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Role - Manager - Social Media & Copy
Location - Mumbai
Responsibilities:
- Ability to transform briefs into compelling copy in sync with brand philosophy
- Should be adept at ideation, strategy and copywriting for social media channels primarily Instagram, Twitter and LinkedIn
- Understanding of YouTube channels and ability to create content for the same (along with team members). Good to have: script writing
- Aware of social media analytics that can be optimized to create a data driven social media strategy
- Work closely with internal and external stakeholders to ensure that the social media and YouTube channels content calendars are followed
- Guide team members for timely execution and reporting
- Should be creative and have a strong sense of design aesthetics
- In sync with social media trends and ability to transform them into actionable for the brand
- Impeccable English creative writing skills
- Enthusiastic and passionate about growing brands on digital.
Requirements:
- 3-4 years experience in social media
- Able to work efficiently in a fast-paced, startup environment
- Impeccable English writing skills, degree or postgraduate degree in Mass Communication, Digital Marketing or Copy Writing preferred
- Understanding of how to maintain consistent tone of voice across all brand channels
- Comfortable with both short and long format content (more of short format)
- Must have: Experience in copy writing for social media channels.
- Good to have: Script writing skills
- Previous experience in advertising agencies and D2C companies preferred
- History of successfully growing Instagram channel for a brand
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our Client :
Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.
Role: E-commerce Operations (Cataloging & Customer Service)
This opportunity is for new brands that are in stealth mode & backed by major retail giant. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.
In 2020, CoVid 19 affected every business, few positively and many negatively. However, E- commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast-growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.
On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed e-commerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.
Requirement :-
- 3-5 Yrs Exp. Ecommerce / D2C exp preferred
- Co-ordination with Fulfilment Back End / Customer Service & Calls
- Over all 2-4 years’ experience in Inventory Management System and customization with third party systems,
- Atleast 2 years of hands on experience in Cramer 8 or Above version and customisations using Cramer integrations.
- Java/PL SQL Development hands on experience.
- Continually assessing the needs of sellers, market trends, competitive opportunities and threats in defining and evolving the product strategy for upcoming sellers.
- Defining both long term strategy and short term plans to achieve the product vision and deliver business results.
- Conceptualizing and building a rapidly scalable payment and lending platform.
- Understanding and planning based on the market and competitive landscape benchmarks.
- Conceptualizing products by utilizing India Stack – Aadhaar, DigiLocker, UPI etc.
- Having a strong understanding of customer segment and profile. Identifying and filling product gaps and generating ideas that grow market share, improve customer experience and drive growth.
- Driving product innovation to improve self-service capabilities for sellers to achieve and grow online sales.
- Driving innovations to all elements of the seller experience to improve their business results post-implementation.
- Build the product strategy to achieve business objectives.
- Creating a roadmap for the entire product lifecycle management, from ideation to launch and beyond.
- Being responsible for creating the business requirement documents to ensure appropriate coordination between product and engineering teams.
- Collaborating with the engineering team for the implementation of the product requirements.
- Building the appropriate UI/ UX for each product and their subsequent enhancement along with the Marketing, Inside Sales and Customer Experience teams.
- Working closely with the data science team to ensure appropriate data-related interventions and to ensure a better customer experience.
- Building the GTM plan for each product being rolled out to the users with the Marketing, Inside Sales and Customer Experience teams.
- Being responsible for overall P&L of the products being rolled out for both Store and EPS.
- Understanding the market and build business cases for new product opportunities.
- Working closely with the cross-functional team to execute the business goals and end-user needs.
What you need to have:
- Business Acumen:
- Exposure to managing product lifecycle right from ideation to launch.
- Understanding of how to track the market, competition, emerging trends etc.
- In-depth understanding of technology and tools like CRM etc.
- User-centric, UI/ UX led approach.
- Analytical - Hands-on expertise in statistics, SQL and modelling in Excel.
- Team Management:
- Experience in building and scaling the product team.
- Experience in leading a team of Business Analysts and/or Product Managers.
- Ability to align teams to ensure collaboration and growth.
- Ability to inspire the team about the product stack the company is building.
- Start-up mindset:
- Encourages engagement, feedback sharing, transparency and inspires developers to produce their best work.
- Comfort with being the hustler to get things done.
- Ability to work in a fast-paced, anti-bureaucratic, albeit highly chaotic environment.
- Qualification:
- MBA/PGDM from Tier 1 B – School
- Experience of working in hyper-growth start-up
- Between 10-15 years of experience in Product development/ management role, out of which at least 2 years as a Product Head.
- Market place and /or Payments expert with strong domain knowledge.
- Prior background in building tech products at scale.
- Proven ability to drive business metrics using technology and product.
- Passion for creating seamless and engaging user experiences.
- Curious about metrics, execution processes, macro trends.
We at OYO are expanding our design team and looking for a Senior Product Designer / Product Designer - II to join us. The role will be an advocate for OYO design, shaping product experiences by creating designs that delight our users and make them successful.
We believe in doing the right things and in that spirit, we are looking to hire the right people - those who are humble, hungry and smart.
Responsibilities
- Working closely with the Principal Product Designers, Business Teams, Product and Tech teams to deliver high impact data-driven design solutions.
- Creating cohesive style guides ensures a consistent design language is applied across the product.
- Designing new products, interfaces, and user experiences across multiple platforms.
- Simplify complex user interactions, highlight the product’s brand and unique personality.
You will also be exposed to the whole spectrum of UX design at OYO. If you're looking for opportunities to do practical User Research, Design Sprint, Content Strategy, Data-Driven Design, Usability Testing and Design Systems, this is the place.
Requirements
- 4 - 8 years of experience in product designing.
- Detail orientation, execution excellence and entrepreneurial spirit.
- A design portfolio demonstrating design principles, problem-solving approach and the solution for web and/or mobile platforms.
- Hands-on experience in Figma design tool and familiarity with other design tools including but not limited to: Sketch, adobe application or micro interaction tools.
- A strong foundation in visual and interaction design.
- Expertise with mobile and consumer facing UX design.
- Good knowledge in design fundamentals, such as design thinking frameworks, and the ability to take on a structured approach in solving problems.
- Effective team player, communication, presentation and problem-solving skills.
Why Should You Join
- A chance to work in a team that is at the forefront of innovation that has constantly created a tangible difference in peoples’ lives across the world.
- You’d be working closely with the world-class leadership team at OYO, and thereby allowing you access to great learning, growth and exposure.
- This role will be a precursor to several long-term exciting growth and leadership opportunities within the organization.
About OYO
OYO is a global platform that aims to empower entrepreneurs and small businesses with hotels and homes by providing full-stack technology products and services that aims to increase revenue and ease operations; bringing easy-to-book, affordable, and trusted accommodation to customers around the world. OYO offers 40+ integrated products and solutions to patrons who operate over 157,000 hotel and home storefronts in more than 35 countries including India, Europe, and Southeast Asia as of March 31, 2021. For more information, visit http://www.oyorooms.com.
- 2 – 5 years of experience selling a SaaS solution, ideally selling B2B Enterprise Solutions.
- A classic enterprise solution seller with hands-on experience in technology.
- A strong passion for overachieving enterprise sales numbers in a hunting profile.
- Having a sterling career so far already in achieving sales targets and wants to look at fast growth in a sales career and therefore being totally performance-driven.
- On-the-foot thinker and ability to build long-lasting professional relationships.
- You are interested in selling technology related to AI, SAAS solutions, and/or predictive analytics.
- Would be an Individual contributor but aiming to become a Sales Leader.
- Would already have working relationships across enterprise leaders in HR / IT / PMO teams
- Hunter - appetite for opening and closing new accounts.
- Track record of outstanding sales performance including exceeding quotas, winning sales awards, etc.
- Experience managing complex sales cycles.
- Driven, self-motivated, proactive, and excited about being at a start-up
- Thrives in a fast-paced, high-growth, rapidly changing environment.
- Partner with Customer Success to onboard the right customers and drive adoption/engagement in the first year.
- Strong executive presence.
- Experience selling to HR and TA leads would be an added advantage.
- Experience selling to the IT and ITES/BPO sector will be an added advantage.
- Experience selling HR tech solutions will be an added advantage
- Prior Proven Experience in growing organic traffic and generating leads.
- Create a Content Strategy in accordance with the Marketing Funnel Stages.
- Hard-core Expertise in SEO Strategies like Competitor Research, Keyword Research, Content Strategy, Link Building, and Technical SEO, etc.
- Lead a team of SEO Executives, Content Writers, and Web Developer.
- Collect data and Present reports on traffic, keyword rankings, and other SEO aspects to Top Management.
- Needs to have a good command of English
- Basic Finance knowledge is preferred.
Work days- Sun-Thu
Day shift




