Customer sales executive

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

RequiredSkills:

• Minimum of 4-6 years of experience in data modeling (including conceptual, logical and physical data models. • 2-3 years of experience inExtraction, Transformation and Loading ETLwork using data migration tools like Talend, Informatica, Datastage, etc. • 4-6 years of experience as a database developerinOracle, MS SQLor another enterprise database with a focus on building data integration process • Candidate should haveanyNoSqltechnology exposure preferably MongoDB. • Experience in processing large data volumes indicated by experience with BigDataplatforms (Teradata, Netezza, Vertica or Cloudera, Hortonworks, SAP HANA, Cassandra, etc.). • Understanding of data warehousing concepts and decision support systems.

• Ability to deal with sensitive and confidential material and adhere to worldwide data security and • Experience writing documentation for design and feature requirements. • Experience developing data-intensive applications on cloud-based architectures and infrastructures such as AWS, Azure etc. • Excellent communication and collaboration skills.

Amagi Media Labs is rapidly disrupting the TV broadcasting Industry as we know it. Founded in 2008, Amagi is now the largest TV AD Network with over 30 million advertising seconds and more than 400 TV channels working on Amagi’s Cloud Infrastructure and managed playout servers. To know more about what Amagi does please visit http://www.amagi.com">www.amagi.com

Technical Program Manager Job Description

Amagi is looking to expand its project/program management team responsible for managing end to end development and delivery of various ongoing software development programs and initiatives within Amagi. We are looking for people who are process oriented, have a strong technology background, who have experience in executing and managing large software projects in the past. The software development projects under execution are largely in the intersection of media and cloud technology domains. 

Responsibilities

• End-to-end ownership of multiple short term and long term product development and delivery initiatives for Amagi's key products 
• Working closely with cross-functional teams like engineering, product, quality assurance, operations and customer success teams.
• Articulating and defining program milestones for  successful and timebound completion of initiatives by developing project plans in collaboration with all the stakeholders. 
• Identifying and resolving process bottlenecks, dependencies and related challenges
• Enterprise program management : Apart from standard product offerings, for enterprise customers, Amagi offers tighter integration and customization of their workflows over the core product offerings.  In this role you one manage end to end onboarding and going live for such enterprise customers.  This involves 
• Working with pre-sales/sales/onboarding/customer to get the requirements
• Prepare a detailed project plan & track it across teams; keep the stakeholders (Sales, ONB, Customer) updated on status and milestones
• Work with Enterprise Engagement Team in Broadcast Engineering closely to deliver according to the plan
• Get the customer trained on the platform before going live
• Formally hand off to support once the customer has gone live

• Create, publish and maintain well organised, comprehensive data and information about the initiatives to enable organization wide transparency and reporting
• Developing dashboards and success metrics to provide visibility to various stakeholders.  
• Ensuring consistent and clear status reporting 
• Prepare presentations and provide supporting data as needed

• Managing one or more programs involving product development initiatives belonging to various categories, like 
• Cutting edge cloud technology intensive SaaS products
• Software solution involving media technology (eg, audio/video streaming) 
• Web frontend and backend related products (built on latest web frameworks)

• Setting up processes, actively participating in improving and maintaining processes for product development and delivery initiatives to enable efficiency across organization
• Based on agile methodologies and project management best practices
• Training and evangelizing the participating teams on agile processes

• Managing executive stakeholders
• Helping the program management team as a whole to publish metrics, dashboards to bring visibility of various programs to the executive team.
• Helping the executive team to take directional calls on new and ongoing programs.  

Desired Skills and Experience

We'll need you to have a good foundation for establishing technical and non-technical enablement needs for internal and external teams.

Required Skills: 

• Communication skills: The candidate must be good at business communication, good at using all modern tools at disposal, be able to organize and lead meetings as and when required. 
• Technical Knowledge: The candidate must have a strong technical background and must be well aware of software engineering technology stacks popularly used in technology heavy companies. The candidate must be able to write and present tech heavy documentation.
• Process Knowledge: The candidate must have experience in running process oriented programs and projects, must have knowledge of agile frameworks, and should be able to set up agile processes for existing and new product development initiatives. 
• Data driven acumen: The candidate must be able to do qualitative and quantitative analysis on available data and metrics to take up calls and set directions for the team.
• Relationship management: The candidate must be able to maintain a good working relationship with various cross functional team members and key stakeholders.

Required Experience:

• Experience in running scrum ceremonies and managing related artifacts
• Hands on experience in project management tools (e.g. Jira)
• Domain experience: Prior experience in media technologies like OTT, audio/video technologies, AWS/GCP cloud based application or web application development

Formal Qualifications:

• Certifications (Preferable):  Agile certifications - CSM® / PMI-ACP® / SaFE® 
• Preferred Work Experience: 2 - 5 years 
• Enterprise Program managers: 5-7 years in Project/Program management
• Educational Qualifications: BE/BTech + MBA (From Tier I/II institutes) 

Requirement:

• Min 2-3 Year Experience. Preferably in the E-commerce domain. 
• Proficient with both MySQL and NoSql Databases (Elastic, Mongo)
• Strong hold on  Python
• Experience with JavaScript/JQuery
• Ability to do software design for a enterprise web application
• Working knowledge of a MVC front-end framework
• Proficient in HTTP protocol, REST APIs, JSON
• Ability to do database design and modeling
• Proficient in OOPS concepts and writing code using classes
• Ability to write modular and clean code

• Strong grasp of computer science fundamentals and excellent problem-solving skills.
• Good understanding of software engineering practices, Data Structures & Algorithms.
• Solid programming skills in Java/Kotlin.
• Good communication skills.
• Strong sense of ownership and accountability.
• Experience in Reactive programming, Asynchronous programming and Unit Testing will be an added advantage.
• 4-7years of experience in product driven organization.

• Strong development experience of 2 years using front end technologies such as HTML,  JavaScript, CSS, JQuery, HTML5, React JS, Angular 4 or higher , Type Script
• Skilled at Object Oriented JavaScript and having a working knowledge of at least one of  the following MVC Frameworks (Angular, Ember, React etc.)
• In-depth understanding of the entire web development process (design, development, and deployment) 
• Understanding of common frontend design patterns for developing high performance, user friendly and robust applications