Technical Writer

Requirements:

• Very good programming knowledge in C/C++
• Experience in Multi-threaded software development
• Understanding of operating systems concepts, system performance, and optimization
• Familiar with working in an Embedded Linux development environment.
• Excellent problem-solving/debugging skills, design, development, troubleshooting, and debugging
• Knowledge of embedded tools like emulators, linkers, makefiles, etc
• Experience in voice applications development, preferably on client/server platforms
• Knowledge of RTOS programming will be added advantage.
• Understanding of different processors. microcontrollers architectures.
• Familiarity with development tools such as GCC, GDB, Eclipse, GNU Make, etc

Job Summary:

We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.

Key Responsibilities:

Solution Architecture & Design:

·      Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.

·      Define best practices for campaign orchestration, segmentation, and personalization using Unica.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

·      Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

Integration & Data Strategy:

·      Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.

·      Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.

·      Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.

Unica Administration & Performance Optimization:

·      Lead the installation, configuration, and maintenance of Unica applications.

·      Optimize system performance, troubleshoot issues, and ensure high availability.

·      Manage application upgrades, patches, and environment migrations for Unica platforms.

·      Maintain the overall Unica system and perform regular housekeeping in an automated way.

·      Ensure all the integrated surrounding systems are functioning as expected.

·      Collaborating with relevant stakeholders from the client side to maintain the environment's stability.

·      Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.

Campaign Strategy & Execution Support:

·      Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.

·      Define audience segmentation models, personalization strategies, and A/B testing frameworks.

·      Ensure seamless customer journey automation and omnichannel engagement.

Leadership & Stakeholder Management:

·      Act as the subject matter expert (SME) and advisor for Unica implementations.

·      Mentor and train junior Unica developers and campaign specialists.

·      Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.

Required Skills & Experience:

·      8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.

·      Deep understanding of campaign management, audience segmentation, and personalization.

·      Expertise in SQL, database design, and ETL processes for Unica.

·      Hands-on experience in Unica upgrades, migrations, and performance tuning.

·      Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).

·      Experience in cloud deployments (AWS, Azure, GCP) for Unica.

·      Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).

·      Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.

·      Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.

·      Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.

·      Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.

·      Proficiency in Linux operating systems, networking concepts, and server administration tasks.

·      Excellent problem-solving and analytical skills.

·      Strong communication and interpersonal skills.

·      Ability to work independently and as part of a team.

·      Detail-oriented with strong organizational skills.

Location: Mumbai, Coimbatore (Tirupur, Erode), Hyderabad and Bangalore

Travel: 50% within India

Work Type: Onsite for Bangalore, Others - Hybrid

Required Candidate profile

- MBA / BE degree or a related field

- Strong business sense and industry expertise, mature and proficient

- Ability to handle Presentations/work on Proposals

Note: Sales experience in Printing & Packaging/ Pharma machines/ Supply Chain (OR) POS

Software / Software to Brands (B2C) also can apply.

Prospecting

• Collaborate closely with the marketing team to develop and execute targeted outreach campaigns to develop Marketing Qualified Leads
• Proactively research and identify potential new clients across target industries, including FMCG, agriculture, electronics, plywood, and healthcare/pharma to develop Sales Qualified Leads
• Build and leverage your network, attend industry events to generate new Sales Qualified Leads

Lead Nurturing

• Develop and qualify Marketing Qualified Leads to Sales Qualified Leads
• Run customer requirements elicitation to understand customer pains and fit with Acviss solutions
• Develop and present customer value propositions to develop pipeline of qualified deals
• Maintain a robust pipeline of qualified leads and opportunities

Client Relationship Management

• Build and nurture long-term relationships with key decision-makers at existing client accounts
• Understand client pain points and recommend Acviss' anti-counterfeiting and brand protection solutions to address their needs
• Negotiate contract terms and secure new business, upsells and renewals
• Gather and act on client feedback to ensure our products and services exceed expectations

Sales Strategy and Execution

• Collaborate with leadership to develop and implement effective sales strategies and plans
• Establish and consistently meet or exceed individual and team sales targets
• Stay up-to-date on industry trends and competitive landscape to identify new opportunities
• Train and mentor junior sales team members to build a high-performing sales organization

What we offer

A friendly and diverse high performance focused team.

Private Health Insurance.

Around 4 years of experience in creating and implementing Web-based applications using

C#, ASP.net, Web API, MVC, Micro Services, JavaScript and SQL Server.

Familiarity or exposure to CI / CD, Dev Ops such as Dockers, containers, Azure, Pipeline is

highly recommended

Ability to work in an Agile, fast-paced environment, and learn rapidly.

Bachelor degree in computer science, computer engineering or similar.

Familiar with object-oriented development, design patterns and specifically in .NET

Framework (C#) with a strong background in web-based development and service-oriented

Architecture.

Expert in HTML, CSS, JavaScript, JQuery, JSON.

Writing clean, readable, and easily maintainable code.

Must have knowledge of project/task management tools like Jira,

Familiarity with Version Control like Bitbucket, Git etc.

Understanding of UI, cross-browser compatibility and web standards.

Build features and applications with responsive design

Good English communication skills, written and spoken.

Able to work with minimum supervision as well as perform under pressure and meet

Deadlines.

1. Creating content in various formats and types viz articles, blogs, website copies, newsletters, social media posts & captions
2. Creating content strategy and calendar for various clients as well as the company
3. Learning copywriting and applying it wherever required