We are looking for a Manager for our growth marketing team to spearhead all performance marketing initiatives for user acquisition with cost efficiencies. The individual should have a progressive outlook on how to best utilize digital marketing channels to drive performance and has experience as digital & growth marketer. Role & Responsibilities: ●Work with a team of highly skilled performance marketers and craft user acquisition strategies. ●Manage & scale desktop and mobile marketing across Google & Fb along with 3rd party partners delivering new customers at defined CAC & quality. ●Work with data and analytics teams to implement best measurement frameworks, run A/B and multivariate tests to iterate into new ideas. ●Have an eye for good copy, content and creatives. Apart from growth objectives, the role will require to improve the quality of elements like creative and copy in-line with the brand guidelines. ●Leverage a "Test Control" approach to constantly improve scale and quality of relevant users. ●Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the user’s journey. ●Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses. ●Improve efficiency by identifying ways to eliminate repetitive manual work and automating repetitive tasks. Experience: ●3-5 years of experience in managing Google ads / Facebook ads for websites and apps. ●Bachelor or MBA degree in marketing, business, technology or relevant field of study. ●Combination of analytical and creative thinking, with excellent attention to detail ●Passion for quantitative analysis and ability to turn analysis into actionable programs. ●A proven track record of meeting business goals through performance-driven marketing. ●Been a part of 0-1 startup journeys and thrive in a fast-paced, entrepreneurial environment. ●Hands-on experience with Analytics platforms such as GA/ Adobe Analytics and MMPs such as Appsflyer/ Branch / Singular.

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About Bajaj Capital

Founded :

1964

Type :

Services

Size :

5000+

Stage :

Profitable

About

Bajaj Capital Limited is a premier investment company in India that offers personalized investment solutions to individual investors, NRIs, and HNIs. With over 53 years of experience, the company has helped create more millionaires than any other firm in India. Bajaj Capital Limited's purpose is to help people protect and grow their wealth, and it achieves this by building deep personal relationships with each client.

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