Freelancer Content Strategist

Job description

Social Media Manager

Company Profile: PinBox is the only global pensionTech committed exclusively to mass-scale digital micropension inclusion among self-employed women and youth. We deploy our white-labelled, API-enabled pension administration and delivery platform, our unique deployment model and a simple and intuitive UI/UX to make access to regulated pension, savings and insurance products easy and simple for non-salaried informal sector workers. We're working actively with governments, regulators, multilateral aid agencies and leading financial inclusion stakeholders in Asia and Africa. The pinBox model is already operating in Rwanda, Kenya and India. We will expand to Bangladesh, Uganda, Chile, Indonesia and Nigeria by 2023. Governments and pension regulators use the our pensionTech to jumpstart digital micropension and insurance inclusion among informal sector workers. Pension funds and insurers use our pensionTech to build a mass market for their products beyond their traditional agentled customer base. Banks, MNOs, cooperatives, MFIs, fintech firms and gig-platforms use our plug-and-play pensionTech to instantly offer an integrated social protection solution to their clients, members and employees without any new investments in IT or capacity enhancement. We’ve recently completed our first equity fundraise to enhance our engineering, business and delivery capacity and embark on the next stage of pinBox pensionTech development and expansion. By 2025, we aim to enable and assist 100 million excluded individuals to start saving for their old age in a secure, affordable and well-regulated environment. We are looking for a passionate and creative Social Media Manager who will enhance our brand and build strong online communities through various social media and digital platforms.

The social media manager will deploy innovative ideas to build mass-scale retail traction and adoption of our micro-pension solution, as well as for our social initiatives such as “Gift-a-Pension”.

Responsibilities:

1. Work closely with internal and external content teams to co-create original text and video content, manage posts, respond effectively to followers and manage the pinBox image and brand in a cohesive way to achieve our mission and goals,

2. Use creative strategies to amplify new concepts and ideas to pinBox target segments using a variety of social media and digital platforms including Facebook, Instagram, Twitter, LinkedIn as well as digital content and news platforms,

3. Design and implement innovative social media campaigns to motivate and encourage mass-scale voluntary micro-pension enrollments — both by self-employed individuals, as well by households for family members and domestic help,

4. Analyze and track emerging social media trends, monitor SEO and user engagement and present weekly and monthly reports that help to shape and optimize pinBox content, communications and digital marketing efforts, and

5. Handle our retail and corporate social media presence ensuring high levels of customer and key stakeholder engagement.

The ideal candidate processes

1. An undergraduate degree in Marketing, Communications or a related field,

2. At least 3 years’ experience in social media management, preferably for a retail brand (retail financial services experience is preferred though not mandatory),

3. Ability to convey complex concepts and ideas in a simple and interesting way,

4. Excellent knowledge of Google Analytics, and of Facebook, Instagram, Twitter and other social media platforms and best practices,

5. Exceptional critical/ lateral thinking, problem-solving and multi-tasking skills, and

6. Excellent teamwork and interpersonal skills, a keen eye for detail and the ability to function effectively and proactively under tight deadlines

Location Delhi (Work from home)

Experience: Min 3 yrs

• Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
• Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
• Outlining target audience segments, key geographies, funnel planning and product positioning.
• Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
• Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
• Tracking social media data to make analysis.
• Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
• Collaborating with the design, paid media ads and sales departments.
• Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
• Leading the team and training them on the latest social media trends and best practices.

• MBA in Marketing or in relevant stream from good college (Tier 1 not required)
• Possessing a natural eye for good design
• Result-driven social marketing experience and a strong creative + analytical background.
• Ability to execute dynamic campaign ideas that connect with the target audience.
• 3+ years of full-time experience in digital marketing/ social media marketing role
• In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
• Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
• Exceptional organizational, budgetary and time management skills
• Strong analytical skills with ability to identify trends and provide action oriented insights.
• Excellent interpersonal, verbal and written communication skills.
• Ability to collaborate and work cross-functional teams.