Technical Writer

We are seeking a Content Writer/Research Analyst to join our marketing team. The ideal candidate should have a strong background in content creation and research, with experience in managing different marketing collaterals. The role involves creating compelling content across different formats and channels, conducting research to support marketing strategies, and managing collateral production and distribution.

Responsibilities:

• Create high-quality, engaging content across different formats and channels, including blogs, articles, social media posts, email campaigns, video scripts, whitepapers, case studies, and product descriptions.
• Conduct research to support marketing strategies, including competitor analysis, market trends, customer insights, and industry best practices.
• Collaborate with cross-functional teams to develop and execute content plans that align with marketing goals and objectives.
• Manage collateral production and distribution, including working with designers, printers, and vendors to ensure quality and timely delivery.
• Develop and maintain a content calendar that aligns with marketing campaigns and ensures consistent messaging and branding.
• Monitor content performance metrics and provide insights and recommendations for improvement.
• Edit, review, and proofread content for accuracy, grammar, spelling, and punctuation.
• Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
• Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
• Support other marketing initiatives as needed.

Requirements:

• Bachelor's degree in English, Communications, Marketing, or a related field.
• 2-3 years of experience in content creation and research, preferably in a B2B marketing environment.(4lakh)
• Proficient in managing different marketing collaterals, such as brochures, flyers, presentations, and other promotional materials.
• Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
• Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform marketing strategies.
• Familiarity with SEO, digital marketing, and social media best practices.
• Experience with content management systems, such as WordPress, Drupal, or HubSpot.
• Proficient in Microsoft Office Suite, Google Suite, and project management tools, such as Trello or Jira.
• Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.

We are looking to hire a content writer who can work on the following :

1) Writing creative and engaging narratives and stories for our games

2) Write technical content for our gamified e-learning modules

Responsibilities :

- Collaborate with the product and customer success teams to ideate and come up with content ideas for our games.

- Create and write engaging content that is also accessible by a wide audience

- Publish content using our content management systems

Requirements :

- Excellent command over written and verbal communication

- A good sense of humour

- Strong ownership and drive to work independently.

- Strong attention to detail

- Willingness to seek and act on feedback

- Basic understanding of using word, powerpoint and excel

- Multitasking abilities

- An interest in games/ gaming is a plus

About FirstPrinciples

• Producing high-quality documentation. The audience is U.S based so the style of writing should be audience-specific.
• Provide QA and copy editing for content produced by writers.
• Help the team to create high-quality web pages.
• Act as the Content Manager and implement the Content Calendar / Content strategy.
• Liaise with content writers to ensure brand consistency.
• Speak with the Digital Marketing Manager regularly and inform of any issues.
• Proactively assess possible problem areas.
• Improve imagery and content creation processes to increase accuracy and reduce the time taken.
• Assess employee’s competencies and ensure that employees are adequately trained. Plan and assign work based on competencies. Train team using resources provided.
• Coach the team daily, so that business objectives are met consistently. Plan, manage and adjust staff levels to meet requirements.
• Assist with the recruitment process when / if required.

• Excellent written and verbal skills in English with atleast 6 years of experience as a Content Writer across various industries. Previous agency experience will be an added advantage.
• Previous experience in copywriting will be a strong plus.
• Prior experience using SEO best practices to create content.
• Experience in formulating the content strategy and content calendar along with experience of working and managing offshore parties
• Previous experience in recruitment and team building (desirable)
• Good IT systems knowledge and technical confidence.
• MS Excel competence for the creation of staff tracking reports along with strong analytical and problem-solving skills.
• Strong people and performance management skills with a mindset which is open to change, unlearning & relearning, if needed.
• A collaborative approach to working with others.
• The ability to lead and motivate a team of people to succeed by utilizing appropriate interpersonal styles (including leading by example, setting expectations

• Research and write industry-related content
• Create new content to assist marketing campaigns
• Promote content through multiple channels
• Update website content as needed
• Optimise content using SEO best practices

• Expertise in using content management software, social media platforms and SEO techniques
• Must have written and published blog articles and social media content
• Knowledge about personal finance and investment opportunities is a plus