Exciting oppurtunity for Product Marketing Intern with Full time
Edstellar is a global learning & Development company that specializes in corporate training and skill development solutions. It provides a comprehensive platform for managing instructor-led training programs tailored to diverse organizational needs. With access to a global pool of over 5,000 certified trainers and a Catalog of 1,500+ courses, Edstellar caters to industries like technology, leadership, compliance, and behavioural training. The platform supports virtual, onsite, and offsite training and integrates seamlessly with HRMS tools for efficient administration.
Key offerings include training needs analysis, competency mapping, post-training assessments, and coaching solutions. Edstellar aims to foster employee development through flexible learning options, multilingual support, and data-driven insights into training outcomes. Their services are particularly beneficial for multinational companies, ensuring consistent quality across various locations while addressing skill gaps effectively
Job Description
Job Overview:
We are looking for dynamic BBA & MBA Marketing Fresher’s who are eager to learn and build their careers in Product Marketing. This is a 45-day internship program, where selected candidates will receive hands-on training from our team.
Key Responsibilities (During Training Period):
- Market Research: Conduct research on market trends, customer preferences, and competitor strategies to assist in effective product positioning.
- Marketing Content Creation: Assist in the development of marketing materials, including social media content, blog posts, and email campaigns, to promote products and engage the target audience.
- Collaboration with Teams: Work closely with sales and product teams to gather insights, create compelling messaging, and support go-to-market strategies for new and existing products.
Required Skills & Experience:
- English Proficiency (Spoken & Written): Strong communication skills for content creation and collaboration.
- Market Analysis: Ability to conduct research and analyse market trends.
- Product Management: Understanding of product development and positioning strategies.
- Product Strategy: Assist in formulating marketing strategies based on market research and product insights.
Good to Have:
- Learn Business Communication
- Learn Digital Marketing
- Learn Business Analytics
Minimum Qualifications:
- Candidates based in Bangalore.
- Freshers with an MBA in Marketing or BBA in Marketing.
Internship Details:
- Duration: 45 Days
- Mode: Onsite (Day Shift)
- Working Days: Monday – Friday (5 Days a Week)
- Stipend: ₹10K in hand (Post After Training Completion) full time opportunity 3 L PA to 4 LPA
- Laptop Requirement: Candidates must have their own laptops
Key Responsibilities:
- Learn and assist in SEO-driven product marketing strategies
- Conduct market research and competitor analysis
- Support the team in executing digital marketing campaigns
- Work on content marketing, keyword optimization, and link-building activities
- Analyze campaign performance and suggest improvements
Who Can Apply?
- BBA/MBA Marketing Freshers Passed out
- Passionate about digital marketing & product marketing
- Strong communication & analytical skills
- Self-motivated and eager to learn
- Comfortable working onsite in Bengaluru
Top Skills for a Product Marketing Intern
🧠 1. Market Research & Analytical Thinking
- Ability to analyze market trends, competitor products, and customer needs
- Comfort with tools like Google Analytics, SEMrush, or basic Excel data analysis
- Curiosity to explore market opportunities and product positioning
🗣️ 2. Communication Skills
- Strong verbal and written communication
- Ability to craft compelling product messaging and value propositions
- Comfort writing content for emails, blogs, social posts, etc.
🎯 3. Understanding of Marketing Fundamentals
- Basic knowledge of digital marketing channels (SEO, SEM, email marketing, social media)
- Familiarity with marketing funnels, buyer personas, and customer journeys
- Awareness of branding and product positioning strategies
🧰 4. Tools & Tech Exposure (Nice to Have)
- Familiarity with tools like Canva, Figma (for visual design), HubSpot, Mailchimp, or Buffer
- Basic understanding of CRM tools, campaign trackers, or product roadmaps
💡 5. Creativity & Problem-Solving
- Ability to come up with engaging campaign ideas
- Eagerness to experiment with new content formats, messaging styles, and outreach methods
🤝 6. Collaboration & Teamwork
- Experience working on group projects or internships where they collaborated across teams
- Willingness to support product, sales, and design teams as needed
⏳ 7. Time Management & Ownership
- Ability to juggle multiple tasks or small projects
- Takes initiative and ownership of assigned tasks
📌 Bonus Qualities (Preferred but not mandatory for an intern)
- Previous internship or project in digital/product marketing
- Personal blog, marketing portfolio, or student club marketing experience
- Passion for tech, startups, or products in your company’s domain
Product Marketing in general refers to the process of bringing a product to market and driving its adoption and success. It involves understanding the target audience, positioning the product effectively, crafting messaging, enabling the sales team, and executing go-to-market strategies.
🔍 What is Product Marketing?
Product marketing connects the product, sales, and customer teams. It's focused on:
- Understanding customer needs and market trends.
- Creating product positioning and messaging.
- Launching products into the market.
- Driving demand and usage.
- Enabling the sales team with the right tools and training.
🧠 Product Marketing in Learning & Development (L&D)
In the L&D industry, product marketing focuses on educational or training offerings like:
- Corporate training programs (e.g., Leadership, Agile, Compliance)
- Online courses (e.g., upskilling, certifications)
- Learning platforms (e.g., LMS tools)
- Instructor-led or blended training models
✅ Real-Time Product Marketing Work in L&D
Here’s what product marketing typically looks like in a real-time L&D setting:
1. Market Research & Competitor Analysis
- Study industry trends (e.g., AI in learning, reskilling demand).
- Analyze competing training programs and pricing.
2. Creating Buyer Personas
- HR Managers, L&D Heads, Learning Consultants.
- Understand their pain points (e.g., low employee engagement, skill gaps).
3. Product Positioning & Messaging
- “This course helps your team master XYZ in 4 weeks — designed for busy professionals.”
- Customize messaging for different industries (IT, BFSI, Manufacturing, etc.).
4. Go-To-Market Strategy
- Planning product/course launches.
- Coordinating with sales, design, and content teams.
- Launch webinars or campaigns during industry peak demand times.
5. Sales Enablement
- Creating pitch decks, one-pagers, battle cards.
- Training sales teams on course USPs, outcomes, ROI for companies.
6. Demand Generation & Campaigns
- Running targeted LinkedIn or email campaigns for a specific course.
- Promoting offers like “Group Discounts for Teams of 5+”.
7. Customer Feedback & Course Improvement
- Collecting feedback post-training.
- Passing insights to curriculum developers for updates.
8. Tracking Metrics
- Course enrollment rates
- Lead-to-conversion rate
- Customer satisfaction (CSAT, NPS)
- ROI and training effectiveness data
Example Scenario:
Let’s say a company is launching a “Digital Transformation for Managers” course.
- Product marketer’s job:
- Identify which industries are investing in digital transformation.
- Build messaging around ROI and efficiency post-training.
- Partner with the sales team to target Fortune 500 HR leads.
- Create a product video + sales brochure + case studies.
Future Opportunities:
- After successful completion, candidates will have an HR discussion for a full-time opportunity based on performance.
Full time employment confirmation
After ending Day Final assessment if Cleared S you will be under full time employee
1 L1 assessment & Review
L2 oral Discussion
L3 Hr Discussion
L4 On Boarding
Location:
Edstellar Solutions (P) Ltd. #1321, Sarakki Extension 15th Cross, 100 Feet Ring Road, JP Nagar 2nd Phase, Marenahalli, Bangalore - 560078 3 Floor
Shubham Vishwakarma
Full Stack Developer - Averlon
About Edstellar.com
About
Edstellar Global is likely an extension of the Edstellar brand focused on offering education and training solutions at an international level. By leveraging its expertise in corporate training and professional development, the global business arm would aim to address skill gaps and foster workforce transformation across borders. Here's an overview of what Edstellar's global business could involve:
Key Focus Areas of Edstellar Global:
- International Corporate Training:
- Customized training programs catering to diverse industries worldwide.
- Specialized modules for cross-cultural teams and global business operations.
- Partnerships with Global Institutions:
- Collaborating with international universities, corporations, and training bodies.
- Co-developing curricula aligned with global industry standards.
- Remote and Hybrid Learning Models:
- Delivering training programs through advanced digital platforms.
- Blended learning solutions to accommodate various geographic and time constraints.
- Addressing Global Skill Gaps:
- Providing programs focused on emerging skills such as AI, machine learning, blockchain, and data science.
- Supporting workforce reskilling to meet global technological and industrial trends.
- Localized Solutions for Global Reach:
- Tailoring training content to align with local regulations, cultural nuances, and languages.
- Establishing regional hubs to ensure seamless delivery of services.
- Focus on Sustainability and Inclusion:
- Incorporating sustainable practices and principles in training methodologies.
- Promoting inclusive training programs to empower underrepresented groups in the global workforce.
Potential Benefits of Edstellar Global:
- Access to a diverse talent pool.
- Creation of globally competitive skill sets.
- Strengthening partnerships with multinational companies.
Candid answers by the company
Edstellar is an EdTech company specializing in providing corporate training, skill development, and professional learning solutions. The platform focuses on bridging the gap between industry needs and workforce capabilities by offering tailored and effective training programs for businesses, professionals, and educational institutions.
What Edstellar Does:
1. Corporate Training Solutions:
- Designs customized training programs for businesses to enhance workforce skills.
- Focuses on both technical and soft skills development.
- Helps organizations meet their specific training goals and improve team productivity.
2. Skill Development and Upskilling:
- Offers courses for individuals to upskill and stay competitive in the job market.
- Covers various industries, including technology, finance, healthcare, marketing, and more.
- Programs are aligned with current industry trends and future workforce needs.
3. Learning Management System (LMS):
- Provides a digital platform for managing and delivering learning content.
- Features analytics to track learner progress and assess outcomes.
- Supports remote and hybrid learning models.
4. Collaborations with Industry Experts:
- Partners with subject matter experts, institutions, and organizations to develop high-quality content.
- Focuses on practical, industry-relevant training for real-world application.
5. Global Training Solutions:
- Extends its services globally to cater to international businesses and teams.
- Localizes content to match regional and cultural requirements.
6. Comprehensive Training Programs:
- Covers areas such as leadership development, technical certifications, compliance training, and more.
- Programs are designed for employees at all levels, from entry-level to executive.
Who Edstellar Serves:
- Businesses: Enhances employee performance and aligns training with organizational goals.
- Professionals: Empowers individuals to achieve career growth through skill development.
- Educational Institutions: Bridges the gap between academic learning and industry requirements.
Edstellar aims to empower organizations and individuals by fostering a culture of continuous learning and adaptability in an ever-changing professional landscape.
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Full Stack Developer - Averlon