Travel Consultant

Role Overview:

This position will own company's digital and social media ecosystem in India. This role sits at the intersection of creative storytelling, cultural relevance, and performance-driven digital marketing, ensuring the brand remains distinctive and engaging across platforms while supporting key business objectives like customer acquisition, store launches, and frequency.

This role will be responsible for driving company's digital storytelling, social media presence, and influencer collaborations while working closely with creative and media agencies to build engaging campaigns that drive both brand love and restaurant traffic.

Key Performance Areas and Tasks:

Social Media & Content Strategy:

• Develop and lead the social media strategy for company's India across platforms including Instagram, YouTube, LinkedIn and X.

• Build engaging content calendars that reflect company's distinctive tone of voice, humour and cultural relevance.

• Ensure social media supports both brand engagement and business outcomes such as store traffic and campaign awareness.

Content Creation & Production:

• Own the planning and execution of photo and video shoots for digital campaigns and social media.

• Collaborate with creative agencies and production partners to produce high-quality visual content.

• Ensure a strong pipeline of always-on content showcasing the brand, food and culture.

Influencer & Creator Partnerships:

• Develop and execute the brand’s influencer and creator collaboration strategy.

• Identify and build long-term relationships with creators across food, lifestyle and culture.

• Drive collaborations that feel authentic to the company's brand and community.

Digital Media Planning & Performance:

• Work with the media agency to plan and manage digital advertising campaigns across social and digital platforms.

• Oversee digital media budgets, campaign execution and optimization.

• Track and report campaign performance against key metrics such as reach, engagement and traffic.

Campaign Development:

• Partner with the Head of Marketing to support development of campaign key visuals and creative assets.

• Translate campaign ideas into digital-first storytelling and content.

Agency Management:

• Lead day-to-day coordination with social, creative and media agencies.

• Ensure agency deliverables meet timelines, brand standards and campaign objectives.

• Act as the internal owner of digital strategy while agencies function as execution partners.

Store & Launch Support:

• Collaborate with the store marketing team to amplify new restaurant launches and local activations through digital and influencer campaigns.

Analytics & Insights:

• Monitor social and campaign performance to derive insights and optimize future content and campaigns.

• Provide regular reporting on metrics including follower growth, engagement, campaign reach and store traffic impact.

What Success Looks Like:

• Company's builds a distinctive and culturally relevant digital presence in India.

• Social media consistently drives engagement, brand buzz and customer interest.

• Influencer collaborations feel authentic and impactful.

• Digital campaigns effectively support store launches, product launches and brand campaigns.

• The digital ecosystem contributes to new customer trials and brand awareness.

Experience:

• 4-6 years of experience in digital marketing, social media or content-led brand roles.

• Experience with consumer brands, QSR, food, lifestyle or hospitality brands preferred.

• Strong understanding of social media culture, trends and creator ecosystems.

• Experience managing digital media campaigns and agency partnerships.

• Ability to balance creative thinking with performance-driven marketing.

• Comfortable leading content production including photo and video shoots.

• Strong project management and collaboration skills.

Your primary role will be the implementation of the application for either desktop or mobile devices with a focus on performance. With your understanding of AngularJS  / React JS best practices you will create modules and components with which you architect the application. You will take existing design and front-end templates and enhance them with CSS animations and implement idiomatic markup. You will team up with the back-end developers to connect to.

Responsibilities

• Building, optimising and maintaining front-end web apps
• Maintaining high performance and compatibility across platforms and devices
• Writing tested, idiomatic, and documented JavaScript, HTML and CSS
• Understanding what is needed for a smooth workflow between yourself, the front-end developers and designers
• Communicate thoroughly with the back-end department to help build a best-practice RESTful API
• Integrate external web services
• APIs using standard methods. A thorough understanding of the components of the platform is essential.   

Qualifications

• Bachelor's or Master's degree in Computer Science, Information Systems, Engineering or equivalent
• 1-3 years of experience in JS based development

Skills

• Programming Expertise In JavaScript/HTML5 / Angular JS v7+ / React JS v16, Express JS, Bootstrap.
• Hands-on Working Experience Of MVC Frameworks Like Angular.js & React.js.
• Excellent Communication Skills.
• Exposure To Sass, Grunt, Node Js.

RequiredSkills:

• Minimum of 4-6 years of experience in data modeling (including conceptual, logical and physical data models. • 2-3 years of experience inExtraction, Transformation and Loading ETLwork using data migration tools like Talend, Informatica, Datastage, etc. • 4-6 years of experience as a database developerinOracle, MS SQLor another enterprise database with a focus on building data integration process • Candidate should haveanyNoSqltechnology exposure preferably MongoDB. • Experience in processing large data volumes indicated by experience with BigDataplatforms (Teradata, Netezza, Vertica or Cloudera, Hortonworks, SAP HANA, Cassandra, etc.). • Understanding of data warehousing concepts and decision support systems.

• Ability to deal with sensitive and confidential material and adhere to worldwide data security and • Experience writing documentation for design and feature requirements. • Experience developing data-intensive applications on cloud-based architectures and infrastructures such as AWS, Azure etc. • Excellent communication and collaboration skills.

Technical Skills:

• Hands-on experience with JavaScript/TypeScript ( NodeJS & ExpressJS) in) Development on both client and server-side
• Proficiency in HTML, CSS and front end frameworks(Angular 7, AngularJS) 
• Having experience in building a responsive web design
• Experience with MongoDB and good knowledge in database concepts
• Experience with web frameworks like ExpressJS
• Developing secure Node.js end points using Passport, JWT, OAuth, and related technologies.
• Knowledge in Restful API Design
• Knowledge in unit testing tools like Karma, Jasmine etc..
• Experience with Version control systems like GIT and knowledge in GIT branching is necessary.
• Knowledge in continuous integration
• Strong object-oriented knowledge in any platform is a plus
• Proficiency and hands-on experience with one or more of the following: Backbone / KnockoutJS / EmberJS / ReactJS is a plus
• Knowledge in payment gateway integration is a plus

Responsibilities:

• Working with an Agile Scrum team using tools such as JIRA.

• Involving in writing functional specifications and technical documentation

• Working with the peer developers and writing good quality codes and release features

• Participation in internal code reviews

• Direct interaction with the client