Content Marketer

MemoNeet, a leading Edtech Startup with over 900K+ downloads for NEET exam preparation about to reach Million Users, is on a mission to empower students through innovative technology.

We are seeking a skilled and dedicated full-time/Part Time person for Video Creator of Biology/Botany Needed,offering a base pay of INR 5000-7000 with an INR 2000-3000 performance bonus to based on work performance. It can increased to 10-15k INR as well according to your performance. Monthly incremental base pay and bonus adjustments will be made based on your outstanding performance.

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

WHAT WILL BE YOUR MISSION AT QRATA?

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

You will be responsible for:

• Assist in the content marketing program and leads generated from the program
• Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
• Manage promotion of the content marketing program initially through organic channels
• Research industry trends, reports and keywords to talk about interesting topics in the industry.
• Collaborate with the Sales and Product Teams to design content briefs
• Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
• Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

• Research and identify new industry trends that will feed into the content strategy.
• Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
• Work with freelancers and agencies to esure quality and timeliness of content
• Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
• Execute and scale the content strategy by either scaling the team internally or working through partners.
• Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
• Identify ways to promote the content for generation of leads
• Work with teams to optimise the quality and relevancy of leads through content
• Optimise content for SEO, monitor page rankings and quality of visitors
• Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

• 2-4 years of experience for running successful content marketing programs for B2B SaaS companies
• Any experience in the API / Developer Tool company is an added advantage
• Any experience with creator economy, either as a creator or marketing to creators is an added advantage
• Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
• Experience in integrating content marketing campaigns with CRM

What we offer:

• Work from home or your preferred location today, tomorrow, and forever.
• A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
• Choose to work in the hours you feel the most productive.
• We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
• Laptop of your choice

This is NOT a creative writing position

Your Responsibilities:

• Create Brand Identity for Testing Ground
• Produce Testing Ground’s marketing material
• Produce other content-based collateral based on our clients’ project brief
• Research competitors /industry clients and extract exact pointers for us and our clients.
• Work according to briefs for the branding needs and guidelines
• Write clear, persuasive, original copy designed to get customers to BUY from us

Skills Required:

• Strong copy editing and proofing skills.
• Experience in creating publicity/marketing collaterals
• Attention to small details 
• Strong communication skills and team spirit.
• ·Strong organizational skills and the ability to meet strict deadlines, often while working independently.
• Perfect in English.
• Independent learner, can conceptualize available information into good quality content 

This is a full-time role (9am-6pm, Mondays to Fridays), with a monthly salary of 363 USD.

The Company:

Testing Ground is disrupting the way new business ventures develop and grow in the different industries. We help founders and innovation leads in companies figure out where their new business vertical, test demand for it from customers across Asia and help them scale it up. We hand the new to the world and new to market products and solutions which will change the way the industry operates. We also work towards creating a workforce who is able to help other companies test and grow their business model.  

Testing Ground is a Singapore based startup with early satellite bases in Indonesia, Malaysia, India, Bangladesh, China and Vietnam. Joining us means that you will get the opportunity to learn from the founding members. Our founder has deep experience building and mentoring start-ups across Southeast Asia. His previous startup counts Eduardo Saverin, Co-founder of Facebook, as one of their investors. Our co-founders are experts in community and partnership development in China and Singapore as well as skilled in future oriented capabilities such as digital marketing, viral growth, content marketing and latest innovation strategies.

At Testing Ground, we want our team to be made up of people who have the ability to become the best. We practice Lean Startup and Agile. We do stand-ups and run experiments often. We have an open work culture but yet we are very focused and very energetic.

If you would like to learn and get your hands dirty in doing the work related to the latest innovation and methodology to creating a sustainable business model, this is the place for you. 

As a startup, everyone in the team are do-ers and want to make a name for themselves. We are driven and open to new ideas. Join us and have a chance to craft out your own growth as well as the company’s growth. 

The Opportunity:

As a copywriter at Testing Ground, you will have the opportunity to architect the copy of our collaterals, as well as play a part in envisioning the direction for our company and our clients. We are looking for someone who is always hungry to learn new tools and skills to develop great content that communicate key messages in a clean, simple way. Apply now if you thrive on watching your content come to life while bringing out the spirit of our brand. 

This Role is evaluated on:

• Aptitude in contributing to our projects and proactively honing your English Language skills

• Ability to contribute effectively in a fast-paced, deadline-driven and collaborative environment

• Ability to take ownership of projects through all phases, from start to end

• Ability to problem solve, keeping in mind the end goal
  
  

Why You Will Love Working with Testing Ground:

• If you have been thinking of starting your own business, this position will give you an in-depth insight to what works and doesn’t in the different industries and countries across Asia.   
• The firm believes that it is critical to encourage personal development to have a successful team. As such, we have a variety of online learning courses which you can use to pick up different skills and capabilities. 
• You will be exposed to different platforms and tools to help you become more efficient in doing your job.

Requirements:

At least Diploma in English-related/Communications-related backgrounds

What we’re looking for in you:

• Desire to learn and adapt to new technologies
• Able to work independently and proactively in a team
• Strong communication skills to liaise with marketing team and external vendors
• Ability to prioritize and manage multiple projects deadlines
• Positive attitude and willingness to learn
• Keen eye for detail

We are an early-stage start-up in the wellness space & are teeming with innovation & creativity. We are based out of Mumbai & are looking for a dynamic SEO Content Intern to join our team.

We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and develop brilliant content to drive following & sales. We need someone who can give all our long-form content assets a distinct voice & language of their own, which seamlessly weaves in with our brand story & helps flesh out a brand personality our consumers can clearly recognize.  

Responsibilities:

• Create lucid, arresting product page and blog content on Man Matters & Bodywise, which leave consumers itching to try our products out and seek more health information from our blogs
• Create blog posts with a focus on the health & wellness space in line with SEO guidelines that can break the clutter online
• Create engaging emailers for our customers which have them hooked, not fed up (aimed at giving them only the most relevant information related to their health & wellness)
• Find out-of-the-box topics based on competitor analysis, trending topics, and various SEO tools

Requirements:

• Portfolio of work- published articles will be preferred
• Familiarity with online brands
• Adept with basic formatting, eye for detail, thorough research and analysis
• Excellent writing and editing skills in English
• Is flexible writing both technical as well as creative content
• Comfortable working with keywords and curating content based on structure assigned
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines