Content Writer

Total Exp: 3-8 years 

Job Location: Ahmedabad - WFO 

Job Description: 

Roles / Responsibilities:

• Create high-quality, Research based & engaging content, including Landing Pages, blogs, portfolio, case studies, guest blogging and more.
• Collaborate with the team to develop and execute the content.
• Updating website content as needed
• Create new content to assist marketing campaigns
• Work closely with marketing team members
• Optimize content using SEO best practices
• Conducting simple keyword research and use SEO guidelines to increase web traffic
• Present drafts and final deliverables to the internal team, and founders as needed, and participate in brainstorming sessions from time-to-time
• Revise copy based on feedback/direction
• Be willing to suggest creative ways to showcase our products to a distinct set of users and customers worldwide
• Ensure brand image and message is being maintained across all company communication

Requirements: 

• Exceptional proficiency in written and verbal English communication is essential.
• Proven Strong Written Communication Skills
• Minimum 3+ years Experience in Technical writing (with work samples)
• Knowledge of IT industry and jargons is desirable
• Familiarity with content management system

About Supaboard - https://supaboard.cloud

Supaboard is data analytics and BI platform that is build for business teams. You can browse through all your data in a from one centralized place, ask questions to our role specific data analyst and build dashboards that are real time, dynamic and embeddable — all of this without writing a single line of code or data expertise.

Key Responsibilities:

• Develop and Execute Marketing Strategy: Own and shape the overall marketing strategy, including positioning, messaging, and channel selection, to drive brand awareness, lead generation, and customer acquisition.
• Content Creation & Strategy: Create compelling content for various marketing channels, including blog posts, social media, email campaigns, website copy, and more. Tailor content for different buyer personas and stages of the customer journey.
• Brand Building: Establish and maintain a consistent and authentic brand voice and image across all marketing touchpoints. Ensure that our messaging resonates with our target audience and stands out in a competitive market.
• Digital Marketing: Plan, execute, and optimize digital marketing campaigns across paid and organic channels (SEO, SEM, social media, email marketing, etc.). Analyze and report on performance metrics to optimize campaigns.
• Social Media Management: Build and manage our presence on social media platforms (LinkedIn, Instagram, Twitter, etc.). Engage with followers, create a content calendar, and ensure consistent posting and interaction.
• Lead Generation: Develop and manage lead-generation campaigns that drive qualified prospects into our sales funnel. Work closely with sales to ensure smooth handoff and follow-up of leads.
• Market Research & Competitor Analysis: Continuously monitor market trends, customer feedback, and competitor activity. Provide insights to help shape the product and marketing strategies.
• Event & Community Marketing: Help plan and execute webinars, events, and community-building activities to engage customers, partners, and influencers.
• Analytics & Reporting: Measure and report on key marketing metrics (ROI, conversion rates, traffic, engagement, etc.) to ensure marketing efforts are aligned with business goals.
• Collaboration & Growth: Work closely with the product, sales, and leadership teams to align marketing efforts with overall business objectives. As the sole marketer, you'll wear multiple hats and drive innovation in all areas of marketing.

Qualifications:

• Experience: 2-5 years of marketing experience, ideally with a strong digital marketing background. Experience in a startup or small company is highly desirable.
• Skills:
• Strong written and verbal communication skills.
• Proficient in marketing tools like Google Analytics, Mailchimp, HubSpot, Hootsuite, Canva, or equivalent.
• Experience with social media management and content creation.
• Hands-on experience with SEO/SEM, paid ads, and email marketing.
• Strong data analysis skills and ability to use insights to improve campaigns.
• Mindset:
• Proactive, self-motivated, and comfortable with ambiguity.
• Creative problem-solver who thrives in a fast-paced environment.
• Ability to prioritize tasks and manage multiple projects simultaneously.
• Bonus:
• Experience with branding, website design, or copywriting.
• Familiarity with growth marketing tactics like referral programs, viral loops, or influencer partnerships.
• Knowledge of the industry or product sector.

Why Join Us?

• Be part of a growing, innovative startup where you can make a real impact.
• Work in a collaborative and flexible environment where your ideas are valued.
• Opportunity for growth and leadership as we scale.
• Competitive salary and equity options.

• Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
• Monitor and optimize live listings and make suggestions to improve listing performance.
• Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
• Engage in on-page optimization and off-page optimization
• Monitor all dispatches for orders placed through marketplaces.
• Strategizing for increasing online sales of the products.
• E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
• Hands on knowledge with Amazon campaigns and other PPC advertising channels.
• Work within the budget allotted for the marketing campaign and other purchase
• Achieve position on the first page of popular search engines and marketplaces
• Maintaining ACOS percentage for the ads.
•  Increase organic search by timely updating the SEO of all the listings.
• Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
• Responsible for the growth of the website store and assisting in execution of the website strategy.
• Conduct competitor keywords and backlinks analysis
• Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
• Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
• Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
• Consistently keep creating backlinks through other available resources.
• Design automated Email strategy and work with the team in designing those emails.
• Formulate, execute and analyze Facebook and Google Ad campaigns.
• Analyze Google analytics and search console pages and recommend updates to website.
• Customer Feedback & Review generation
• Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
• Ability to identify opportunity areas to grow the business.
• Responsible for managing the listings and orders on different e-commerce marketplace channels.

Required Skills:

• Bachelor’s Degree
• 1-3 years’ experience in E-commerce required.
• Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
• Basic HTML knowledge a plus.
• Experience with Facebook Ads, Google Ads and Google Analytic Suite.
• Excellent project management skills and ability to work within time constraints.
• Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

Key Functions:

• Create new text and video content for our app and website.
• Moderate reviews and other user generated content submitted by millions of users.
• Increase key performance metrics like time on page and bounce rate.
• Reach out to students and colleges to generate content that users need.
• Work closely with technical team to improve consumption of content.

Key skills: Content writing, primary and secondary research, moderation, web content curation.

Desired Candidate:

• Excellent written and oral communication skills
• Strong vocabulary along with impeccable spelling and grammar
• Understanding of what makes content compelling especially web content or blogs
• Good analytical skills and an ability to present information in a proper format
• Passionate about interacting with students and colleges to gather unique information
• Ability to write interesting, relevant content

• As a Content Writer, the candidate will work on devising strategies for content creation to create one of the largest doubts solving platform
• Identify areas to improve, define metrics to measure and monitor content creation activities and build end-to-end reporting solutions which help leaders
• keep a close on content creation, along with using project management tools, essential documentation, and necessary reporting
• The candidate will also work closely with internal business teams to extract or mine information from our existing content systems to create new mappings to further improve content consumption on the platform
• The candidate will also work on designing creative teaching methodologies and strategic interventions to personalize the experience of learning while focusing on efficient outcomes
• The candidate will work on creating Guidelines and set processes for zero- error content creation, and setting QA/review processes
• Planning and managing creative content production pipeline using project management tools, essential documentation and necessary reporting