Quality Assurance Engineer

Profile

Digital Marketing Manager (Trading Domain)

About Us

Tradelab Technologies is a leading FinTech and capital markets technology company, headquartered in India, which develops high-performance software solutions for stock brokers, trading platforms, and financial institutions. Founded in July 2012 and incubated by a special R&D cell at IIT Kharagpur, we are at the forefront of building the next generation of trading technology. Our product portfolio includes advanced trading terminals, order-management systems (OMS), risk-management systems (RMS), low-latency exchange platforms, multi-crypto wallet solutions, and KYC/Compliance systems. We are defined by our commitment to "low latency," "high performance," and "real-time" systems that power the industry.

Role

We are seeking a strategic and results-driven Digital Marketing Manager to lead our B2B marketing initiatives in the competitive FinTech and capital markets technology landscape. You will be responsible for developing and executing comprehensive digital

marketing strategies that drive brand awareness, lead generation, and customer engagement across institutional and enterprise client segments.

Key Responsibilities

● Develop and execute multi-channel digital marketing strategies targeting B2B audiences in the FinTech and capital markets ecosystem

● Manage end-to-end campaign planning, execution, and optimization across SEO, SEM, content marketing, email marketing, and social media platforms

● Create and oversee thought leadership content including whitepapers, case studies, and technical blogs that resonate with brokers, trading firms, and financial institutions

● Drive lead generation initiatives and optimize conversion funnels to support business development goals

● Manage marketing analytics and reporting, providing actionable insights to improve campaign performance and ROI

● Collaborate with product and sales teams to develop compelling product positioning and go-to-market strategies

● Oversee website management, ensuring optimal user experience and technical SEO performance

● Build and manage relationships with digital agencies, technology vendors, and industry partners

● Monitor industry trends, competitor activities, and emerging marketing technologies to maintain competitive advantage

Skills & Experience

● 5-6 years of proven experience in digital marketing, preferably in B2B technology or SaaS environments

● Prior experience in the FinTech or Capital Markets industry is mandatory

● Demonstrated expertise in SEO/SEM, content marketing, marketing automation, and performance analytics

● Strong understanding of B2B buyer journeys and enterprise sales cycles

● Proficiency with marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, or similar platforms

● Excellent written and verbal communication skills with the ability to articulate complex technical concepts

● Data-driven mindset with strong analytical and problem-solving abilities

● Experience managing marketing budgets and optimizing spend across channels

● Bachelor's degree in Marketing, Business, or related field; MBA is a plus

Why Join Us?

Join a pioneering technology company that is revolutionizing the capital markets infrastructure.

At Tradelab, you'll have the opportunity to work on cutting-edge, high-performance trading technology that powers some of the most demanding real-time systems in the financial industry.Born from IIT Kharagpur's innovation ecosystem and backed by over a decade of domain expertise, we offer an environment where your contributions directly impact the future of trading technology. Be part of a high-growth FinTech journey where innovation meets execution.

Job Title: SEO Specialist.

Experience: 3–4 Years.

Location: [Noida from office / Dehradun - WFH]

Employment Type: Full-Time.

About the Role:

We are looking for a results-driven Digital Marketing Expert (SEO-focused) with 3–4 years of experience to drive organic growth and improve online visibility. The ideal candidate should have strong expertise in SEO, along with working knowledge of AIO (AI Optimisation), AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation) and Local SEO. Experience in paid marketing (Google Ads, Meta Ads) will be a strong advantage. 

Key Responsibilities:

SEO (Search Engine Optimisation) Perform keyword research, competitor analysis, and search intent mapping.

Execute on-page, off-page, and technical SEO strategies.

Optimise website structure, internal linking, and content for rankings.

Monitor performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.

Conduct regular SEO audits and implement recommendations.

Manage link-building and outreach campaigns AEO (Answer Engine Optimisation).

Optimise content for featured snippets, voice search, and zero-click searches.

Structure content using FAQs, schema markup, and conversational formats.

Improve visibility on platforms like Google SGE, voice assistants, and AI-driven search AIO (AI Optimisation).

Leverage AI tools (e.g., ChatGPT, Jasper, Surfer SEO) for content and strategy.

Optimise content for AI-driven search experiences Use AI insights to enhance keyword clustering, content gaps, and automation GEO (Generative Engine Optimisation).

Optimise content to appear in AI-generated search results (SGE, Bing Copilot, etc.)

Structure content for semantic relevance and entity-based optimisation.

Ensure brand visibility across generative AI platforms (Bonus) Paid Marketing.

Plan and manage Google Ads / Meta Ads campaigns Optimise campaigns for conversions and ROI Align paid strategies with organic growth efforts.

Requirements:

3–4 years of hands-on experience in SEO and digital marketing.

Strong understanding of on-page, off-page, and technical SEO.

Familiarity with AIO, AEO, and GEO concepts and implementation.

Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)

Basic understanding of HTML, CSS, and website CMS (WordPress, Shopify, etc.)

Analytical mindset with experience in data-driven decision-making. Excellent communication and content optimisation skills.

Preferred Qualifications:

(Good to Have) Experience in Google Ads / Paid Media campaigns. Knowledge of conversion rate optimisation (CRO).

Experience working with international clients (AU, US, UK markets). Understanding of content marketing and blogging strategies.

Key Skills:

SEO Strategy & Execution.

Technical SEO.

AI-driven Marketing (AIO).

Answer Engine Optimisation (AEO).

Generative Engine Optimisation (GEO).

Data Analysis & Reporting.

Content Optimisation.

Why Join Us:

Opportunity to work on global projects (AU/US/UK markets).

Exposure to cutting-edge AI-driven SEO strategies.

Collaborative and growth-focused environment.

Career advancement opportunities. 

+ About Us

At Pathfinder we identify with the need to build Strategy for Innovative Ventures in a ‘Digital Native’ manner. Our frameworks provide holistic guidance to startups navigating the challenging 0-1 terrain. We imbibe the adage – Strategy is what you see & not what you say, and transforming our frameworks into intuitive playbooks is the act at the end of the play.

+ Role Overview

We are looking for a highly motivated and detail-oriented specialist to join our team as a Venture Analyst. In this role, you will work with innovative ventures and play a pivotal role in our advisory team to build compelling cases that foster strategic initiatives. You will conduct client interviews, develop case wireframes, and structure work to represent strategic paths. The ideal candidate should possess the following capabilities – critical thinking, logical reasoning, and a keen business acumen.

+ Key Responsibilities

• Proficient in framing questions for RFIs: Skilled in identifying critical data requirements and crafting precise & insightful questions to gather essential information from clients through Requests for Information (RFIs)
• Process Documentation: Develop and record systematic methodologies for analysing business cases to ensure consistency across projects
• Team Collaboration: Foster a collaborative environment across teams to develop effective solutions to engagement pain points that improve client satisfaction and retention
• Report Presentation: Collaborate with clients and internal stakeholders to understand their requirements and present your findings. Engage with both parties to ensure their needs are met and effectively communicate your work

+ Qualifications

Education: ·Master’s degree in Business Administration, Finance, Economics, Statistics or a related field

Experience: 2-4 years of experience as a business analyst role within a start-up or management consulting firm

Skills & Capabilities:

• Understanding of business and innovation concepts
• Good knowledge of representing qualitative and quantitative info sets
• Proficiency in data visualization tools and software (e.g., MS Office, Tableau)
• Excellent report writing and presentation skills
• Familiarity with financial analysis and projections

+ Attributes

• Entrepreneurial mind-set with a passion for start-ups
• Ability to thrive in a fast-paced, dynamic environment
• High level of professionalism and integrity.

+ Why Join Us?

• Impact: Create industry-first propositions that propel start-ups towards exponential growth.
• Growth: Opportunities for professional development and career advancement.
• Culture: Be part of a collaborative and supportive team that values innovation and creativity.
• Compensation: Competitive salary and benefits package.

Job Description

• Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
• Experince in B2B is must.
• Craft content strategies that guide the content team based on keyword research.
• Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp.
• Lead content marketing outreach & high-quality link building campaigns and initiate communication with prospective websites & influencers
• Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI)
• Collaborate with internal teams to create landing pages and optimize the user experience
• Identify SEO issues with a continuous audit process and ensure that those issues are reported to concerned teams on time.
• Work closely with the content team to ensure the generation of SEO-friendly content
• Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting
• Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels.

Requirements

• Excellent communication skills (both written and verbal)
• Proven working experience in SEO.
• Strong technical SEO knowledge based on Search Console & other industry tools.
• Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
• Sound knowledge of SEO best practices and the latest trends.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong analytical skills and data-driven thinking
• Experience in doing SEO for SaaS/large publications is a plus.

We are a stealth startup focusing on AI in healthcare and are looking for software engineers to join our PoC (Proof of Concept) team. You will be a core member of the company with equity options. If you are ambitious, excited about next-generation tech and have a constant hunger to learn, we encourage you to apply.

Your responsibilities:

• Design and develop full-stack web applications for PoC.
• Implement computer vision and NLP based deep learning models.
• Participate in client meetings and refine product capabilities.

Essential requirements:

• Interested in working at startups.
• Ability to work independently.
• Experienced in developing full-stack web applications.
• Strong command over React and Python.
• Good experience with Data Science.
• Comfortable with ambiguity and frequent changes to project scope in innovation environment.

About the company:

Gigmo Solutions is a fast growing tech. startup with a mission to fundamentally disrupt customer support industry through perfectly tuned symphony of Artificial Intelligence based conversational bots and Gig workers.

With our engineers spread out in 10+ countries across 4 continents, Gigmos is uniquely poised to fundamentally change the technical customers support industry.

Role - Python Developer

Experience 3+ Years

Work Location – Gurugram (Haryana)

Responsibilities

• Writing reusable, testable, and efficient code
• Design and implementation of low-latency, high-availability, and performant applications
• Integration of user-facing elements developed by front-end developers with server-side logic
• Developing RESTful APIs
• Implementation of security and data protection
• Integration of data storage solutions ( Postgresql,Mysql )
• Design, develop, and maintain web scraping scripts using Python.
• Use web scraping libraries like Beautiful Soup, Scrapy, Selenium and other scraping tools to extract data from websites.

Skills And Qualifications

• Expert in Python, with knowledge of Python web frameworks (Django, Flask, Fast API)
• Familiarity with some ORM libraries -SQL Alchemy /Tortoise
• Able to integrate multiple data sources and databases into one system.
• Understanding of the threading limitations of Python, and multi-process architecture
• Good understanding of REST APIs.
• Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Understanding of accessibility and security compliance
• Knowledge of user authentication and authorization between multiple systems, servers, and environments
• Understanding of fundamental design principles behind a scalable application
• Familiarity with event-driven programming in Python
• Understanding of the differences between multiple delivery platforms, such as mobile vs desktop, and optimizing output to match the specific platform.
• Able to create database schemas that represent and support business processes
• Strong unit test and debugging skills.
• Proficient understanding of code versioning tools ( Git )
• Familiarity with real-time databases ( PostgreSQL, MySQL )
• Must have worked in the field for at least 3+ years.
• Requires a bachelor's degree in computer science, Software Engineering or a related field from a good Institute (Tier-1, Tier -2 Colleges)
• Experience with Python development and web scraping techniques.

CTC: As per Industry Standards.

Talent Acquisition, Competency Mapping,

HR Operations, Compensation and Benefits, Succession Planning

• Maintain, drive, monitor, and put in place dependable technological standards, systems, and procedures.
• With a high degree of skill and understanding, influence technology plans and choices.
• Provide guidance and help to ensure that necessary legislation specifications and standards are followed.
• Lead a team of product developers and handle training requirements as needed.
• Coordinate product testing on a regular basis to identify flaws and offer feedback in order to improve them.
• Assist clients with technical concerns as a key contact.
• Ascertain if the firm has adequate resources, including staff, materials, and equipment.
• Development, execution, and progress are all reported to management.
• Working with development teams and departments, as well as taking user feedback into account.
• Managing support teams and monitoring performance indicators are two of my responsibilities.
• Assuring timely and cost-effective delivery of products and services.
• Managing software and hardware updates and installs.
• Keeping the computer network infrastructure up to date and secure.

About Wise

Wise is digital infrastructure for online education. Oversimplified as ‘Shopify for Tutors’ i.e., an easy to use tool for tutors to start teaching online. We have grown to 2mn users in 12 months and have much to do. We are backed by an incredible set of investors and individuals who have built product you already use. We have a small but rockstar team, cheap equity, smart money, opportunity to capture a huge market ($60bn) and a chance to make an impact while doing so.

What we need

We need you, if you are a senior iOS developer with 4+ years of experience in building robust iOS apps. Work would involve building things quickly and adapting based on market feedback while ensuring the security and quality of the codebase. If you love coding and building things excites you, we would like to talk to you.

What you will need (Skills)

• Proficient with Swift and Cocoa Touch.
• Experience with iOS frameworks such as Core Data, Core Animation, etc.
• Familiarity with Restful APIs to connect iOS applications to back-end services.
• Understanding of Apple's design principles and interface guidelines
• Experience with performance and memory tuning with tools (such as Instruments and Shark, depending on project needs).
• Familiarity with cloud message APIs and push notifications.
• Proficient understanding of code versioning tools such as Git.
• Familiarity with continuous integration.
• Universal application development for both iPhone and iPad.
• Be able to build mobile applications to connect to middleware and applications through web services.
• Have excellent knowledge about the performance optimization of mobile applications.
• Experience with microservice architectures for clean mobile architecture design patterns and best practices.
• Familiarity with unit testing using mocking frameworks Cloud and Cloud infrastructure for backend hosting.

What you will do

• Design and build applications for the iOS platform.
• Ensure the performance, quality and responsiveness of applications.
• Collaborate with the team to define, design & ship new features.
• Identify and correct bottlenecks including fix bugs.

Great to have

• Sense of ownership
• Developers who can talk product and strategy
• Experience in building scalable consumer products
• Strong opinions, loosely held

Good to have

• Interest in mentorship
• Good written communication skills
• Bangalore love

Probably not ideal if

• If you have always been right about stuff in life
• No flexibility around working hours (this doesn’t mean we work long hours but if our systems get attacked in the middle of the night, we would need you to HODORR!)

Definitely get in touch if you

• Would have started the exact same company but willing to build it together with a great team
• Find our current product unbearably slow or inadequate
• Think this company isn’t going to work as it is right now