Digital Marketing Executive

JOB TITLE/HEADLINE: Sr. Manager / Manager – Marketing

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO

LOCATION: Mumbai

WHAT WE EXPECT FROM YOU:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations
• Drive customer activation, engagement and retention through marketing strategies
• Creating / Strategizing the right content for various media
• Coordinating marketing strategies with the sales, financial, IT, and product departments.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.

OUR IDEAL CANDIDATE:

• BS/MS/MBA degree in marketing or a related field from premier institutes
• Proven working experience in marketing
• Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)
• Strong analytical skills and data-driven thinking

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance. We are committed to providing an environment where you can balance great work with a great life.
• We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• Multicultural workplace. A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• A chance to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

• Progressive and flexible work hours that match your personality and lifestyle.
• Compensation could include stock options for significant upside.
• Health benefits
• Cool gadgets and swags
• Attractive wellness programs
• Competitive performance bonus
• Paid sick leave
• Paid maternity and paternity leave
• Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

Responsibilities:

Developing engaging social media strategies.

Managing social media platforms of the organization.

Scheduling social media posts.

Engaging followers with regular company updates.

Creating brand awareness to gain audience attention.

Overseeing Social Media teamwork.

Responding to the comments on social media on time.

Creating paid social media campaigns for advertising.

Monitoring social media metrics and ROI.

Analyzing social media trends.

Assisting the HR department with hiring and training new employees.

Preparing social media engagement and activities reports.

Optimizing social media content effectively.

Coordinating with Graphic Designer and other team members.

Staying up to date with the latest social media advertising efforts and goals.

Requirements:

Prover work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position.

Excellent knowledge of research requirements for social media strategy.

Strong oral and written communication skills.

Ability to work for long periods of time as and when required.

Outstanding brand awareness experience will be preferred.

Any graduate with expert convincing skills.

Qualifications:

Primary Skill Set:

5+ years for experience in developing highly scalable, reliable, secure web applications
Experience with React.js, Node.js, Redux, flux, Javascript (preferably TypeScript).
Atleast 1 years of experience in product or SaaS development.
Excellent Team management, communication skills, both verbal and written
Strong CS fundamentals like data structures and especially the asynchronous challenges that are faced by JavaScript developers regularily.


Preferable Skillset:

One year of experience using AWS services, such as Lambda, SES, SQS, EC2, RDS, ELB’s and have knowledge of VPC’s (AWS and/or RightScale knowledge a plus.
Proficient with the Webpack,Jest, Eslint, Jenkins, Docker, Enzyme.
Experience designing data persistence and caching concepts using both SQL and NoSQL DBMS (MySQL, DynamoDB, Redis, etc.) and client side storage
Profile and improve frontend performance

1. A competent user of all internal systems, to include our employee records system (HRMS- SPINE)
2. Updating and maintaining HR systems, records, and reports with accurate employee data.
3. Undertake all required pre-employment checks, updating, and discussing with line manager and recruitment team as appropriate.
4. Providing MIS & monthly employee payroll data in support of the payroll subject matter expert.
5. Processing changes to employee's circumstances, including preparing accurate and effective documentation/communication and updating relevant databases.
6. Processing leavers, including preparing accurate, relevant documentation and updating systems accordingly.
7. Producing Information reports and complete any HR audit requirements and/or reporting as required.
8. Ensuring that the end-to-end HR process always supports a positive employee experience.
9. Following existing HR processes accurately and challenging these for ongoing efficiencies.
10. Supporting HR priority projects with any administrative activity
11. Responding to emails on behalf of the department
12. Providing ad-hoc administrative support to any of the other HR functions, as necessary and in line with business requirements.

 Senior Web Designer

What is the opportunity?

Are you good at visualizing things? Do you like telling stories via visuals? We are building out our product marketing team, and you are the kind of help we need. No matter how engaging and strong our content is, it won’t work with just a giant block of text. We need help to tell these stories in a visually engaging way with a relevant tone. We are looking for a strong individual contributor who is excited about making sense of complex concepts, thrives on ambiguity, and loves coming up with ideas and bringing them alive through design.

Key Responsibilities

• You’ll be expected to understand our brand identity and create a visual identity guideline for different touchpoints.
• You’ll be involved throughout the design process from the concept stage to delivery.
• You’ll develop visual assets for various campaigns across channels to increase the effectiveness of marketing campaigns.
• You’ll design digital content assets that are pivotal to communicate with our prospects and customers in the international markets.
• You'll be responsible to create and own imagery style on customer-facing assets such as Website, emails & collaterals, etc.

What are we looking for?

• You understand the global technology consumer and the relevant design sensibilities.
• You start all design work with a problem statement, goal, and context.
• Your work is conceptually clear and visually stunning.
• You are well versed with contemporary imagery style and have the skill set to create them.
• You have a high level of competency in most of the applications of Adobe/Figma/Canva etc.
• You have worked on website designs for SaaS companies, Social Media, Pitch Decks, Ebooks etc for international companies. 
• Have spent the last 3-8 years of your career on digital design projects at agencies, design focused startups with exposure to international markets.
• You have a portfolio to showcase.

Whom will you work with?

A Technical Delivery Manager/Project Manager is required to join the team that will be delivering a large-scale business initiative.

The role is accountable for the technical delivery of a large-scale technical transformation project focusing on upgrading the network fabric of our key data centres. Delivery teams are located in various locations around the globe. 

Specific Responsibilities / Accountabilities:

• Technology delivery – lead the delivery across all technology teams in the workstream throughout the end to end delivery chain
• Planning - Accountable for all technology planning activities, including working closely with Workstream Lead to ensure technology plans are fully and correctly reflected in overall workstream plans and roadmaps
• Dependency management - Ensures all impacts of dependencies are addressed in the overall project plan. Effectively work across the organization to ensure all dependent teams are aligned with the project plans and schedules
• Risk and Issue Management – Ability to proactively manage risk and issues for the workstream in a timely manner and have the confidence to make decisions to mitigate or resolve when required. Work closely with workstream lead to ensure RAIDS are fully documented, mitigated and escalated as required.
• Leadership – Lead and work closely with all members of the team, including business analysts, architects, QA and development management to ensure all aspects from intake, requirements, design and testing are fit for purpose and delivered in a timely manner for planning and execution
• Team performance - Work closely with the Scrum Masters and Vendor management (where required) and QA to ensure the delivery performance of the teams throughout execution and identify opportunities to optimize to improve timeliness, throughput and quality.
• Problem solving and decision making – sound judgment at a senior management level using assertiveness and influencing skills to ensure items are discussed and decisions made and agreed in a timely manner
• Governance – Manage any workstream technology team governance and adhere to the overall programme governance to ensure all stakeholders and team members are aligned and effective in delivery
• Reporting – Ensure reporting is provided as required on a regular basis against roadmap, plans and any performance KPI’s and OKR’s for your teams
• Communication - Working closely and collaboratively with the Project management office to identify and manage all stakeholders, providing visibility and transparency
• Financial Management and Project Accounting – Providing the critical data required for the project management function to monitor and track financial health, analysing resource requirements across multiple projects or across programmes to meet strategic goals

Essential Skills/Experience Required:

• Experience in running scaled agile teams
• Previous experience of working in a large scale, Top Tier Investment Bank or for a wider Financial Services Organisation
• Experience of setting up and working on a Greenfield Programme of work
• Proven experience in delivering large-scale technical programmes in a hands-on capacity
• A software delivery background would be highly beneficial due to the technical nature of the deliverables
• Extensive stakeholder management experience up to senior level, alongside the management of external vendor relationships
• Experience of working in a complex, high-paced environment with a global team
• Excellent communication skills both written and verbal

Key Stakeholders

• Workstream Lead
• PMO
• Scrum Masters/Scrum of Scrums
• Other Delivery Managers for dependencies
• Development leads
• QA Lead
• Product Owners
• Business Sponsors
• Lead BA
• Lead Solutions architects
• Service (Release to BAU)