Technical SEO Manager

About Us:

At Clickretina, we are looking for a SEO Executive to join our team. We’re a growing company focused on digital marketing, and we need someone who can help us manage and improve our online marketing strategies. If you have experience with SEO and enjoy working with data to make smart decisions, we want to hear from you!

Role Overview

As an SEO Executive, you will be responsible for optimizing website content to improve search engine rankings and drive organic traffic. They conduct keyword research, implement on-page and off-page strategies, and analyze performance using tools like Google Analytics. Their goal is to increase visibility and enhance user engagement on digital platforms.

Job description

• Research and implement search engine optimization recommendations.
• Research and analyze competitor on-site and off-site SEO strategies for better insights.
• Develop and implement a link-building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• We are looking for an experienced SEO expert to lead and manage all search engine optimization strategies and delegate work to other SEO experts.
• You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.

Skills Required:

• Minimum 1 year proven experience working in SEO
• Must have a local SEO strategy and plan based on experience.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics, WebTrends).
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO.

Interested candidates can fill out the form -https://clickretina.com/job-application-form/

WHO WE ARE:

TIFIN is a fintech company backed by industry leaders including JP Morgan, Morningstar, Broadridge and Hamilton Lane.

We build engaging experiences through powerful AI and personalization. We leverage the combined power of investment intelligence, data science, and technology to make investing a more engaging experience and a more powerful driver of financial wellbeing.

At TIFIN, design and behavioral thinking enables engaging customer centered experiences along with software and application programming interfaces (APIs). We use investment science and intelligence to build algorithmic engines inside the software and APIs to enable better investor outcomes.

We hope to change the world of wealth in ways that personalized delivery has changed the world of movies, music and more. In a world where every individual is unique, we believe in the power of AI-based personalization to match individuals to financial advice and investments is necessary to driving wealth goals

OUR VALUES:

• Shared Understanding through Listening and Speaking the Truth. We communicate with radical candor, precision, and compassion to create a shared understanding. We challenge, but once a decision is made, commit fully. We listen attentively, speak candidly.
• Teamwork for Team Win. We believe in win together, learn together. We fly in formation. We cover each by other’s backs. We inspire each other with our energy and attitude.
• Make Magic for our Users. We center around the voice of the customer. With deep empathy for our clients, we create technology that transforms investor experiences.
• Grow at the Edge. We are driven by personal growth. We get out of our comfort zone and keep egos aside to find our genius zones. We strive to be the best we can possibly be. No excuses.
• Innovate with Creative Solutions. We believe that disruptive innovation begins with curiosity and creativity. We challenge the status quo and problem solve to find new answers.

WHAT YOU'LL BE DOING:

As part of TIFIN’s technology division, you will Automation QA role, ensure your dedication towards commitment to quality and attention to detail is the single most important aspect of this job role. This position requires you to be a dynamic individual who can not only manage a team of skilled automation engineers but also work as an individual contributor within the same team.

• Deliver all releases on time while ensuring high levels of automation coverage
• Work with QA Team to understand the product requirements and be able to provide automation testing estimates.
• Utilise experience (technical, functional) to create automation test strategies and execution plans to be able to deliver releases as per business needs.
• Create and execute automation test plans to allow for in-sprint automation.
• Review automation test artifacts created by team members.
• Work with development in an agile delivery methodology to capture defects early in the lifecycle by regular execution of regression automation suit.
• Work with automation engineers to get best ROI by identifying automation candidates.

Skills required

• 5+ years of experience in automation testing
• Must have 1+ years of experience working with test frameworks including Selenium and/or Cypress.
• Hands on expertise in various automation framework (bdd, data driven, keyword, hybrid).
• Must be capable of understanding test requirements, planning and creating test suites.
• Strong hold on programming/scripting language (Java/Python/JavaScript)
• Experience in services/API testing and automation (Jmeter/Any tool)
• Good exposure to SQL and Unix
• Proven experience working within an Agile framework
• Strong analytical and troubleshooting skills
• Solid experience on Test management and Version control softwares (Jira/Git/Bitbucket/Any other)
• Excellent communication (verbal and written) skills.

• WHO ARE YOU:
• Experience with Mobile automation using Appium or similar tools.
• Exposure to Continuous Integration & Continuous Deployment.
• Strong team and task management skills
• Exposure in Performance and Security testing

Job Location : Mumbai

COMPENSATION AND BENEFITS PACKAGE:

Competitive and commensurate to experience + discretionary annual bonus + ESOPs

About the Tifin Group: The Tifin group combines expertise in finance, technology, entrepreneurship and investing to start and help build a portfolio of brands and companies in areas of investments, wealth management and asset management.

TIFIN companies are centred around the user and emphasize design innovation to build operating systems. We focus on simplifying and democratizing financial science to make it more holistic and integral to users’ lives.

Industry

• Digital Marketing (preferably SEO – keyword research, on-page and off-page optimization, local business listing optimization and web analytics reporting) required; B2B experience an advantage
• University graduate
• Solid knowledge on SEO and Web Analytic Tools (preferably GA4, SEMrush, Google Keyword Planner, Search Console etc)
• Background in Paid Search (PPC) or Paid Social is an advantage
• IT literate with extensive experience in internet.
• Must know the modern techniques of content marketing.
• Proficient in creating and presenting comprehensive SEO reports that highlight key performance metrics, trends, and actionable insights.
• Good Communication Skills

Added Advantage

• Ability to leverage AI-powered SEO tools and platforms for keyword analysis, content optimization, and predictive analytics.
• Have experience of using generative AI tools.

Who are we and what do we do?

Digio is a fast growing,profitable product startup founded in 2016 by ex-Flipkart, Twitter folks, playing a key role in India’s Digital story.

The company is building software platforms and products to power business processes, to go paperless and digital in order to bring down cost overheads, time involved in erstwhile offline business processes, thereby being instrumental in increasing operational efficacy and human productivity along with enabling presence-less digital reach and super rich end user experience.

Digio is the market leader in India for Digital onboarding and has played a key role so far in enabling Digital Transformation in India by empowering a large part of the Indian eco-system specifically Fintech sector of India. Digio has been honored as the world's 100 most innovative Regtech companies by the World Fintech Forum.

You can view their website at http://www.digio.in/">https://www.digio.in or find them on Twitter, Facebook, and LinkedIn.

Roles & Responsibilities:

As a Senior Android Engineer at Digio your responsibilities will be:

• Drive Digio SDKs, Libraries, App development in Java, Kotlin and Flutter.
• Take care of performance and security Android level.
• Keep it crash free, modular, perfectly memory managed for mass level usage.
• Usage of Java based REST APIs and backend level developments.
• Drive Android level development as well around available AI, ML and Vision Android libraries.

Requirements:

• Education: B.Tech. (CS/IT) / B.Sc. (CS) / M.Tech. / MCA.
• Experience suitable to above mentioned requirements around Android. IOS experience is plus.
• Experience in creating Android Apps from scratch.
• Experience with Kotlin, Flutter. Experience with Dagger. 
• Experience in dealing with WebViews - Javascript and Native android communications.
• Good low level and High level software design and architecture skills, experience of working with distributed environments.
• Have good understanding on Android and IOS internals and memory management.
• Fast learning abilities.
• 3-5 years of experience and at least 2 years working with product company.

Job description:  

• Create product design on Salesforce.com platform using Classic Salesforce and Salesforce Lightning.
• Good knowledge of Salesforce Lightning Framework.
• Build-in Salesforce plug-ins and connectors.
• Build/Enable complex customizations of the CRM application and Deployment in Salesforce ecosystem.
• Build the code according to the Technical Specifications, Detailed Design, Maintainability, and Coding and Efficiency standards.
• Must have Good Knowledge of Apex Triggers, Batch Classes and Schedulers.
• Must have Experience in Mentoring the People in Team.
• Integration using REST and SOAP.
• Experience in Salesforce Community cloud will be preferred.
• Experience in any Deployment Tool will be preferred.

We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.

The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups. 

We expect the candidate to also have deep understanding about the VM, In-branch branding collaterals, material and media types to efficiently implement the branch branding and manage the marketing collaterals requirements for internal stake holders.

Experience skills

• 6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI. 
• Excellent knowledge of media types, printing and vendor network. 
• Understanding of conceptualization and execution of branding activities. 
• Proven track record in brand campaign strategies 
• In-depth knowledge of market catchment. 

Key Responsibilities

• Developing the regional activation strategy for the company in line with the company objectives.
• Planning and implementing regional promotional campaigns in alignment with the sales team.
• Manage and execute lead generation programs.
• Stakeholder alignment on activation setting & budget sharing/planning basis Calendar. 
• Co-ordinate new branch launches.
• Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
• Create value proposition for the product portfolios, on immediate and long-term basis
• Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
• Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
• Ensure brand compliance in all forms of communication.
• Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.

Key performance Indication

On Time & In full Delivery Of:

• Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
• Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
• Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
• Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations. 
• Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business. 
• Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.

Core Competency

• Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
• Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and   additionally for any dependencies with cross functional teams
• Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
• Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

Desired Candidate Profile