Digital Marketing Internship

Job Responsibility:

 

• Manage digital advertising campaign activities: Setup, traffic, manage and optimize online ad campaigns, campaign modification as per request, campaign scheduling, targeting and monitoring its performance.
• Day to day campaign optimization by focusing on conversion and other performance metrics.
• Reporting of the campaign performance metrics on timely basis to various stakeholders.
• Sustaining present clients for further business opportunities.
• Shall take lead in achieving monthly delivery target on existing publishers
• Strategizing execution of different campaigns across various verticals.
• Interaction with agencies/ad networks to plan and run campaigns.

 

Job Requirements:

 

• Prior experience of managing CPL/CPI/CPR/CPT/CPS Campaign Delivery & Optimization in US/RU/CA/UK/UAE/SA/JP/KR preferred.
• Working knowledge of tracking platform (hasoffers, affise etc)
• Excellent English Communications skills – written & verbal.

Lead strategy and execution of company’s Advertising, SEO, and related lead-generation and digital marketing/branding.

Job Responsibilities:

● Strategize and execute digital advertising for lead generation and
digital marketing efforts. Focus on search and display ads, PPC
campaigns on channels such as Facebook, Google, YouTube.
Coordinate offline advertising with creative ways to measure
the progress of physical ads.
● Improve conversion and optimize for improved lead-gen results.
Plan, execute and measure A/B experiments and conversion tests.
Identify trends and insights, and optimize spend and performance
● Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs).
● Improve brand’s digital presence and lead-gen with SEO/SEM and
relevant Influencer/Social Media campaigns. Oversee SEO efforts
on websites with a focus on technical elements, keyword analysis, and content guidance. Manage content changes to the Website, create
relevant Landing Pages for optimizing user experience. Promote
company app and manage app SEO and reviews
● Utilize the strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touchpoints.
Work collaboratively with internal teams to identify areas of
improvement and implement effective changes to improve the
overall outcome.
● Provide thought leadership for impacting overall brand exposure
and lead generation, brainstorm, and execute on new and creative
growth strategies.

Qualifications:

● BS/MS degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience leading and managing SEO/SEM, Google
Adwords, PPC campaigns
● Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform, and motivate
● Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
● Solid knowledge of advertising tools and resources (e.g., Google
Analytics, InMobi, Firebase, Appsflyer, Hootsuite)
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online
marketing and measurement.

Other Requirements:

● A passionate and confident marketer who can take full project
ownership and guide to guide others
● Be a collaborative team player and an encouraging people
manager with positive listening skills
● Strong problem solver with a willingness  to learn

Job Title: Campaign Analyst - Level 1 Job Location: Chennai
Overview
Condé Nast is looking for a Senior Campaign Analyst who will be responsible to cover
entire lifecycle of a campaign ranging from predicting affinity, optimization, influencer
impact, enhancing reach, frequency, etc.,
Primary Responsibilities
● Use CitizenNet software and social platforms to plan and implement strategies
and audience targeting for clients
● Build campaigns on Facebook, Instagram, Twitter and Snapchat design to
achieve client goals
● Day-to-day campaign management and performance monitoring with high
attention to detail
● Need to optimize campaigns towards client goals and objectives.
● Creation of reporting dashboards, reports and insights development.
● Assume ownership on high priority campaign planning, execution, and
analysis projects
● Contribute to the growth and success of your team and client base through
ideation and brainstorming.
Responsibilities:
● Minimum 1 yrs of experience in managing Facebook or any other social media
likeTwitter, LinkedIn, Snapchat campaigns with monthly budgets exceeding $10K
per month with an overall of 2+ yrs experience in Digital advertising/marketing.
● Must be certified either in any of the social media Platforms.
● Previous work experience of social media platforms for marketing
and/or advertising
● Ability to use spreadsheets, powerpoint to analyse data and spot trends
● Must be highly skilled in time management to facilitate involvement in
multiple campaigns and projects.
● Strong problem-solving, logical reasoning and critical-thinking skill
● Strong verbal, written communication skills and strong interpersonal
skills.
CONDÉ NAST GLOBAL
Condé Nast is a global media house with over a century of distinguished publishing
history. With a portfolio of iconic brands like Vogue, GQ, Vanity Fair, The New Yorker
and Bon Appétit, we at Condé Nast aim to tell powerful, compelling stories of
communities, culture and the contemporary world. Our operations are headquartered
in New York and London, with colleagues and collaborators in 32 markets across the
world, including France, Germany, India, China, Japan, Spain, Italy, Russia, Mexico,
and Latin America.
Condé Nast has been raising the industry standards and setting records for excellence
in the publishing space. Today, our brands reach over 1 billion people in print, online,
video, and social media.
CONDÉ NAST INDIA (DATA)
Over the years, Condé Nast successfully expanded and diversified into digital, TV,
and social platforms - in other words, a staggering amount of user data. Condé Nast
made the right move to invest heavily in understanding this data and formed a
whole new Data team entirely dedicated to data processing, engineering, analytics,
and visualization. This team helps drive engagement, fuel process innovation,
further content enrichment, and increase market revenue. The Data team aimed to
create a company culture where data was the common language and facilitate an
environment where insights shared in real-time could improve performance.
The Global Data team operates out of Los Angeles, New York, Chennai, and London.
The team at Condé Nast Chennai works extensively with data to amplify its brands'
digital capabilities and boost online revenue. We are broadly divided into four groups,
Data Intelligence, Data Engineering, Data Science, and Operations (including Product
and Marketing Ops, Client Services) along with Data Strategy and monetization. The
teams built capabilities and products to create data-driven solutions for better
audience engagement.
What we look forward to:
We want to welcome bright, new minds into our midst and work together to create
diverse forms of self-expression. At Condé Nast, we encourage the imaginative and
celebrate the extraordinary. We are a media company for the future, with a
remarkable past. We are Condé Nast, and It Starts Here.

 

What you need to have:

You are in charge of creating and executing plans to market a company, as well as managing numerous social media channels such as LinkEDIN, Instagram, Twitter, Facebook, and any new platforms. We are looking for a Digital Marketing Manager.

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
What you will do:

 

What you must have:

Job Description and skill requirements

 

Digital Marketing Manager

(This role will come with Sales Targets and commensurate rewards)

 

Role

• Plan and execute digital marketing campaigns across different digital marketing platforms
• Understanding of SEO/SEM, Marketing database, email and display campaigns
• Design, build and maintain Social Media presence
• Thorough monitoring of all social media ,digital spends and optimizing the budgets
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Experience in setting up and optimizing Google AdWords campaigns

 

Skill Requirements:

• Self-Starter and a go getter!
• Proven experience in the Ecommerce space – Minimum of 2 years of experience in a similar role
• Understanding of digital marketing landscape, concepts and best practices.
• Knowledge of one of the web analytics tools (e.g. Google Analytics, Net Insight or Web Trends etc.)
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

Professional with proficiency in handling Google AdWords, Yahoo and Bing Paid Search Marketing platforms • Maximize client’s profits by using your creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage client’s marketing budget effectively • Show results with majority of campaigns performing better than benchmarks • Proactively research and contribute to the research team • Prior experience in handling bid management tools is an additional (not necessary) advantage