JOB DESCRIPTION
- Initiate New campaigns across various channels.
- Launch and optimization of PPC Campaigns.
- Overseeing Accounts related to Search platforms as well as inspecting Budgets.
- Providing necessary reports and monitoring KPIs.
- Have the highest possible Return of Investments towards Online Marketing Efforts.
Other important responsibilities include –
- Managing Large Keyword list creation.
- Formation of Effective and optimum paid strategies.
- Launching of numerous PPC campaigns Monitoring accounts related to Search engine Platforms (Google AdWords, Bing etc) Rightful Targeting of the required Audiences.
- Timely working on Budgets and Bids towards gaining better Return of Investments (ROIs) Generate attractive and concise advert copies.
- Maintain and Coordinate Partnerships with Vendors and PPC Ad Platforms. Enhance and adapt Modern trends related to SEM and PPC
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Responsibilities:-
Develop integrated digital media strategies
Prepare and deliver presentations
Coordinate the implementation of digital media plans
Create and manage digital campaign budgets
Negotiate and purchase digital advertising space
Collaborate with internal stakeholders to deliver fully integrated campaigns
Track digital campaign performance
Analyze campaign metrics, prepare performance reports, and provide recommendations
Monitor market trends and identify new digital opportunities
Requirements:-
Bachelor's degree in communication, marketing, or advertising
At least 2 years of digital marketing experience.
Experience with campaign management and ad serving technology, including Google Analytics.
Deep knowledge of paid search, display advertising, and social media advertising.
Strong communication and presentation skills.
Analytical thinking and problem-solving abilities.
Organizational and time management skills.
Highly passionate, collaborative, outgoing, creative media leader and thinker
Excellent communication/presentation/client management skills
Develop and implement link building strategy
Good written skills
Research and analyze competitor backlinks
Leading keyword research and optimization of content
Should be able to support on other digital marketing activities like On-Page SEO, Social Media Optimization (SMO) and Content Writing
Knowledge in Guest Post Outreach
Assisting with blog content
Should be result orientated
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns |
Design, build and maintain our social media presence |
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) |
Identify trends and insights, and optimize spend and performance based on the insights |
Brainstorm new and creative growth strategies |
Plan, execute, and measure experiments and conversion tests |
Collaborate with internal teams to create landing pages and optimize user experience |
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points |
Instrument conversion points and optimize user funnels |
Collaborate with agencies and other vendor partners |
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate |
Transforming from agency driven to in-house digital marketing functioning |
Supporting in building in-house digital marketing function |
Selected intern's day-to-day responsibilities include:
- Developing and executing marketing strategies that drive sales to business-to-business companies
- Research through web analytics and use keywords for global promotion and generating leads through digital means.
- Plan and execute all web, SEO/SEM, database marketing, email and social media.
- Performing market analysis and research on the latest trends.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identify critical conversion points and drop-off points and optimize user funnels.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Update information on our website to boost rankings.
- Researching and evaluating competitor marketing and digital content.
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
Job Role : SEO Specialist
Job Location : Bangalore (Remote working)
Job Description
We are looking for ambitious and experienced SEO experts who will work with us to think strategically of a long-term plan and implement it with the help of internal and external constituents. The SEO and content marketer is a key role within our Growth team who will be responsible for looking at the industry landscape, understanding our competitors and roadmap, and then coming up with a plan to increase organic traffic to our website with effective SEO strategies. Within this role, you will also be responsible for coming up with a content strategy to complement SEO initiatives.
Minimum qualifications:
- Minimum 3+ years of experience with SEO either at a B2C company or at an agency
- Experience with building and executing an end-to-end SEO initiative
- Experience in writing external-facing content with publicly available examples
- Experience in using SEO tools and platforms like BrightEdge, SEMRush, etc.
- Deep understanding of organic search and SEO best practices, as well as pitfalls that hinder SEO efforts
- Comfort with data analysis and ability to articulate the results in written and spoken formats
- Either a business, writing, or communications degree
- Any experience in writing code is strongly preferred
We are looking for a Digital Marketing Manager for our California US- based IT Company.
Job Profile- Senior Digital Marketer
Location - Lucknow (Work from office only)
Experience - 7 to 15 years
Salary - Hike on Last CTC
Roles & Responsibilities:
- End to end Ad campaign management (From creating, executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads).
- Understand your target audience and customer behaviors. You create strategies and campaigns, understanding the entire user journey from account creation until purchase.
- Conduct keyword research and optimize the campaigns.
- Optimize the ad copy, landing pages for conversions.
- Optimize the campaigns regularly for improving performance.
- Identify trends and insights and optimize spend and performance based on the insights.
- Measure and report performance of all marketing campaigns, and assess against goals.
- Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
- Track and update traffic patterns through PPC or cost per click, as well as Ads Management on Facebook Ad Manager.
- Promotion of company on different social media platforms, employer branding.
- Determine ROI on search marketing efforts.
Requirements
- PPC specialist/Ads Manager/ Promotional marketing with relevant experience of 4-6 years in advertising agency
- Comfortable with Instagram, Google & Facebook Ads
- An understanding of web analytics
- Ability to write ad copy and optimize through A/B testing
- Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search campaigns.
Qualification & Skills
- Self-starter, fast-learner, and hard-worker with strong attention to detail.
- Strong work ethic, high integrity, and a team-player with positive attitude
- Bachelors degree and relevant certifications; MBA strongly preferred.
Perks and Benefits
- A chance to work in an MNC company (IT) and career growth.
- Recognition and Appreciation.
- A chance to work in a fun cross-functional global environment Competitive compensation.
Digital Marketing Manager responsibilities include:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Content creation and repurposing for all digital channels
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors/Masters degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Immeidate Requirement
• Excellent English writing skills, as well as the ability to communicate and collaborate effectively with other departments to create innovative content ideas.
• Researching industry-related topics (combining online sources, interviews, and studies) and Identify customers needs and gaps in the content and recommend new topics.
• The ability to consistently meet tight deadlines.
• Conduct keyword research and use SEO guidelines in the content to increase web traffic.
• Develop & Implement SEO Strategy On-Page & Off-Page, for www.atomtech.in
• Perform keyword research to identify top keywords and opportunities in focus areas
• SEO best practices, new technologies as well as search engine algorithm changes in first-page ranking for focus keywords in target geographies
• Maintain all aspects of Google Webmaster Tools and review regularly to ensure all issues are handled in a timely manner
• Use Google Analytics & recommend ideas and changes to the improvement of our customers' user experience and conversion rates.
• Stay up to date with the latest Algorithm updates
• Strategic link building, analysis of client websites, Metatag creations.