Creative Copywriter

Interested? Let’s Connect!

Website: miror.in

Copywriter – Miror Therapeutics

About Miror

Miror Therapeutics is a FemTech company focused on helping women navigate peri-menopause and menopause through science-backed wellness, healthcare, and personalized solutions. We are building a trusted ecosystem that combines expert care, technology, community, and products to make women’s health more accessible and understandable.

Role Description

We are looking for a Copywriter who can turn complex health and wellness concepts into simple, engaging, and persuasive content. From high-converting performance ads to educational social media content, emails, landing pages, and product communication, you will help shape how women understand and engage with Miror.

This is an 80% execution and 20% strategy role, working closely with the Content, Marketing, Design, and Growth teams.

What You'll Do

Performance Copy – 40%

·       Write compelling copy for Meta, Google, and other performance campaigns.

·       Create multiple headlines, hooks, CTAs, and copy variations for A/B testing.

·       Write landing page and product page copy focused on conversion.

·       Develop persuasive yet responsible health and wellness messaging.

·       Continuously improve copy based on CTR, conversion, CAC, and ROAS.

Social Media & Content – 30%

·       Write engaging captions for Instagram, Facebook, LinkedIn, and other platforms.

·       Create scroll-stopping hooks for Reels, videos, and stories.

·       Simplify complex topics around menopause, hormones, women's health, and wellness.

·       Write video scripts and content for doctors, experts, influencers, and creators.

·       Develop WhatsApp, SMS, and community communication.

Email & Customer Engagement – 20%

·       Write welcome, education, re-engagement, abandoned-cart, and post-purchase email journeys.

·       Create promotional campaigns that are informative and not overly sales-driven.

·       Develop customer stories, testimonials, FAQs, and support communication.

·       Create content that builds trust and long-term customer relationships.

Brand & Strategy – 10%

·       Work with the Content Strategist and Marketing team on campaign messaging.

·       Maintain Miror's tone of voice and copy guidelines.

·       Collaborate with designers to ensure strong copy-visual communication.

·       Support product, packaging, website, and campaign copy.

·       Ensure health claims and communication follow applicable regulatory guidelines.

Must-Haves

·       5-10 years of copywriting experience in an agency, D2C, healthcare, wellness, beauty, nutrition, or consumer brand.

·       Strong portfolio demonstrating performance-driven and creative copy.

·       Experience writing Meta/Google ad copy and social media content.

·       Strong understanding of customer psychology and conversion principles.

·       Ability to turn complex health/scientific concepts into simple, relatable language.

·       Strong grammar, storytelling, and communication skills.

·       Comfortable writing multiple variations quickly and working in a fast-paced environment.

·       Data-driven approach with the ability to improve content based on performance.

Good to Have

·       Experience in women's health, healthcare, wellness, nutrition, fitness, beauty, or FemTech.

·       Agency experience working with multiple D2C brands.

·       Email marketing experience; Klaviyo knowledge is a plus.

·       Understanding of SEO and content marketing.

·       Experience working with influencers, doctors, experts, or UGC creators.

·       Background in science, healthcare, nutrition, psychology, or a related field.

Success Metrics

·       Ad CTR and conversion rates.

·       Landing/product page conversion rates.

·       Email open and click-through rates.

·       Social engagement and content performance.

·       Growth in qualified leads/customers through content.

·       Customer engagement and retention through educational content.

What Success Looks Like After 12 Months

·       Consistently high-performing copy across paid and organic channels.

·       A strong and distinctive Miror brand voice.

·       A library of proven copy frameworks, hooks, and templates.

·       Content that makes menopause and women's health easier to understand.

·       Stronger customer trust, engagement, conversion, and retention.

Why Join Miror?

·       Work directly with founders and a passionate, high-energy team.

·       Build the voice of one of India's emerging FemTech brands.

·       Work at the intersection of women's health, science, technology, and consumer wellness.

·       Opportunity to make a meaningful impact on how India talks about menopause and women's health.

·       High ownership, low bureaucracy, and plenty of room to experiment and create.

Location: Bengaluru

Work Mode: Full-time | Work from Office

 Best Regards,

Indrani Dutta

Senior Manager - HR

www.miror.in

www.sohamenergy.in

https://www.linkedin.com/in/indrani-dutta-a9a65135/

About the Company

Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.

About the role

We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.

Office location - Vile Parle, Mumbai (On-site)

Key Responsibilities

• Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
• Work with the marketing team to develop and execute marketing campaigns
• Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
• Stay up-to-date on the latest copywriting trends and best practices
• Proofread and edit all copies before it is published

Qualifications

• Bachelor's degree in English, journalism, communications, or a related field
• 1-2 years of experience in copywriting or a related field
• Strong writing and editing skills
• Ability to write clear, concise, and engaging copy
• Experience with SEO and content marketing best practices
• Experience with social media marketing

Interested? Let’s Connect on Linkedin!

Senior Copywriter

Company: Miror Therapeutics

Location: Bengaluru

Experience: 6–8+ Years

Employment Type: Full-Time / Onsite

Relocation: NO

About Miror

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in

We are looking for a Senior Copywriter who can help shape Miror's voice and build powerful, relatable communication for women across our digital platforms, campaigns and brand ecosystem.

Role Overview

We are looking for a creative, strategic and highly experienced copywriter with 6–8+ years of experience specifically in advertising agencies.

You should be someone who understands brands, consumers, campaigns and storytelling — and can turn an idea into communication that is clear, memorable, emotionally engaging and action-oriented.

Healthcare/Pharma/Wellness/FemTech advertising experience is a strong advantage, but experience across other industries will also be considered.

Key Responsibilities

·       Develop creative concepts, campaign ideas, taglines and brand messaging for Miror.

·       Write compelling copy for digital campaigns, social media, advertisements, websites, landing pages, videos, emailers, brochures and marketing communications.

·       Build and maintain a strong and consistent Miror brand voice.

·       Translate complex healthcare and women's health topics into simple, relatable and engaging communication.

·       Develop consumer-first storytelling that connects with women across different life stages.

·       Work closely with the Brand, Marketing, Design and Content teams to execute campaigns.

·       Develop communication for product launches, awareness campaigns, community initiatives and digital platforms.

·       Ensure all communication is grammatically accurate, culturally relevant and aligned with Miror's brand positioning.

·       Challenge conventional thinking and bring fresh, creative ideas to the brand.

Requirements

·       6–8+ years of experience as a Copywriter in an advertising agency – mandatory.

·       Strong advertising/campaign portfolio demonstrating conceptual thinking and creative writing.

·       Excellent command of English, grammar, tone and storytelling.

·       Strong understanding of consumer behaviour and brand communication.

·       Ability to write across multiple formats and platforms.

·       Experience working with creative teams, designers and brand/marketing teams.

·       Ability to simplify complex subjects without losing meaning or impact.

·       Healthcare, Pharma, Wellness, FemTech or women's health experience is preferred.

What We Value

Big ideas. Sharp writing. Consumer empathy. Curiosity. Creativity.

If you believe words can change how people think, feel and act — we'd love to hear from you.

Portfolio is mandatory.

Indrani Dutta

https://www.linkedin.com/in/indrani-dutta-a9a65135/

About the Company

Tyke is an Alternate Investment Platform for retail investors offering both debt and high-return opportunities starting as low as ₹5000. We are a 3-year-old company with 100+ successful deals and the largest investor base of 200k+ investors.

About the role

We are looking for a talented and creative junior copywriter to join our team. The ideal candidate will have a strong understanding of the principles of copywriting and be able to write clear, concise, and engaging copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns.

Office location - Vile Parle, Mumbai (On-site)

Key Responsibilities

• Write and edit copy for a variety of marketing materials, including websites, blog posts, social media posts, and email campaigns
• Work with the marketing team to develop and execute marketing campaigns
• Stay up-to-date with the Indian Fintech and Startup ecosystems and conduct extensive research to come up with relevant ideas
• Stay up-to-date on the latest copywriting trends and best practices
• Proofread and edit all copies before it is published

Qualifications

• Bachelor's degree in English, journalism, communications, or a related field
• 1-2 years of experience in copywriting or a related field
• Strong writing and editing skills
• Ability to write clear, concise, and engaging copy
• Experience with SEO and content marketing best practices
• Experience with social media marketing