Position Overview:
We are seeking a dedicated and experienced Customer Relationship Manager to join our team. The ideal candidate will have 2 to 5 years of hands-on experience in customer relationship management and will be responsible for building and maintaining strong, long-lasting relationships with our clients. As a Customer Relationship Manager, you will play a pivotal role in ensuring exceptional customer experiences and driving customer satisfaction. If you have a passion for customer-centricity and the skills to back it up, we'd like to hear from you.
Responsibilities:
● Develop and implement an end-to-end CRM campaign/journey to drive user acquisition and engagement.
● Proactively communicate with customers to gather feedback, address inquiries, and improvise the strategy.
● Monitor and analyse customer behaviour and feedback to identify opportunities for improvement.
● Track and report on key performance metrics related to CRM campaigns and journeys
Ideal Candidate:
● 2-5 years of experience in handling CRM tools
● Strong understanding of CRM software like Hubspot, Clevertap, Gupshup etc
About Series A Funded product Startup
Similar jobs
- Selling Platform-as-a-Service/Infrastructure-as-a-Service (PaaS/IaaS) and working toward strategic business goals in the technology industry.
- Excellent communication, presentation, strategic and research skills with the ability to plan, present and execute strategy.
- Lead business strategy in generating and developing business growth opportunities.
- Working collaboratively with customers in order to maximize business results in the area and open up opportunities with enterprise customers.
Responsibilities
We’re growing quickly on grounds of great customer love & are looking to add a new Retention Marketing Manager to our growth team. Your responsibilities would include (but not be limited to):
● Find key levers for growth in the user journey funnels across all channels (CRM, Digital marketing, direct, etc.) and platforms (App, Web, Mweb, etc.)
● Develop a personalization roadmap and execution plan across teams to help drive better visits/user and visit to buy conversions
● Drive initiatives to maximize LTV
● Manage cross-functional growth projects at both macro and micro levels, working closely with product and functional teams to run experiments, A/B tests, and roll out features on an ongoing basis
● Analytical :- Develop data-backed insights to predict good/bad customer journeys, understand user engagement, new vs retention programs to find levers for growth
Skills You’d be a great fit for the role if you display these qualities:
● Ability to drive data-backed business decisions for revenue growth
● Detail Oriented- Good at problem-solving skills
● Experience of working in unstructured environment and entrepreneurial in nature
• Action-oriented and energetic, with a focused and pragmatic approach to problem
Technical know-how required: WordPress, Canva or any other design tool, Any CRM preferably Zoho, Mailchimp or any other email marketing software, All Google tools(AdWords, analytics, console, tag manager)
Key Roles and Responsibilities:
Brainstorming creative ideas for marketing campaigns
Understand Annual OKRs and drive marketing initiatives in a creative and optimum manner
Undertake sales enablement along with external stakeholders and sales team
Define and run Marketing automation with CRM
Set up GTM Campaigns in lines with the brand positioning of QDC
Run inbound and outbound campaigns in order to achieve high MQLs and conversions
Demonstrate high expertise in various areas: content development and optimization, social media, email marketing, etc
Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Work closely with sales team to implement and execute campaigns and achieve results
Cooperate and work in sync with other departments to achieve MQL Targets
Work with external agencies like developers and designers
If you are someone fast paced who can handle all the above responsibilities and be a torch bearer in the marketing department at QDC, apply for this role now!
In return, we can promise you innumerous growth and a highly flexible work environment.
Skills required: Attention to detail, Leadership, Content Writing, Graphic Designing, Data Analysis and Reporting
Experience required: More than 6 months of experience
- Plan & execute user acquisition and engagementcampaigns through paid marketing channels
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Thorough understanding and experience on media platformslike Google, Facebook etc.
- Work efficiently with our Creativeand Content teams to build content strategies
- Work closely with Analytics/Data Science team to build right personalized campaigns for different consumer segments.
- Align with Product team and sales team for funnel improvement and tech related issues.
- Manage campaign reports with good presentation skills.
- Potential user research, identification and testing new ideas/channels.
What you will do:
- Defining marketing strategy to support the company’s growth trajectory
- Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels
- Designing, implementing and managing online marketing programs focusing on building awareness and customer acquisition
- Leveraging data and analytics to deliver strong marketing efficiencies and creating an advantaged digital marketing effort
- Managing SEO and SEM
- Building and owning the brand while generating positive buzz in and around the platform
- Leveraging a "Test & Control" approach to constantly improve program results and increasing the impact of marketing on revenue and profitability
- Proposing new marketing program ideas and then securing support from stakeholders to fund and execute these programs
- Updating with the new trends and processes on marketing and using the same to push the company’s marketing agenda
- Evaluating the impact of marketing programs in achieving their stated revenue targets
- “Listening” to the trends of the market and directing the market research efforts of the company
- Focussing on increasing life cycle value of customers
- Identifying and automating processes to improve efficiencies
- Working closely with the Technology team on automating marketing initiatives
- Using data and reports to make evidence-based marketing decisions
- Suggesting changes and improvements
- Contributing as a member of the leadership team to the business decisions of the company
- Hiring leading, training and mentoring a team of marketers and ensuring their performance and retention
- Forecasting the demand based on empirical analysis and relaying the info to the manufacturing team to ensure adequate supply
What you must have:
- Masters in marketing or equivalent. Additional Certifications will be a plus
- Experience in the same industry in preferable
- Strong analytical capabilities
- Conversant with digital marketing tools
- Deep understanding of technology
- Thorough knowledge of marketing principles, brand,product and service management
- Deep understanding of changing market dynamics
- Outstanding communication (written and verbal)
- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Launching campaigns on time and on budget
- Developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.
- Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Designing, building and maintaining our social media presence
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
- Identifying trends and insights, and optimizing spend and performance based on the insights
- Brainstorming new and creative growth strategies
- Planning, executing, and measuring experiments and conversion tests
- Collaborating with internal teams to create landing pages and optimize user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrumenting conversion points and optimizing user funnels
- Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate
What you need to have:
- Strong knowledge of Ad serving tools (e.g., DART, Atlas) website analytics tools (e.g., Google)
- Understanding of Analytics, NetInsight, Omniture, WebTrends) HTML, CSS, and JavaScript development and constraints.
- Able to run Google Adwords campaigns
- A highly goal-oriented individual and have excellent communication skills.
- An open-minded, curious, and a strong problem solver.
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
B2B Marketing Generalist
Description:
This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you!
Competencies:
- Able to multitask independently with minimal supervision
- Naturally able to think critically and take independent decisions
- Meticulous with project documentation
Skills:
- Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
- Highly proficient with Microsoft Office (Excel, PowerPoint)
- Experience with agile project planning and management will be a plus
Experience:
- Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
- Ability to write/execute creative and project briefs and communicate technical info with ease.
Location and Type:
Remote, Full-time
Evaluation:
Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.
Dear Candidate,
Note: If it is not relevant opening for your Profile, please ignore the mail as it is a bulk mail.
Job Title: Digital Marketing Executive
Experience: More than 2 years
No. of openings: 5
Location: HSR Layout, Bangalore
Salary: Depends on the candidate, however paying higher than the market standard.
Job Description:
- Creating campaigns and ads on Google | Facebook I Tiktok I You tube
- Monitor and analyze campaigns to meet goals
- Hands-on Bid Optimization
- New Keyword Development and Testing
- Coordinate with the Graphic Designing team to get creatives made for ads
- A/B testing of page designs to maximize conversions
- Landing Page Optimization
- Pushing our Digital marketing Strategies beyond industry best practices
Requirements:
- Our ideal candidate has 2+ years of digital marketing experience.
- Must have managed a marketing budget of 10 Lakhs per month or more
- An analytical mind and an interest in the Digital marketing industry is must.
- Eager to learn, self-driven, independent problem-solving ability
Qualifications:
- BTech/BE
- Excellent understanding of digital marketing concepts
- Strong creative and analytical skills
Skills:
- Google Ads | Facebook Ads I Tiktok I You tube
- Creative thinking
- Data Analysis
- Marketing tools experience
Contact Person:
Shubha Gupta
HR Manager