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Dgital Marketing Associate
Dgital Marketing Associate
Yocket 's logo

Dgital Marketing Associate

Sukanya Juvekar's profile picture
Posted by Sukanya Juvekar
2 - 3 yrs
₹5L - ₹6L / yr
Mumbai
Skills
skill iconGoogle Analytics
Google Tag Manager (GTM)
Facebook Marketing

About Yocket

Yocket is India’s largest and most active platform for study-abroad aspirants. Since 2015, we’ve helped over 1 million students secure admissions to top global universities like Harvard, MIT, Oxford, Stanford, and UC Berkeley. Our services include expert counseling, test preparation, visa assistance, and education loans in partnership with 12+ financial institutions including HDFC, Avanse, and Leap Finance.


Key Responsibilities

  • Plan, execute, and manage paid marketing campaigns across Meta Ads Manager and Google Ads Manager
  • Track and optimize lead generation funnels across all performance channels
  • Set up and manage tracking tools like Google Analytics (GA4), Google Tag Manager (GTM), and Facebook Pixel
  • Monitor and report on key campaign performance metrics such as CTR, CPL, ROAS, and customer acquisition cost
  • Conduct A/B testing on creatives, targeting strategies, and landing pages
  • Collaborate with the creative team on ad copy and video content; openness to appear in video ads is a plus
  • Stay updated on digital marketing trends, platform updates, and competitor activity

Requirements

  • 1–3 years of experience managing paid campaigns on Google and Meta platforms
  • Strong analytical skills and a good understanding of performance marketing metrics and conversion funnels
  • Experience using analytics and tracking tools such as GA4, GTM, and Facebook Pixel
  • Ability to manage multiple campaigns and budgets in a performance-driven environment
  • Prior experience in EdTech or D2C industries is a strong advantage
  • Good communication skills and a collaborative mindset


Perks & Benefits

  • Medical insurance for you and your immediate family
  • Access to professional psychological counseling
  • Supportive, mentor-driven work culture
  • Opportunity to make a meaningful impact on students’ academic journeys
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Yocket

Founded :
2015
Type :
Services
Size :
100-1000
Stage :
Profitable

About

We are Yocket, India's most loved study abroad consultancy with a massive family of more than 1 million+ aspirants! With the help of our product, 'Yocket Premium', we aim to facilitate end-to-end premium study abroad counselling in a digital and progressive way.
Read more

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