Content Writer

Job Title:

Content Senior Writer

Team:

Digital Marketing

Job Summary:

We are seeking an experienced Content Senior Writer to create high-quality, engaging content for our digital marketing campaigns.

Key Responsibilities:

1. Develop compelling content for various digital channels (social media, blogs, email, etc.).

2. Collaborate with the digital marketing team to align content with campaign goals.

3. Conduct research to stay up-to-date on industry trends and topics.

4. Write, edit, and proofread content to ensure high-quality output.

5. Optimize content for SEO and user engagement.

Requirements:

1. Proven experience in content writing, digital marketing, or a related field.

2. Excellent writing, editing, and proofreading skills.

3. Strong understanding of digital marketing channels and content strategies.

4. Ability to work collaboratively with cross-functional teams.

Nice to Have:

1. Experience with content management systems (CMS).

2. Knowledge of SEO best practices.

3. Familiarity with analytics tools.

What We Offer:

1. Competitive salary and benefits.

2. Opportunity to work with a dynamic digital marketing team.

3. Collaborative and creative work environment.

If you are a skilled writer passionate about digital marketing, we'd love to hear from you!

Strong Consumer Psychology / Conversion Strategy / D2C Growth Strategy Profiles (Health & Wellness / Consumer Brands)

Mandatory (Experience 1): Must have minimum 7+ years of experience in content communication strategy to drive conversions across digital platforms (website, ads copy) preferrably for D2C brand

Mandatory (Experience 2): Must have Hands-on experience in applying consumer psychology to drive conversions (persona building, behavioral targeting, messaging frameworks)

Mandatory (Experience 3): Strong exposure to Meta & Google Ads (strategy level) with ability to analyze CTR, CVR, CAC and funnel performance

Mandatory (Experience 4): Proven experience in funnel optimization / CRO across landing pages, website journeys, CRM (WhatsApp / Email), and assisted sales funnels

Mandatory (Experience 5): Strong Experience in competitive intelligence and Market analysis (tracking competitor ads, messaging, offers, and deriving actionable insights)

Mandatory (Experience 6) : Experience working closely with Brand, Marketing, and Sales teams to influence messaging, creatives, and customer journey

Mandatory (Skill 1): Strong understanding of Indian consumer psychology and buying behavior

Mandatory (Skill 2): Ability to connect data with psychological insights and drive conversion decisions

Mandatory (Domain): Must have prior experience working with D2C / consumer brands; experience in health, wellness, nutrition, or lifestyle categories is strongly preferred

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

You will be responsible for:

• Assist in the content marketing program and leads generated from the program
• Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
• Manage promotion of the content marketing program initially through organic channels
• Research industry trends, reports and keywords to talk about interesting topics in the industry.
• Collaborate with the Sales and Product Teams to design content briefs
• Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
• Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

• Research and identify new industry trends that will feed into the content strategy.
• Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
• Work with freelancers and agencies to esure quality and timeliness of content
• Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
• Execute and scale the content strategy by either scaling the team internally or working through partners.
• Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
• Identify ways to promote the content for generation of leads
• Work with teams to optimise the quality and relevancy of leads through content
• Optimise content for SEO, monitor page rankings and quality of visitors
• Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

• 2-4 years of experience for running successful content marketing programs for B2B SaaS companies
• Any experience in the API / Developer Tool company is an added advantage
• Any experience with creator economy, either as a creator or marketing to creators is an added advantage
• Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
• Experience in integrating content marketing campaigns with CRM

What we offer:

• Work from home or your preferred location today, tomorrow, and forever.
• A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
• Choose to work in the hours you feel the most productive.
• We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
• Laptop of your choice

Creador Designs is a graphic design company specializing in logo creation, business branding design, packaging, and website development. Founded in 2014, Creador Designs offers corporate identity design and branding services to small businesses and start-ups. Over the years, we have grown to become one of the most respected online brands for logo design, corporate identity, and web design.

We offer you the opportunity to work with leading and dynamic brands all around the world every day. We are looking for a talented individual for the position of Sales & Marketing Executive. Apply to us and unleash your curiosity and challenge your ideas. As you strive to make a real difference, we'll strive to make you a better you!

Qualification: BBA/MBA in sales and marketing or
Graduation with specialization in Sales & Marketing.
Experience: 1 - 2 years.

Expected Work : The Sales and Marketing Executive -
⦁ Must meet and exceed sales targets.
⦁ will generate business from new and existing clients.
⦁ Must demonstrate exceptional interpersonal skills to build long lasting strategic relationships with the client.
⦁ Should manage complex negotiations and prepare sales pitches.
⦁ Will organise on-field sales visits.
⦁ Should be able to handle multiple projects at once.
⦁ Must aim to achieve monthly and annual targets.
⦁ Will review sales performance.
⦁ Must have a proficient understanding of email marketing, social media marketing and digital marketing.
⦁ Will be working closely with Graphics Design, Web Development, Business Finance Teams to achieve joint ambitions.
⦁ Should efficiently manage inter-departmental communication.

We're looking for leaders with - owner's mindset, passion, and agility.

Roles and Responsibilities

Our growing company is looking for an ambitious content writer, to oversee the development, execution, and delivery of digital content across all our channels, to join our editorial team and enrich our websites with new blog posts, guides, and marketing. The responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.

Required Skills / Qualifications

• Proven record of excellent writing demonstrated in a professional portfolio.
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
• Closely work with sales and marketing teams and define the content roadmap for new business.
• Assist in the design and development of marketing campaigns and associated collateral.
• Repurpose and optimize existing content across different channels.
• Develop a content calendar for marketing campaigns.
• Ability to work on multiple projects with different objectives simultaneously
• Good time management skills, including prioritizing, scheduling, and adapting as necessary.
• Churning out ideas, creating video scripting, podcasting, writing blogs, and being a visionary.
• Basic knowledge of Digital Marketing and SEO will be an added advantage
• Previous experience in copywriting will be a strong plus.