Digital Marketing Executive

Roles & Responsibilities:

• Take care of content scheduling and posting on EMT and group social media channels.
• Research trending topics for social media content.
• Maintain a content calendar for all the social media handles under your management.
• Write, edit, and proofread content for social media creatives.
• Have a knack for wordplay, puns should be second nature to you.
• Be proficient in shooting videos using a phone camera.
• Be able to edit reels using mobile editing tools like InShot or Canva.
• Be familiar with social media tools like Hootsuite.
• Provide regular updates on social media performance.
• Conduct monthly market research and competitor analysis.
• Have excellent written and verbal skills in both English and Hindi.
• Work on YouTube video content.
• Know how to use AI tools for faster and more effective results.
• Write scripts for short-form and long-form videos; acting or providing background voice-overs will be a plus.

Need a Native Latin American Candidate only.

● Candidate must have an Ecommerce background.

● Candidate should speak Spanish fluently.

● Should be strong in Supply Chain

● Need candidates from 3 PL only

● Candidate should have Minimum of 8+ years of progressive experience in warehouse, distribution, or logistics management, with at least 5 years in a senior management or director-level position.

● Salary will be 70 k USD to 85 k USD Fixed.

We are seeking dynamic and results-driven professionals to join our Business Development team focused on Trade Credit Insurance. The role involves identifying, soliciting, and acquiring large corporate accounts for trade credit solutions. The incumbent will play a pivotal role in driving strategic client acquisitions, fostering relationships with key decision-makers, and achieving revenue targets through value-driven insurance advisory.

Key Responsibilities:

• Drive acquisition of large and mid-size corporate clients for trade credit insurance solutions.

• Understand client requirements around credit, loans, working capital, and trade finance, and tailor insurance offerings accordingly.

• Develop and maintain strong relationships with key stakeholders including CFOs, Risk Managers, and Treasurers.

• Prepare and present compelling proposals, negotiate terms, and close high-value deals.

• Collaborate with internal teams and underwriters to structure solutions aligned with client needs.

• Maintain deep knowledge of trade credit products, industry trends, and competitor offerings.

• Ensure seamless onboarding and service delivery for acquired clients.

Experience Required:

• 5–10 years of proven experience in corporate sales, preferably in the Banking or Financial Services Industry

• Exposure to trade credit, loans, working capital management, and trade finance is essential

Skills Required:

• Strong corporate sales acumen with ability to handle long sales cycles and high-value deals

• Experience in B2B client engagement, solution selling, and account management

• Excellent communication, negotiation, and presentation skills

• Ability to understand financial products and align them with insurance solutions

• Strong network and understanding of the banking, credit, and financial ecosystem

Position: Client Partnership

Location: Bangalore & Delhi

About us:

Lentra has built the best-in-class AI/ML enabled Digital Lending Solutions creating a deep impact on the consumer and business lending landscape. The visible outcome of our offering is an ALL digital, completely paperless lending business flow.

We service some of the leading names in Indian Financial Services industry, which include the largest private banks, NBFCs and Fintech. Our AI & ML enabled lending solutions have revolutionized several lending functions like consumer durable finance, Two-wheeler finance, home loan, LAP, MSME lending, supply chain finance and co-lending.

We are at a very exciting infliction point, where we are looking to expand in India as well as internationally. We are also looking to create additional product lines to service the BFSI markets.

Role Purpose:

- Lentra is seeking talented individuals and visionaries to join its sales team as Associate Directors/Regional Managers who are passionate and ambitious to take their career to the next level.

- You will be at the forefront of Lentra's growth story and will be responsible for acquiring new logos by selling Lentra's cutting-edge, state of the art Saas/PaaS solutions across the lending sector, building strong and sustainable relationships with the CXOs and decision makers.

- You will help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative.

-You will be responsible for maximizing our sales team potential, crafting sales plans and justifying those to plans to the upper management.

- You will report to the chief business officer and work closely with the senior leadership to achieve organizational goals.

Responsibilities:

- Employ personal communication and sales skills while meeting with prospective business/consumer clients

- Meeting and pitching our digital lending solutions to CIOs, CTOs, Retail/Consumer/ Business/ SME Finance Heads, CROs, Analytics Heads, of Banks, NBFCS and Fintech.

- Understand their requirements, work with internal teams to create a strong value proposition.

- Do demos and presentations to clients.

- Maintain consistent communication with clients through outbound calls and personal onsite visits.

- Create sales opportunities through alternate channels.

- Gather all necessary documentation for accounts to be opened.

- Attain sales goals; identify, acquire and grow new and existing banking relationships, meeting production volume as designated.

- Initiate and maintain strong referral relationships within the division.

- Maintain the required knowledge of products, services, policies and procedures, and other compliance requirements that pertain to the Retail Bank.

- Awareness and knowledge of new trends and practices in lending domain.

- Plan and participate in the BFSI sector events, webinars and promotions.

Key Competencies:

- Excellent Communication skills

- Ability to interact with CXOs

- Excellent presentation

- Relationship building

- Ability to work in fast paced environment

- Strategic Planning and Execution

Educational Qualifications:

- MBA in Marketing/Finance, BE/BTech

Experience and background:

- 8 -10 years of SaaS, software, data and analytics, IT solutions sales to BFSI segment is a must

- Strong network of CXOs in the BFSI sector

- Understanding of sales process of LOS (Loan Origination System), LMS (Loan Management Systems), BRE (Business Rule Engine), Score Cards, Data Analytics, Digital Lending Solutions

- Basic understanding of consumer and business lending processes of banks

- Must possess utmost professional qualities, high energy, results driven, and self-motivation

- Ability to maintain the confidentiality of client information

- Evidence of leadership abilities, a strong work ethic, detail orientation, self-motivation, teamwork, and organizational skills

- Solid knowledge of Microsoft Word, Excel, and PowerPoint

- Excellent communication skills required, both written and verbal

- Travel to various Client locations within a defined market will be required

Job Responsibilities:-

• Develop robust, scalable and maintainable machine learning models to answer business problems against large data sets.
• Build methods for document clustering, topic modeling, text classification, named entity recognition, sentiment analysis, and POS tagging.
• Perform elements of data cleaning, feature selection and feature engineering and organize experiments in conjunction with best practices.
• Benchmark, apply, and test algorithms against success metrics. Interpret the results in terms of relating those metrics to the business process.
• Work with development teams to ensure models can be implemented as part of a delivered solution replicable across many clients.
• Knowledge of Machine Learning, NLP, Document Classification, Topic Modeling and Information Extraction with a proven track record of applying them to real problems.
• Experience working with big data systems and big data concepts.
• Ability to provide clear and concise communication both with other technical teams and non-technical domain specialists.
• Strong team player; ability to provide both a strong individual contribution but also work as a team and contribute to wider goals is a must in this dynamic environment.
• Experience with noisy and/or unstructured textual data.

knowledge graph and NLP including summarization, topic modelling etc

• Strong coding ability with statistical analysis tools in Python or R, and general software development skills (source code management, debugging, testing, deployment, etc.)
• Working knowledge of various text mining algorithms and their use-cases such as keyword extraction, PLSA, LDA, HMM, CRF, deep learning & recurrent ANN, word2vec/doc2vec, Bayesian modeling.
• Strong understanding of text pre-processing and normalization techniques, such as tokenization,
• POS tagging and parsing and how they work at a low level.
• Excellent problem solving skills.
• Strong verbal and written communication skills
• Masters or higher in data mining or machine learning; or equivalent practical analytics / modelling experience
• Practical experience in using NLP related techniques and algorithms
• Experience in open source coding and communities desirable.

Able to containerize Models and associated modules and work in a Microservices environment

What you need to have:

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Essential Skills:

• MS BizTalk
• Good Experience in Mapping, Orchestration, Deployments.
• Good to have experience in System Support (Operations)
• Knowledge on different Adapters/Configurations

Preferred Skills:

• Development Experience or Knowledge on MS Azure – Logic Apps, Functions, Service Bus, Storage.
• BizTalk 360
• C# or any Programming language basics
• Azure DevOps (CI/CD)