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Digital - Growth & Content Strategy
Digital - Growth & Content Strategy
Swastik Productions Private Limited's logo

Digital - Growth & Content Strategy

Bhavana Bhakuni's profile picture
Posted by Bhavana Bhakuni
5 - 10 yrs
₹13L - ₹18L / yr
Mumbai
Skills
Revenue growth

Job Title: Digital - Growth & Content Strategy

Location: Andheri (W), Mumbai

Department: Digital

Reporting to: Business Head

 

 

About Us:

At Swastik Stories, storytelling is not just art — it is legacy. Since 2007, under the visionary leadership of Siddharth Kumar Tewary, we have been shaping narratives that transcend entertainment. Our canvas is history, mythology, and imagination; our mission is to bridge India’s timeless past with a boundless future. From the epic battlegrounds of Mahabharat to the majestic courts of Porus, from the wisdom of Chandragupt Maurya to the divine odysseys of RadhaKrishn, Shrimad Ramayan, and Veer Hanuman — every story we tell is both a reflection of heritage and a promise to tomorrow

 

We excel in producing compelling television and OTT shows, feature films, and engaging content that resonates with audiences worldwide. Over the years, we have earned a prominent reputation in the Media and Entertainment industry, especially for our extensive work showcasing Indian mythology and culture through various shows. Many of our productions consistently rank among the highest-rated on major television networks. To date, we have delivered over 100 TV serials and more than 5,000 hours of televised content. In addition, we maintain a strong digital footprint with a combined audience of over 9 million subscribers across platforms such as YouTube, Meta, X, and Instagram.

 

Website - https://swastikstories.com/

 

 

Role Overview

We are looking for a highly analytical and creative professional who understands digital audiences, content consumption patterns, and platform growth strategies. The ideal candidate should have a strong understanding of audience behaviour and should be able to translate insights into impactful content decisions.

 

Key Responsibilities

  • Analyse audience behaviour and consumption trends across digital platforms
  • Drive content growth strategy with a focus on YouTube retention, repeat viewership, and subscriber growth
  • Interpret platform analytics and convert data into actionable content direction and programming insights
  • Collaborate with creative and marketing teams to optimize content performance
  • Develop strong content packaging strategies including hooks, titles, thumbnails, and metadata optimization
  • Identify trends and audience preferences across India and global diaspora markets
  • Support long-term digital growth initiatives through audience-first storytelling and platform strategy
  • Monitor competitor activity, platform trends, and emerging content formats

 

 

Desired Skills & Experience

  • Strong understanding of audience behaviour, especially kids and parents
  • Hands-on experience with YouTube ecosystem, retention metrics, and repeat consumption patterns
  • Strong analytical mindset with the ability to interpret data and derive content insights
  • Good instinct for content packaging and audience engagement
  • Understanding of India and diaspora audience dynamics
  • Excellent communication and cross-functional collaboration skills
  • Prior experience in digital media, entertainment, OTT, YouTube networks

 

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About Swastik Productions Private Limited

Founded :
2007
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

Stories That Shape Culture. Entertainment That Travels the World.

India’s Stories, The World’s Stage

At Swastik Stories, storytelling is not just art — it is legacy. Since 2007, under the visionary leadership of Siddharth Kumar Tewary, we have been shaping narratives that transcend entertainment. Our canvas is history, mythology, and imagination; our mission is to bridge India’s timeless past with a boundless future.

From the epic battlegrounds of Mahabharat to the majestic courts of Porus, from the wisdom of Chandragupt Maurya to the divine odysseys of RadhaKrishn, Shrimad Ramayan, and Veer Hanuman — every story we tell is both a reflection of heritage and a promise to tomorrow.

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