UI/UX Designer

PHP Developer Responsibilities:

• Conducting analysis of website and application requirements.
• Writing back-end code and building efficient PHP modules.
• Developing back-end portals with an optimized database.
• Troubleshooting application and code issues.
• Integrating data storage solutions.
• Responding to integration requests from front-end developers.
• Finalizing back-end features and testing web applications.
• Updating and altering application features to enhance performance.

PHP Developer Requirements:

• Bachelor’s degree in computer science or a similar field.
• Knowledge of PHP web frameworks including Laravel, MySQL, API Development, OAuth, JWT, Git.
• Understanding of object-oriented PHP programming.
• Previous experience creating scalable applications.
• Proficient with code versioning tools including Git.
• Familiarity with MySQL databases.
• Ability to project manage.
• Good problem-solving skills.

Job Location: Sewri, Mumbai (Hybrid) 

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

SOFTWAY

Title: UX Engineer II | Department: Product Development

Vision for Product Development

The Product Development Team is dedicated to shaping the future by turning ideas into products that will significantly impact customer lives and propel the organization forward. With a vision to launch a variety of products poised to become major revenue drivers, we are committed to crafting solutions that not only meet but exceed expectations. Every product we undertake is a step towards redefining what's possible, ensuring our journey is one of progress, impact, and success.

Overall Purpose of the Position:

As a UX Engineer II, your primary objective is to lead the design and implementation of user-centric interfaces and experiences for our products. Collaborating closely with cross-functional teams, you will drive the UX/UI design process from concept to delivery, ensuring that our products are visually appealing, intuitive to use, and aligned with user needs and business goals.

Key Responsibilities and Duties:

User Research and Analysis: Conduct user research to understand user behaviors, needs, and pain points. Analyze research findings to inform UX/UI design decisions and identify opportunities for improvement.

UX/UI Design: Lead the design of intuitive, visually appealing user interfaces and experiences for web and mobile applications. Create wireframes, prototypes, and design mockups to communicate design concepts and solutions.

Interaction Design: Define user interactions, flows, and navigation patterns to optimize user engagement and task completion. Collaborate with product managers and engineers to translate design concepts into functional, interactive experiences.

Usability Testing: Plan and conduct usability testing sessions to gather feedback on design prototypes and iterate on design solutions based on user feedback. Advocate for user-centered design principles and best practices within the team.

Design Systems and Guidelines: Establish and maintain design systems, patterns, and guidelines to ensure consistency and coherence across products and platforms. Evangelize design standards and best practices to ensure a unified user experience.

Cross-Functional Collaboration: Collaborate with product managers, software engineers, and other stakeholders to align UX/UI design initiatives with product goals and technical requirements. Foster a collaborative, cross-functional team environment focused on delivering exceptional user experiences.

Mentorship and Leadership: Mentor junior UX/UI designers and contribute to their professional growth and development. Provide leadership and guidance on UX/UI design projects, setting high standards for quality and innovation.

Continuous Improvement: Stay updated on industry trends, emerging technologies, and best practices in UX/UI design. Identify opportunities for process improvement and innovation to enhance the overall effectiveness and efficiency of the UX/UI design process.

Skills and Qualifications:

Proficiency in UX/UI design tools such as Sketch, Adobe XD, or Figma.

Strong understanding of user-centered design principles and methodologies.

Experience conducting user research, usability testing, and data analysis.

Excellent visual design skills with a keen eye for typography, layout, and color.

Solid understanding of interaction design principles and best practices.

Strong communication and collaboration skills with the ability to present and justify design decisions to stakeholders.

Experience working in an agile development environment and collaborating closely with product managers and software engineers.

Bachelor's degree in Human-Computer Interaction, Design, or related field. Master's degree preferred.

Certifications:

UX/UI Design Certifications: Certifications from reputable organizations that validate proficiency in UX/UI design principles, methodologies, and tools. Examples include: Nielsen Norman Group UX Certification

Interaction Design Foundation (IDF) UX Design Certification

Certified User Experience Professional (CUXP) by the User Experience Professionals Association (UXPA)

User Research Certification: Certifications focused on user research techniques, methodologies, and best practices. Examples include:

User Research Academy Certification

Certified Usability Analyst (CUA) by Human Factors International

Accessibility Certification: Certifications demonstrating expertise in designing accessible user interfaces and experiences. Examples include:

International Association of Accessibility Professionals (IAAP) Certification

Web Accessibility Specialist (WAS) Certification by the International Association of Accessibility Professionals

Agile or Scrum Certification: While not specific to UX/UI design, certifications in Agile or Scrum methodologies can be beneficial for working effectively in agile development environments. Examples include:

Certified ScrumMaster (CSM) by Scrum Alliance

Professional Scrum Master (PSM) by Scrum.org

Technology Stacks:

Front-end Technologies:

Proficiency in HTML, CSS, and JavaScript for building user interfaces.

Knowledge of front-end frameworks such as React.js, Angular, or Vue.js for developing interactive and responsive web applications.

Understanding of design systems and component libraries to maintain consistency across user interfaces.

Prototyping Tools:

Experience with prototyping tools like Figma to create interactive prototypes and mockups for user testing and stakeholder feedback.

Collaboration Platforms:

Familiarity with collaboration platforms such as Figma, Miro, or Axure RP for facilitating remote collaboration, design reviews, and brainstorming sessions with cross-functional teams.

Version Control Systems:

Knowledge of version control systems like Git for managing design files, tracking changes, and collaborating with developers on design implementations.

User Research and Testing Tools:

Experience with user research and testing tools such as UsabilityHub, UserTesting, or Optimal Workshop for conducting usability studies, surveys, and gathering user feedback.

Accessibility Tools:

Understanding of accessibility evaluation tools like Axe, Lighthouse, or WAVE to ensure designs comply with accessibility standards and guidelines (e.g., WCAG).

Responsive Design Principles:

Knowledge of responsive design principles and techniques to create user interfaces that adapt seamlessly across different devices and screen sizes.

Cross-functional Collaboration Tools:

Proficiency in communication and collaboration tools such as Slack, Microsoft Teams, or Zoom for facilitating communication and coordination with cross-functional teams.

Behavioral Expectations: Growth Mindset & the Six Pillars of Love:

Growth Mindset: Embrace and foster growth mindsets within the team. Encourage unlearning old ways and re-learning new approaches to creative work. Challenge and dismantle any belief systems that impede embracing new ways of working or delivering work.

Inclusion: Cultivate an inclusive environment across all geographic locations, valuing and integrating diverse ideas and perspectives.

Empathy: Show understanding and consideration for the unique challenges and perspectives of the India team and consulting clients. Build empathetic relationships to support their needs.

Forgiveness: Promote a culture of learning from mistakes and understanding in cross-cultural contexts. Encourage open discussions about failures and lessons learned.

Trust: Build trust through consistent, honest interactions, and reliable leadership, especially when managing remote and international teams.

Empowerment: Empower team members in all locations by providing autonomy, resources, and support for innovative and context-specific solutions.

Vulnerability: Demonstrate vulnerability in leadership, especially in international contexts. Be open about challenges and encourage the team to share their experiences and ideas.

Operating Principles: Embrace and live out Softway’s current operating principles

Prioritize relationships: We forge unbroken trust, achieve customer intimacy and practice

forgiveness

Embrace discomfort: We value feedback as a gift, embrace. Vulnerability and transparency

Wield your influence: We lead with our influence, embody reliable leadership and extend our influence beyond titles

Practice empathic curiosity: We challenge our believed and assumptions

Focus on outcomes: We deliver with purpose, value impact over effort and engage in strategic problem-solving

Take ownership: We embrace mutual accountability, empower and unblock and learn from our mistakes openly.

Experiment: We champion curiosity and courage, advocate for incremental progress and redefine perfection through iteration.

Be Effective: We align for impact, are interwoven in collaboration and strategize for success.

In Person Meetings & Travel Expectations:

In-Person Team Meetings: Regular attendance for in-person team meetings is required. Company Meetings / Retreats: Attendance for all Company-wide Meetings and/or Retreats is mandatory.

Client Visits: Occasional travel for client visits may be necessary. Travel frequency will depend on client requirements and or international travel laws/restrictions.

International Collaboration (India & US): Willingness to travel to India and/or US as requested to collaborate with cross-functional teams is required.

Reporting Structure: Reports directly to the Product Development Manager

Collaboration and Interaction:

Engage with cross-functional teams, clients, and stakeholders, participating in collaborative discussions to contribute ideas to enhance project outcomes and grow the function. Foster a teamwork-oriented mindset, attend regular team meetings, share regular feedback as a mentor, and seek opportunities for knowledge-sharing of insights and best practices. It includes providing regular updates on the function’s performance and strategic initiatives to leadership, and fostering transparency and collaboration.

Adherence to Standards: Consistency in applying coding standards and adherence to Softway's policies.

Professional Development Opportunities:

Advanced UX/UI Design Training: Participate in advanced training programs, workshops, and courses on UX/UI design principles, methodologies, and tools.

Certification Programs: Pursue certifications in UX/UI design, user research, and accessibility to validate expertise and commitment to the profession.

Cross-Functional Skills Development: Gain exposure to other areas of product development, such as product management, software engineering, and data analytics, to broaden your skill set and perspective.

Networking and Community Engagement: Join UX/UI design communities, attend conferences, and participate in industry events to network with peers and stay updated on industry trends and best practices.

Research and Innovation Projects: Get involved in research and innovation projects within the organization to explore new design concepts, technologies, and methodologies.

Evaluation Metrics:

Design Quality and Innovation: Assess the quality and creativity of UX/UI design solutions, considering factors such as usability, visual appeal, and innovation.

User Satisfaction and Engagement: Measure user satisfaction and engagement metrics to evaluate the effectiveness of UX/UI design in driving user adoption and retention.

Collaboration and Leadership: Evaluate collaboration skills and leadership abilities based on contributions to cross-functional team projects and mentorship of junior designers.

Continuous Improvement: Track participation in professional development activities and initiatives to assess commitment to continuous learning and improvement in UX/UI design skills.

Overall Impact: Evaluate the overall impact of UX/UI design efforts on product success and business goals, considering factors such as user feedback, market performance, and stakeholder satisfaction. 

•Strong in Android, Kotlin, and MVVM architectural pattern

•Great understanding of Coroutines, Memory management, and App performance

•Solid understandings of Connectivity - BLE, WiFi

•Unit and Instrumentation testing knowledge in Espresso, JUnit4 or JUnit5, and Mockito/MockK libraries

•Experience in Dependency Injection - Hilt, Dagger2

•Good knowledge in screen navigation using Navigation APIs

•Good to have knowledge in Jetpack Compose

•  Excellent Communication Skills.
• Working knowledge of React libraries such as Redux, Redux Thunk, Redux Saga, Redux Forms, Immutable etc.
• Highly proficient in JavaScript and ReactJs
• Good understanding of design libraries such as Material, Ant and Semantics etc.
• Basic understanding of front-end technologies, such as HTML5, and CSS3.
• Sound knowledge of Testing frameworks such as Jest, Enzyme, Mocha, Protector etc.
• Experience of writing unit, integration and E2E tests.
• Experience of integrating third party APIs.
• Good understanding of code versioning tools, such as Git.

• Attract first-rate talent and ensure lasting and successful placements aligned to client requirements
• Responsible for end to end selection process – sourcing, screening, interview coordination, back ground verification etc. in accordance with Anther recruitment strategy
• Understand client company, competitors, market place
• Client management – understand the client mindset, nuances of the requirement, coordination across all stages of recruitment while creating a positive rapport with the client stake holders.
• Map requirement, role criteria, define position description, skill specification
• Locate, identify and track potential candidates through the use of Job-Boards, social media, user groups/associations, candidate referrals, networking, etc
• Create detailed candidate profile summaries for each candidate presented
• Candidate Experience – ensure that all candidates are well informed on all aspects of the position proposed and are prepared adequately before every interview. Hand hold candidates through offer, on boarding and settling in period at the client Organisation
• Build network of candidates and develop creative, cost-effective sourcing strategies to accommodate for current and future client demands