Digital Marketing Executive

Here is an opportunity to build a glowing career in a vibrant and intellectually challenging environment!

Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.

They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.


What you will do:

• Producing periodic reports for management and further analysing the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launching optimized online adverts through Google AdWords, Facebook to generate leads
• Optimizing ads to increase conversions and reduce CPL
• Suggesting and recommending changes in creatives and banners to improve results
• Providing ideas and collaborating with designers to improve ad experience
• Coordinating with various team members to achieve set targets
• Creating plans and objectives for campaigns

 

What you need to have:

• Proven experience in SEO, Email marketing and performance marketing is a must
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/ Pivot/ Text-to-Column/ Deduplication/ Filter/ Sorting)
• Planning, problem solving and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and landing page
• Knowledge of Digital Marketing, Google Adwords, Google Analytics, Optimization and SEO management    

 

Job Responsibilities:

• Plan and execute digital marketing campaigns for user growth
• Provide ongoing management and optimization of these campaigns, and measure and report performance of the campaigns
• Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc). Instrument conversion points and optimize user funnels
• Identify trends and insights, and optimize performance based on the insights
• Devise innovative growth strategies, by developing a deep understanding of our target consumers
• Identify new growth opportunities within your channels and outside to acquire new and engaged users
• Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth
• Continuously experiment on ad creatives and landing pages to optimize the ROI on paid media

 

Required Skills:

 

• 2-4 years of experience in paid marketing
• Strong analytical skills and data-driven thinking
• Proven expertise as a digital marketer with hands on experience of Adwords including SEM, Display, and Youtube Ads. Prior experience of handling budget at scale
• Deep understanding of analytics tools, creative analysis tools, insight generation, and attribution models
• Ability to understand business objectives and break them down into digital marketing objectives
• Displays a growth mindset, loves working with data and enjoys experimentation
• Has a track record of handling digital marketing campaigns at scale
• Prior experience of execution in a digital marketing agency is preferred

(Leading Health & Nutrition based Startup in Mumbai)

• Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms 
• Keyword Research & Monitoring
• Writing Ad copy/description
• Basic knowledge of Google Sheets
• Must be proficient in the English Language
• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations 
• Compile data across several platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
• Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns
• Running Email/SMS Campaigns
• Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
• Coordinate with Ad Agencies & take regular updates
• Coordinate with content team to get the required creatives
• Coordinate with production team to ensure inventory is in place before running campaigns

 

What you need to have:

• 4 plus years of demonstrated track record of developing senior-level client relationships.
• Very strong understanding of Digital Analytics. Hands-on experience and deep expertise in Google Analytics, Google Adwords, and Facebook advertising.
• Strong relationship management skills.
• Excellent communication and presentation skills as well as a proven ability to develop well-positioned and thoughtful documents and presentations.
• Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
• Ability to use alternative analytical approaches to solve digital/interactive marketing problems.

 

About ekincare

 

Join the fastest-growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19. We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion dollar corporate health benefits market. Trusted by Fortune 500 companies, ekincare’s patent-pending preventive, predictive, and personalized platform, helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement.

 

Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app), and named as the best "Healthy Workplace Brand" in the IHW Summit.

If you are ambitious, willing to solve some of the toughest problems, and excited to apply your skills towards making India Inc. healthy, come, join us!

 

Some things we are proud of 

 

1. Introducing the family doctor concept in teleconsultations, which is on its way to becoming the de facto standard in the industry.
2. Creating a state-of-the-art digitization AI, that unlocks a whole new world of healthcare data, that forms the core of our recommendation engine.
3. MNCs that sell health benefits  to other  companies, use us for their employee health benefits

 

For more details about us please visit www.ekincare.com     

 

Location - Hyderabad

The Role – Head of B2B Marketing 

Reporting to - Vice President Marketing

 

NOTE: Not looking for a “Check in the box” marketer but a strong “Result/Output oriented Data-Centric marketer” who understands the Metrics that matter. 

 

About the role: 

You will be responsible and accountable for planning, developing, implementing, and delivering the

organisation’s B2B marketing strategies for growing its customer base. No doubt the role is a

demanding one and includes but is not restricted to:

 

• Manage the B2B vertical for Product Marketing, Performance Marketing, and Digital Marketing
• Demand and Lead generation (inbound and outbound) and ensure the quality of leads (quality over quantity)
• Understand the B2B and Technology space and customer behaviour of different segments
• Build a data-driven strategy and funnel for improving marketing performance, execute A/B tests and use data to separate Signal from Noise
• Build new sources of Lead Generation channels and effectively nurture leads
• Develop and maintain Campaign and Lead Funnel reporting that will be necessary to monitor and improve our Conversion rates and ROI
• Identify trends, insights, Competitive Landscape and optimize spend and performance based on these parameters
• Build ekincare Brand and Positioning across various channels
• Execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Grow our email list and manage various email campaigns. Segment lists based on behaviors like
• past email engagement and website interactions (content downloads, site page visits, etc.)
• Hands-on Google Analytics knowledge for various tracking and analytics
• Liaise with the sales team and work closely with them to get feedback for improvement based on a data-centric approach

 

Requirements:

• Minimum 5 to 8 years and maximum 15 years of working experience
• Hands-on at Digital Marketing and Demand Generation
• Experience in B2B SaaS is an added advantage, though not a must.
• Knowledge of Social Media Marketing and SEO
• Result-oriented approach to marketing
• Knowledge of marketing automation tools like HubSpot, Marketo etc.

 

DO NOT APPLY IF:

• You do not have hands on experience in Digital Marketing and have only worked on it as a Support function or just have theoretical knowledge. You will be asked to show the various tools on-screen share and do a Case Study which will be used as a filter
• You need to be spoon fed or constantly reminded of the things required for your work
• You do not value timelines and keep making excuses for late deliveries
• You are not output focussed/oriented and only stress on the efforts
• You do not or are not willing to take ownership of your work

  

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

What you need to have:

• Own and execute consumer acquisition strategies using online marketing tools.
• Drive user engagement and conversions, retention programs, and enhanced community initiatives.
• Create and implement the company's communications strategy to multiple constituencies.
• Build brand and positioning/messaging, determine and implement a strategy for driving brand awareness.
• Manage PR, social media, blogs, and other online campaigns.
• Refine and execute monetization strategy and roadmap.
• As a key member of the Executive Team, make major contributions to overall Company strategy and organizational development (recruitment, culture, etc.).

Experience / Qualifications :

• 7+ years of experience in product marketing for online consumer product/service, preferably in the social media/community space
• Extremely creative, the out-of-the-box thinker!
• Proven track record in developing and executing successful communications strategies, including ownerships of brand position/messaging and marketing channels (e.g., PR, events, online acquisition, etc.)
• A history of success with multiple user acquisition methods.
• Experience with campaign management.
• Experience with site flow conversion optimization and A/B testing.
• Experience in developing and executing monetization strategies -determining services, packaging, pricing, positioning, and communications.
• A great team player and motivator!
• Strong, clear communication, presentation, and writing skills.
• BA/BS degree; MBA preferred.

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
• Executes projects to be high quality, on-time, and cost-effective/on budget.
• Fosters timeline development and monitors progress, ensuring deadlines are met.
• Manages overall project scope and ensures staffing assumptions adhere to a budget.
• Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
• Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays.
• Manages work and professional development of assigned project manager(s)
• Works with project managers to ensure the team is aligned with client requirements.
• Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Writes communications briefs, ensuring that creative and media are effectively integrated.
• Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
• Develops a total understanding of online target audience and mindset modes.
• Writes and transmits conference reports to clients and agency teams.
• Reviews statements and estimates of work prior to client review.
• Provides campaign performance reporting and analysis to clients.
• Ensures accountability is established during the project planning process.

Skills/Requirements:

• 5-10 years of full-time experience in digital marketing or advertising (digital experience required)
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational, and project management skills
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
• Ability to identify opportunities for growth and incremental opportunities with client partners.
• Strong interest in technology or digital marketing
• Bachelor’s degree or equivalent in a related field.

Performance Marketing Executive

Job Description:
• Daily optimization of ads such as target audience & measuring effectiveness of the ads
• Produce periodic reports for management and further analysis the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launch optimized online adverts through Google AdWords', Facebook to generate leads
• Optimize Ads to increase conversions and reduce CPL
• Suggest and recommend changes in creatives and banners to improve results
• Provide ideas & collaborate with designers to improve Ad experience
• Coordinate with various team members to achieve set targets
• Creating plans and objectives for campaigns

Skills Required:
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about Ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/Pivot/Text-to-Column/Deduplication/Filter/ Sorting)
• Planning, problem solving, and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and Landing page

About Company:Tache Technologies Private Limited was founded by renowned market research professionals in India. It is an independent market research agency offering high-quality marketing research, analysis, and consulting services across India. Tache works exclusively with companies looking for a personal guide through the varied cultures in India and the Asia Pacific, by helping them to connect with the local populace and delivering a unique perspective on the market situation.About the Internship: Selected intern's day-to-day responsibilities include: 1. Work closely with the business development team2. Implement requirement through digital marketing Only those candidates can apply who: are available for full time (in-office) internshipcan start the internship between 15th May'18 and 14th Jun'18are available for duration of 3 monthshave relevant skills and interests** Women willing to start/restart their career can also apply.Stipend:INR ₹3000-5000 /MonthDeadline:2018-05-29 23:59:59Other perks:Certificate, Informal dress code.