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Roles and Responsibilities
Functional Responsibilities:
1. Digital Marketing Planning:
· Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products
2. Social Media Coordination:
· Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
· Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.
· Manage content calendars, scheduling, and publishing to maintain a consistent online presence.
· Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.
3. Email Marketing:
· Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.
· Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.
· Monitor and improve email campaign performance based on key metrics and A/B testing.
4. SEO and SEM:
· Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.
· Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.
· Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.
5. Analytics and Reporting:
· Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.
· Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.
· Make data-driven recommendations for improvements and optimizations based on campaign results.
6. Stay Current with Trends:
· Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.
· Recommend innovative approaches to improve campaign effectiveness and achieve better results.
Organizational Responsibilities
· Initiate activities in line with to MHFA India strategy and work plan
· Support director and team in development of MHFA India digital marketing and communications function
· Support in any other task that may be assigned by the organization
· Attention to detail and a commitment to maintaining high-quality content and functionality

for a smart marketing professional to build this community leveraging a range of digital channels. In parallel, Flexing It is also focused on providing a community to its consultants and this role would involve
driving our engagement initiatives as well. This individual would work closely with the founder and senior team to set up a strong growth acquisition channel via content and building strong narratives via
the community.
The key responsibilities for this role include:
Crafting and driving campaigns to scale Flexing It’s community of consultants
o Identifying the target skills (e.g., new technology areas, analytics)and geographies (e.g., Singapore, Vietnam)
o Thinking through channels and planning campaigns - both paid and non paid Overseeing implementation of the campaigns and tweaking as needed
o Coordinating with the Tech and product team to ensure SEO and organic search is
optimised
Developing and driving a content marketing strategy with our community at the centre
o Working with the senior team to develop the focus content themes for the year and planning out formats (e.g., blogs, case studies, stories)/channels (social media, others)
o Developing a strategy for engaging with our consultant community on a regular basis to – help them build their brands better and exhibit thought leadership, get a pipeline of user generated content that will be helpful for other members of the community
Coordinating the marketing and amplification for Flexing It’s branded research and data-backed publications
o Building relationships and managing the interaction with press and media
Tracking overall marketing performance on a regular basis and working with the senior team to refine the strategies from time to time
Skills needed
Given that we expect Content Marketing - to both consultants and clients/enterprises – to be an integral strategy, the candidate must have excellent writing and communication skills.
We are also looking for a team member who is creative and identifies new ideas using basic principle thinking. Given that we are targeting accelerated growth especially over the next couple of years, urgency, ownership for results, and collaboration are must haves.
This role will own several key business goals for Flexing It and hence the thinking, implementation of campaigns/strategies and analysis and results will be critical. You will be required to work with a variety of internal and external stakeholders and strong communication and interpersonal skills is a must.
Job description
- Research trending topics in social media, influencer marketing, and lifestyle niches.
- Write engaging, SEO-friendly blog posts that resonate with our target audience, budding influencers, content creators,
- Use keyword research tools to optimize content for search engines.
- Assist in content planning and work closely with the marketing team to align blog content with social media efforts.
- Proofread and edited blog posts before publication.
Responsibilities for Content Writer
- Research and analyze top SEO content topics
- QC content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency.
- Research and write long-form content on various relevant topics
- Publish content on various platforms and analyze traffic performance
- Research and evaluate competitor marketing with a focus on content
- Write attractive Blogs, Articles and Comments.
- Plan and execute various SEO tasks
The selected intern's day-to-day responsibilities include:
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers' needs and recommending new content to address gaps in the company's current content.
Roles & Responsibilities :
- Responsible to cross check and vet facts on the fundraiser
- Responsible to check the content quality of sponsored campaigns
- Responsible to cross check and vet creative assets
- Collaborating with multiple teams, understanding the process and seamlessly delivering results
- Communication & Coordinate with patients for health updates through series of actions (either via phone calls, emails or chats)
- Follow SOPs and adapt new processes
- Multitask with several tasks
Basic Qualification :
- Bachelor’s Degree or Post Graduate Degree in Literature/ English.
- 1 or 2 years of experience in sales executive ,customer service executive ,or operations associate
- Experience in handling customer calls
- Experience working on CRM’s
Desired Skills
- Impeccable written & oral communication skills in English & Local Language
- Target oriented & hunger for personal growth and overall development
- Strong Organizational and interpersonal skills
- Should have worked in a team environment
- Ability to communicate to customers convincingly
- Ability to multitask
- Excellent time management skills
- Basic Knowledge of Microsoft tools (excel, word, PowerPoint etc.)
- Extreme level of flexibility and adaptability to new tasks & environments
- Responsible, Capable & has ability to work independently
- Logical Thinker and look to solve problems in strategic way
- Basic Analytical skill will be added bonus
- Basic Understanding of what we do at Impact Guru
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.








