
Product Analyst (Process Excellence Team, Episource)
Key Responsibilities and Deliverables
- Ensure timely release of features and bugs.
- Talk to development team and ensure all roadblocks are cleared.
- Participate in user acceptance testing and undertaking the functionality testing of new system
- Do due-diligence (or innovative workshops) with teams to identify areas of Salesforce improvement
- Interpret business needs and translating them into the application and operational requirement with the help of strong analytical and product management skills
- Prepare requirements and act as a liaison between development team and ops
- Create stories in JIRA and ensure they are discussed with dev team for proper sign offs.
- Prepare monthly, quarterly and six months plan for product roadmap
- Create product roadmaps after discussing with business heads.
- Ideate and define epics for the product and then define product functions.
- Each feature or new product development should result in cost per chart optimization or in helping new business line
- Work on other product lines associated with Salesforce
- Based on business need, work on other product line like retrieval, coding and HRA business on Salesforce
- Training about products and its usage to the customer
- Give proper training to end users on the product usage and its functionality
- Prepare product training manuals during roll out.
Skills & Attributes required
- Technical Skills
-
- Statistical Analysis Tools and techniques
- Process Definition, Process Designing, Process Modelling and Simulation, Process and Program Management and BPR
- Mid/Large Scale transformations and System Implementations Project
- Stakeholder Requirement Analysis
- Should have good understanding of the latest technology like Machine learning, Natural language processing, & AWS.
- Strong Analytical Skills
- Data Exploration and Analysis
- Has the ability of start from ambiguous problem statements, identify and access relevant data, make appropriate assumptions, perform insightful analysis and draw conclusions relevant to the business problems
- Communication Skills
- Has the ability to communicate effectively to all the stakeholders
- Demonstrated ability to communicate complex technical problems in simple plain stories
- Ability to present information professionally and concisely with supporting data
- Creative Problem Solving and Decision Making
- Needs to be a self-initiator and should be able to work independently on solving complex business problems
- Needs to understand customer pain points and should have the ability to innovate processes
- Inspecting process meticulously, identify value-adds thereby re-aligning processes for operational and financial efficiency

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Job Description
Responsibilities of a Campaign Manager
Responsibilities w.r.t Customer:
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Keep the promises made to the customer in terms of deliverables.
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Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer
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Design a marketing plan and get it approved by the customer
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Design and implement the planned campaign to achieve the customer KPI
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Negotiate deals with third party publishers as a part of the marketing plan
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Implement the campaign by ensuring traffic (Campaign Trafficking )
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Analyze the campaign
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Report the results to the customer
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Deep analysis of the data
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Optimize the campaign based on the data
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Guide the customer on a technology road map for their requests.
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Keeping the floodlight implementation at the correct trigger points to get the data
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Keep the customer updated and aware of the progress.
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Communicate to keep customer sentiment high
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Increase the revenue per customer by giving a marketing plan which they accept.
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Providing marketing plans for new customers to the Customer Development team for business development
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Designing Innovative and performing campaigns which lead to increased revenue by the customer.
Technology
Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.
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Functional Competencies |
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Planning & Strategy |
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Trafficking, Conversion setup |
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Optimization, Bidding, Budgets, and Targeting |
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Reporting, Analysis, and insights |












