Digital marketing manager

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

• Sound knowledge of Mongo as a primary skill
• . Should have hands on experience of  MySQL as a secondary skill will be enough
• . Experience with replication , sharding and scaling.
• . Design, install, maintain highly available systems (includes monitoring, security, backup, and performance tuning)
• . Implement secure database and server installations (privilege access methodology / role based access)
• . Help application team in query writing, performance tuning & other D2D issues
• • Deploy automation techniques for d2d operations
• . Must possess good analytical and problem solving skills
• . Must be willing to work flexible hours as needed
• . Scripting experience a plus
• . Ability to work independently and as a member of a team
• . good verbal and written communication skills

Launch Your Career in IT – Join Us as a Business Development Executive (BDE)

Are you a recent graduate with strong communication skills and a passion for technology, sales, or client engagement? Here's your chance to kickstart your career in the booming IT industry—even if you don't have a technical background!

Who Can Apply!

• Recent graduates from any stream
• Strong Communication and interpersonal skills.
• Eagerness to learn about technology and sales.
• Self-motivated, proactive, and goal-oriented mindset.

What You’ll Do

• Learn the basics of IT services and digital products (training provided).
• Conduct market research to identify potential clients and business opportunities.
• Assist in the development of sales strategies to attract new clients and retain existing ones.
• Reach out to potential clients via email, phone, and social media to introduce our products/services.
• Build and maintain strong relationships with clients.

Why Join Us?

We believe your degree doesn’t define your future—your drive does. If you're hungry to learn, ready to work smart, and want to grow in a future-proof industry, this is your opportunity.

No experience? No problem. We’ll train you. Just bring the energy.

This is a full-time on-site role for a Graphic Designer located in Hyderabad. The Graphic Designer will be responsible for creating graphics, graphic design, logo design, branding, and typography for various projects.

Job Title - Sr. Administrator, IT Infrastructure Storage

Job Duties -

• Administer IT storage recovery and backup systems. Perform complex provisioning, advanced maintenance, data replication, disaster recovery, data migration, and documentation.
• Participate in ongoing maintenance, utilization, availability, and security of storage infrastructure.
• Perform IT implementations, performance analysis and optimization, monitoring, problem resolution, upgrade planning and execution, and process creation and documentation.
• Analyze and work to improve the quality of services offered by IT. Participate in ongoing technology evaluations to keep up with technology trends and industry standards.
• Be able to script in Perl or Python and perform capacity planning and growth projections.
• Resolve complex IT issues as pertain to the environment and keep abreast on storage & backup technology.
• Experience working with ISILON Storage is a must-have skill.
• Good to have experience in ransomware, anomaly detection, airgap and vaulting technologies.

Education and Experience Requirements -

The position requires a Bachelor’s degree in

Computer Science, Computer Engineering or related field plus 5 years of post-

baccalaureate progressive experience in IT storage environments.

Skills Requirements- Experience must include:

• Expertise in Linux and Windows – Good to have Cloud knowledge
• Utilizing OS-enabled tools for data copy like rsync, robocopy and other tools
• Setting up NFS, SMB, snapshots, replication, SnapMirror, and SyncIQ
• Experience in NAS storage technologies like Netapp, Power scale, Isilon, Qumulo and Weka
• Dell EMC Insight IQ, DataIQ and ESRS, Netapp tools (OCUM/AIUM)
• Rubrik, Cohesity, Veeam and other comparable backup technologies
• Good to have Monitoring and Alerting like Prometheus, SolarWinds, telegraph and Grafana

Required Skills:

• 3+ year of experience in Development in JAVA technology.
• Strong Java Basics
• SpringBoot or Spring MVC
• Hands on experience on Relationl Databases (SQL query or Hibernate) + Mongo (JSON parsing)
• Proficient in REST API development
• Messaging Queue (RabitMQ or Kafka)
• Microservices
• Any Caching Mechanism
• Good at problem solving

Good to Have Skills:

• 4+ years of experience in using Java/J2EE tech stacks
• Good understanding of data structures and algorithms.
• Excellent analytical and problem solving skills.
• Ability to work in a fast paced internet start-up environment.
• Experience in technical mentorship/coaching is highly desirable.
• Understanding of AI/ML algorithms is a plus.

Responsibilities

• Designing and implementing new features and functionality
• Establishing and guiding the website’s architecture
• Ensuring high-performance and availability, and managing all technical aspects of the CMS
• Helping formulate an effective, responsive design and turning it into a working theme and plugin.

Skills and Qualifications

• Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery
• Experience building user interfaces for websites and/or web applications
• Experience designing and developing responsive design websites
• Comfortable working with debugging tools like Firebug, Chrome inspector, etc.
• Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers
• Ability to convert comprehensive layout and wireframes into working HTML pages
• Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
• Strong understanding of PHP back-end development