Content specialist-marketing
Position: Content Specialist - Marketing (BAA & DRI)
The Pahwa Group is seeking to fill Content Specialist - Marketing position. The candidate selected should carry experience of minimum 5 years in Content writing.
The position would report to the Marketing Head.
Responsibilities:
Technical Content writing on different verticals of the company
Content development for all marketing campaigns.
Proofreading, creating, editing, and managing content for the company.
Creating content via various multimedia formats for reading, listening or viewing onscreen.
Conceptualization and development of content for marketing collateral, such as newsletters, brochures, videos, social media posts, and emailers, according to the marketing plan.
Collaborate with sales and engineering to understand product and communication needs.
Maximizing the website visibility through corporate publicity, brad stories, corporate interviews and social
media promotions
Desired Skills and Competencies:
Excellent Verbal & Written Communication Skills
MUST HAVE - Strong exposure in Technical Content Writing both in Traditional and new day mediums Capable to contribute as independent Individual role
Location: Gurgaon
Educational Requirements:
Graduate OR Post Graduation with the specialization in Marketing or Mass Communication would be preferred
About Manufacturers of desiccant dehumidifiers, energy recovery
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We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material.
Your responsibilities:
• Creating concise, eye-catching, and innovative headlines and body copy
• Researching and organizing facts and sources
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Building a following for brand on social media with creative work
• Researching markets and industries to compare and create content that is innovative and original
• Collaborating with campaign managers, creative team, and designers
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Be willing to answer any questions posted by their readers.
• Create content on e-books, podcasts etc.
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Edit content produced by other members of the team
• Analyse content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content idea
Skill sets/Experience we require:
• Proven work experience as a Content Writer, copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
Pedigree:
• Bachelors/Masters in English, Journalism, Marketing or related field
Roles and responsibilities:
- Can put together a content strategy from scratch
- Excellent written skills in English
- Responsible for producing high-quality engaging content for websites, Blogs and designing content for social media.
- Candidates will have to assist the team of Product Managers and Developers in the documentation of content based on product briefs.
- Work on Client proposal and Statement of Work (SoW).
- Work on the NDA(Non-Disclosure Agreement) templates etc.
- Ability to research new testing topics and write engaging content.
- Should be able to create new JDs for the software testing roles.
- Basic knowledge in the field of software testing like Functional Testing, Automation testing, Performance Testing, and other Software Testing Tools is required.
- The candidate must be passionate about technology content and SEO with the ability to create plagiarism free and SEO-friendly content.
- Develop and implement effective SEO strategies
- Should be comfortable in using proofreading tools like Grammarly, ProWritingAid, Hemingway App etc.
- Experience in using excel, google sheets, Word and PowerPoint is required.
- Design and implement direct email marketing campaigns
- Sending Weekly newsletters and realigning content based on customer feedback.
- Ability to connect with prospects through Linkedin Sales Navigator to nurture leads further
- Research and create articles and blogs for the website:
- Linkedin: Create, update business articles and participate in business groups
- Quora: Update answers and articles
- Facebook: Create, update articles and participate in local groups
- Youtube: Optimise the videos
- Instagram: Casual updates about FG
- Coordinating content, maintaining aesthetics and technical tags
- Make outbound calls to the clients to follow up on leads generated
- Developing proposals in response to requests for proposals (RFPs)
- Proofread marketing collaterals before it goes live
Requirements:
- Bachelor’s degree in English, Journalism or related field.
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
- Excellent writing skills, as well as the ability to communicate and collaborate effectively.
- The ability to consistently meet tight deadlines.
- At least two years of experience writing for a B2B audience.
- Experience using WordPress, Weebly, and/or Joomla! preferred.
Our company is looking for a content writer to join our Marketing team. The content writer should be able to write independently to create content for blogs, articles, emails, social media, and the company website.
The content writer's responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.
Ultimately, the writer will deliver quality writing pieces that appeal to our audiences, attract customers, and boost brand awareness.
Responsibilities:
- Research, outline, produce content, proof, and publish digital content
- Optimize content according to SEO
- Regularly produce various content types, including email, social media posts, blogs, etc.
Skills & Experience:
- Knowledge of SEO writing, and social media marketing.
- Regularly produce various content types, including email, social media posts, blogs, and white papers.
- Review/Edit content produced by other members of the team.
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- Minimum experience - 1 year
I Responsibilities and Accountabilities:
Build and manage a rich content cum social media & editorial calendar that attracts a
qualified audience to increase the visibility & emerge as a thought leader (including
blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
Work on content distribution cum refurbishing plan so as to ensure that every piece of
content is reaching the right audience in the format best enjoyed by them.
Responsible for researching, trend jacking, creating, editing, updating & managing all
formats of content. Co create & newsletters, product update emailers, social media
posts, blogs, infographics, PR related articles, video themes & campaigns to drive
leads, subscribers & increase awareness.
Editing and proofreading content with a zero-tolerance approach to grammatical
errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge
content effectiveness.
Optimize our marketing automation and lead nurturing processes through email, SEO
friendly content, and social channels (Quora, Facebook, Instagram, Twitter,
LinkedIn& YouTube).
Engage with influencers to convert them into brand advocates
Work closely with internal & external stakeholders - Designers, Technical SEO,
product team, sales team & agencies.
Develop content strategy aligned with short-term and long-term marketing targets.
Collaborate with marketing and design teams to plan and develop site content, style
and layout.
Create and publish engaging content.
Edit, proofread and improve writers’ posts.
Liaise with content writers to ensure brand consistency.
Optimize content according to SEO.
Use content management systems to analyze website traffic and user’s engagement
metrics.
Manage content distribution to online channels and social media platforms to increase
web traffic.
Ensure compliance with law (e.g. copyright and data protection)
Stay up-to-date with developments and generate new ideas to draw audience’s
attention.
I Qualification(s): Graduated in BA / MA in Journalism and Communication or BSc degree in
Journalism, Marketing or relevant field / Experience.
II Experience
Nature of Experience: Experiencing in generating content for various requirements starting
from documentation to marketing content (content marketing). Review and edit content and
scale it to A class standards.
Length of Experience: 06 – 08 years
III Skill Set & Personality Traits required:
Proven work experience as a Content manager
Hands on experience with MS Office and WordPress
Excellent technical knowledge of HTML and web publishing
Knowledge of SEO and web traffic metrics
Familiarity with social media
Excellent writing skills in English
Attention to detail
Good organizational and time-management skills
BSc degree in Journalism, Marketing or relevant field
Ability to plan and create content relevant to a specific audience with a strong focus
on SEO.
Recognizes the need for continuous improvement and works to orient people,
processes, and systems in the new direction in tune with the maturity of the business
and the team.
- 2+ years professional writing experience
- Excellent writing and editing skills
- Experience writing content for web/mobile products
- Experience writing emails, landing pages, or editorial content
- Proven ability to collaborate successfully with cross-functional partners
- Ability to work independently in a fast-paced environment.
- Experience writing stories or more long-form editorial content
- Experience with trauma informed writing is a plus
- Experience writing for social impact products or audiences is a plus
- Solid understanding of email marketing and social channels are a plus
- Portfolio of writing samples
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
The founders are MIT alumni who bring with them immense tech and business knowledge to provide global level gaming services.
As a Copywriter, you will strategize, plan and execute integrated marketing, digital and social media campaigns with seamless and effective communication across retention and acquisition channels
What you will do:
- Working directly with the art and social team to further strengthen the content strategy across social media platforms and building brand affinity with creative work
- Reassessing the content strategy and injecting new ideas to improve the brand’s digital presence
- Ensuring end-to-end execution of a tournament theme across channels
- Improving the hygiene content with new and innovative organic + inorganic ideas
- Creating concise, eye-catching, and innovative headlines and body copy
- Researching and organizing facts and sources
- Interviewing sources/ consumers
- Consistently brainstorming and collaborating with team for new ideas and strategies
- Researching markets and industries to compare and create content that is innovative and original
- Collaborating with campaign managers, creative team, and designers
- Additionally, writing website content, blogs, articles, etc.
Required Candidate profile
What you need to have:- Excellent verbal and written communication skills
- Excellent grasp of English language
- Creative and innovative thinker and planner
- Knowledge of Poker, Rummy and Fantasy Sports would be an added advantage
- Confident in producing work across multiple platforms
- Able to align multiple brand strategies and ideas
- Be able to assist team members when needed to accomplish team goals
- Able to multitask, prioritize, and manage time efficiently
- Self-motivated and self-directed
- High school degree or equivalent; Bachelor’s degree in creative writing, journalism, English, or related field preferred
- Ability to work independently or as an active member of a team
- Good interpersonal skills and communication with all levels of management
- Able to work in a fast-paced environment
- Extensive knowledge of the company, brand, and product preferred
- Ideal candidate will have a positive attitude and be a problem-solver
- Familiarity with keyword placement and SEO
Job title - Technical Content Writer
Job Description
HeadSpin has a commitment for businesses to prioritize digital user experience through our platform and grow into an industry leader. The driving force behind our success is our unwavering belief in clear and effective communication. We’re searching for an experienced technical writer to join our team and help take our client-focused services and marketing efforts to new heights. As an ideal candidate, you have proven experience in a highly technical field, such as software development, computer science, or engineering. Your ability to evaluate and analyze complex information is second to none, and you have a natural desire to help people understand things that are hard to understand.
Objectives of this Role
- Develop comprehensive documentation that meets organizational standards
- Obtain a deep understanding of products and services to translate complex product information into simple, polished, and engaging content
- Write user-friendly content that meets the needs of the target audience
- Develop and maintain detailed databases of appropriate reference materials, including research, usability tests, and design specifications
Daily and Monthly Responsibilities
- Research, outline, write and edit new and existing content, working closely with various departments to understand project requirements
- Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation
- Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage
- Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation
Skills and Qualifications
- Bachelor’s degree in a relevant technical field
- 2-4 years’ industry experience as an effective technical writer
- Proven ability to quickly learn and understand complex topics
- Previous experience writing documentation and procedural materials for multiple audiences
- Superior written and verbal communication skills, with a keen eye for detail
- Experience working with engineering to improve the user experience: design, UI, and help refine content and create visuals and diagrams for technical support content
Preferred Qualifications
- Proven ability to handle multiple projects simultaneously, with an eye for prioritization
- Firm understanding of the systems development life cycle (SDLC)
- Previous software development experience
- Certification through the Society for Technical Communicators
Job description
The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth.
As a Creative Writer, you will be responsible for creating both long and short-form content. Your content needs to be clear and concise for advertisements and websites while maintaining brand consistency. We are looking for someone who has a keen eye for detail and can thrive under pressure. As our content presence is significant for the business to succeed, your position will play a massive role in driving our business' growth and success.
Skills: Content Development, Content Writing, Basic SEO
Writing Industry: Technology, Software Products
Qualification: Any Graduate
Requirements:-
- Impeccable Communication Skills.
- Good command of the English language.
- Exceptional verbal, and written communication skills.
- Good eye for details.
- Experience in developing content for websites.
- Experience in developing content for content marketing activities.
- Strong writing skills, understanding of content.
Roles & Responsibilities:-
- Must be able to deliver content on time
- Coordinate with teams and get the assigned task done
- Should be able to handle tasks independently.
- Prepare well-structured drafts using digital publishing platforms.
- Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides.
- Interview industry professionals and incorporate their views in blog posts.
- Promote content on social networks and monitor engagement (e.g. comments and shares).
- Identify artist's and customers’ needs and recommend new topics.
- Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn.
- Collaborating with internal departments to establish a campaign and promote our social media page.
- Suggesting new ways to promote company offerings and to reach consumers.
- Proven work experience as a Content Creator, Copywriter, or similar role.
- Portfolio of published articles.
- Excellent interpersonal and relationship-building skills.
- Networking aptitude.
- Interest and passion for the entertainment industry are a must!
- Excellent writing and editing skills in English.
- Experience creating strong, engaging content.
- The capacity to work independently and collaboratively.
- Ability to work efficiently without compromise