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Growth Marketer

Growth Marketer at CodeRound AI · Mumbai · 0 - 1 years · ₹3L - ₹12L / yr · Bootstrapped · Posted 21 Mar 2026

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Growth Marketer

Zainab Motiwala's profile picture
Posted by Zainab Motiwala
0 - 1 yrs
₹3L - ₹12L / yr
Mumbai
Skills
Business Development

Role Overview

As a Growth Marketer at CodeRound, you will be responsible for driving customer acquisition and demand generation through a combination of creative campaigns, data-driven experimentation, and growth strategies.


You will work closely with the founders, sales team, and product team to identify growth opportunities and execute initiatives that directly impact revenue.


This is a high-impact role for someone who enjoys testing ideas quickly, analyzing results, and scaling what works.


Key Responsibilities

  • Plan and execute growth marketing campaigns to generate leads and increase brand visibility.
  • Experiment with new acquisition channels such as LinkedIn, email outreach, partnerships, and content marketing.
  • Manage and optimize paid and organic growth channels to improve conversion rates.
  • Create and test landing pages, messaging, and positioning to improve funnel performance.
  • Analyze marketing data and campaign performance to identify growth opportunities.
  • Collaborate with the sales team to improve lead quality and conversion rates.
  • Support content and distribution strategies across LinkedIn, newsletters, and other relevant channels.
  • Run rapid experiments to find scalable growth strategies.


What We’re Looking For

  • 0–3 years of experience in growth marketing, demand generation, or digital marketing.
  • Strong analytical mindset and comfort working with data.
  • Good understanding of B2B SaaS marketing funnels and lead generation.
  • Excellent communication and storytelling skills.
  • Comfortable experimenting with new tools and marketing strategies.
  • Ability to move fast, test ideas, and iterate quickly.


Bonus:

Experience marketing B2B SaaS or AI products.

Familiarity with tools like CRM platforms, analytics tools, or marketing automation tools.

Experience running LinkedIn campaigns, cold email campaigns, or outbound growth strategies.


Why Join Us?

  • Be part of a fast-growing AI startup transforming the hiring process.
  • Work directly with the founders and a high-performance team.
  • Opportunity to experiment, build, and scale growth initiatives from scratch.
  • Competitive salary with strong growth opportunities.
  • Exposure to global customers and startup ecosystems.


If you’re excited about growth, experimentation, and building demand for a fast-growing AI product, we’d love to hear from you.

Apply now and help us scale the future of AI-driven hiring.

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About CodeRound AI

Founded :
2023
Type :
Product
Size :
0-20
Stage :
Bootstrapped

About

CodeRound AI is an AI-powered hiring solution that enables talent acquisition teams at top product startups to screen and identify the best tech and AI talent. Our platform conducts fast AI-driven technical and AI pipeline interviews, helping companies go from interview to hire in just 7 days, with an industry-leading 6:1 interview-to-offer ratio.

We work with fast-growing startups across the US, UK, Australia, Singapore, Dubai, and India, helping them scale their engineering and AI teams faster.

Read more

Candid answers by the company

What is the location preference of jobs?

Mumbai

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  • Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
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What We Offer

  • Direct ownership of the marketing function, reporting to the founders and CMO
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We don’t just build apps; we build massive revenue channels for the world's most exciting brands.

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The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.

If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.


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A. Business Growth & Global Expansion

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experiences across physical, virtual, and hybrid formats. We're not just building software. We're building the infrastructure for a more intelligent, accountable, and impactful events industry.


About the Role

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What We're Looking For

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The role

·     Title: Founder’s Office — Growth

·     Reports to: The founders, directly

·     Location: Bengaluru preferred; remote considered for the right person. Periodic travel for client meetings.

·     Compensation: Competitive fixed salary, performance-linked variable, and ESOPs.


You will be our first dedicated growth hire, and that word — first — is most of the job. There is no playbook to inherit, no readymade pipeline handed over, and no team beneath you yet.

Almost every customer we have today reached us through Founder network & relationship rather than through a sales motion. That base is real, sticky and expandable. It is also exactly why the next phase has to look different. Your job is to build a new muscle : a repeatable way of finding, winning and growing accounts on our own terms.


This is a Founder’s Office role in the real sense. You will spend time in customer conversations, time in spreadsheets, and time in the room where decisions actually get made. The founders are in these conversations alongside you — this is neither a role where you are sent out alone with a bag and a number, nor one where you produce strategy at a safe distance from the customer.


What you’ll own

·     Customer conversations: Run a standing rhythm of structured conversations across our existing base — not support check-ins, but real discovery into what each organisation is trying to achieve, where the platform gets in their way, and what would justify them expanding.

·     Growth opportunities: Turn those conversations into a ranked, evidence-backed view of where the next tranche of revenue comes from — which accounts can grow, what unlocks each one, which segments deserve concentration, and what we should decline.

·     Expansion and retention: Own the commercial side of the existing base — expansion, renewals, pricing conversations, and account plans that make growth deliberate rather than reactive.

·     The GTM pipeline: Work with marketing to stand up an acquisition engine from close to zero — a defined ICP, positioning and messaging that survives contact with a buyer, an outbound motion, and enough tracking to tell whether any of it is working.

·     Partner motion: Make the Microsoft relationship a deliberate channel rather than an accident of history — Marketplace listing, co-sell readiness, and working relationships with regional systems integrators.

·     Product feedback loop: Sit between customers and engineering. A meaningful share of our expansion revenue is gated by product work — reliability at scale, onboarding, SSO, reporting — so translating commercial urgency into a credible roadmap argument is part of the role, not a side effect of it.


What the first year looks like

·     First 90 days: You have spoken to every meaningful customer and formed your own view of the base. You have written a growth thesis with a ranked opportunity list, and agreed with the founders on where to concentrate.

·     By six months: A working pipeline with self-sourced opportunities in it. Expansion plans live on the top accounts. Positioning and collateral a newcomer could sell from.

·     By twelve months: Revenue growth you can attribute to specific decisions, measurably less dependence on any single account or channel, and a motion documented well enough that the next two hires can run it.


What we’re looking for


Must-haves

·     Commercial ownership: 3–6 years in a role where you carried commercial responsibility for B2B outcomes — GTM at a SaaS or PaaS company, consulting, or an early-stage operating role. Titles matter less to us than evidence that you have owned something end to end.

·     Customer presence: Comfort in front of customers, including technical buyers, and the ability to hold your own on cloud deployment, data residency and total cost of ownership. You do not need to be an engineer; you do need to be unafraid of technical detail.

·     Structured thinking and clear writing: Much of this job is turning messy conversations into a position other people can act on. We will ask to see a written sample.

·     Comfort with low support: There is no CRM hygiene team, no SDR, and no marketing department waiting on your brief. What exists is what you build.


Good to have

·     Exposure to Microsoft’s co-sell ecosystem, Azure Marketplace transactions, or partner-led motions.

·     Experience selling into government, development-sector or education buyers, where cycles are long and procurement is a discipline of its own.

·     Familiarity with LMS/LXP or workforce-development products.

·     Time spent at a company under 30 people.


Who this role isn’t for

We would rather be direct now than waste your time later.

·     If you want a defined territory, an inherited pipeline and a quota to work against, this will frustrate you.

·     If you want a purely strategic seat — market maps and decks, no customer calls — this is not that either.

·     Our base is small and concentrated, the product still has scaling work ahead of it, and some of what you propose will be constrained by engineering capacity. Working inside that tension is the job, not an obstacle to it.


How to apply

Our process: an intro call with a founder, then a written exercise based on a real CT Nova growth problem and a discussion of your response, then a conversation with the founding team, then references. We aim to close within three weeks.

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Hyderabad
2 - 3 yrs
Best in industry
Branding
growth
Social Media Marketing (SMM)

Performance Marketing & Growth Manager

Brand + Growth ·Onsite · Full-time

Own growth and brand for our product — not just performance metrics. We need someone who can run high-performing paid campaigns and make sure that growth builds a real brand, not just short-term clicks.

What You'll Do

•  Run paid campaigns across Meta, Google, YouTube, TikTok — full funnel, awareness to retention

•  Optimize against ROAS, CAC, CTR, CVR, LTV; kill underperformers fast, scale what works

•  Own budget allocation across channels and hit hard growth targets

•  Shape brand positioning, voice, and creative consistency across every channel

•  Partner with product on growth loops, retention, and lifetime value

•  Brief creative teams with data-backed insights; report performance to leadership

What You Need

•  3–5 years in performance marketing, growth marketing, or a hybrid growth + brand role

•  Hands-on experience running paid campaigns on Meta and Google Ads (non-negotiable)

•  Startup, D2C, e-commerce, or consumer brand background preferred

•  Data-driven mindset — comfortable owning a budget and being accountable for targets

•  Genuine interest in brand-building, not just performance metrics

Nice to Have

•  Experience across multiple international markets

•  Experience building a brand from 0→1, not just scaling an established one

•  Basic design or copywriting sensibility

Why Join Us: Full ownership of both growth and brand — rare to get both in one seat. Direct access to founders, fast execution, real impact.

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Shubham Vishwakarma

Full Stack Developer - Averlon
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