Key Responsibilities:
· SEO Strategy Development:
Develop and execute comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
· Keyword Research:
Conduct in-depth keyword research to identify high-performing keywords and phrases that align with our target audience and business goals.
· On-Page Optimization:
Optimize website content, including meta tags, headers, URLs, images, and internal linking structures to ensure best SEO practices are applied.
· Content Strategy:
Collaborate with the content team to create SEO-friendly content that aligns with search intent, incorporates relevant keywords, and enhances user experience.
· Technical SEO:
Perform technical SEO audits to identify and fix issues related to site architecture, page speed, mobile responsiveness, and crawlability.
· Link Building:
Develop and implement link-building strategies to increase domain authority and improve search engine rankings through ethical practices.
· Analytics and Reporting:
Monitor and analyze website performance using tools like Google Analytics, Search Console, and other SEO tools. Generate regular reports on traffic, rankings, and conversions, and provide actionable insights.
· Competitor Analysis:
Conduct competitor analysis to identify SEO opportunities and stay ahead of industry trends.
· Stay Updated on SEO Trends:
Keep up with the latest SEO trends, algorithm updates, and industry news to ensure our strategies remain effective and compliant with search engine guidelines.
Qualifications:
· Education:
Bachelor’s degree in Marketing, Communications, Information Technology, or Any other.