Content Writer

About Us:

At Team Pumpkin, we thrive on creativity and innovation, delivering captivating content that resonates and engages. We’re on the lookout for a talented Social Media Content Creator who lives for the thrill of creating scroll-stopping content and wants to make an impact on our dynamic team.

What You’ll Do:

• Create Magic: Conceptualize and produce compelling reels for Instagram and other social media platforms.
• Trend Detective: Stay ahead of the curve by identifying and capitalizing on the latest social media trends.
• Team Player: Collaborate with our creative team to ensure every reel aligns with our brand and vision.
• Analyze and Optimize: Utilize analytics to assess performance and refine content strategies for optimal results.

Who You Are:

• Creative Genius: Possess exceptional storytelling skills and a keen eye for detail.
• Social Media Enthusiast: Expert in navigating Instagram and understanding its algorithms and trends.
• Quick Thinker: Adaptable and capable of managing multiple projects in a fast-paced environment.
• Innovative: Eager to experiment with new content formats and styles to keep our audience engaged.

We look forward to seeing how you can make magic with us!

About the Role:

This position focuses on creating training content for our products, we do need someone with a strong background in education, training, or instructional design, ideally with experience in software training or within SaaS companies. The ideal candidate will be able to develop high-quality learning content, including e-learning modules, training guides, and videos, while effectively engaging end-users.

Key Skills We’re Looking For:

• Software Training & Facilitation – Experience in training end-users on complex software applications, including developing training guides, demos, or simulations.
• Assessment & Evaluation Tools – Familiarity with Questionmark, SurveyMonkey, Google Forms, or similar for designing and administering quizzes, assessments, and surveys.
• Collaboration & Project Management Tools – Proficiency in platforms like Microsoft SharePoint, Jira, Trello, Smartsheet, or TFS for coordinating projects and working with cross-functional teams.
• Content Authoring Tools – Experience with Articulate Storyline, Adobe Captivate, Camtasia, Audacity, or similar for developing e-learning modules and multimedia content.
• Video Editing Software – Familiarity with Camtasia, Adobe Premiere Pro, Final Cut Pro, or similar for creating and editing training videos.
• Virtual Classroom Platforms – Experience delivering live online training using platforms such as Zoom or Microsoft Teams.

Content Creator:

We are hiring an anchor/content creator for our YT channel. The candidate must be able to explain things well and can easily break down complex topics. The candidate would be adept at analyzing which content will work in the YouTube space. The candidate will have to prepare the script for this content with a clear and catchy flow right from the introduction to the body to the conclusion along with industry examples. The anchor will be creating videos on interesting career/educational topics. Past experience in creating educational content will be given priority. 

What You Will Do:

• Create content for our YouTube and social media handles
• Break down complex concepts of higher education and career and present it to the audience in an engaging way
• Be the face of the organization and endorse it to the world outside
• Assist in managing the YouTube channel’s content efficiently
• Engage with subscribers of the channel through our community channel

What You Should Have :

• 2+ years of content creation/anchoring experience
• Excellent command of Hindi and English
• Comfort to be in front of the camera and can shoot videos independently
• Interested and/or experienced in educational content
• Can also do voiceovers if required
• Good communication Skills and Clear pronunciations
• BBA/BTECH/BCA degree holder or have made content on these courses in the past

We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user-friendliness.

To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry, and time management skills.

SEO Executive Responsibilities:
• Conducting on-site and off-site analysis of web SEO competition.
• Using Google Analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.

SEO Executive Requirements:
• Marketing degree or related.
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Thorough understanding of web design and site structures.
• Good knowledge of backlink analysis.

Send your resume at: utkrash (dot) gsoft (@) gmail.com

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Job Description and skill requirements

Digital Marketing Manager

(This role will come with Sales Targets and commensurate rewards)

Role

• Plan and execute digital marketing campaigns across different digital marketing platforms
• Understanding of SEO/SEM, Marketing database, email and display campaigns
• Design, build and maintain Social Media presence
• Thorough monitoring of all social media ,digital spends and optimizing the budgets
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Experience in setting up and optimizing Google AdWords campaigns

Skill Requirements:

• Self-Starter and a go getter!
• Proven experience in the Ecommerce space – Minimum of 2 years of experience in a similar role
• Understanding of digital marketing landscape, concepts and best practices.
• Knowledge of one of the web analytics tools (e.g. Google Analytics, Net Insight or Web Trends etc.)
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.