Digital Marketer

ROLES AND RESPONSIBILITIES:

• Work with the design team to create user-friendly experiences for our enterprise SaaS product.
• Develop, maintain, and enhance our design system to ensure consistency and scalability.
• Work closely with PMs to research and study online and translate insights into design solutions.
• Create prototypes, and high-fidelity UI designs that align with solutions needed.
• Collaborate with engineers to ensure seamless implementation of designs.
• Iterate on designs based on feedback, user testing, and analytics.

IDEAL CANDIDATE:

• 3+ year of experience as a Product Designer, ideally in a SaaS environment.
• Strong portfolio showcasing your experience with enterprise software design.
• Proficiency in design systems and Figma, UI/UX best practices, and modern design tools (Notion, Framer, Webflow, Builder.io, Lovable, Replit, Zapier etc.)
• Solid understanding of accessibility and usability principles.
• Ability to communicate and collaborate effectively with cross-functional teams.
• A passion for crafting delightful and functional user experiences.

SHOULD ALSO HAVE:

• Experience working in B2B or enterprise SaaS products.
• Familiarity with analytics tools and data-driven design decisions.

WHAT TO EXPECT?

• Work on a cutting-edge next-gen enterprise SaaS product.
• Collaborate with a team of top-tier designers and technologists.
• A culture that values creativity, innovation, and continuous learning.
• 6 days' work week (Saturday WFH)
• On Location (New Delhi/ Gurugram or Dubai)

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We seek an experienced and results-driven Digital marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•    Bachelor's degree in Marketing, Digital Media, or a related field

Experience:

•   Proven experience in digital marketing.

• Strong understanding of SEO, SMM, and PPC.

• Proficient in Microsoft Excel for report creation and data analysis.

• Familiarity with social media calendar planning and posting schedule.

• Experience with email marketing tools and strategies.

• Experience in e-commerce marketing.

• Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

1) Be open to learn new frameworks like Hapi.JS , Typescript , Nest.JS

2) Strong DB concepts , and hands on knowledge on MongoDB , REDIS

3) Experience working with micro-services will be a plus

4) Experience working with JWT and IAM systems will be a plus

5) Experience working with Postman , Swagger will be a plus

6) TDD knowledge is an advantage and also working with Unit Test code and familiar with test code coverage concepts.

7) Strong operating system knowledge is a plus with knowledge of how to manage threads.

8) Working experience with RabbitMQ , Kafka will be a plus

9) Strong knowledge of JS internals is a must.

10) Familiar with the Django REST API Framework.

11) Experience with the FAST API framework will be a plus

We need flexible employees for any technology

You can contact me on nine three one six one two zero one three two

Job Description:

This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.

You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.

Your responsibilities will include:

Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.

Growth

You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO

Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.

Is this someone that looks like you?

• A hands-on marketing leader who absolutely loves their craft
  • Experience: 7-15 years experience in driving demand in the B2B SaaS space
  • Have used content as a key medium for demand generation
  • Have a good handle on product, digital and performance marketing
  • Both right and left brained - can think of creative ideas and alongside crunch numbers
  • An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
  • We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility

Job Specifications:-

Day-to-day liaison with internal team on campaign developments

Develops comprehensive agendas for weekly planning/status meetings

Set up and provide support on 3-5 search projects of various sizes

Exposure in social media traffic acquisition

Exposure of managing vernaculars sites (+experience in Facebook/Social Media and Twitter)

Perform keyword research and basic to advanced analysis

Be able to clearly convey and explain search engine best practices

Responsible for complete SEO process (on & off page optimization)

Analyze and increase the website traffic through organic search listing

Analyzing and generating website traffic reports

Format and prepare search reports for every vertical. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text t