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Food Service Sales Lead – HORECA
Food Service Sales Lead – HORECA
Axureone's logo

Food Service Sales Lead – HORECA

Ridhi Choudhary's profile picture
Posted by Ridhi Choudhary
4 - 11 yrs
₹7L - ₹9L / yr
Mumbai, Bengaluru (Bangalore)
Skills
Sales

We are seeking a dynamic and results-driven Food Service Sales Lead – HORECA to grow our presence across the hotel, restaurant, café, and catering segments. This role focuses on driving revenue growth, building long-term partnerships, and expanding our footprint within the hospitality and food service ecosystem. The ideal candidate brings strong industry relationships, strategic selling expertise, and a proven ability to deliver against ambitious sales targets.


Key Responsibilities :

  • Identify, onboard, and develop new HORECA and food service customers, including hotels, restaurants, cafés, and institutional caterers.
  • Grow volume, revenue, and profitability across assigned food service accounts through data-driven and consultative selling approaches.
  • Lead new account acquisition initiatives to strengthen market penetration.
  • Execute local and national trade marketing programs to enhance brand visibility and performance.
  • Assess market opportunities and translate them into sustainable sales growth and new business wins.
  • Manage pricing, contracts, and commercial terms to ensure alignment with quality, cost, and service benchmarks.
  • Review, approve, and optimize promotional and trade spend programs to improve ROI and brand consumption.
  • Design and implement customized sales and marketing plans for key HORECA accounts.


Requirements:

  • Bachelor’s degree in Hospitality Management, Food Technology, or a related discipline.
  • Minimum 4 years of Sales & Marketing experience in food service, specifically handling HORECA accounts.
  • Established network and strong relationships within the food service and hospitality industry.
  • Ability to engage and negotiate with stakeholders across levels—from chefs and catering managers to procurement and buyers.
  • Consistent track record of meeting or exceeding sales and revenue targets.
  • Excellent verbal communication and relationship-management skills.
  • Demonstrated experience in market development and driving measurable business growth.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Axureone

Founded :
2025
Type :
Services
Size
Stage :
Raised funding

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Shubham Vishwakarma

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