Digital marketing

Marketing Lead – Performance, Content & Growth

This is a full-time core team role based in Hyderabad at a funded startup

At CraftMyPlate, we’re transforming how India orders food for group gatherings — from office teams to family celebrations.

Our platform blends deep operational intelligence, delightful user experiences, and highly scalable systems to make bulk food ordering (10+ people) truly effortless.

We’re backed by leading investors and are entering an exciting scale phase — building the Event OS for India.

We’re looking for a hands-on growth marketer who is both:

✅ A performance marketing wizard — smart with money, obsessed with ROAS/CAC

✅ A content creator at heart — can turn real moments into trust-building stories

If you love owning numbers, scaling experiments, and building from scratch — this role is for you.

What You’ll Do

• Own and scale growth across Meta, Google, YouTube, WhatsApp, SEO, affiliates, influencers, and retargeting.
• Run bold experiments, test fast, and double down on what drives results.
• Deep-dive into analytics — optimize funnels, cut waste, and boost conversions.
• Create content that builds trust, recall, and demand, not just clicks.
• Collaborate with agencies, influencers, and partner brands (like MyGate) — understand target audiences by use case, design the right campaigns, and get them executed with clear ROI.
• Manage budgets with discipline, efficiency, and accountability.
• Work directly with founders to set ambitious goals — and hit them.
• Guide and mentor agencies or junior marketers to deliver consistent creative and performance output.

Must-Have Requirements

• 3+ years of performance marketing experience with proven CAC and ROAS impact.
• Strong analytical mindset — turns campaign data into insights and actions.
• Hands-on across Meta + Google Ads, remarketing, influencer strategy, and SEO fundamentals.
• Genuine storytelling ability — understands how content builds trust and converts.
• Deep customer empathy — ideally with experience in event, food, or consumer internet segments.
• Clear communicator who can align creative, performance, and brand thinking.
• Startup agility — executes fast, iterates daily, learns from data.

Good-to-Have

• Entrepreneurial experience or a founder mindset — someone who thinks in terms of outcomes, not tasks.
• Exposure to affiliate and partnership-driven growth.
• Experience creating regional + English content (Telugu or Hindi a plus).
• Comfort using AI and automation tools to speed up testing and production.
• Strong grasp of brand-building through consistent storytelling and recall design.

What You’ll Get

• A front-row seat to build and scale a brand from the ground up.
• The freedom to experiment, own big decisions, and see direct impact.
• Mentorship and collaboration directly with the founding team.
• A fast-moving, high-ownership culture where growth is visible and rewarded.
• Opportunity to shape brand perception, recall, and performance across multiple channels.
• Competitive salary + growth-linked incentives/ESOP's.

🚀 We're Hiring! PHP Developer in CodeIgniter

📍 Location: Phase-8B, Mohali, Punjab

💼 Type: Full-Time | Permanent

🔧 Experience: 1.6 – 2️⃣ Years

💰 Salary: ₹20,000 – ₹25,000/month (₹2.4 – ₹3 LPA)

👨‍💻 Role Overview

Join our growing tech team and contribute to building scalable web applications using PHP & CodeIgniter (Laravel experience is a bonus!).

🛠️ Key Responsibilities

• Develop and maintain backend web applications (PHP - CodeIgniter/Laravel)
• Design and query MySQL databases
• Integrate REST APIs, third-party tools & payment gateways
• Work closely with frontend developers for seamless UI/UX
• Debug, test, and optimize application performance

🔍 Must-Have Skills

• 1.6–2 years of PHP experience (CodeIgniter or Laravel preferred)
• Strong understanding of MVC architecture & OOP concepts
• Experience with MySQL, jQuery, AJAX, Bootstrap
• Familiar with Git, REST APIs, JSON/XML

🎓 Qualifications

• UG: BCA / B.Sc / B.Tech (CS/IT)
• PG: MCA / M.Tech / M.Sc (preferred but not mandatory)

🌟 Why Join Us?

✨ Work on live, real-time projects

✨ Friendly & collaborative team culture

✨ Growth path for career & skill development

✨ Performance-based incentives

#hiring #phpdeveloper #mohali #codeigniter #laravel #webdeveloper #backenddeveloper #techjobs #jobopening #itjobs #developers #careeropportunity

Role Overview:

We’re looking for passionate mobile developers eager to build meaningful products at the intersection of education, automation, and community. You’ll work directly with the founding team on real-world projects, from MVP development to production-ready apps.

Responsibilities:

• Develop and maintain cross-platform mobile apps using React Native (Android & iOS).
• Integrate RESTful APIs and third-party SDKs.
• Collaborate with UI/UX designers and backend developers to deliver smooth user experiences.
• Write clean, maintainable code and debug production issues.
• Participate in code reviews, daily scrums, and product brainstorming sessions.

Requirements:

• Knowledge of JavaScript/TypeScript and React Native fundamentals.
• Familiarity with mobile debugging tools, navigation, and state management (e.g., Redux, Context).
• Understanding of Git, Firebase, or backend integration is a plus.
• A learning mindset, strong problem-solving skills, and attention to detail.
• Final-year students or freshers encouraged to apply.

Preferred:

• Prior experience with published apps or live demo projects.
• Open to grinding alongside founders for 3 months with a performance-based stipend.

Perks:

• Direct mentorship from the core team.
• Startup environment with real product impact.
• Certificate, Letter of Recommendation, and pre-placement opportunity.

• The PPC / Paid Search Analyst is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
• Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.
• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score and other important account metrics.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Can devise strategies to increase ROI – Is good at increasing CTR and reducing the cost per clicks
• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Communication with team and management on project development, timelines, and results.
• Work closely with the other team members to meet goals.
• Experience with website analysis using a variety of analytics tools including Google Analytics.

We are looking to employ a driven and experienced area sales manager to increase sales within an assigned geographical area and guide a team of field sales representatives. The area sales manager's responsibilities include delivering presentations to potential and existing customers, evaluating the performance of the sales team, and preparing concise sales reports

Location : Bengaluru

Experience: 2 - 4 yrs

Semaai is an Agritech startup backed by the top International VCs. We are on a mission to uplift the livelihood and income of 55 million farmers in Indonesia through a highly trusted network of MSMEs(Toko Tanis) and farmer groups.

Agriculture in Indonesia is one of the biggest untapped opportunities in Asia as it is a $100 Billion economy but one of the least digitised sectors even though the country has the fourth-highest mobile user base in the world. We aim to be the first full-stack upstream solution for farmers and Agri SMEs with a focus on inputs, advisories, and Agri finance.

We are building the Engineering Founding Team @Semaai, and looking for members who are enthusiastic, and love a high level of autonomy.

Milestones:

• Launched our first product (Agriculture Input Products Marketplace) in August’21 in 3 weeks
• Onboarded most of the Central Java distributors on our marketplace
• 20% WOW growth in revenue
• 20% WOW growth of active user base

Link to our product:

• Mobile: https://play.google.com/store/apps/details?id=com.semaai.toko

Who we are:

Semaai's co-founders are ex Entrepreneurs, from Goldman Sachs, World Bank, and Schlumberger, with 30 years of rich experience in the technology, agri-business, and development sector in Indonesia and India.

We might be a right fit if you:

• Have 2-4 yrs of experience in Android development
• More than 1 year experience in Kotlin
• Sufficient experience in Problem solving
• Experience and knowledge of MVVM architecture
• Experience with Android UI themes, styles, and attributes
• Understand the Data Structures
• Startup experience is a plus plus

Why should you join:

• We believe increasing the income of farmers and MSMEs will speed up their upward social mobility
• We want to build products that create a positive impact on this truly underserved segment.
• End-to-end ownership — for any given project, we have one person who is responsible. While they don’t necessarily have to do all the work themselves, it’s their job to make sure all the work gets done.
• Bias towards action — we launch betas and prototypes as early as we can. This helps ensure that we’re building what users want.
• Inclusive culture — a core part of our culture is our commitment to building an actively inclusive work environment that makes Semaai an excellent home for everyone.

**We look forward to working with people who have similar beliefs and goals.

What you’ll do:

• Dedication to keeping the highest quality, maintainability, and flexibility in code by strictly adhering to best practices and guidelines
• Architect and build projects using Kotlin for Android
• Take all Android technical decisions on high level and low level design
• Ensure the best possible performance, quality, and responsiveness of the application
• Work with other teams to solve technical problems
• Work with the founders, user research, and product design to understand users and address their needs.
• Collaborate with other developers to set best practices, and standards for development across the organization and help shape a culture of technology-first product building.

Interview Process:

After a technical screening round, we will have two rounds of technical interviews 45 mins each within 72 hours. The first technical interview will be focused on logical reasoning and CS fundamentals, and the second will be on the basics of android and logical reason. If all goes well, we extend the offer within 48 Hours.