Customer Support Executive

Marketing Specialist (Demand Generation + SDR)

Role Overview

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

• Execute outbound campaigns across email, LinkedIn, and cold calling
• Build and manage target account lists and prospecting workflows
• Book qualified meetings for the sales team
• Continuously optimize messaging, sequences, and targeting
• Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

• Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
• Assist in running 1:1 and 1:few campaigns for target segments
• Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

• Write cold emails, LinkedIn messages, and outreach sequences
• Develop campaign messaging and value propositions
• Support content creation for landing pages, ads, and marketing assets
• Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

• Assist in planning and executing webinars and podcast initiatives
• Coordinate with internal teams and external speakers
• Drive pre-event outreach and post-event follow-ups
• Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

• Support lead nurturing and follow-up workflows
• Ensure timely engagement with inbound and outbound leads
• Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

• Identify potential prospects using LinkedIn, communities, and databases
• Build and segment lists based on ICP criteria
• Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

• Track key metrics such as emails sent, responses, meetings booked, and conversions
• Share regular updates on campaign performance and learnings
• Continuously improve based on data and feedback

Key Metrics of Success

• Number of qualified meetings booked
• Response and conversion rates across outbound campaigns
• Contribution to pipeline generation
• Campaign execution velocity and quality

Required Skills & Experience

• 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
• Hands-on experience with cold email, LinkedIn outreach, and/or calling
• Strong copywriting and communication skills
• Ability to execute campaigns independently with minimal supervision
• High ownership and willingness to experiment

Preferred Qualifications

• Experience in AdTech / publisher ecosystem
• Exposure to webinars, podcasts, or event marketing
• Familiarity with tools like CRM, email automation, and prospecting tools
• Prior experience in outbound or SDR roles

Soft Skills

• Strong execution mindset (bias for action)
• Attention to detail and consistency
• Curiosity and willingness to learn
• Ability to work in a fast-paced startup environment

Why This Role Matters

This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.

Compensation

• Competitive salary aligned with early to mid-level SaaS roles
• Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

• Hybrid
• Willingness to work closely with global teams and adapt to campaign timelines

 Key Responsibilities:

• Perform manual testing for web and mobile applications to ensure high-quality releases.
• Conduct API testing using tools like Postman or similar.
• Perform database testing and write SQL queries to validate data in backend.
• Utilize Charles Proxy or similar tools(like DevTools) for network traffic analysis and debugging.
• Collaborate closely with product managers, developers and other stakeholders to understand requirements and clarify expectations.
• Document test cases, test plans, and report defects efficiently.
• Ensure good software quality standards and best practices.
• Lead and mentor junior testers if required.

Required Skills:

• Excellent communication skills both written and verbal.
• Strong experience in API testing and database validation.
• Proficiency in SQL queries for data validation and debugging.
• Hands-on experience with web and mobile app testing.
• Ability to work with network proxy tools such as Charles Proxy.
• Ability to interact with cross-functional teams and drive discussions on requirements and issue resolutions.
• Experience in Azure DevOps for defect tracking and test management tools.

Responsibilities:

• Be a key player in the entire application development lifecycle, build and maintain excellent react applications with clean code
• Formulating an effective process to implement pixel-perfect UI's that match designs.
• Generating front-end libraries and reusable components for later use. 
• Maximizing performance of components across a wide range of web-capable devices and browsers Skills.
• Working in collaboration with the team members and project managers to develop clean, modern, smooth animations and transitions that provide an excellent user experience.
• Create and maintain workflow with the team for implementing and integrating the third-party APIs and work along with the backend team.
• Flexible in working with a small team of frontend-backend developers, a project manager, and other programmers.
• Liaise with the internal team to produce top-notch prototypes and mock-ups.
• Participating in concepts of new programs, products, or features by monitoring industry development trends and assisting team members for development.
• An understanding of common programming paradigms and fundamental React principles, similar as React components, hooks, and the React lifecycle.
• Discussing and implementing new project management ideas with team and problem-solving skills to overcome obstacles.
• Keep abreast with day to day developments in technology and working with native modules.
• Assist with building estimates and assume accountability for your job and results delivery.
  

Requirements:

• Bachelor’s or Master’s degree in computer science, computer applications or related fields.
• Proven working experience as a React Developer for 3+ years and above.
• Hands-on experience on  HTML5, CSS3, and  CSS frameworks.
• Demonstrable knowledge on  Web services, Web API, REST services & GraphQL.
• Expertise in UI design and development of responsive web applications using React, Redux, Flask and Hooks.
• Applicable knowledge on Social API integration, Core location APIs, Web Views, Payments integration
• Proficiency in understanding of layout aesthetics .
• Excellent analytical, problem-solving and multitasking skills.
• Ability to solve novel and challenging React problems.
• Capability to understand ,develop and sustain continuous integration and delivery.

Role - Senior FW Engineer
Location - Ahmedabad

 
Looking for a person to work on our control system firmware for electric vehicles. The person will be spearheading the development of automotive quality control system firmware working with the system intelligence team  and with the Hardware team to bring out next generation subsystems for the product impacting the entire EV market.

Qualifications: B.E./ B.Tech. (Electronics/ Electrical/ Mechatronics/ Mechanical)

Employment: Permanent / Full Time

Location: Ahmedabad

Experience: 3 to 5 years in Firmware development

Job Responsibilities

1. Working with motor controller firmware and control systems.
2. Working with PFC and PSFB sections of charge controllers.
3. Working closely with the System Intelligence team to implement system control algorithms.
4. Write maintainable, MISRA compliant, safety compliant code.
5. Unit test the system for its requirements.

Eligibility

1. 3 to 5 years of experience in firmware development.
2. Automotive firmware development experience is a plus.
3. Familiar with firmware concepts such as RTOS and bootloaders.
4. Experience in working with safety critical systems.
5. Experience with MISRA C.
6. Experience with unit testing frameworks. 
7. Familiarity with TDD methodologies.
8. Experience with version control tools such as Git , SVN.

We are hiring, young, enthusiastic, dynamic, smart and experienced individual to be a part of our expanding marketing chain of Casey Food division. If you have –

• A Bachelor’s degree, with sales as your core dream.
• Proven Sales Experience.
• Fantastic track record of meeting sales target.
• A passion towards multitasking and team building.
• Ability to work under pressure.
• Strong problem-solving, organizational and management skills.
• Excellent negotiation, convincing and consultative sales expertise.
• Effective communication skills.
• Exceptional customer orientation knowledge.

Then you are the one to whom we are searching for. Being the Sales head of a district, you will dispose the following job responsibilities:

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.
• Provide outstanding services and ensure customer satisfaction.

• Strong verbal and written communication skills.
• A versatile personality with above average organizational and planning skills.
• A person with critical thinking and problem solving ability.
• A good team player with creation and handling of team.
• A customer centric person with customer centric business agenda.
• An exemplar having capacity to analyze marketing trends, and promoting product, service and promotional activities.
• A person who can develop transparent marketing strategies to expand brand recognition.

Experience –

3 – 8 years in FMCG/Retail of Insurance Marketing.

CTC –

20,000 fixed as regular salary, and 5, 000 as TA. Total = 25,000.