Content specialist-marketing

Responsibilities:

•                 Formation of effective and efficient Google Ad strategies

•                 Creating, launching, and managing various PPC ad campaigns

•                 Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.

•                 Manage budget and make the best strategies for effective bidding to make maximum ROI.

•                 Perform AB testing by creating different ad copies with different headlines.

•                 Manage bids and create campaign strategies.

•                 Create and finalize attractive and relevant landing pages for google ads.

•                 Track KPI to monitor performance.

•                 Make plans for audience targeting.

•                 Producing reports for ad management and insights.

•                 Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.

•                 Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.

•                 Analyze the latest marketing trends and optimize ad campaigns according to that.

•                 Suggest ways to reduce fraud clicks.

•                 Make suggestions for creative ad campaigns and templates.

•                 Execute quarterly marketing plans to meet overall business targets.

Education & Must Have Knowledge In:

•                 2 years of experience in Google Ads, online marketing, advertising, or communication

•                 Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more

•                 Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required

•                 Excellent creative writing skills

•                 Excellent communication skills

•                 Creative and open to new ideas

•                 Adaptable and willing to learn new techniques

•                 Should be able to work independently and multi-task

A Business Architect is responsible for designing and aligning business strategies and operations with the organization's overall goals and objectives.

Roles and Responsibilities:

1.    Designing and implementing business strategies: Business Architects are responsible for developing and implementing business strategies that align with the organization's goals and objectives. They identify areas for improvement, design solutions, and work with stakeholders to implement changes.

2.    Aligning business processes: Business Architects ensure that business processes are aligned with the organization's overall goals and objectives. They identify areas for improvement and design processes that support efficient and effective operations.

3.    Developing and implementing business architecture: Business Architects develop and implement business architecture that aligns with the organization's goals and objectives. They define the organization's structure, systems, processes, and technology, ensuring that they are aligned with the business strategy.

4.    Analyzing business requirements: Business Architects analyze business requirements to identify opportunities for improvement. They work with stakeholders to define requirements and design solutions that meet those requirements.

5.    Leading cross-functional teams: Business Architects lead cross-functional teams, bringing together stakeholders from different departments to design and implement solutions that support the organization's goals and objectives.

6.    Communicating with stakeholders: Business Architects communicate with stakeholders to understand their needs and expectations, and to keep them informed of progress and changes. They work with stakeholders to ensure that solutions meet their requirements and expectations.

7.    Managing change: Business Architects manage change by identifying potential roadblocks and developing strategies to mitigate them. They work with stakeholders to implement changes and ensure that they are adopted effectively.

8.    Continuously improving processes: Business Architects are responsible for continuously improving processes to ensure that they remain aligned with the organization's goals and objectives. They identify areas for improvement, design solutions, and work with stakeholders to implement changes

Overall, a Business Architect plays a critical role in designing and implementing strategies, processes, and systems that support the organization's goals and objectives. They work closely with stakeholders across the organization, leading cross-functional teams and managing change to ensure that solutions are effective and efficient.

Total exp: 8-10 years

 Rel exp: 5 years (Business analysis, Management consulting)

 Location: Chennai

 Salary package: 22-25 LPA (on average)

Senior developers only

Min 5 years of real experience 

Remote work

Only individual developers accepted, No agency or IT providers

We are looking for an ASP.NET developer to be responsible for designing and monitoring applications. The responsibilities of ASP.NET developers include writing code, designing solutions for applications, and improving functionality.

To be successful as an ASP.NET developer, you should demonstrate excellent problem-solving skills, high-quality coding skills, and the ability to manage your time efficiently. Ultimately, a top-notch ASP.NET developer should have superior knowledge of software development, a keen eye for detail, and be able to work independently.

• Minimum of 1+ years PHP web development experience
• As a PHP developer your duties would primarily consist of developing new projects built using PHP-based frameworks/platforms, writing custom code, and architect new solutions for prospective clients.
• Expert with PHP object-oriented programming & MVC applications
• Familiarity with automated deployment strategies
• Solutions-oriented thinking; always looking for the smart solution to a problem rather than jumping at the first answer
• Salary is negotiable depending on the experience

Senior Product Owner (Digital Transformation)

Executive Summary
Are you looking to level up? The Senior Product Owner (Digital Transformation) role at FirstPrinciples and the partner that you will be staffed with is a multi-million dollar digital transformation initiatives on web and mobile with one of the largest large Luxury Home Builders in the United States.

About FirstPrinciples & The Role

FirstPrinciples is a Tech Holding company with a Venture Studio as part of its holdings. One part of the Venture Studio business at FirstPrinciples is about working with large enterprises on long-term digital transformation initiatives within their organization. The position that we are currently hiring for involves a multi-million dollar digital transformation initiatives for one of the largest Luxury Home Builders in the United States. Our scope involves working as expert consultants to advice and execute on upgrading the IT & Tech different internal and stakeholder facing systems within their organization. We are working on both web and mobile platforms. 

Who is This For

This is for an experienced Product Owner/Manager who is looking to take their career to the next stage by working on a large scale initiative that will challenge and extend their current capacities.

At FirstPrinciples, we truly act as a Tech Strategic Consultant along with having the operational capacity to implement the suggested recommendations. This role is for someone who is able to provide recommendations to the client while having the ownership of the end deliverables. While we have technical leaders also staffed within this partnership, we are looking for someone who can talk the talk with senior engineers and tech architects and understand their recommendations and its implications. 

Requirements

• One of the following certifications (PRINCE2, CSP, CAPM, CBAP (BABOK), Agile, CSP, CSPO, PMPO)
• Experience in independently managing, End-to-End Business Analysis, Product Analysis, Project Management for complex IT Projects and Products / Apps
• Working with Client to understand provide Consulting or Business Solutions, Problem Solving Approach and Skills, Strong Analytical Skills, should be able to read between the lines
• Managing scope via release management and planning and creating User-Stories, Running Sprints Cycle and Experience working with a team of 15-20 resources
• Requirements Gathering, Requirements Analysis, Requirements Management, Requirements Elicitation, Requirements Matrix (RTMs)
• Experience in Developing Low-Level and High-Level Prototyping using Wireframes tools (using any of the latest wireframing tools, such as JustInMind, Adobe XD, MockFlow, etc)
• Ownership of the Product Backlog & Deliverables and developing the User Stories & Release Planning
• Experience in Writing and Maintaining Business Requirement Documents (BRD) or PRDs and Functional Specification Document (FSD), Software Requirements Specification (SRS)
• Should have experience in creating Project Budgeting, Creating Efforts Estimations (EE), Presentation Decks, and Clean Documentation 
• Experience in Writing Test Cases and Managing UAT and Deployment 
• Analysis: GAP, Fish-bone Analysis, RCA (Root Cause Analysis), MoSCOW
• Experience in Consulting clients on Problem Statements V/s Solution Building based on AS-IS and TO-BE
• Experience converting Business Cases to Technology case and Building Products from scratch thus Translating Business Requirements into Software Requirement Specifications
• Interacting with the Technical team to ensure Delivery and Implementation of the Software Solution/Projects
• Client Relationship Management, Excellent at English Speaking, and Written Communication
• Understanding of Change Management, Risk Management and Project Management

Management Skills

1. Excellent Written and Oral Communication Skills and Etiquettes
2. Excellent Presentation Skills 
3. Experience in working with Onshore and Offshore Teams and Experience handling Cross-Functional Projects, Resources and Clients
4. Experience dealing with Pressure and Meeting strict Project Deadlines
5. Leadership and Motivational Skills to ensure the Work is being done by the Resources on time and within the specified budget
6. Conflict and Resolution Management
7. Prior experience in operations management - good to have 
8. Experience working with US Clients

TechStack & Platform

1. MEAN Stack (Web)
2. Native iOS & Android (Mobile)
3. AWS
   
   
   

Demand Generation and Marketing Executive - Job Description

Position Summary: 

The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. 

This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.

About Us:  Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.

Key Responsibilities:

1. Lead Management:
1. Manage, nurture and convert inbound leads into qualified sales opportunities.
2. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
3. Assess and analyze a prospects current process and requirements;
4. Provide engaging and articulate information about Aikon Labs’  value proposition to potential customers.
5. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
2. Sales Management:
1. Learn to manage complex enterprise sales throughout the sales cycle;
2. Efficient management of the sales pipeline using our  processes;
3. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
4. Represent Aikon at corporate events or sales meetings independently or with colleagues;
5. Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
3. Communication:
1. Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
2. Provide accurate and timely information as required to project managers, the delivery team and senior management;
3. Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
4. Product Knowledge:
1. Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
2. Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;

Required Experience

1. 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
2. Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
3. Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
4. Experience of working collaboratively in a combined sales & marketing team.
5. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.

Required Skills:

1. Has highly developed all-round interpersonal skills.
2. Excellent communication, presentation, networking and negotiation skills.
3. Customer service oriented with a positive, well-motivated attitude.
4. Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
5. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
6. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
7. Good organisational and time management skills with the flexibility to reprioritise as necessary.
8. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
9. Must be passionate about the AI solutions for enterprises and B2B SaaS industry.

Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;