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Are you a creative marketer who enjoys working in a fast-paced environment? Do you enjoy finding solutions to challenging problems? Are you an excellent communicator, writer and storyteller? Do you love kickstarting and scaling greenfield acquisition channels? If so, this may be the role for you! The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. As a content marketing manager at Headout you will play a pivotal role in helping us identify, kickstart, and scale organic content-based initiatives. In addition to outstanding writing skills, this role requires a high level of creativity, attention to detail, and project management skills.
You will be challenged to the core as you will be marketing attractions, events, and experiences that you might not have experienced in real life.
Responsibilities
- Leading and directing the work of content produced by content team members
including text, images, audio, and video.
- Research, pitch, execute and analyse new content initiatives.
- Creation of standard operating procedures (SOPs) for the planning, execution,
optimization, distribution, and amplification of the organization's content.
- Managing pipelines of in-house and outsourced content creators, analysts, graphic
designers, videographers, developers, etc.
- Identifying successful content and mapping out new ways to repurpose the same.
- Become a part of the ongoing mission to grow organic as a channel 100% every 6
months over the next 2 years.
We like
- Expertise in customer acquisition and brand building using content via at least one
of these channels: email & newsletter, social media, community building, video
platforms or blog.
- Excellent written communication skills.
- A creative problem-solver
- You are familiar with content management systems and are not scared to learn new
tools of the trade.
- Ability to repurpose content meaningfully to suit multiple channels
- Strong coordination & project management skills
• Bonus: Past experience with HTML/CSS, Adobe Creative Suite
Seeking a Content Writer to join our team. Key Responsibilities-
- Developing content for blogs, articles, product descriptions, social media, and the company website
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
- To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
- Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
- To prepare and own content calendar for the content marketing team
- To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
- To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
- To write clear marketing copy to promote our products/services
- To prepare well-structured drafts using Content Management Systems
- To proofread and edit blog posts before publication
- To coordinate with marketing and design teams to illustrate articles
- To conduct extensive keyword research and use SEO guidelines to scale web traffic
- To ensure all-around consistency (style, fonts, images, and tone)
- To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
- To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas
- Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
- Regularly produce various content types, including email, social media posts, blogs and white papers
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms
- Edit content produced by other members of the team
- Analyze content marketing metrics and makes changes as needed
- Collaborate with other departments to create innovative content ideas
Roles & Responsibilities:
- Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
- To develop a content strategy that conforms to and sets out to achieve business goals.
- Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.
- To brainstorm creative ways of engaging the audience online and produce those engaging content types.
- Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
- Tracking and calculating content ROI
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
Website + Landing Page - Front End - Analysis / Audit |
Website Content Creation - Copy |
|
Website Content Creation - Blogs |
|
Social Media |
Existing Brand - Analysis / Audit |
Platform-Cohort-Specific Content Bucket Ideation |
|
Content Creation - Copy |
|
Content Creation - Videos Scripts |
|
Social Media Calendar Scheduling |
|
ORM - Engagement, New Interactions |
|
Email Marketing |
Content Ideation + Strategy - Clients, TJ |
Content Creation - Copy |
|
Performance Marketing |
Existing Brand - Content Analysis / Audit |
Platform-Cohort-Specific Content Bucket Ideation |
|
Content Creation - Copy |
|
Content Creation - Videos Scripts |
|
Branding |
Branding Collaterals - Ideate / Copy |
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing.
Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.
Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness
We are hiring interns for the product growth role. This is an extensive research project and would require a hustler's attitude and out of the box thinking without much hand-holding.
Roles and responsibilities:
- Researching community sign-up questions for various community types
- Researching engagement techniques used by community managers in their respective communities.
- Researching platforms or standalone communities in peer-to-peer learning/upskilling space
- Working with the product team and ideating growth hacks to better the user onboarding and engagement on the LikeMinds platform.
The duration of the internship will be a minimum of 2 months and interns will be required to work from home 6 days a week.
Additional Perks:
- Letter of recommendation
- A full-time job offer to exceptional students.
- Fixed and variable stipend up to Rs 10,000/month based on your performance
- Networking opportunities across domains