Franchise Manager at Bethliving lifestyle Private limited · Bengaluru (Bangalore) · 4 - 6 years · ₹4L - ₹5L / yr · Profitable · Posted 21 Nov 2025
Job Summary:
The Franchise Manager is responsible for identifying, developing, and managing franchise business partners to achieve company expansion goals. The role involves driving franchise sales, ensuring operational excellence across franchise outlets, and maintaining strong relationships with franchisees to ensure brand consistency, profitability, and compliance with company standards.
Key Responsibilities:
1. Franchise Development
- Identify potential franchise partners and evaluate their suitability based on business objectives and brand values.
- Develop and execute the franchise expansion strategy for assigned regions.
- Conduct market research to identify new business opportunities and viable territories.
- Manage franchise sales cycle from lead generation to agreement signing.
2. Franchise Operations Management
- Provide onboarding, training, and operational support to new franchisees.
- Ensure all franchise outlets adhere to brand standards, operational processes, and quality benchmarks.
- Monitor franchise performance and implement corrective measures to improve sales and profitability.
- Regularly visit franchise outlets for audits, reviews, and relationship management.
3. Financial & Business Performance
- Support franchisees in business planning, budgeting, and P&L management.
- Monitor revenue targets, cost control, and ROI for each franchise unit.
- Prepare periodic performance reports and present to management.
4. Marketing & Brand Compliance
- Collaborate with the marketing team to execute local and national marketing campaigns.
- Ensure all franchise outlets follow approved brand guidelines in operations and customer experience.
- Coordinate launch events and promotional activities for new franchise openings.
5. Relationship & Conflict Management
- Maintain strong, trust-based relationships with all franchise partners.
- Address and resolve franchise-related issues, ensuring alignment with company policies.
- Facilitate continuous communication and knowledge sharing among franchisees.
Key Skills & Competencies:
- Strong business acumen and negotiation skills.
- Excellent communication and interpersonal skills.
- Analytical mindset with ability to interpret financial reports.
- Leadership and team management capabilities.
- Ability to travel frequently and manage multiple stakeholders.
Qualification & Experience:
- Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).
- 5–8 years of experience in franchise management, business development, or retail operations.
- Experience in [industry – e.g., Home Décor, FMCG, Retail, F&B, etc.] preferred.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Bethliving lifestyle Private limited
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We are currently looking to hire a Sales Manager –(FMCG Division) to join our team.
Position: Sales Manager (FMCG Division)
Location: Pune
Experience Required: : 5–12 years of FMCG (Food) sales experience — experience in Modern Trade / E commerce / Quick Commerce / HoReCa is essential.
Qualification: Bachelor’s Degree required; MBA / Master’s in Marketing preferred.
Job Description :
We’re seeking a driven and detail-oriented Sales Manager to lead FMCG expansion across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.
The ideal candidate will combine strong sales acumen with operational discipline, brand understanding, and team leadership to drive growth and profitability across verticals.
Key Responsibilities :
Sales & Business Development
Develop and execute sales strategies across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.
Drive Quick Commerce tie-ups (Blinkit, Zepto, Swiggy Instamart, etc.)
ensuring consistent fill rates, visibility, and on-time delivery.
Expand and manage Modern Trade business — new tie-ups, branding opportunities, and store-level execution.
Acquire and manage HoReCa accounts, ensuring strong partnerships and growth.
Explore and onboard new retail store tie-ups and distributors to strengthen reach and
market penetration.
Maintain vertical-wise P&L accountability, ensuring profitability across all sales channels.
Ensure payment cycles are monitored and reconciled as per company policy. E-Commerce & Brand Coordination
Oversee Amazon listings and catalog management, ensuring all products are correctly priced, described, and optimized.
Maintain online hygiene — ensuring accurate inventory, images, descriptions, ratings, and timely response to customer queries.
Coordinate with the marketing team for updated creatives, offers, product launches, and campaign rollouts across digital platforms.
Identify and execute branding opportunities within partner stores and online marketplaces.
Team & Operations :
Conduct regular store and market visits to ensure proper visibility, placement, and compliance.
Train, mentor, and develop the sales and promoter team to enhance performance and product knowledge.
Maintain strong vendor relationships and follow-up for timely supply and collections.
Collaborate closely with operations for smooth delivery logistics and minimal wastage (RTC losses).
Provide market insights, competitor analysis, and category feedback to guide business strategy.
Qualifications & Requirements
Bachelor’s Degree required; MBA / Master’s in Marketing preferred.
5– 12 years of FMCG (Food) sales experience — experience in Modern Trade / E-commerce / Quick Commerce / HoReCa is essential.
Strong leadership and team-building capabilities.
Excellent communication, negotiation, and relationship management skills.
Hands-on experience in Amazon / online retail operations preferred.
Analytical mindset with sound knowledge of market trends, pricing, and brand visibility strategies.
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Full Stack Developer - Averlon