
Overview
The Business Development Executive is responsible for identifying and developing new business opportunities, maintaining relationships with potential and existing clients, and driving the sales process from lead generation to closing. This role involves a mix of direct customer interaction, strategic planning, and collaboration with senior sales staff to achieve company growth targets.
Key Responsibilities
Lead Generation & Outreach
· Contact and develop relationships with potential customers through email marketing, cold calling, and LinkedIn outreach.
· Execute email campaigns targeting prospects to generate leads and create business opportunities.
· Mine data and extract information of C-level executives from various online sources and tools.
Sales Process Management
· Follow up on leads and respond to sales inquiries from existing and potential customers as per guidelines.
· Assist senior staff in generating and following up on leads.
· Convince clients, schedule appointments, and manage the sales pipeline.
· Track sales efforts and monitor results to ensure alignment with targets.
Customer Relationship Management
· Liaise between customers and the company to provide up-to-date status on service, pricing, and new product releases.
· Collect customer feedback and conduct market research to inform business strategy and product development.
· Maintain CRM systems to manage lead generation, track interactions, and store customer information.
Market & Competitor Analysis
· Stay informed about the latest products, market trends, and competitors to provide insights for business strategy.
· Increase business opportunities through various routes to market.
Required Skills & Qualifications
· Strong communication and interpersonal skills.
· Proficient in email marketing, cold calling, and LinkedIn outreach.
· Experience in data mining and CRM systems.
· Ability to prepare detailed reports and commercial proposals.
· Strong analytical and organizational skills.
· Ability to work independently and as part of a team.
· Understanding of market research and customer feedback processes.
Performance Metrics
· Number of new leads generated.
· Conversion rate of leads to appointments and sales.
· Quality and timeliness of proposals and reports.
· Customer satisfaction and feedback.
· Sales targets and revenue growth.

About Appstean Infotech
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