Job Summary:
The Franchise Manager is responsible for identifying, developing, and managing franchise business partners to achieve company expansion goals. The role involves driving franchise sales, ensuring operational excellence across franchise outlets, and maintaining strong relationships with franchisees to ensure brand consistency, profitability, and compliance with company standards.
Key Responsibilities:
1. Franchise Development
- Identify potential franchise partners and evaluate their suitability based on business objectives and brand values.
- Develop and execute the franchise expansion strategy for assigned regions.
- Conduct market research to identify new business opportunities and viable territories.
- Manage franchise sales cycle from lead generation to agreement signing.
2. Franchise Operations Management
- Provide onboarding, training, and operational support to new franchisees.
- Ensure all franchise outlets adhere to brand standards, operational processes, and quality benchmarks.
- Monitor franchise performance and implement corrective measures to improve sales and profitability.
- Regularly visit franchise outlets for audits, reviews, and relationship management.
3. Financial & Business Performance
- Support franchisees in business planning, budgeting, and P&L management.
- Monitor revenue targets, cost control, and ROI for each franchise unit.
- Prepare periodic performance reports and present to management.
4. Marketing & Brand Compliance
- Collaborate with the marketing team to execute local and national marketing campaigns.
- Ensure all franchise outlets follow approved brand guidelines in operations and customer experience.
- Coordinate launch events and promotional activities for new franchise openings.
5. Relationship & Conflict Management
- Maintain strong, trust-based relationships with all franchise partners.
- Address and resolve franchise-related issues, ensuring alignment with company policies.
- Facilitate continuous communication and knowledge sharing among franchisees.
Key Skills & Competencies:
- Strong business acumen and negotiation skills.
- Excellent communication and interpersonal skills.
- Analytical mindset with ability to interpret financial reports.
- Leadership and team management capabilities.
- Ability to travel frequently and manage multiple stakeholders.
Qualification & Experience:
- Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
- 5–8 years of experience in franchise management, business development, or retail operations.
- Experience in [industry – e.g., Home Décor, FMCG, Retail, F&B, etc.] preferred.
Shubham Vishwakarma
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon