Digital Marketer

Vice President (Marketing) - Y Combinator backed Shopify-like platform

About Merito :

- We are working with the mission to change the way hiring is done.

- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :

- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.

- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.

- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.

- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.

Job Description :

- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.

- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.

- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.

Key Responsibilities :

- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.

- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.

- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.

- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).

- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.

- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.

- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.

- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.

The successful applicant will be :

- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.

- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.

- Experience of managing teams focused on different functions of Marketing.

- Wide breadth and depth of experience in organic, performance and product marketing.

- Expert level knowledge & hands-on experience in use of marketing automation & data systems.

- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.

- Willing and eager to roll up your sleeves to step in for your team, if needed.

- Excellent communication and presentation skills (written and verbal).

- Familiarity with working in cross-functional environment and distributed team setups.

- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.

Xoxoday is looking for an AVP of Empuls product. Empuls is an employee engagement SaaS platform focussed on USA & EMEA markets. The Empuls product is going through a 10X to 100X growth journey and we are looking for a seasoned product professional who has experience of taking products from 10X to 100X growth journeys. This role ll report to the CTO of the Empuls product. 

As an AVP Product you will be responsible for the product roadmap, product metrics, feature details, designs and GTM, . This includes defining and prioritizing product roadmap, listening to customers, creating business requirements, driving functional requirements, driving this through development teams, and getting the go-to-market for various product features.

To read more about the kind of qualities we are looking for in this role, please check this link -https://a16z.com/2012/06/15/good-product-managerbad-product-manager/"> https://a16z.com/2012/06/15/good-product-managerbad-product-manager/

• Develop business cases for each product feature to demonstrate feasibility including target pricing and margin, addressable and realizable market, SWOT analysis, RICE metrics and go to market. 
• Solve customer problems and build functional, technical, and design specifications for the solution.
• Map the user journey for various customer profiles - simplify and bring more structure and clarity to problem statements which translate into product solutions. 
• Have strong systems thinking - understanding the impact of process/technology decisions and trade-offs in order to achieve the best possible outcomes to solve the problem.
• Holistic approach covering all aspects including edge cases and future possibilities.
• Abreast with the latest Innovations happening in the Employee Experience, Employee Benefits & Workplace culture domain. Experience in the HR Tech industry will be important in this role. 
• Help define the value proposition of the product for the sales team and work closely with the sales-marketing team for GTM and SaaS revenues.

• An enthusiastic individual with 8+ years of product management function in a product or SaaS company.
• Have experience in leading product management of fast-growing products (or) major modules of fast large products (or) been an entrepreneur in the past.
• Strong desire to disrupt, re-invent, and optimize existing processes to build next-generation Enterprise solutions.
• We'll look forward to the technical skills required for a product role along with the soft skills required to manage multiple stakeholder roles.
• Candidates should have strong experience in problem solving, UI/UX, analytics, team management, customer success & sales enablement. 
• Candidates from HR Tech, rewards, and employee benefits experience will be preferred.
• Candidates from IIM, IIT, NIT, BITS, NSIT, and other premier engineering colleges will be preferred.
• Experience in managing onboarding, customer success, and support functions preferred.

Challenging opportunity, tough problems, and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a competitive salary and a whole load of benefits to make your stay enjoyable with Xoxoday.

You will closely work with technology, design, sales and customer care teams. You will report to the CTO of Empuls. You will provide constant updates to the stakeholders of the product.

Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 3500 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 400+ strong team with four global offices in Bangalore, San Francisco, Dublin, Singapore, Dubai.

We look forward to connecting with you. Once we review your resume, the next step will be a discovery call followed by detailed interview rounds. There will be three rounds of interviews. We will prefer candidates who are located in Bangalore and ready to work in hybrid work arrangements (partly in office, partly WFH). 

We are looking for highly skilled candidates with experience in frontend programming and are comfortable in dealing with backend tools.

• Reviewing application requirements and interface designs.
• Identifying web-based user interactions.
• Developing and implementing highly-responsive user interface components using React concepts.
• Writing application interface codes using JavaScript following ReactJS workflows.
• Troubleshooting interface software and debugging application codes.
• Developing and implementing front-end architecture to support user interface concepts.
• Monitoring and improving front-end performance.

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• 6 to 9 years of strong design and development experience in building massively large-scale distributed internet systems and products.
• Previous experience working as a React.js Developer.
• In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
• Strong experience using a client side MVC framework such as NodeJS, ReactJS, or Redux.
• Experience with user interface design.
• Knowledge of performance testing frameworks including Mocha and Jest.
• Experience with browser-based debugging and performance testing software.
• Experience in responsive design, cross browser compatibility, and website performance.
• Knowledge of frontend CSS frameworks like Bootstrap, Material UI, and preprocessors like SASS and LESS.
• Experience with handling Services, RESTful, APIs (NodeJS preferably).

You will be working with top-quality engineers who have built one of the best employee engagement SaaS platforms. You will be reporting to the Engineering Head and working closely with the Architect and other leads.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.

Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, New Delhi.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

Senior developers only

Min 5 years of real experience 

Front End/Web react.js

Remote work

(We prefer individual developers over agencies or IT providers)

Mactores is a trusted leader among businesses in providing modern data platform solutions. Since 2008, Mactores have been enabling businesses to accelerate their value through automation by providing End-to-End Data Solutions that are automated, agile, and secure. We collaborate with customers to strategize, navigate, and accelerate an ideal path forward with a digital transformation via assessments, migration, or modernization.

We are looking for a DevOps Engineer with expertise in infrastructure as a code, configuration management, continuous integration, continuous deployment, automated monitoring for big data workloads, large enterprise applications, customer applications, and databases.

You will have hands-on technology expertise coupled with a background in professional services and client-facing skills. You are passionate about the best practices of cloud deployment and ensuring the customer expectation is set and met appropriately. If you love to solve problems using your skills, then join the Team Mactores. We have a casual and fun office environment that actively steers clear of rigid "corporate" culture, focuses on productivity and creativity, and allows you to be part of a world-class team while still being yourself.

What you will do?

• Automate infrastructure creation with Terraform, AWS Cloud Formation
• Perform application configuration management, and application-deployment tool enabling infrastructure as code.
• Take ownership of the Build and release cycle of the customer project.
• Share the responsibility for deploying releases and conducting other operations maintenance.
• Enhance operations infrastructures such as Jenkins clusters, Bitbucket, monitoring tools (Consul), and metrics tools such as Graphite and Grafana.
• Provide operational support for the rest of the Engineering team help migrate our remaining dedicated hardware infrastructure to the cloud.
• Establish and maintain operational best practices.
• Participate in hiring culturally fit engineers in the organization, help engineers make their career paths by consulting with them.
• Design the team strategy in collaboration with founders of the organization.

What are we looking for?

• 4+ years of experience in using Terraform for IaaC
• 4+ years of configuration management and engineering for large-scale customers, ideally supporting an Agile development process.
• 4+ years of Linux or Windows Administration experience.
• 4+ years of version control systems (git), including branching and merging strategies.
• 2+ Experience in working with AWS Infrastructure, and platform services.
• 2+ Experience in cloud automation tools (Ansible, Chef).
• Exposure to working on container services like Kubernetes on AWS, ECS, and EKS
• You are extremely proactive at identifying ways to improve things and to make them more reliable.

You will be preferred if

• Expertise in multiple cloud services provider: Amazon Web Services, Microsoft Azure, Google Cloud Platform
• AWS Solutions Architect Professional or Associate Level Certificate
• AWS DevOps Professional Certificate

Life at Mactores

We care about creating a culture that makes a real difference in the lives of every Mactorian. Our 10 Core Leadership Principles that honor Decision-making, Leadership, Collaboration, and Curiosity drive how we work.

1. Be one step ahead

2. Deliver the best

3. Be bold

4. Pay attention to the detail

5. Enjoy the challenge

6. Be curious and take action

7. Take leadership

8. Own it

9. Deliver value

10. Be collaborative

We would like you to read more details about the work culture on https://mactores.com/careers 

The Path to Joining the Mactores Team

At Mactores, our recruitment process is structured around three distinct stages:

Pre-Employment Assessment: 

You will be invited to participate in a series of pre-employment evaluations to assess your technical proficiency and suitability for the role.

Managerial Interview: The hiring manager will engage with you in multiple discussions, lasting anywhere from 30 minutes to an hour, to assess your technical skills, hands-on experience, leadership potential, and communication abilities.

HR Discussion: During this 30-minute session, you'll have the opportunity to discuss the offer and next steps with a member of the HR team.

At Mactores, we are committed to providing equal opportunities in all of our employment practices, and we do not discriminate based on race, religion, gender, national origin, age, disability, marital status, military status, genetic information, or any other category protected by federal, state, and local laws. This policy extends to all aspects of the employment relationship, including recruitment, compensation, promotions, transfers, disciplinary action, layoff, training, and social and recreational programs. All employment decisions will be made in compliance with these principles.

Qualifications and Background

• 3-5+ years of experience working on Salesforce platforms
• At least one year of experience working directly with North Americas and European clients
• At least two Salesforce certification
• Salesforce Certified JavaScript Developer I
• Salesforce Certified Platform App Builder
• Salesforce Certified Platform Developer I/II
• Salesforce.com Certified Administrator
• Bachelors/Postgraduate degree, professional qualification, or relevant experience.
• Knowledge, Skills, and Abilities
• Domain expertise: have a good technical understanding of the Salesforce Sales and Service Cloud and how business stakeholders use the product.
• General knowledge of technical concepts, strategies, and methodologies, including architectural and security concepts, systems development life cycle, information management, and portfolio management (production systems, release planning, change management).
• Proficient with Salesforce Lightning Design System and the Salesforce development lifecycle.
• Software engineering skills with Force.com Platform (Apex, LWC, SOQL, Unit Testing)
• Experience in core web technologies including HTML5, JavaScript and CSS
• Demonstrated experience with relational databases, data modelling, and ETL tools
• Experience with Services Oriented Design Principles (SOA) and Web Services (REST & SOAP, JSON & XML)
• Experience with Agile development methodologies such as SCRUM
• Experience with complex business systems integration as well as object-oriented design patterns and
• development
• Stakeholder management: experience in managing relationships with business stakeholders; a proven ability
• to work with and influence cross-functional teams, ensuring close collaboration with development teams, is
• especially important.
• Excellent organizational, verbal and written communication skills
• Key Responsibilities
• Client Interaction
• You will be required to be available for project and client interactions during UK business hours.
• Meet with clients to determine business, functional and technical requirements and participate in

application design, configuration, testing, and deployment

• Participate in the sales cycle as needed (solution definition, pre-sales, estimating and project planning) o Work cross-functionally with Revenue Operations, Sales Finance, Engineering, and other key stakeholders within the client organisation.
• Gather, analyse and document functional and technical requirements for new projects, enhancements to existing solutions and production issues reported by end-users
• Leadcustomer-driven solutions utilizing strong technical design skills and strong working relationships

with internal groups

• Guide users in formulating requirements, advise on alternatives and on the implications of new or

revised processing analysis.

• Translate business requirements into well-architected solutions that best leverage the Salesforce

platform and products • Technical development

• Setupdevelopmentenvironmentsontheirownandcommunicatedevelopmentprogresstotheclient and senior management.
• Build Salesforce applications using Apex and Visualforce and leverage the full capabilities of the Salesforce platform.
• Implement and maintain Salesforce customizations such as custom fields and objects, layouts, controller extensions, triggers, workflows, process builders, and validation rules
• Develop, test, and document working custom development, integrations, and data migration elements of a Salesforce implementation
• Createandexecuteunit,integration,anduseracceptancetestplans,includingusecasesandtestdata o Ensure service level availability of the Force.com platform and integration applications and provide

on-call support for break/fix/enhancement activities to resolve application issues. • Research and best practices

• Follow and understand Salesforce product and technical capabilities resulting from product releases and acquisitions
• Utilize best practices to perform operational support, enhancements, bug fixes as needed to the Salesforce.com platform
• Apply best practices and design patterns of best-of-breed applications developed on the Salesforce. com platform
• Assist with the planning of application changes, development, and installation of upgrades and new releases.

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.