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Job Summary
Digital Marketing Executive will work with the Marketing team and be responsible for :
a)To Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
b)Design, build and maintain our social media presence
c)Collaborate with internal teams to create landing pages and optimize user experience
d)Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and c
Responsibilities and Duties
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Email Marketing , Social Media Marketing, Content writing
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies>
- Analysing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
Qualifications and Skills
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement- Prior experience in content marketing, content growth and SEO
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically , and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Familiarization Google analytics
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills
- Should be independently able to create & handle all social media activities like Linkedin, FB, Twitter, Instgram etc.
- Should be able to create content for posts, write blogs on our services & be able to write case studies & white papers.
▪Negotiating with bloggers on social media in text format only;
▫Analyze the bloggers results on projects within our Platform
▪Daily report on the progress of the project
Requirements:
▪Good writing skills (English + local languages)
▫High level of communication skills
▪Self-discipline
▫Stress resistance
▪Desire to grow in digital space
▫Diligence
Work conditions and pay:
▪Free 4 days online training. In a week, we will teach you how to communicate with bloggers competently, help you develop business communication and sales skills;
▫Remote work
▪Rapid professional and career growth;
▫Working with famous bloggers
▪Mobile phone (smartphone) required
▫We have a Pay Per Performance Model which means that you get a fixed payment for each post made by a blogger. Average salary is Rs.15000-30000, effective employees earn from Rs.50000-60000 monthly. There are bonuses and money contests among employees.
We are looking for a Digital Marketing Associate to help plan and implement our marketing and advertising activities.
For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behaviour. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.
Ultimately, you should help us achieve our business goals by building strong marketing campaigns.
Responsibilities
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile)
- Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Social)
- Manage SEO campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
- Keeping an eye on your competitors' online activity
- Creating reports to assess the effectiveness of the company's digital marketing efforts
- Performing keyword research to see which words will appeal to various populations
- Most importantly, create organic campaigns to drive engagement and brand awareness.
- Creating landing pages, pitching content to blogs, and setting up Google Adwords campaigns as part of the digital marketing effort.
Requirements and skills
- Knowledge of marketing digital tools and techniques
- Experience with SEO/SEM campaigns
- Solid knowledge of SAAS, CRM tools.
- Solid computer skills, including MS Excel, web analytics and Google Adwords
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
- BSc degree in Marketing or relevant field
Responsibilities:
- Creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Purplle, Myntra, etc
- Plan, create and manage Marketplace ads campaign on Seller central by formulating strategies and road map for successful delivery of PPC campaigns
- Manage budget allocations and bid parameters to deliver the most efficient results
- Understanding of Listing Management, A+ Content, Inventory Management
- Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics
- Analyse data, look for various patterns, use them to create campaigns and get new users
Requirements:
- Minimum 4 years of exp of strong experience with ecommerce or in a digital marketing agency managing ecommerce brands.
- Proven track record of delivering month-on-month revenue growth keeping marketing budget in line
- Paid digital media and performance marketing across Google, Facebook, Instagram and some exposure to SEO would be bonus
- Good to have exposure of handling budget of upwards of 50L a month
- Experience in optimizing landing pages and user funnels
- Strong analytical thinker with good business acumen
- Excellent interpersonal and communication skills
- Bachelor’s degree or MBA preferred
Engineering Services Marketing Manager – NA Region (http://www.techwave.net">www.techwave.net)
Shift Timing: 04:00 PM to 01:00 AM IST
Work Location: Hyderabad
Reports to: Sr. Manager Global Marketing
Are you an experienced marketing professional with demonstrated experience in designing, producing and executing actionable client-focused marketing programs? Do you feel the urge to take ownership of your work and deliver at highest standards? Are you built for a marathon rather than a sprint? Then this is the opportunity for you.
As a Marketing Manager, you will plan, develop and execute various marketing campaigns that supports Techwave’s regional business. You will serve as a trusted marketing advisor to the region head and key stakeholders. Be responsible for developing strategic marketing plans for best-in-class marketing operations as well as oversight for marketing campaign execution.
In addition, as a Marketing Manager, you will build specific programs, utilizing innovative, go-to-market tools and approaches, to bring the full capabilities of the firm to bear with maximize reach and impact to the market.
Responsibilities include:
* Planning:
- Develop actionable outcome-oriented marketing plans for each quarter
- Marketing plan should include tactical marketing calendar with details on all planned activities
- Focus should be on creating Techwave brand awareness, lead generation and sales enablement
* Stakeholder Management:
- Hold frequent meetings with the region head and other stakeholders to be in line with their vision for the region
- Create a communication plan to keep the stakeholders informed about various marketing activities for the region
* Research:
- Events:
Find relevant expos, conferences, tradeshows, other events for participation o Find speaking opportunities, award nomination opportunities and do the needful
- Marketing Database:
Building the marketing contact database by research and by working with vendors.
* Digital Marketing:
- Work with internal team members to develop and execute SEO strategy for the region
- Plan and execute PPC/Display/Re-Marketing campaigns
* Content Marketing:
- Get all required marketing collaterals prepared for various services in the region
- Plan and create innovative content like infographics, videos, etc.
- Create and share one newsletter per month to keep region heads and stakeholders informed
* Event Management:
Plan and project manage events, end-to-end right from identifying event opportunities, budgeting, approvals, getting the booth designs, collaterals, promoting the event participation, etc.
Analytics:
Measure all marketing activities against key performance indicators
Analyse historical campaign data to improve future campaigns
Requirements:
- At least 3 years experience in running marketing campaigns for Engineering Services at a mid-sized IT services/engineering company
- Should have worked for the NA regional marketing efforts
- Experience in digital marketing – Google Ads, LinkedIn Ads, Email Campaigns, SEO, etc.
- Ability to co-create content in association with content writers internally and externally
- Experience working on any Marketing Automation tool
- Experience working with cross functional teams
- Ability to organize and manage multiple tasks with a sense of calm
- Attitude to get things done as planned no matter the challenges faced
For a person to be successful in this role:
- Hands-on in all aspects of digital marketing
- Good project management skills
- Should be a people’s person
- Takes complete ownership
Our client is a heavenly blend of modern and traditional science and provides wellness services across many cities in India. Incorporated since 2010, it provides premium ayurvedic solution ranges for customers covering skin, hair, face and general health.
Certified by the Ministry of Health, their products sell across their 11 stores and many ecommerce websites, this startup is currently having a turnover of more than Rs.2 crores annually. They boast of premium clients using their elite range of products which are reasonably priced.
- Managing a sizeable marketing budget with full ownership of results
- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests, etc. to continuously improve ROAS from the campaigns
- Driving and tracking KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Iterating to create new ads, campaigns, messages, audiences that work for the brand
- Keyword Selection and audience targeting
- Working knowledge of analytics tools and proficiency in MS Excel
What you need to have:
- 1-3 years of on-job experience in running digital performance marketing
- Should have independently managed monthly marketing budgets of at least INR 5L
- Strong analytical skills, good ability to work with numbers to develop data-driven action and insights
- Growth mindset leading to experiment without fear of failure
- Test basis hypothesis for creativity, audience, and content
Greetings from Invensis technologies - Bangalore (J.P. Nagar). We are hiring Product Marketing Manager for our organisation.