YouTube Ads, and LinkedIn Campaign Manager.
• Technical Stack: Deep proficiency in GA4, Google Tag Manager, Looker Studio, and post-iOS attribution modeling.
• CRO & Landing Pages: Practical understanding of funnel building, landing page heuristics, and CRO tooling (e.g., Hotjar, Microsoft Clarity, VWO, or Optimizely).
• Search Integration: Solid grasp of on-page SEO fundamentals, intent mapping, and keyword integration.
• Availability: Must be able to work out of our Bengaluru office full-time and available to join immediately or on very short notice.

Key Performance Indicators (KPIs)

• Blended ROAS / POAS (Profit on Ad Spend) for D2C/B2C accounts.
• Qualified Lead Volume, CPL, and Pipeline Velocity for B2B accounts.
• Landing page conversion rate lift across active testing cycles.
• Budget utilization accuracy and pacing stability.
• Creative turnover velocity and reduction in creative fatigue rates.

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.

Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.

Manage SEO/SEM strategies to improve website traffic and lead generation.

Collaborate with the design and content teams to create compelling ad creatives and landing pages.

Conduct A/B testing to maximize campaign efficiency.

Prepare weekly and monthly performance reports with clear ROI analysis.

Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.

Coordinate with internal stakeholders to align campaigns with overall business objectives.

Plan, execute and optimize Meta & Google Ads.- Set up conversion tracking (Pixel, GTM, Events).- Perform A/B testing.- Scale successful campaigns.- Prepare weekly performance reports.- Analyze KPIs and optimize campaigns.

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.