Finance Controller for Consumer Food Brand

Product Manager – AI Go-to-Market (GTM)

You know that feeling when you see a product not just built, but truly adopted? That’s what this role is about.

We built something that turns the endless scroll of social video into business intelligence. The product is already strong — now it’s time to take it to market, scale adoption, and own how it reaches the world.

This isn’t another PM role. This is where you become the strategist who shapes how AI meets the market.

Who We Are

Our team is small, global, and moves fast. Not startup-fast. Not “we say we’re agile” fast. Actually fast.

We ship meaningful features in days, and now we need someone who can do the same on the market side.

The people here don’t just work with AI — they think in AI. They dream in Python. They know how to build.

What we’re missing is the person who knows how to launch, position, and scale.

What We Need

We need someone who’s lived the GTM life.

Someone who has:

• Shaped go-to-market strategies across multiple channels.
• Crafted positioning, messaging, and pricing that drove adoption.
• Partnered with sales & marketing to accelerate pipeline and conversion.
• Translated market insights into product direction.

You don’t need to be taught what adoption metrics look like. You don’t need to “grow into” GTM strategy. You already know these things so deeply that you can focus on the only thing that matters: getting AI into the hands of people who can’t live without it.

Who You Are

• Strong IT/product foundation with a track record in launching AI/tech products.
• An AI believer who sees how it will reshape industries.
• Obsessed with channels, adoption, differentiation, and growth loops.
• Someone who thrives where market execution meets product credibility.

The Reality

The work is beautifully challenging. The pace is intense in the best way. The problems are complex but worth solving. And the team? They care deeply.

If you get your energy from taking innovation to market and building adoption strategies that matter, you’ll probably fall in love with what we do here. If you prefer more structure or slower rhythms, this might not align — and that’s completely valid.

How to Apply

If you’re reading this thinking “finally, somewhere that gets it” — we’d love to see something you’ve launched. Not a resume. Not a cover letter. Show us proof of how you’ve taken a product to market.

We’re excited to see what you’ve built and have a real conversation about whether this could be magic for both of us.

Key Responsibilities:

Sales and Business Development:

• Lead the branch team to achieve sales targets for Loan Against Property (LAP) products, ensuring overall growth in the branch's portfolio.
• Develop and implement strategies to acquire new clients, cross-sell products, and maintain long-term relationships with customers.
• Monitor market trends and competitor activities to identify opportunities and stay ahead of market demands.
• Promote the LAP product offerings through various channels, including partnerships, referral networks, and local events.

Team Leadership and Management:

• Manage, mentor, and guide the sales and operational teams to achieve individual and branch-wide sales goals.
• Conduct regular performance reviews and provide coaching and training to enhance the sales team’s skills.
• Ensure adherence to organizational standards and processes in customer acquisition and relationship management.

Customer Relationship Management:

• Establish and maintain strong relationships with key clients, stakeholders, and other business partners.
• Provide high-level support for the LAP product offering, including assisting clients with queries and guiding them through the loan process.
• Resolve customer issues or concerns related to LAP applications and ensure timely and efficient processing.

Operational Management:

• Oversee the day-to-day operations of the branch, including loan origination, documentation, disbursement, collections, and compliance.
• Ensure the branch maintains a smooth, efficient, and compliant operation in line with internal policies and external regulations.
• Monitor and maintain branch financials, including revenue, expenses, and profitability.

Reporting and Compliance:

• Provide regular reports to senior management on branch performance, including sales achievements, operational issues, and market trends.
• Ensure all processes comply with regulatory guidelines, including KYC (Know Your Customer) and AML (Anti-Money Laundering) policies.

Roles & Responsibilities:

• Prepare and maintain E-commerce reports.
• Performing analysis to assess quality and meaning of data
• Preparing reports for the management stating trends, patterns, and predictions using relevant data
• Streamlining communication channels between Sales, Operations, Accounts and other teams.
• Build relationships with Marketplace Sellers/logistics partners/third party vendor/ payment gateways.
• Assigning numerical value to essential business functions so that business performance can be assessed and compared over periods of time.
• Assist Marketplace Seller to List product and execute orders.
• Process improvement and simplification.
• Maintain TAT as per set guidelines, to ensure smooth and timely operations.
• Creation of monthly & quarterly PnL 

Requirement:

• Overall Experience: Minimum 2 years of experience in data analyst.
• Industry Experience: Fashion / Lifestyle / Retail
• Educational Qualification: Graduation / Post Graduation
• Behavioural Skills: Effective communication skills, prompt & proactive approach and eye for detail.
• Technical Skills: MS Office, Ecommerce metrics and customer focused.
• High-energy, results oriented individual to manage to work in a fast paced environment with quickly changing priorities, strategic approach

Job Location: Bangalore/Mumbai

Good to have would be AWS Architect Certification.

Must Have

• NodeJS / TypeScript experience 3+ years
• AWS experience 3+ years using AWS SDK
• Lamba
• API Gateway
• Event based architecture like Kinesis, MSK (Kafka)
• Database Sql / NoSql

Considered a plus:

• Frontend development React / Angular
• AWS IoT Core, Kafka, Kinesis
• Elastic Search

Should have experience in Device Provisioning / Device management with PKI (Public Key Infrastructure)

What you need to have:

• End to end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating maximum leads)
• Conducting keyword research and optimizing the campaigns
• Researching and analyzing competitor advertising links and strategizing the best plan ahead for the business
• Optimizing the ad copy, landing pages for the best lead quality
• Optimizing the campaigns regularly for improving the performance
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Measuring and reporting performance of all marketing campaigns, and assessing against goals
• Brainstorming new and creative growth strategies
• Building on an existing level of search engine marketing expertise and developing a reputation for innovation and efficiency
• Staying up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommending improvements
• Implementing A/B testing to continuously improve ROI

Desired Candidate Profile

• Proven 4+ years SEM experience in managing PPC campaigns across Google
• Well-versed in performance marketing, conversion and online customer acquisition
• Understanding of keyword matching, keyword research and optimization
• Experienced in understanding google analytics and pixel integration
• Creative copywriting for ads
• Prior experience in working with affiliate ad networks (bonus)
• Understanding of campaign data and growth metrics
• Working knowledge of analytics tools (Google Analytics, Google Datastudio, GTM, etc.)
• Excellent communication skills
• Strong analytical and problem-solving abilities
• Willingness to work in a dynamic startup environment
• Ability to think creatively and work independently in a fast working environment    

• Managing Work, Projects, and Policies Generate and provides accurate and timely results in the form of reports, presentations, etc.
• Compiles, codes, categorizes, calculates, tabulates, audits, or verifies information or data.
• Completes accounts receivable period-end closing functions and procedures; credit and period-end reporting.
• Upholds the policies and procedures outlined in the credit policy.
• Interacts with sales and catering staff for timely credit decisions on incoming customers.
• Demonstrating and Applying Accounting Knowledge to Credit Management Issues
• Demonstrates knowledge of job-relevant issues, products, systems, and processes.
• Uses computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
• Uses relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
• Keeps up-to-date technically and applying new knowledge to your jobs.
• Stays knowledgeable of accounts receivable system.
• Leading Credit Management Team
• Utilizes interpersonal and communication skills to lead, influence, and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example.
• Staffs manage and develops all billing and accounts, receivable employees]
• Submits reports in a timely manner, ensuring delivery deadlines.
• Ensures profits and losses are documented accurately.
• Achieves and exceeds goals including performance goals, budget goals, team goals, etc.
• Develops specific goals and plans to prioritize, organize, and accomplish your work.
• Monitors all taxes that apply, ensuring that taxes are current, collected, and/or accrued.
• Ensures property billings are sent error-free and in a timely manner.
• Monitors receivables for timely collections and follows up with appropriate collection correspondence

• Web :  Angular2+ (min 3 years), HTML5, NodeJS, Yarn
• Programming: Typescript
• IDE Tools : Visual Studio Code,
• Source Control – Good knowledge on SVN/Git
• Good to have: Java8, SpringBoot, JPA, Oracle PL SQL, SOAP, Restful, WSDL, ETL tools like Talend
  
  Role Summary:
• Software Development with best coding practices
• Proper co-ordination with other team members for maintaining source code versioning
• Complete and provide status of work to Team Lead/Project Manager regularly
• Create and maintain proper documents related to development work
• Collaborate with other team to create quicker issue resolution to achieve high customer satisfaction
• Flexible to learn other technologies and work across teams
• Clear understanding of requirement from functional team
• Involvement in analysis, design, coding, SIT, UAT and support