UX Writer

Strong Lead Data Science, / AI Engineer / Machine Learning Engineer profiles.2Mandatory (Experience 1) - Must have 10+ years of experience in Data Science, AI/ML or AI Engineering with hands-on experience building production-grade ML systems.3Mandatory (Experience 2) - Must have hands-on experience building AI/ML solutions for Credit Risk, Fraud Risk Management (FRM), Collections & Recovery, with proven delivery of business-impacting AI/ML solutions.4Mandatory (Experience 3) - Candidate's Current designation must be Lead or above.5Mandatory (Experience 4) - Must have strong experience designing and deploying large-scale distributed Machine Learning systems, including model training, fine-tuning, inference, scalable serving, and production deployment.6Mandatory (Experience 5) - Strong programming experience in Python, along with exposure to Spark, Kafka, Kubernetes, APIs/Microservices, CI/CD, Feature Store, Model Registry, and Distributed Computing.7Mandatory (Experience 6) - Experience designing and deploying Credit Risk Models, Fraud Detection Models, Graph ML, Early Warning Systems, Portfolio Monitoring, Collections Optimization, Propensity Models, and Recovery Forecasting.8Mandatory (Experience 7) - Proven experience leading AI/ML teams, owning end-to-end delivery, mentoring engineers, driving cross-functional execution, and managing production AI platforms.9Mandatory (Experience 8) – Must have experience working under BFSI governance, including PII handling, auditability, model governance, compliance, secure-by-design architecture, approval workflows, and model risk management practices.10Mandatory ( Education ) - B.TECH / M.TECH from Tier 1 Colleges (IIT's, NIT's, BITS) are Considered11Mandatory (Age) - Candidate's Age should be below 37 years.

About the Role

We are looking for a highly performance-driven and growth-focused marketer to lead our digital acquisition and paid marketing initiatives across Meta, Google, and D2C channels.

This is a hands-on role for someone who can independently manage performance marketing, build creative strategies for ads, scale campaigns profitably, optimize ROAS, and drive measurable business growth for a fast-growing D2C wellness and lifestyle brand.

The ideal candidate should understand D2C consumer psychology, ad creatives, content hooks, funnels, and data-driven campaign optimization.

Core Objectives of the Role

* Scale online sales profitably through performance marketing

* Improve ROAS while reducing CAC

* Build high-converting creative strategies for ads

* Increase customer acquisition and conversion rates

* Test creatives, hooks, offers, and audience segments regularly

* Improve retention and remarketing performance

* Build scalable growth systems for the brand

* Drive measurable revenue growth through paid channels

* Support overall D2C brand growth and profitability

Key Responsibilities

* Independently manage Meta Ads (Facebook & Instagram)

* Manage Google Ads campaigns (Search, Shopping, Display, YouTube)

* Plan, launch, optimize, and scale paid campaigns

* Develop creative strategies for performance ads

* Suggest ad hooks, angles, scripts, thumbnails, and concepts

* Coordinate with designers, editors, and content teams

* Analyze winning creatives and performance trends

* Monitor ROAS, CTR, CPC, CPM, CAC, CVR, and other key metrics

* Build audience targeting, retargeting, and scaling strategies

* Improve conversion funnels and customer journeys

* Conduct competitor and market research

* Work closely with founders on growth initiatives

* Generate actionable reports and performance insights

* Use tools like Canva, ChatGPT, Google Analytics, Shopify, and Ads Manager

Required Experience & Skills

* Minimum 3 years of hands-on performance marketing experience

* Strong expertise in Meta Ads Manager

* Working knowledge of Google Ads

* Experience with D2C/eCommerce brands preferred

* Strong understanding of ROAS, CAC, LTV, CTR, CVR, CPC, CPM

* Strong understanding of creative strategy and ad psychology

* Ability to identify winning ad angles and hooks

* Familiarity with Canva or creative editing tools

* Strong analytical and execution skills

* Ability to work independently in a startup environment

Compensation & Benefits

* Annual CTC: Up to ₹6,00,000

* Attractive ESOP opportunities

* Performance-based incentives and bonuses

* Direct exposure to scaling a fast-growing D2C brand

* High ownership role with founder-level collaboration

* Fast-paced startup learning environment

Ideal Candidate Traits

* Data-driven and performance-focused

* Strong ownership mindset

* Creative + analytical thinker

* Fast executor and problem solver

* Deep interest in consumer psychology and ad performance

* Comfortable working in startup environments

10+ years experience in data engineering or backend engineering

2+ years in a technical leadership or team-lead role

Expert-level experience with Kafka for high-throughput streaming systems

Strong hands-on expertise with PySpark for distributed data processing

Advanced experience with AWS Glue for ETL orchestration and metadata management

Proven experience building and upgrading real-time data lakes at scale

Hands-on knowledge of data warehouses such as Redshift or Snowflake

Experience with AWS services including S3, Kinesis, Lambda, and RDS

Required Skills

• 4-6 years of professional experience building server applications with Node.js and the Spring framework.
• Experience working with the AWS Development stack, including: Lambda, API Gateway, DynamoDB, Cognito, Mobile Analytics, EC2 and RDS

Experience working with a handful of the following:

• relational databases: MySQL, or PostgreSQL or Oracle
• document-based data stores: MongoDB or CouchDB,
• key-value stores: DynamoDB, Redis, Memcached
• column-stores: Cassandra, Vertica
• Ability to work with front-end web technologies, like: HTML5/CSS3/Angular/Bootstrap
• Strong familiarity with *nix command line operations

Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 200+ employees & helping 1000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding including our latest Series B round.

The Role

As a Technical Leas Full Stack Engineer at Sprinto, you will play a pivotal role in our dynamic and collaborative team. You are not just a coder; you are a problem solver and a versatile programmer who thrives in a cross-functional environment. The role requires hands-on experience and a willingness to contribute across various aspects of the development process.

Responsibilities

• Utilize your extensive programming experience, with a minimum of eight years in a professional setting, preferably within a small team.
• Demonstrate flexibility by not adhering strictly to a specific programming language, editor, or libraries. Embrace a holistic approach to software development by seamlessly transitioning between frontend, backend, and infrastructure tasks.
• Lead the team in technical guidance and architectural decisions, providing mentorship and direction to other engineers.
• Assume a leadership role during system challenges and contribute to effective problem resolution.
• Apply a discerning eye to identify and address premature over-engineering, ensuring projects progress efficiently. Recognize the long-term consequences of programming choices and navigate trade-offs to optimize solutions.
• Understand that code serves the business/customer problem it aims to solve. Thrive in making informed trade-offs that efficiently address these problems.
• Drive the development of best practices, coding standards, and architectural principles within the team.
• Foster a collaborative and inclusive engineering culture, encouraging continuous learning and professional growth.

Requirements

• A minimum of eight years of professional programming experience, preferably within a small team environment.
• Proven ability to work across boundaries, be it frontend, backend, or infrastructure. Avoid pigeon-holing and embrace a holistic approach to software engineering.
• Recognized by peers for technical expertise and leadership in making architectural decisions. Being the go-to person in challenging situations within your current team.
• Ability to identify premature over-engineering and foresee long-term consequences of programming choices. Make informed decisions to optimize project timelines and outcomes.
• Understanding that code is a tool in the service of solving business/customer problems. A willingness to make trade-offs that efficiently address these issues.
• While not mandatory, familiarity with our tech stack (Node.js, Next.js, React, Relay, Apollo-GraphQL, Postgres, Heroku) is a bonus. Share your insights on the pros and cons of our tech stack in your application.
• Proven experience in leading and mentoring other engineers, fostering a collaborative and productive team environment.

Benefits

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy

Responsibilities :

• Manage product milestones, deployment cycles & overall product roadmap 
• Understanding of the threading limitations of AngularJs, reactjs, and multi-process architecture 
• Hands-on experience with cloud technologies like AWS 
• Familiar with various design and architectural patterns 
• Sound knowledge of Databases Postgres is a must including Performance Tuning, Designing and optimized Postgres databases and queries 
• Ability to communicate complex technical concepts to both technical and non-technical audience 
• Understanding of fundamental design principles behind a scalable application 
• At least 3-5 years of experience in consumer product engineering and architecture, with proven track record of architect impactful products in the internal CRMand consumer domain. 
• Proficient understanding of code versioning tools, such as Git 
• Ship great products under stringent deadlines and in the face of ambiguous requirements and changing business priorities 
• Maintain Code Quality, Implement Standards & improve overall understanding

What lands you in this role :

• Exceptional leadership skills and proven experience in shaping team culture
• Strong grasp of full-stack networking, scalable web back-end, and all genres of platforms
• Must have Bachelor degree in computer science from a Tier-1 College
• Multitasking & problem solving approach