UI Designer at Semi Stealth Mode startup in Gurgaon · Gurugram · 3 - 5 years · ₹20L - ₹26L / yr · Posted 27 Dec 2023

We are a Delhi NCR-based Applied AI and consumer Tech company tackling one of the largest unsolved consumer internet problems of our time. We are a motley crew of smart, passionate, and nice people who believe you can build a high-performing company with a culture of respect aka a sports team with a heart aka a caring meritocracy. Our illustrious angels include unicorn founders, serial entrepreneurs with exits, tech & consumer industry stalwarts and investment professionals/bankers
Responsibilities:
- Own end-to-end design of the consumer app as we try to reinvent an exciting category from first principles, working closely with the Founders and Engineers
- Additional opportunity to work on brand & marketing design across the product lifecycle
Requirements:
- 2-4 years of UI/UX design experience for a consumer app (academic projects not counted).
- Strong communication and interpersonal skills. Degree in Design a bonus.

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Details
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Key Skills
Product Design
Usability
UX Design
UI Design
B2C Products
User Research
Product Thinking
Roles & Responsibilities
- Design end-to-end user experiences for B2C digital products across web and mobile platforms.
- Translate user needs, business requirements, and product objectives into user flows, wireframes, prototypes, and high-fidelity designs.
- Conduct user research and usability analysis to identify customer pain points and improve product experiences.
- Create intuitive and engaging UI/UX designs while maintaining consistency with design systems and brand guidelines.
- Collaborate closely with Product Managers, Engineers, Researchers, and Business teams throughout the product development lifecycle.
- Participate in design reviews and incorporate feedback to improve usability, accessibility, and overall customer experience.
- Use data, user feedback, and product metrics to identify opportunities for continuous experience improvement.
- Contribute to and maintain design systems, reusable components, and UX standards.
Ideal Candidate
1.Strong Product Designer from top college profile
2.Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products
3.Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products
4.Mandatory (Company): Top B2C product company
5.Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority
6.Mandatory (Exclusion) - Only UX designer wont work, we need product designers
Senior UI/UX Designer
Location: Bangalore (Work from Office)
About the Role
We are looking for a Senior UI/UX Designer with 3–5 years of experience to own the design of consumer-facing digital experiences. You will work closely with Product, Engineering, and leadership teams to create intuitive, elegant, and scalable user experiences across mobile and web products.
This role is ideal for someone who enjoys taking ownership, thrives in a fast-paced product environment, and has previously designed applications used at scale.
Key Responsibilities
- Own the end-to-end product design lifecycle—from user research and discovery to production-ready designs.
- Collaborate with Product Managers, Engineers, and stakeholders to translate business requirements into intuitive user experiences.
- Create user journeys, information architecture, wireframes, prototypes, and high-fidelity UI designs.
- Design clean, modern, and engaging interfaces that deliver exceptional user experiences.
- Conduct user research, usability testing, and incorporate feedback into design iterations.
- Build and maintain scalable design systems and reusable UI components to ensure consistency across products.
- Work closely with engineering teams during implementation to ensure design quality and pixel-perfect execution.
- Continuously improve product experiences using user insights, analytics, and usability best practices.
- Stay updated with emerging design trends, interaction patterns, and consumer product best practices.
Must-Have Qualifications
- 3–5 years of experience in UI/UX or Product Design.
- Proven experience designing consumer-facing mobile applications with more than 100,000 downloads or a large active user base.
- Strong portfolio showcasing end-to-end product design work from concept to launch.
- Expertise in Figma, including wireframing, prototyping, design systems, and developer handoff.
- Strong understanding of user-centered design, interaction design, visual design principles, typography, and layout.
- Experience designing responsive interfaces across mobile and web platforms.
- Ability to simplify complex user flows into intuitive, frictionless experiences.
- Strong communication and collaboration skills with cross-functional teams.
- High attention to detail and a strong sense of visual craftsmanship.
Good to Have
- Experience working in a high-growth startup or consumer technology company.
- Experience building or contributing to design systems.
- Familiarity with usability testing and user research methodologies.
- Basic understanding of front-end technologies and design implementation.
- Experience working in agile product development environments.
What We're Looking For
- A product thinker who puts users at the center of every design decision.
- Someone who enjoys ownership and can independently drive features from discovery to delivery.
- A designer who is comfortable working in a fast-moving environment with evolving priorities.
- Strong problem-solving skills with the ability to balance user needs, business goals, and technical constraints.
- Passion for building products that are simple, intuitive, and impactful.
Role & Responsibilities
- UX/UI Matchmaker: Lead end-to-end design for apps/web – from profile swipes to wedding planning flows. Turn "single" users into "success stories" with intuitive, delightful interfaces!
- Design System Guru: Build, own & evolve our Shaadi Design System (Figma-based) – components, tokens, guidelines that scale across products. No more design debt drama!
- B2C Superpowers: Deep-dive user research, A/B tests, & analytics in high-traffic consumer apps. Personalize journeys for 35M+ users – think AI matches, chat boosts & premium perks!
- Cross-Func Collab: Partner with PMs, Engg, & Data teams to ship fast. Mentor juniors, run critiques, & evangelize design thinking. Be the "design doctor" for sticky features!
Ideal Candidate
- Strong Product Designer, with focus on B2C Products
- Mandatory (Experience 1): Must have 5+ YOE in Product Design (both UI and UX) with atleast 2 year in B2C companies
- Mandatory (Experience 2): Must have atleast 1 year experience building or working with highly scaled Design systems in a B2C company (non-negotiable)
- Mandatory (Skills): Must have strong knowledge and experience of design with Ai tools(Figma Cloud, Chatgpt)
- Mandatory (Portfolio): Must have strong product design portfolio of Good B2C Products, with at least 2 detailed case studies
- Mandatory (Company): B2C Product companies, B2B experience with prior exposure to B2C is also acceptable (High scaled company, mostly unicorns)
- Mandatory (Stability): Must have stayed for a minimum of 2 years with each of the previous companies
- Mandatory (Note 1): CV must have portfolio link with at least 2 detailed case study
- Mandatory (Note 2): This will be a complete IC role
- Mandatory (Note 3): CTC is inclusive of 5%variable
- Preferred (Education): Graduate from Tier-1 colleges (IIT, NID, NIFT, BITS etc)
Role & Responsibilities
- Design Leadership & Team Management
- Lead and mentor the UI/UX design team, conduct design reviews, manage workloads, and maintain high design quality standards.
- User Experience & Journey Design
- Own end-to-end user journeys including onboarding, comparison flows, checkout/application flows, and post-conversion experiences.
- Design System & UI Standards
- Build and maintain scalable design systems, reusable components, interaction patterns, and accessibility standards.
- User Research & Data-Driven Design
- Conduct user research, usability testing, and analyze user behavior data to improve usability and conversion.
- Cross-Functional Collaboration
- Collaborate with Product Managers, Engineering, Analytics, and leadership teams to deliver intuitive product experiences.
- Mobile-First & Accessibility Focus
- Ensure responsive, mobile-first, and WCAG-compliant user experiences across all platforms.
- Design Operations & Development Handoff
- Manage prototyping, design documentation, and design-to-development handoff processes for smooth implementation.
- AI-Assisted Design & Innovation
- Utilize AI-assisted design tools and stay updated with modern UX trends and best practices.
- Strategic Product & Team Growth
- Support hiring, onboarding, capability building, and contribute hands-on to complex product journeys.
Ideal Candidate
- Strong Lead / Manager — Product Design (UI/UX) Profile
- Mandatory(Experience 1)- Must have 8+ years of product design experience with minimum 3 years managing a design team — direct reports, quality ownership, critique culture.
- Mandatory(Experience 2)- Must have hands on End-to-end ownership from problem definition and rapid prototyping through to final Figma handoff, across both web and mobile
- Mandatory(Skill 1)- Must have exceptional UI skills combined with deep mastery of UX psychology — with demonstrated ability to deliver world-class visual and interaction design.
- Mandatory(Skill 2)- Must have built or evolved a design system adopted in production code — token structure, engineering handoff, versioning, and cross-platform consistency. Maintaining a Figma component library alone is not sufficient.
- Mandatory (Leadership & Team Management): Must have hands-on experience leading and mentoring a design team — setting the quality bar, running structured design critiques, and managing delivery across parallel tracks. Someone who builds the team up, not just manages output.
- Mandatory (Stakeholder Mgmt)- Must be comfortable presenting to VP Product, CTO, and C-suite — able to articulate design rationale in business terms and influence product direction through user-centric logic and data.
- Mandatory (Portfolio)- Must include 2+ end-to-end transactional consumer journeys with process and outcomes; design system work with engineering context; mobile-first screens; measurable conversion or usability outcomes.
- Mandatory (Company) - B2C product companies
- Preferred(Skill 1)- Experience with AI design tools — Figma Make, generative UI, AI prototyping. Prior experience preferred; clear openness to adoption is the minimum.
- Preferred(Skill 2)- Working knowledge of HTML/CSS, responsive grids, and design token implementation. Able to design feasibly and push back credibly on engineering constraints
- Preferred (Education): A formal degree in Design — B.Des, M.Des, HCI, Interaction Design, or Visual Communication.







