Engineering Manager

Please connect with me here and my linkedin.

Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Position: Product Marketing Manager (Remote)

Shift: 2:30 pm to 11:30 pm IST (5.00 am to 2.00 pm EST)

Experience: 11–15 years of marketing experience, preferably in B2B SaaS & Minimum 5–6 years of people management experience, Excellent comm skills.                                 

(open to candidates across India) Ability to be an IC (70% weightage) + handle team (30% weightage)

Qualifications:

● 11–15 years of marketing experience, preferably in B2B SaaS.

● Minimum 5–6 years of people management experience, with a demonstrated ability to build and lead high-performing teams.

● Strong experience in customer marketing and lifecycle marketing.

● Deep understanding of modern marketing tools (e.g., HubSpot, Salesforce, Marketo, Pardot, etc.).

● Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.

● Excellent communication skills — both written and verbal.

● Analytical mindset with a data-driven approach to decision-making.

● SaaS experience at the SMB, Mid Market, and Enterprise level strongly preferred.

● Leadership experience (managed teams) 

● Knowledge of customer success platforms and retention analytics.

● Prior experience working in remote and globally distributed teams. 

● Passion for storytelling and showcasing customer success.

● Demonstrated experience using AI tools for marketing tasks such as content ideation and creation.

● Experience with Canva templates or similar tools to streamline visual content creation.

● Experience developing and aligning marketing initiatives with OKRs. To perform this job successfully, an individual must be able to perform each

We are seeking a Senior UI/UX Designer & Developer to lead user‑experience and interface design across our AI platform. The ideal candidate will have deep experience crafting complex digital products from concept to launch, be highly proficient in Figma and other modern design/prototyping tools, and be motivated to translate AI‑driven workflows into intuitive experiences for clinicians, researchers and business users. This role demands excellent problem‑solving skills, the ability to conduct user research and synthesise insights into design decisions, and the technical know‑how to collaborate with full‑stack engineers on the implementation.

Key Responsibilities

• Lead UX Strategy & Research
• 
  
• Conduct discovery research, interviews and design-thinking sessions to understand user needs, pain points and mental models, especially in clinical and med‑tech contexts .
• 
  
• Gather and interpret analytics, telemetry and user feedback to inform product roadmaps and AI‑assisted experiences.
• 
  
• Design AI‑Enabled User Journeys
• 
  
• Craft user flows and interaction patterns for AI‑powered features (e.g., conversational interfaces, predictive insights) ensuring the outputs are trustworthy and actionable.
• 
  
• Collaborate with product and engineering teams to scope MVP features, create wireframes and high‑fidelity mock‑ups, and iteratively refine the designs based on feedback .
• 
  
• Develop & Prototype
• 
  
• Build interactive prototypes using Figma and other rapid‑prototyping tools; implement responsive UI components using HTML, CSS, JavaScript/TypeScript or React.
• 
  
• Work alongside full‑stack developers to translate designs into production code, ensuring accessibility, performance and adherence to design systems .
• 
  
• Establish Design Systems & Best Practices
• 
  
• Define and maintain a scalable design system with pattern libraries, UI components and design tokens.
• 
  
• Champion UX best practices such as usability testing, heuristic evaluations and inclusive design .
• 
  
• Evaluate emerging AI design tools and generative capabilities to accelerate design workflows.
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• Cross‑Functional Collaboration
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• Communicate design decisions effectively to stakeholders, including product managers, AI scientists, clinicians and business leaders .
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• Participate in Agile ceremonies, provide UX input on backlog prioritisation and contribute to sprint planning and reviews .
• 
  

Qualifications & Experience

• Experience:
• 
  
• 6-10 years of UI/UX design experience with at least 3–5 years designing complex SaaS platforms or AI‑enabled products in healthcare, med‑tech or regulated industries.
• 
  
• Demonstrated success leading end‑to‑end design projects—from discovery through research, prototyping, user testing and production.
• 
  
• Strong understanding of AI concepts (generative AI, NLP, predictive analytics) and how they impact user experience.
• 
  
• Skills:
• 
  
• Expert proficiency with Figma and similar design tools like Sketch, Adobe XD and ProtoPie.
• 
  
• Strong knowledge of design systems, human‑centered methodologies and data‑driven UX decision‑making .
• 
  
• Proficiency in front‑end technologies (HTML5, CSS3/SASS, JavaScript/TypeScript or React) and understanding of responsive design and accessibility standards .
• 
  
• Ability to communicate designs and concepts clearly and persuasively to non‑design audiences .
• 
  
• Experience with Agile/Scrum, CI/CD workflows and collaboration tools such as Jira, Confluence and Git.
• 
  
• Preferred:
• 
  
• Familiarity with healthcare regulations (HIPAA, SaMD) and designing compliant user experiences.
• 
  
• Experience working with global teams (US, India, EMEA) and designing multi‑language interfaces.
• 
  

What Success Looks Like

• Deliver intuitive, accessible interfaces that empower clinicians and researchers to leverage AI‑driven insights with minimal friction.
• 
  
• Establish a cohesive design system across the IntraIntel.ai platform and ensure consistency across modules.
• 
  
• Collaborate closely with development teams to ensure seamless hand‑offs and high‑quality implementation of UI components.
• 
  
• Mentor junior designers and developers, fostering a culture of experimentation, empathy and user advocacy.
• 
  

Application & Evaluation

Candidates should be prepared to present a portfolio demonstrating complex project work, particularly AI‑enabled or healthcare‑related interfaces. We value clear communication, a passion for solving real‑world problems and the ability to translate technological possibilities into human‑centered solutions.

We’re on the lookout for a passionate Full Stack Developer with 0 to 1 years of experience to join our growing team at The Red Arc. If you love solving problems, building clean code, and collaborating in a dynamic environment then this could be a perfect fit for you.

What we’re looking for:

💼 0 to 1 Years of experience.

🧑‍💻 A degree in BE, BTech, BSc IT, or a related field.

🛠️ Frontend skills: HTML, CSS, JavaScript, Angular, and basic React.js

⚙️ Backend experience with Node.js, REST APIs, and MySQL

🧩 Familiar with Git/GitHub, basic debugging, deployment

✨ Bonus if you’ve worked with React projects on GitHub, or have experience with TypeScript, testing tools, or CI/CD

But more than skills, we’re looking for someone who’s:

✔️ Eager to learn

✔️ A team player with good communication

✔️ Curious, proactive, and ready to grow with us

What You’ll Do:

• Own the Organic Growth Engine. Build innovative strategies that drive not only traffic but meaningful revenue by connecting search intent with business value.

• Execute a High-Intent Content Strategy. Move beyond generic content and identify high-value commercial keywords that drive qualified leads and user acquisition.

• Deliver Technical Excellence. Work closely with Engineering to ensure our site architecture, performance (Core Web Vitals), and crawlability become a true competitive advantage.

• Optimize for Conversion (CRO). Conduct A/B tests across landing pages, CTAs, and lead magnets to consistently convert organic visitors into customers.

• Scale Authority. Lead smart, white-hat link-building and digital PR initiatives to enhance Domain Authority and overall brand visibility.

• Drive Data-Backed Experimentation. Continuously test and refine titles, meta descriptions, and content formats to improve CTRs and search rankings.

• Conduct Competitive Gap Analysis. Monitor industry trends and competitor movements, and identify opportunities to outperform them.

Roles & Responsibilities:

- Manage multiple software development projects simultaneously.

- Define project scope, goals and deliverables.

- Plan and schedule project timelines.

- Coordinate internal resources and third parties/vendors.

- Measure project performance and report to management.

- Identify and manage project risks.

- Ensure resource availability and allocation.

- Ensure adherence to project delivery schedules.

Position: Solutions Engineer

As an APAC Solutions Engineer, you will be an integral player on the Sales team in positioning, demonstrating, and developing creative solutions for key customers and prospects. You will be the trusted solutions advisor for our customers by creating solutions that align with the NextBillion.ai technology stack.

Reporting to the VP of Sales and Customer Success, you will be the primary technical interface between our sales prospects and the Product and Engineering team.

We are looking for a Maps and Locations-Based Services expert with excellent technical, communication, organisational, and customer-facing skills. 

Roles and Responsibilities:

• In partnership with sales personnel, marshal prospects through the sales cycle by providing professional technical, integration, and development support.
• Work closely with our sales prospects in APAC to identify and solve their most critical business problems with a deep understanding of the NextBillion.ai architecture and feature set.
• Articulate customer requirements and solutions to different technical and non-technical stakeholders so as to enable successful execution of the engineering work.
• Organise and lead product-related webinars and training sessions.
• In coordination with sales personnel, assist in the response to all technical details in RFIs/RFPs
• Continually assess prospect and customer feedback as well as industry trends in providing feedback to product teams
• Support sales and customer success teams in onboarding newly signed customers into the post-sales support process
• A small amount of travel is required for prospect and customer meetings.

Requirements:

• Bachelor's degree in Engineering, Computer Science, or related technical field.
• 6+ years experience in technical consulting, solutions engineering or product management. 
• Prior experience with proprietary as well as open-source map products and tools, such as maps from HERE, TomTom and OSM, and supporting toolsets such as  QGIS.
• Adept and agile in working with a variety of frameworks and programming languages both frontend and backend e.g. JavaScript, Node.js,  Python, Angular, React, Rust, Go
• Deep understanding of RESTful APIs and service endpoints for both design and implementation
• Experience with using cloud native services from popular hosting providers like AWS, Azure, and Google Cloud Platform. 
• Understanding of common development practices, ticketing systems, and revision control systems using `git`i.e. Gitlab/Github, ClickUp/JIRA

Beneficial/Nice-to-Haves: (optional)

• Industry experience in mobility services, fleet management, logistics/last-mile delivery, and/or connected car service
• Some prior experience with data science and/or machine learning teams.

ABOUT NBAI

NextBillion.ai is a first-ever decentralised, customizable, and tailored map stack focused on the transportation/logistics industry. NextBillion.ai helps solve highly complex transportation and operational challenges. Every customer, use case, and geography is different, and NextBillion.ai is able to integrate these differences directly into their mapping environment.

NextBillion.ai provides last-mile delivery, telematics, food delivery, automotive, and ride-hail with location tools and API's that help them adopt an AI-first approach. NextBillion.ai is customizable to be hyper-local and pinpoint accurate for difficult to solve enterprise use cases.

Nextbillion.ai was founded in January 2020 by Ajay Bulusu, Gaurav Bubna and Shaolin Zheng. They were formerly part of the map team at Grab, a multinational ride-hailing and food delivery company. 

We are looking for Web Designer with 2+yrs of experience and well-versed with Wordpress, kindly apply if the following responsibility suit you:

Job Responsibility:

• Experience in building both front-end and back-end of the website
• Knowledge of WordPress Plugins
• Excellent and written and verbal communication skills with proven fluency in English
• Good understanding of Web architecture
• Analysing website performance and troubleshooting errors
• Conducts Wordpress design/development research and performs discovery analyses for new client projects, including content reviews and wireframing.
• Creates Wordpress design/development strategies based on research.
• Stay up-to-date with new web technologies.

Company Website: https://theempiremedia.in/