TCMS/MITRAC Developer & Lead

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

About the Company: 

Our client is a leader in the production of high-quality steel and is motivated by the philosophy of producing safe and sustainable steel. They are involved with projects for rail, roads, bridges, ports, airports, defense, and energy, as well as in various infrastructure segments like urban development and irrigation. They are now setting up a construction-tech start-up with an omnichannel B2B and B2C platform.

About the Role: 

We are seeking an experienced Talent Acquisition Specialist to join our team and help us recruit top-tier talent for our client’s manufacturing firm's corporate office. The ideal candidate will have a minimum of 10 years of experience in talent acquisition, with experience in hiring for manufacturing firms. As a Talent Acquisition Specialist, you will work closely with HR partners to identify and attract top talent for various corporate functions, including finance, operations, sales, and marketing. You will also be responsible for developing and executing effective recruitment strategies, including job postings, social media outreach, and networking.

Location: Kolkata

Job Description:

• Partner with hiring managers to understand their hiring needs and develop effective recruitment strategies

• Source, screen, and interview candidates for various corporate functions, including finance, operations, sales and marketing, and other support functions

• Develop and maintain a pipeline of qualified candidates for current and future openings

• Manage the full recruitment cycle, from job posting to offer acceptance

• Collaborate with HR partners to ensure a smooth onboarding experience for new hires

• Develop and maintain relationships with external recruiting resources, including staffing agencies and job boards

• Stay up-to-date on industry trends and best practices in talent acquisition

Requirements:

• Minimum of 10 years of experience in talent acquisition

• Strong knowledge of recruitment strategies, techniques, and tools

• Experience using applicant tracking systems (ATS) and other recruitment technologies

• Excellent communication and interpersonal skills

• Ability to work independently and as part of a team

• Strong organizational and project management skills

• Ability to maintain a high level of confidentiality and professionalism

Designation: Associate Center Manager

Description

The Operations function at Cultfit is responsible for driving in-center sales, customer experience,

inventory management, customer troubleshooting and people management.

Key responsibilities 

1. Sales:

- Responsible for promoting and selling memberships to potential new clients - Walk-ins/Trials

-Responsible for achieving target by driving conversion

-Responsible for Upselling

-Should maintain record of every interaction with new user

-Should enter all details of customers, walks ins on internal tools

2. Operations:

-Managing center experience and incremental enhancements

-Timely Opening and Closing of the center

-Inventory management: Ensure inventory of essentials, supplies and equipment, responsible for

both stocking and re-ordering (first-aid, stationary, water, towels etc.)

-Managing classes and workouts

-Ensuring punctuality of trainers and classes

-Handle issues with respect to attendance, equipment and space availability

-Customer interactions and troubleshooting

-Interact with walk-ins and prospective clients

-Improving member attendance through meet and greet, familiarity building and creating a

welcoming atmosphere

-Take feedback from members and partners about classes and document the same

-Handle issues that may lead to consumer experience during or pre/post class-Center facility audits and inputs

-Ensure that we do daily audits of the center and facility including all supplies and essentials

-After 12 Months of consistent performance, Consultant shall be eligible for a conversion to Full

Time employment.

Desired Background

-A Bachelor’s degree

-0-2 years of work experience

-Passion for fitness and healthy living

-People management skills

-Good Communication skills (Proficiency in English)

-Customer centrism

-Positive attitude

-Ability to resolve conflict

About RARA NOW

Not just a delivery company

RARA NOW is revolutionizing instant delivery for e-commerce in Indonesia through data-driven logistics.

RARA NOW is making instant and same-day deliveries scalable and cost-effective by leveraging a differentiated operating model and real-time optimisation technology. RARA makes it possible for anyone, anywhere to get same-day delivery in Indonesia. While others are focusing on - one-to-one- deliveries, the company has developed proprietary, real-time batching tech to do - many-to-many- deliveries within a few hours. RARA is already in partnership with some of the top eCommerce players in Indonesia like Blibli, Sayurbox, Kopi Kenangan, and many more.

We are a distributed team with the company headquartered in Singapore, core operations in Indonesia, and a technology team based out of India.

Future of eCommerce Logistics:

Data-driven logistics company that is bringing in same-day delivery revolution in Indonesia

Revolutionising delivery as an experience

Empowering D2C Sellers with logistics as the core technology

About the Role

• Writing scalable, robust, testable, efficient, and easily maintainable code
• Translating software requirements into stable, working, high performance software
• Playing a key role in architectural and design decisions, building toward an efficient microservices distributed architecture.
• Strong knowledge of Go programming language, paradigms, constructs, and idioms
• Knowledge of language patterns such as - Goroutine and Channels
• Experience with the full site of Go frameworks and tools, including:
• Dependency management tools such as Godep.
• Popular Go web frameworks, such as Echo
• Request routing and API mechanisms
• Ability to write clean and effective Godoc comments
• Familiarity with code versioning tools - primarily Git.
• A basic understanding of computing and Linux systems
• Basic knowledge of Systems Engineering
• Memory management and pointers, specifically in Golang
• Implement Docker for smaller-scale applications that require simpler deployments
• Employ Linux Terminal command structures to allow easy back-end operations for less-expert technical staff
• Structure our user interface with React and ensure REST API access is available for enterprise-grade finance customers on-demand

• Coordinate with the management to research, identify, analyse, and execute new business initiatives.
• Lead and manage large RFP responses to ensure corporate objectives for profitability, sustainability, and operational delivery objectives are meet
• Plan, execute and evaluate ROI of all BD initiatives to attract, retain and expand a loyal client base. Help businesses accelerate their social media presence by utilizing online tools to maximize brand visibility to develop strong relationships and engagement.
• Manage the project teams to achieve business goals.
• Work with the internal departments and external partners to execute business plans and strategies.
• Evaluate customer requirements and develop business plan to meet these requirements.
• Create business development strategies to increase the company revenue and brand value.
• Research the market trends to identify the customer demand for the proposed products and services.
• Communicates the strategy and tactical plans to the sales and marketing teams
• Develops financial plans for the year, including forecast, gross margins, direct expenses, contribution to operating income
• Reports out to management team on progress, financials, and business issues each month

Preferred Qualifications:

• MBA from a tier one institution
• Proven business leader with at least 4+ years of high-tech Strategic Partner Management, / Sales Operations
• Strong communications skills and proven track record of creating and delivering presentations to C and board level audiences (Microsoft Office, CRM