Job brief
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
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Job Description :
- Plan, manage and execute all digital marketing, including SEO/SMM, marketing database, email, social media and display advertising campaigns.
- Understanding client needs and offering solutions and support, answering potential client questions and follow-up call questions.
- Google AdWords would be a PLUS.
- Handling social media platforms like instagram, facebook, twitter etc
- Reserach, Plan and Make a Social Media Marketing and Content plan for Clients.
- Have good knowledge and handling of Social Platforms like Linkedin, Twitter, Reddit, Quora, Pinterest, Facebok and Instagram
- Build, plan and implement the overall digital marketing strategy
Job Types: Full-time
. Salary: As Per Company Norms.
Education: Bachelor’s (required) Master’s (Preferred)
Location: Indore, Madhya Pradesh (Required)
Best Regards,
HR Department
Office Add-519, 6th floor, Onam Plaza, Near Industry House, AB Road, Indore, Madhya Pradesh, 452001
1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads
• Hands on experience in Blog posting, Guest Posting, Comment posting, Forum posting,Social Bookmarking submission, Directory submissions, Blog Submission, Article submission,
• Experience in Business Listing, Profile Link, Article formatting,
• 2-way link exchange, 3-way link exchange,
• Should have work experience as an SEO executive role, minimum 1 year
Different aspects of SEO optimization
- ORM (Online Reputation & Response Management) for the client's account
- live Google Ads projects, keyword research & campaign optimization
- Google my business - handling & optimization
- Hands-on experience in live Social media projects
- preparing daily & weekly client reports Skill
Skill Requirements:
Good command over English both written and verbal
- Good MS Excel skills and exposure to work on Google docs or G-suite
- Focused on delivery - Attention to detail and high on rigor & energy
- Expected to work & contribute individually on modules of a project
- Ability to thrive in a fast-paced environment Basic English literature graduates with an aptitude
for Social Media can also be considered
2. Research and analyze through multiple tools like - Google Analytics, SEO Powersuite, Adwords, Keyword planner etc.. to draw insight and new strategies for improving ranking and conversions.
3. Responsible to bring all the sites/blogs to first page of SERP on all Organic search platforms.
4. Auditing and analyzing - identifying issues, finding root-cause, and experimenting with solutions at scale in order to improve SEO performance.
5. Conducting SEO experiments - using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness.
6. Trouble-shooting technical website issues that affect SEO and either fix them directly or via web development team ( technical team) .
7. Closely with the Content Marketing team & deliver high quality SEO friendly content that matches the business needs.
Job description
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.
Key Skills
- Keyword research
- On-page keyword targeting
- Knowledge of WordPress
- SEMrush, keyword tool.io, ahref’s
- Google analytics
- Google webmaster
- Generating Sitemap of website
- Indexing the website on various search engines
- Microsoft Excel
- Yoast SEO
- Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
- Good in writing and editing contents
Roles & Responsibilities
- On-page SEO optimization
- Off-page SEO (Link Building Backlinks)
- Social media marketing
- Checking & removing Duplicate content
- Formatting of content for better ranking
- Email marketing
- Running Facebook ads
- Running Google PPC, Display & remarking campaigns
Qualifications
- Excellent understanding of digital marketing concepts
- Experience with business to customer social media and content generation
- Strong creative and analytical skills
Job Description for Marketing Manager:
Must have experience with an IT Service Based Company
Mandatory Skills: PPC, Google paid campaign
Exp -4-6
Budget- 6-7lpa
- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Coordinating marketing campaigns with sales activities.
- Experienced in handling multiple ad campaigns over google, Linkedin, and social accounts
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns.
- Monitor and report on the effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Working closely with design agencies and assisting with new product launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyzing potential strategic partner relationships for company marketing.
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize the user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
* Instrument conversion points and optimize user funnels
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
* BS/MS degree in marketing or a related field
* Experience in digital marketing agency would be an added advantage
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Experience in setting up and optimizing Google Adwords campaigns
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement