Data analytics-Internal audit

Job Title : SEO & Digital Marketing Specialist - (Web3 Product/Organization) (SMO, SEO, Meta Ads / Promotions Ads / PPC)

Experience : 2+ Years

Location : Noida Sector 18

Working Days : 6 Days (Monday to Friday WFO + Saturday WFH)

Job Summary :

We are looking for a results-driven SEO & Digital Marketing Specialist with hands-on experience in Web3 products/organizations. The ideal candidate will be responsible for enhancing online visibility, executing SEO/SMO strategies, managing paid campaigns, and driving growth through effective digital marketing initiatives.

Key Responsibilities :

• Develop and implement SEO strategies (on-page, off-page, technical) to increase organic traffic.
• Plan and execute SMO strategies to strengthen brand presence across social platforms.
• Manage and optimize paid ad campaigns (Meta Ads, Promotion Ads, PPC, Google Ads) for maximum ROI.
• Conduct keyword research, competitor analysis, and performance tracking for continuous improvement.
• Work with CMS platforms (excluding WordPress) to publish, update, and optimize content.
• Collaborate with Web3 product/organization teams to create tailored marketing campaigns.
• Stay updated with Web3 industry trends, SEO algorithms, and ad platform updates.

Mandatory Skills :

• SEO (on-page, off-page, technical)
• SMO (social media optimization & engagement)
• Paid Ads (Meta Ads, Promotion Ads, PPC, Google Ads)
• CMS management (any CMS except WordPress)
• Proven experience in Web3 products/organizations marketing

Websites.co.in

Role overview

You will support our SEO efforts by creating high quality backlinks for websites.co.in. The work includes researching websites, identifying link opportunities, submitting content on approved platforms, and tracking backlinks.

What you will do

• Create backlinks using directories, guest posts, social profiles, bookmarking, forum participation and outreach

• Maintain a daily log of links created

• Research competitor backlinks and replicate the ones that make sense

• Follow SEO guidelines to avoid spammy link building

• Coordinate with the SEO lead for weekly targets

• Ensure all backlinks meet quality standards set by the team

Requirements

• Basic understanding of SEO and off-page optimization

• Ability to research and identify credible backlink sources

• Strong attention to detail

• Good written English

• Laptop and stable internet connection

• Able to commit minimum 3 months

What you get

• Internship certificate

• Stipend based on performance

• Real world SEO experience working on a live, high-traffic product

• Opportunity to learn tools like Ahrefs, SEMrush, and Search Console

Work mode

Fully remote, daily reporting, flexible timings.

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• Daily coordination with consultant / clinic head basis of the treatment advised by them.
• Helps patient to understand the value of treatment (Convincing patient to commit to treatment)   
• Explain the tariff of the respective procedures/investigations to patients in detail and upselling the packages
• Maintain counselor reports daily (Advice, Conversion and Patient-wise data).
• Coordinating with finance department (Invoices, Getting Discount Approval, Billing).
• Establishing a tone of empathy that helps to resolve any patient complaints or conflicts.
• Follow up with patients at all stages.
• Doctor for life - Responsible for long term relationship management with the patient.

• Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics
• Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team
• Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured
• Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)
• Prepare tagging specifications in line with approved SDR
• Conduct QA on Adobe Analytics implementation
• Ensure tagging process governance, documenting all the necessary artefacts and approvals
• Mentor juniors in the team and train them on tools/techniques required for day to day deliverables
• Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data

• 6+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage
• Deep expertise & experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries
• Expert in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)
• Hands-on experience of working with clickstream data
• Experience with multi-channel and cross-channel attribution
• Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience
• Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis
• Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities
• Strong negotiation and influencing skills
• Strong executive presence, communication, presentation and story-telling skills
• Self-motivated and good team player

• Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
• MBA or PGDM would have an added advantage

1) Hands on experience with Tivoli - ITM v5.1 troubleshooting.                                  

2) Familiar with Web Sphere Application Services                             

3) Familiar with Active Directory configuration                                   

4) Knowledge on LDAP, SSO.. Etc                              

5) Knowledge on Identity & Access Management process                 

     Qualiification:

• BTECH or Equivalent degree.
• 6 to 8 years of total experience.

• Fully capable of understanding current structures, identifying the issues and rebuilding for the future.
• Technical Bug Solving Ability.
• Extensive knowledge of Mysql database/architecture design & implementation skills.
• A strong handle on JS, Jquery, JSON, Ajax and PHP frameworks.
• Strong knowledge of REST & SOAP API Integration
• Good levels of communication. Both written and verbal.
• The ability to work under pressure and to tight deadlines.

We are looking for a graphic designer who can manage the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos. You’ll be the one to shape the visual aspects of websites, social media campaigns, magazines, product packaging, exhibitions and more. Your graphics should capture the attention of those who see them and communicate the right message.

For this, you need to have a creative flair and a strong ability to translate requirements into design. If you can communicate well and work methodically as part of a team, we’d like to meet you.

Responsibilities

Study design briefs and determine requirements
Schedule projects and define budget constraints
Conceptualize visuals based on requirements
Prepare rough drafts and present ideas
Develop illustrations, logos and other designs using software or by hand
Use the appropriate colours and layouts for each graphic
Work with copywriters and creative director to produce a final design
Test graphics across various media
Amend designs after feedback
Ensure final graphics and layouts are visually appealing and on-brand