Content Writers

Company Description

Appiness Interactive Pvt. Ltd. is a Bangalore-based product development and UX firm that specializes in digital services for startups to fortune-500s. We work closely with our clients to create a comprehensive soul for their brand in the online world, engaged through multiple platforms of digital media. Our team is young, passionate, and aggressive, not afraid to think out of the box or tread the un-trodden path in order to deliver the best results for our clients. We pride ourselves on Practical Creativity where the idea is only as good as the returns it fetches for our clients.

Duties and responsibilities

● Improve organic search results for desktop and mobile sites on all major search engines.

● Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web

● Provide recommendations and execute strategies for content development in

coordination with SEO goals – general and keyword specific

● Administer search engine programs (XML sitemaps, Google Analytics, and webmaster tools) for purposes of diagnostic reporting on client projects

● Promote both off-page and on-page activities, and also the interactions that build ranking, profile, and traffic

● Analyse and understand web analytics dashboards and draw inferences whic helps to attain the business goals

● Monitor and evaluate search results and search performance across the major search channels, and need to have good knowledge of current search trends

● Communication to the team and management on project development, timelines, and results

● Work closely with the other team members to meet client goals

Key Requirements

● 2+ years of experience in Search Engine Optimization (SEO)

● Proficiency in MS Excel, PowerPoint, and Word

● Experience with website analysis using a variety of analytics tools, including

● Google Analytics, as well as an internal reporting tool

● Experience working with popular Digital Marketing Tools

● Knowledge of HTML

● Planning and strategizing Digital Marketing Campaigns

● Measure and report performance of all digital marketing campaigns, and assess against

goals (ROI and KPIs)

● Identify trends and insights, and optimize spend and performance based on the insights

A) Skills Required

Essential Skills (Two top

skills)

3 possible combinations.

1. Candidate having expertise in both ElasticSearch and Kafka, preferably.

OR

2. Candidate having expertise in ElasticSearch and willing to learn Kafka.

OR

3. Candidate having expertise in Kafka and willing to learn ElasticSearch.

B) Other Information

Educational Qualifications Graduate

Experience Mid-Level (6+ years)

Minimum Qualifications:

ElasticSearch/OpenSearch

· Software Lifecycle/programing skills

· Linux

· Python

· Ingestion tools (logstash, OpenSearch Ingestion, Fluentd, fluentbit, Harness,

CloudFormation, container, images, ECS, lambda).

· SQL query

· Json

· AWS knowledge

Kafka/MSK

· Linux

· In-depth understanding of Kafka broker configurations, zookeepers, and

connectors

· Understand Kafka topic design and creation.

· Good knowledge in replication and high availability for Kafka system

· Good understanding of producers and consumer group

· Understanding Kafka partitions and scaling up

· Kafka latency/lag and throughput

· Integrating Kafka connect with various data sources can be internal or external.

· Kafka security using SSL/Certs

Note: Looking for somebody who has experience working in the Fintech domain and BFSI, 

Job Brief
----------

As a Content Writer you will:

• update existing materials, generate novel work, and identify new ways to reach and engage consumers.
• contribute to the shaping of our stylistic and editorial guidelines.
• keep abreast of the latest SEO techniques.
• focus on appealing to consumers' interests by creating engaging material that will increase reader engagement.

Responsibilities

-----------------

• Conducting in-depth research on industry-related topics to develop original content.
• Developing content for blogs, articles, product descriptions, social media, the company websites, and press releases.
• Assisting the marketing team in developing content for advertising campaigns and marketing collateral.
• Proofreading content for errors and inconsistencies.
• Editing, reviewing, and updating existing content to improve readability.
• Ensuring all around consistency with respect to brand guidelines.
• Coordinating with marketing and design teams to create promotional materials.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Collaborating with internal departments to establish campaign objectives, complete tasks, identify and solve problems.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Requirements
---------------

• Strong listening & communication skills.
• Excellent writing and editing skills.
• Working knowledge of content management systems.
• Familiarity with web publications.
• Ability to work in a fast-paced environment & handle multiple projects concurrently.
• Excellent research, organizational, and time management skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Proficient in all Microsoft Office applications.

Background
-------------

• Proven content writing or copywriting experience.
• A portfolio of published articles.
• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.

• Strong proficiency in JavaScript, object model, DOM manipulation and event handlers, data structures, algorithms, JSX, and Babel
• Complete understanding of ReactJS and its main fundamentals like JSX, Virtual DOM, component lifecycle, etc.
• Preceding experience with ReactJS workflows like Flux, Redux, Create React App, data structure libraries
• Understanding of RESTful APIs/GraphQL, HTML/CSS, ES6 (variables and scoping, array methods), code versioning tools like GIT, SVN, etc., popular frontend development tools, CI/CD tools, DevOps, performance testing frameworks like Mocha, Node + NPM
• Preferred degree in Computer Science, Information Technology or similar

• A Bachelors or master’s degree in engineering.
• 2-4 years of experience in software product development.
• Excellent in Data structure, Algorithms & Problem-solving skills.
• Should be willing to code in Node.js/Java/Python/ROR/Golang
• Write extensive, efficient code to address complex modules and that handles interaction between multiple components.
• Customer-focused, react well to changes, work with teams and able to multi-task.
• Must be a proven performer and team player that enjoy challenging assignments in a high-energy, fast growing and start-up workplace.
• Must be a self-starter who can work well with minimal guidance and in fluid environment