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Designation & Key Objectives: Graphic Designer
● Conceptualization to Execution: Plan, Design and Develop graphics based on requirements. Assisting and creating concepts for SALE, Shoot, Launch Campaigns.
● Basic 2D Animation: Creation of 2D animation for videos and ads.
● Assisting and creating ECOM wireframes for SALE, Product launches etc.
● In addition to the above, ideas related to print, retail and hoardings could be implemented too.
Qualifications and Functional Competencies
● A strong background in graphic design
● Knowledge of the latest graphics & video tools and software - Photoshop, Illustrator, Premier Pro, InDesign, After Effects
● Knowledge of current fashion design trends is a plus
● UI knowledge - desktop & mobile is a plus
● Vendor interaction and development abilities
● Should be able to multitask
Responsibilities:
Plan and implement new designs
Optimise existing user interface designs
Test for intuitively and experience.
Understand the business problems and work closely with the UX team and take lead in converting wireframes into intuitive visual design experiences.
Working closely with product, business and design teams to improve the overall user experience.
Testing UIs and user flows after development.
Present and defend your design decisions. All your design decisions should be based on the overall design roadmap as well as your own design thinking and fundamental principles (i.e. color theory, visual weight, etc.)
Continually keep yourself and your design team updated with the latest changes in your industry's standards.
- Creating aesthetic & effective visual designs for campaigns – both offline (swag, gifting, and offline branding) & online mediums and other internal design requirements that may come up from time to time
- Owning and managing assigned projects; keeping partners informed of developments, delivering on deadlines
- Implementing brand standards and help us find new ways to effectively communicating brand values
- Possessing a strong ability to work autonomously as well as part of a team
- Identifying problem areas and expressing design concepts verbally and visually.
What you need to have:
- 3+ years of experience working as a graphic designer
- Bachelor’s in a relevant field is a plus
- Be able to quickly deliver strong designs during rapid, iterative processes and multitask in a fast-paced environment
- Have a passion for creating new and creative branding units and marketing collaterals
- Familiarity with popular design tools like Figma, Canva, Photoshop, Illustrator
- Excellent written and verbal communication skills
- Bonus: A familiarity with video editing/ creation tools
- Have an impeccable taste and a compulsive eye for detail
Graphic Designer - Marketing/comms
Opportunity
Create marketing material for our growth initiatives, social media platforms, and branding collaterals. The ideal candidate should have an eye for clean, simple, and artful visual design. A successful candidate will be able to translate high-level requirements into visual elements that align with the language of our products.
What you will do:
- Develop out-of-the-box campaigns for Social Media channels (Facebook, Twitter, Instagram, YouTube).
- Conceptualize original graphic design ideas that bring simplicity and user-friendliness to complex roadblocks.
- Present concepts, participate in design/project critiques and refine design direction.
- Establish and promote design guidelines, best practices, and standards.
- Conceptualize and execute creative for organic/paid content & campaigns of varying scale and complexity for the app products, PR & Brand.
- Maintain accuracy and attention to detail throughout the creative and production process.
- Collaborate with cross-functional teams comprising interaction designers, content writers and product managers.
Experience Range:
Proven 3-4 years of work experience as a Graphic Designer. Must have worked on digital marketing creatives. Having worked in the app product space is a huge plus.
Technical Expertise:
- Demonstrable graphic design skills with a strong portfolio.
- Knowledge of Color Theory, Visual Hierarchy, Typography, Colour, and Information Composition.
- Proficiency in Adobe Suite especially Photoshop and Illustrator.
- Be able to design eye-catching branding, iconography, and illustrations.
- Be able to work in a cross-functional team as well as independently.
- Up-to-date with the latest visual trends, techniques, and technologies.
- Must be comfortable with a fast-paced environment
- BS/MS in Visual Design, Graphic Design, Communication Design is a plus.
We are looking for a creative graphic designer with up-to-date knowledge to interpret our
clients’ needs and to design solutions with high visual impact. You should have creative skills
to be able to execute words into high quality creative for clients Social Media,
Advertisements, Websites, Print, etc. You will be responsible for the Success of Social Media & Digital Media Wing of Story Digital.
Job Responsibilities:
Innovate & come-up with creative ideas for visual designs meeting our client
requirements.
Great Skills at Branding, Visual Design, Creatives.
Create social media marketing campaigns and day-to-day activities
Create very easy to understand, simple yet deep graphics for social media posts
Deliver high quality/conceptual work that can be used across both print, digital and
other mediums.
Ability to run design explorations, creating multiple options to react to and consider
Demonstrate the ability to solve design problems
Be an important part in ideation of campaigns
Requirements:
Internship work experience with Graphic Designing, with an agency is an add on.
Passion for conceptual thinking, logo design, and visual identity development.
Proficiency in offset and digital printing techniques and printing oversight.
Experience with Adobe creative cloud is must.
Very Fluent Communication Skills
Applicants must have a laptop of their own that is capable of running the Adobe
creative cloud
Creating layouts and templates with strong typography and appropriate use of colour,
images and fonts.
Portfolio with strong Visual Design examples that exemplify ownership in branding and
lifestyle
1. Interpret clients’ needs and work on a variety of products ranging from mock-ups, PUC designs, websites and application, social media creatives, print ads and banners, to corporate identity and branding requirements.
2. Cultivate a solid body of work. Take the design “brief” to record requirements and clients needs.
3. Work with a wide range of media and use graphic design software.
4. Think creatively and develop new design concepts, graphics and layouts.
5. Amend final designs to clients’ comments and gain full approval. Work as part of a team with copywriters, designers, stylists, executives etc.
He/She will lead efforts in building excellent and intuitive application design. Being one of the early team members will allow him/her to work with the founding team to shape and build the product from scratch.
Responsibility
Gather and evaluate user requirements in collaboration with the product team and front-end engineer
Design graphical user interface, elements and illustrations for young Indian users
Develop UI mockups and prototypes that clearly illustrate how the app looks like
Lead user research on the design front and thrive for more intuitive user flow and elements. Incorporate changes in the design based on user feedback
Adhere to style standards on fonts, colors and images
Requirements
Proven work experience as a UI/UX Designer of mobile applications or similar role
Portfolio of design projects
Mastery of design tools (e.g. Sketch and InVision)
Team spirit; good communication skills to collaborate with various stakeholders in a fast-paced environment
About us
Cold Brew Tech is a Bangalore based seed-stage startup focussed on creating impact in the internet consumer space with an added focus on youth and people coming online for the first time in India - NHB users (Next Half Billion). It is founded by IITK alumni - Bhanu Pratap Singh Tanwar (ex-Deutsche Bank), Hardik Bansal (ex-WorldQuant, University of Maryland), Harshvardhan Chhangani (ex-Paytm).