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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

ROLE OVERVIEW 

We are looking for a Senior Flutter Developer with 5+ years of hands-on experience building and shipping production

grade mobile applications. You will take ownership of the architecture, performance, and quality of cross-platform 

apps built with Flutter and Dart, mentor junior engineers, and work closely with product, design, and backend teams 

to deliver polished, reliable experiences for our clients.

KEY RESPONSIBILITIES

– Design, develop, and maintain high-performance, cross-platform mobile applications using Flutter and Dart. – Own the technical architecture of Flutter applications, including state management, navigation, and 

modularization. – Translate UI/UX designs and wireframes into responsive, pixel-accurate, and accessible mobile interfaces. – Integrate RESTful APIs, GraphQL services, and third-party SDKs, ensuring secure and efficient data handling. – Write clean, maintainable, well-tested code and enforce best practices through code reviews. – Optimize application performance, memory usage, and startup time across Android and iOS. – Set up and maintain CI/CD pipelines for automated builds, testing, and app store deployments. – Diagnose and resolve platform-specific issues, crashes, and performance bottlenecks. – Mentor junior and mid-level developers, and contribute to internal engineering standards and documentation. – Collaborate with product managers, designers, QA, and backend engineers in an agile delivery environment. – Evaluate and prototype new Flutter packages, tools, and architectural patterns as the platform evolves. 

REQUIRED SKILLS & QUALIFICATIONS

– 5+ years of professional software development experience, with at least 3+ years focused on Flutter and Dart. 

– Proven track record of shipping and maintaining Flutter apps live on the Google Play Store and/or Apple App 

Store. – Strong command of state management approaches such as Provider, Riverpod, Bloc/Cubit, or GetX. – Solid understanding of Flutter's widget lifecycle, custom widget development, and responsive layout design. – Experience integrating native Android (Kotlin/Java) or iOS (Swift/Objective-C) code via platform channels. – Hands-on experience with REST APIs, JSON serialization, and asynchronous programming (Futures, Streams, 

async/await). – Familiarity with local storage and persistence (SQLite, Hive, shared preferences) and offline-first app design. – Working knowledge of Firebase services (Auth, Firestore, Crashlytics, Push Notifications) or equivalent BaaS 

platforms. – Experience with unit, widget, and integration testing in Flutter. – Proficiency with Git-based version control and collaborative workflows (branching, PRs, code review). – Understanding of app security fundamentals, secure storage, and data privacy best practices. – Strong problem-solving skills and the ability to work independently in a fast-paced, client-facing environment. 

GOOD TO HAVE

– Experience with native app development (Android/Kotlin or iOS/Swift) in addition to Flutter. – Exposure to CI/CD tools such as Codemagic, Fastlane, GitHub Actions, or Bitrise. – Familiarity with design systems, Material Design, and Cupertino guidelines. – Experience integrating AI/ML features or third-party AI APIs into mobile applications. – Prior experience in a consulting or client-delivery environment, managing multiple concurrent projects. – Understanding of app store submission, versioning, and release management processes. 

EDUCATION 

Bachelor's degree in Computer Science, Information Technology, or a related field — or equivalent practical 

experience. 

WHAT WE OFFER – The opportunity to work on diverse, high-impact projects across AI consulting and digital transformation. – A collaborative, engineering-driven culture with room to lead and mentor. – Competitive compensation aligned with experience and market standards. – Exposure to modern tooling, cross-functional teams, and client-facing delivery.

• Strong Java programming skills
• Minimum of 5 years practical software development experience
• Robust object-oriented design pattern knowledge and implementation experience using Java;
• Python a plus
• Advanced knowledge and experience developing and working with relational databases such as
• Sybase and MySQL
• Experience with multi-tier application architecture and high performance distributed and in-
• memory caching solutions
• Strong understanding of data modeling techniques
• Strong foundation in SDLC best practices including test driven development, unit testing
• discipline, agile development, and CI/CD strategies

Responsibilities:

• Help build model monitoring systems across model types like regression, classification with structured & unstructured datasets.
• Build high-performance multi-tenant deployment architecture that works across frameworks like PyTorch, sklearn, TensorFlow.
• Help realize the product vision: Production-ready machine learning models with monitoring within moments, not months.
• Help companies deploy their machine learning models at scale across a wide range of use-cases and sectors.
• Write maintainable, scalable performant python code, Build high volume and high availability analytics systems, Push the state of the art of MLOPs to push the industry ahead.

Requirements:

• 3+ years work experience with production-grade python- preferably contribution to open source repost.
• Prior experience with ML monitoring, observability & explainability systems, and familiarity with tools for data science like Pandas, Notebooks, Numpy, Scipy, etc.
• Comfortable working in a Linux environment, experience with one relational & 1 non-relational DB is preferred.
• Some working experience with TensorFlow or PyTorch is preferred.
• Experience with model analysis and experimentation frameworks like MLFlow, W& B;, tfma is preferred.

Role summary :

Account Managers are generally responsible for planning, developing and managing clients' digital strategies to improve their web presence and achieve their digital marketing goals. In addition, they are responsible for building and managing relationships with existing and potential clients. Account managers need to bring new ideas for the brand. 

• Proven videography experience with a strong portfolio of high-quality content.
• Proficiency in iPhone videography, including knowledge of iPhone camera features. iPhone 12 or above is preferred.
• Creative mindset with strong storytelling abilities and visual acumen.
• Excellent communication and collaboration skills for effective teamwork.

Account Manager Job Responsibilities:

• Overseeing the client's online presence and identifying areas of improvement.
• Presenting effective social media strategies to clients when needed.
• Creating and maintaining positive, long-term relationships with clients to build trust.
• Writing reports on digital advertising campaign performance on a monthly or weekly basis.
• Acting as a point of contact for clients to address any digital management queries or concerns.
• Creating Weekly/monthly for brand
• Keeping update about latest trends and trying them on brands
• Helping clients to grow their brands.

  Skills required for Account manager

•  Prior experience working with an Advertising Agency
• Strong planning skills
• Leadership skills
• Excellent knowledge of digital best practices, marketing strategies, and social media management.
• Familiarity with social media and digital platforms, such as Twitter, Facebook, Instagram etc.
• Proficiency in digital marketing tools, such as Buffer, HootSuite, and Google Analytics.
• Good communication and interpersonal skills.

**Candidates from Dehradun or nearby locations are preferred**

Notice period: Immediate to 30 days

About the Job:-

The ideal candidate will be familiar with the full software design life cycle. They should have experience in designing, coding, testing and consistently managing applications They should be comfortable coding in a number of languages and have the ability to test code in order to maintain high-quality code.

➜ Responsibilities:-

1. Design, code, test and manage various applications

2. Collaborate with the engineering team and product team to establish the best products

3. Follow outlined standards of quality related to code and systems

4. Develop automated tests and conduct performance tuning

➜ Requirement:-

• Proficient ASP.NET/.NET CORE, Web API, MVC, Entity framework and MS SQL/MySQL is mandatory.

• Experience with HTML5/CSS3, JavaScript/jQuery, Angular; web-service: SOAP, RESFUL, MVC API

• Willing to learn new technologies

• Have good knowledge or experience with Agile/SCRUM development method

• Detail oriented, self-motivated and disciplined, with the ability to complete assigned tasks with minimal oversight in a professional and timely manner is a must

Training –

Training undergraduate science students to develop Games using software such as Unity, Unreal Engine, C# & C++ programming language. Should be able to clearly explain to students - OOP’s concept, programming logics & algorithms. Also, should be fully conversant with 12th level Mathematics and Physics concepts (such as Vector, Coordinate System, Matrices, Quaternion etc.) used in game programming

Specific Skill Set :

-  Strong working knowledge and experience of C#, C++ & Game engine (Unity3D, unreal engine, Cocos2d etc…) its application in game development is must & required (training, working experience)

-    Very strong knowledge of OOP’s concept (Such as Encapsulation, Inheritance, polymorphism etc.), programming logics & Algorithms is mandatory

-     Thorough with Mathematics, Physics & its Concepts (such as Vector, Coordinate System, Matrices, Quaternion etc.)

-      Good communicator (both oral and written) in English

-      Self-motivated, initiator and results-oriented

-      Should demonstrate positive attitude, high motivation and interpersonal skills

Minimum/Maximum/ Work Experience Required: – 3-5 years

Any other skill set:

Enjoys working with people of all ages, from youth to parents and College staff

Efficiently organized, with the ability to maintain detailed records

Ability to execute events in a well-coordinated and planned manner Encouraging Compassionate

Time management and follow-up skills

* Software professional who are passionate to teach and share knowledge, will be preferred.

Are you passionate about using technology to make people's lives better? Are you interested in becoming a part of one of the hottest trends in the world of start-ups today? Are you excited about joining the online ultra-fast grocery delivery service business pioneer and driving the trend forward? Then this may be the right opportunity for you.

1. Create detailed, and well-structured test plans and test cases. Estimate, prioritize and plan testing activities to meet project deadlines. Ability to work efficiently under pressure.
2. Facilitate end-to-end mobile, working directly with developers.
3. Expert knowledge of QA methodologies and software life cycle, previous working experience in Agile environment is preferred.
4. Review requirements specifications, attend sprint grooming and planning meetings to provide timely and meaningful feedback wherever applicable
5. Highly effective collaborator and experience working across multiple departments such as Engineering, Product, Client Success, etc.
6. Ability to troubleshoot issues and help developers, product or client success.
7. Participate in release management; available for testing for code releases and smoking testing, etc.
8. Continuous improvement - contribute in development, improvement, and maintenance of the testing processes and structures
   
   Requirements

1. BTech and/or MTech in Engineering or related fields
2. 2+ years of experience using or creating shared test framework
3. Ability to create and maintain functional tests within fast-moving Agile delivery
4. Experience using test case management system like TestRail, Test Complete or Test Lodge
5. Experience using JIRA and, Atlassian suite
6. Excellent communication and documentation skills
7. Solid knowledge of Continuous Integration
8. Proficiency in analyzing requirements, functional specs, and technical specs
9. Ability to effectively communicate technical solutions and innovative ideas
10. Strong quality mindset, great team spirit and being detail oriented
11. Able to work in a very dynamic workplace
    
    Who You Are

1. Passionate about technology and making an impact.
2. A perpetual learner, who stretches their boundaries and enjoys new ideas.
3. A doer who takes initiative and works well in a team.

• Responsible for design, develop, and implement new ideas and products from scratch.
• You will be interfacing with the server-side engineering team to scale out our apps across thousands of users.
• You will be involved in all aspects of development playing a critical role in the design, planning, development, and submission of our iOS apps.
• Manage and deliver across the entire app life cycle, design, build, deploy, test, release to app stores, and support.
• Working directly with developers and product managers to conceptualize, build, test, and realize products/features.
• Optimizing performance for the app and keeping it up to date with the latest industry standards.
• Continuously discover, evaluate, and implement new technologies to maximize development efficiency.

QUALIFICATION:

• Good understanding of Swift, Cocoa framework, Core Data, AutoLayout, UIKit, Xcode & iOS applications.
• Proven hands on experience working with table views, scroll views, delegates, notifications, NS operations, GCD.
• Extensive mobile development experience with iOS Proficiency in Swift.
• More than one application developed end to end for iPhone.
• Experience in writing unit and functional tests.
• Experience in usage of Instruments to detect memory leaks and for performance optimisation.
• Solid understanding of memory management with and without ARC.
• Knowledge of iOS networking and Multithreading.
• Strong sense of good Application UI Design.
• In depth understanding of Apple recommended guidelines and best practices for coding.
• Knowledge of software development best practices including continuous integration, development of high quality code, reusable toolkits and libraries.
• Understanding of prevailing architecture/technology concept.
• Knowledge about Git.
• Able to fit in well within an informal environment.
• High energy level and untiring commitment to drive oneself & the team towards goals.