Content Writer

This role is with Nimuki, an Indian premium kidswear brand and a venture by the founders of Purrple Orryx. While this position is being advertised through the Purrple Orryx profile on Cutshort, the selected candidate will be working exclusively with Nimuki.

About Nimuki

Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.

At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.

Why We Are Hiring

In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.

We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.

Key Responsibilities

1. Social Media Management

• Manage Nimuki's Instagram account end-to-end.
• Post content, Stories, Reels, captions, hashtags, and respond to DMs.
• Follow the content calendar created with the Creative Director.
• Reply to comments and messages on the same day.
• Track performance such as reach, shares, saves, and engagement.
• Suggest new content ideas and trends that fit the brand.

2. Influencer & Creator Partnerships

• Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
• Reach out, negotiate, and manage gifting and affiliate collaborations.
• Explain Nimuki's brand story and guidelines to creators.
• Track the performance of influencer campaigns.
• Build long-term relationships with top-performing creators.

3. WhatsApp Community Management

• Manage Nimuki's WhatsApp community for our founding families.
• Share new launches, exclusive previews, and engage with members.
• Ensure every interaction creates a positive brand experience.
• Coordinate with the General Manager on order updates and customer delight initiatives.

4.Work with the General Manager to build relationships with:

• Premium preschools and daycares.
• Kids' play areas and family entertainment centres.
• Pediatric clinics and wellness centres.
• Art, music, sports, and swimming classes.

Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.

5. Reporting

• Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
• Provide monthly recommendations on what is working and what can be improved.
• Take ownership and proactively share updates without waiting to be asked.

What This Role Is Not

Before applying, please note:

• This is not a paid advertising role. Running Google or Meta ads is not the focus.
• This is not a content creation role. The Creative Director will lead the creative direction; you will manage execution and distribution.
• This is not a remote position. Being based in Kolkata is mandatory.
• This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.

What We Are Looking For

Must-Have Requirements

• Experience working with a D2C (Direct-to-Consumer) brand.
• Good understanding of Instagram and how to build an engaged community.
• Hands-on experience with influencer outreach and collaborations.
• Comfortable managing WhatsApp communities and customer conversations.
• Based in Kolkata.

Preferred Skills

• Existing connections with mommy bloggers or parent influencers in Kolkata.
• Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
• Understanding of the Indian D2C market and customer behaviour.
• Ability to read Instagram Insights and use data to make decisions.
• Experience with offline partnerships and brand collaborations.

We Would Love Someone Who

• Shares updates without being reminded.
• Brings solutions and ideas instead of only pointing out problems.
• Enjoys building and growing a brand from the ground up.
• Treats the brand with ownership and care.
• Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.

If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.

Core Focus:

• Operate with a full DevOps mindset, owning the software lifecycle from development through production support.
• Participate in Agile ceremonies and global team collaboration, including on-call support.

Mandatory/Strong Technical Skills (6–8+ years of relevant experience required):

• Java: 4.5 to 6.5 years experience
• AWS: Strong knowledge and working experience with Cloud technologies minimum 2 years.
• Kafka: 2 years of Strong knowledge and working experience with data integration technologies
• Databases: Experience with SQL/NoSQL databases (e.g., Postgres, MongoDB).

Other Key Technologies & Practices:

• Python, Spring Boot, and API-based system design.
• Containers/Orchestration (Kubernetes).
• CI/CD tools (Gitlab, Splunk, Datadog).
• Familiarity with Terraform and Airflow.
• Experience in Agile methodology (Jira, Confluence).

About Hubstream

Hubstream is the world’s Investigation Operating System. Hubstream software manages hundreds of thousands of investigative leads and cases for federal governments and private companies. Our tools effectively separate low and high-value cases and build intelligence databases that help resolve future reports. Many of the most critical cases lead to arrests, rescues, website takedowns, and the publication of high-profile investigative reports.

As a Development Manager, you will need to manage the team effectively and make sure that team members are delivering to their full potential by continuously monitoring, mentoring, and guiding them both technically and personally to grow in their careers. Your performance will be measured against each team member's delivery, keeping employee morale high at work, mentoring them to grow in their career, and retaining the employee in the organization.

What you will do at Hubstream:

·       Manage Software Development project activities for multiple projects across all project phases, including initiation, planning, execution, monitoring, control, and closure.

·        Work collaboratively with development team, lead architect and the CTO to determine technical direction and approach to system design and implementation.

·       Manage the day-to-day activities of projects and staff; communicate with project teams as necessary to ensure project deliverables are on schedule and within cost parameters.

·       Make recommendations to management about schedules, prioritization, and resource allocation with input from team members.

·       Manage resource planning and organizational capacity planning.

·       Coach and train project team members on Software Development processes and best practices.

·       Providing continuous guidance and direction to the Leads to meet the client delivery & commitment.

·       Periodically conduct the meeting with the Senior Management and update the status of the delivery.

·       Regularly conduct individual team meetings to understand the need of the Team(s) and make sure they are met.

·       Develop a superior workforce and increase the efficiency of the team.

·       Periodically review the performance of each team member(s) and provide feedback to improve.

·       Conduct the year-end performance appraisal to all the team members and give the correct rating without any bias towards any employee.

·       Had experience in the Performance Improvement Program for those employees who are underperforming and continuously mentor and monitor to improve their performance.

Relevant experience includes:

·       Project Scoping

·       Controlling Process

·       Resource planning and team staffing

·       Project Management

·       People Management

·       Performance Review & Appraisal Process

·       Performance Improvement Program

Skills/Qualification:

·       B.E/B.Tech/M.Tech/MCA with good CPGA from reputed colleges/Institutes in India.

·       6 to 8 years delivery of consulting or professional services, or as a people manager.

·       Minimum 5 years of experience in a technology environment, including 2-3 years of practical professional experience in project management.

·       Minimum 5+ years of Software development experience in C#, T-SQL is a bonus.

·       Minimum 5+ years of experience in Client Interaction directly or indirectly.

·       Demonstrated experience in leading cross-functional project teams.

·       Have very good communication skills both verbal and non-verbal communications.

·       Flexible to work in different time zones like Australia, Europe & US Time zone based on the Customer's need.

·       Ability to learn and grasp concepts quickly in a fast-paced environment and guide the Team.

·       Ability to be self-directed and work with minimal supervision.

·       Strong interpersonal skills that demonstrate your knowledge, passion, and commitment to partnering with the team to help them work better.

·       Working knowledge of the Microsoft development tools (Windows / SQL Server / Visual Studio) is a value addition.

·       Demonstrated ability to work on a distributed or remote team is highly preferred.

We are looking for candidates who are smart and ambitious. The ideal candidate will have experience in all stages of the sales cycle. They should be confident with building new client relationships and maintaining existing ones. There will be Performance based incentives for those who are self driven and motivated to achieve results and grow with us.

 Qualifications

• Bachelor's degree 3+ years in Business, Sales, Marketing or Technology

• Minimum of 6 months - 2 year+ experience in sales, business development or similar role

• Experience in full sales cycle including deal closing

• Demonstrated sales success

• Strong negotiation skills

• Strong written and verbal communication and presentation skills

• Proficient in working on excel, powerpoint, googlesheets

• Knowledge of generating leads through LinkedIn, Twitter and others

• Experience in international sale and IT services would be preferred

Responsibilities

• Build relationships with prospective clients

• Oversee the sales process to attract new clients. 

• Work with senior team members to identify and manage risks

• Research and identify new market opportunities

• Attending networking events to attract and retain clients

• Developing and executing sales and marketing strategies to grow business

• Prepare and deliver pitches to potential investors

• Analyze market and establish competitive advantages

• Track metrics to ensure targets are hit

• Foster a collaborative environment within the organisation

• Source- Assess pain-areas in which new technology, solutions and workflows can be implemented to improve efficiency and productivity.
• Identify- Test, flag and fix potential problems, inefficiencies and weaknesses in all IT platforms used across the company/ clients.
• Analyse- Analysing a company's IT system and infrastructure.
• Assistance- Assist the team in research, testing and deploying new solutions based on the requirements of different departments across the company - Admin, HR, IT, Accounts, Sales, Client Relations, Marketing & Design.
• Innovate- Evaluate and foster innovation, to deliver high impact IT solutions by coordinating the business process-integration, automation and operation of all IT systems across the company / clients.
• Implement- Installing computer equipment and software, working with users to recommend appropriate hardware and software upgrades.
• Rearrange- Dealing with product faults and arranging repairs and replacements.
• Maintain- Periodic updates and maintenance of all the software used across different departments.
• Manage- Handle all employee joining and exiting formalities, for a smooth experience.
• Update- Be able to provide strong day-to-day server and workstation support.

• Prepare accurate and timely reports.
• Document technical knowledge in the form of notes and manuals.
• Ensure the creation and maintenance of all written documentation, including system and user manuals, company wiki, license agreements, warranties, and modifications & upgrades.

• Coordinate with the vendors for specialised setups, be the company representative in supervising and coordination when an external agency is involved.

• We prioritise skills over degrees but B.E (Computer Science/ Computer Engg/ IT Engg.), MCA or equivalent education and experience is a bonus.
• Progressive IT experience, including experience in a multi-office environment.
• Some sort of certification and/or training on Mac based IT systems is highly desired.

• In depth knowledge and expertise of the latest Microsoft and Mac OS & Server systems. Mobile Devices: iPhone, Android
• GSuite / Google Workspace, Microsoft Office 365
• Experience in backup, restoration and NAS setup & management.
• Networking & Internet Technologies, Active Directory, Group Policy, DNS, DHCP, IIS, iSCSI, VPN
• SaaS Applications, Business Apps & Tools (CRM, POS, CMS, ERP, ATS, HRMS etc.)
• Knowledge of Adobe Creative Suite / Design software, Zoho products is a bonus.

• Hunger to learn and grow, with a can-do attitude and immense passion in technology and how it can enhance the way people work. Keeping current with the latest technologies and developments.
• A true “customer service” attitude is required along with excellent verbal/written communication skills, and strong time management/organisational skills.
• Good listener, confident personality, courteous and friendly manner, absolute integrity.
• Work to deadlines and adapt quickly to a fast changing environment.
• Should adhere to strict confidentiality in maintaining all company and client data.

• Good organization skills and the ability to work closely in collaboration with all teams and external vendors.
• The ability to troubleshoot in a complex technical environment and to work with limited supervision is critical.
• The ability to manage expectations in a deadline driven culture (where a feeling of urgency is the norm) is vital in this role.
• Must possess a strong creative ability to apply IT to solve business problems.
• Superior analytical, evaluative, technical, and problem-solving abilities.

• IT Budget, Procurement and Vendor management.
• IT Infrastructure Management.