Content Writer

Marketing Manager

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently

manage and execute the overall marketing function. This role requires a strong understanding of both

traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing

activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and

drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business

goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies,

videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 10+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently

manage and execute the overall marketing function. This role requires a strong understanding of both

traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing

activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and

drive brand visibility, lead generation, and marketing performance with minimal supervision.

JOB DETAILS:

Job Role: AI Artist

Industry: Media and entertainment

Function: Arts and Design

Working Day: 5

Work Mode: ONSITE

Salary: Best in Industry

Experience: 3-5 years

Location: Noida

Required Skills: AI Video & Visual Generation, Advanced Video Editing & Motion Design, Visual Storytelling & Cinematic Sense, Audio, Lip Sync & Regional Dialects, Creative Experimentation & Collaboration

Criteria:

• Proven hands-on experience creating video content using AI tools (Runway, Pika Labs, Kaiber, Leonardo, Synthesia or similar)
• Strong working command of video editing software — Premiere Pro, After Effects, or DaVinci Resolve
• Ability to generate, refine, and upscale AI-generated video clips for motion smoothness, resolution, and visual quality
• Experience blending AI visuals, live footage, music, and sound design into cohesive, story-driven outputs
• Functional knowledge of AI voiceover and sound tools (e.g., ElevenLabs, Play.ht or equivalents)
• Strong understanding of visual storytelling, composition, pacing, and narrative flow
• Ability to manage lip-sync and dialogue timing, especially in regional dialects (Haryanvi, Rajasthani, Bhojpuri)
• Working understanding of cinematography, lighting, and film language
• Passion for regional Indian storytelling and cultural authenticity

Description

About the Role

Key Responsibilities

● Generate video outputs using AI tools like Runway Gen-3, Pika Labs, Kaiber, or Synthesia to create high-quality, story-driven visuals.

● Blend AI visuals, live footage, and music to produce emotionally immersive scenes.

● Refine and upscale AI clips for motion smoothness, resolution, and perfect lip sync in regional dialects.

● Integrate AI voiceovers and sound design using tools such as Eleven Labs and Play.ht.

● Collaborate with AI Writers and Creative Directors to ensure alignment of tone, style, and storytelling.

● Design frames, environments, and character visuals using Mid journey, Runway, Leonardo, or Pika Labs, maintaining stylistic consistency across projects.

● Experiment with AI VFX and generative camera effects, constantly pushing the boundaries of what’s possible.

● Document workflows and maintain a visual asset library for reuse and creative reference.

● Stay ahead of the curve by exploring new AI tools, trends, and creative techniques.

Key Skills & Tools

● Strong command over Premiere Pro, After Effects, DaVinci Resolve.

● Experience with AI video and image generation platforms (like Runway, Veo3, Kaiber, Pika Labs, Leonardo).

● Familiarity with upscaling and motion enhancement tools (like Topaz, Flow Frames).

● Good understanding of sound design and mixing.

● Deep sense of composition, pacing, and narrative flow.

● Ability to manage lip sync and dialogue timing in regional dialects (Haryanvi, Rajasthani, Bhojpuri).

● Understanding of cinematography, lighting, and film language.

Ideal Background

● Experience as an editor, motion designer, or VFX artist.

● Prior exposure to AI-based video workflows or generative content creation.

● Passion for regional Indian storytelling and cultural representation.

● Strong interest in the intersection of creativity and emerging technology.

Soft Skills

● Artistic eye with meticulous attention to detail.

● Curiosity and willingness to experiment with AI-driven creativity.

● Team player with excellent collaboration and communication skills.

● Adaptive mindset to handle iterative creative feedback.

● Strong visual storytelling instincts and problem-solving ability.

Why Join Us

We’re not just making videos — we’re building a new language of cinema through AI. As India’s first creators of AI-generated content in regional dialects, we’re giving local cultures a global voice.

Here, you’ll work with visionary storytellers, technologists, and artists, using the most advanced AI tools to craft regional stories that resonate with millions.

If you’re driven by creativity, innovation, and cultural pride — join us and be part of the future of storytelling.

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

• Write clear, concise, and compelling content for various platforms, including website copy, blog posts, articles, social media updates, email newsletters, marketing materials, and more.
• Develop engaging and informative content that aligns with our brand voice and target audience.
• Research industry-related topics to develop original content.
• Edit and proofread content for accuracy, grammar, and style.

Content Strategy & Planning:

• Collaborate with the marketing team to develop content calendars and strategies.
• Brainstorm and pitch content ideas.
• Analyze content performance and make recommendations for improvement.
• Understand and implement SEO best practices to optimize content for search engines.

Collaboration & Communication:

• Work closely with designers, marketers, and other team members to ensure content consistency and quality.
• Communicate effectively with stakeholders to understand project requirements and deadlines.

The candidate should have good knowledge about the job role. Must have good writing skills. Communication skills are must.

Job Description: Social Media Specialist

We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

• Develop, implement and manage our & clients’ social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools 
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback

Key Qualifications :

- Bachelor/Masters.

- Experience of 1-2.years

- Willing to learn

- Knowledge of Google Adwords, Facebook Ads Manager & Google Analytics is a must.

• Research and understand motivational factors in people
• Understand brand requirements, objectives, and audience demographics
• Create campaigns and experiences on Rippl using the available frameworks that are engaging and exciting (for example, an experience on Rippl is 'Submit a picture of yourself wearing red jeans, and win a badge from a brand)
• Generate insights for audiences around media, brands, consumers, and experiences

• Understand how products work and what makes people tick
• Are a creative problem solver, typically with outlandish ideas
• Know how to capture and engage people’s attention
• Have an unending appetite to learn, with an unquenchable drive to succeed
• Are aware and conversant with social media / trends etc.....
• Have great writing / content skills

1. Write compelling content for Print Ads, Website, and Digital Marketing Ads
2. Collaborate with designers and creative teams and  Write high-quality product descriptions
3. Developing new ideas for a website, SEO, and blog content and help establish brand presence