Content Marketer

Requires 9 hours

-Work from Office( Balewadi High Street) Involved

Day-to-day responsibilities include:

1. Research and post on a LinkedIn community we are building

2. Conduct market research into social media trends, influencers, ETC

3. Explore AI tools & SaaS tools that can automate and scale current efforts

4. Come up with creative strategies to improve engagement/impressions

5. Research on competitors' outreach strategies.

Writing blogs, articles and press releases by co-ordinating directly with the Technical/SEO team.

2) Writing / Proof-reading corporate website content for US and UK based clients.

3) Preparing documentation, user manual and technical documentation for several IT projects related to Magento,WordPress,WooCommerce,Shopify etc.

4) Preparing Content for Social Media Promotion.

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Digital Marketing Executive

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirement and Skills

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

Greetings from Hitbullseye !!!

About Hitbullseye:

Hitbullseye is one of the fastest-growing portals in the test prep education space. It is ranked among the top test prep portals in India by Alexa.com(an Amazon Company). With 1 crore + page views annually portal has traffic from MBA. Law PO & campus placement training domains. Bulls Eye has a classroom presence and has trained close to more than 2 lac students in classrooms since its inception in 1998.

Website: www.hitbullseye.com

Venue: E-305, Industrial Area, Sector 75,

Sahibzada Ajit Singh Nagar,

Punjab 160055

Currently, we are hiring a Content Developer for Our Mohali Office.

Work Profile

· Develop a web content strategy that encompasses the goals of a company and aligns with the company's image

· Keyword search and using target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative

· Editing and proofreading content

· Maintain content calendar for timely servicing of articles

· Provide editorial, creative and technical support to digital marketing

· Track web analytics to ascertain content engagement levels

· Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company

· Work with SEO team to improve meta descriptions, alt tags, headings, etc to improve rankings

· Develop and execute successful SEO strategies

· Conduct keyword research to guide content teams

· Help with lead magnets – ebooks, marketing page copy, brochures, emails, SMS, Whatsapp, etc.

Required Candidate

• Excellent Communication Skills ( Written & Verbal)
• Experience (0-2) Years Only
• Graduate or Post Graduate Can Apply
• Work From Office Only

• Work on creating high-quality content for the company’s clients as well as inhouse brands, in various formats
• Spot story ideas within the company, conduct interviews, and write stories and blogs based on them
• Learn how to use various inbound and account-based marketing methodologies to deliver marketing goals 
• Work with marketing tools and technologies to ensure that content is created and amplified to generate the goals decided upon
• Work with marketing heads and CEOs and be part of the strategizing and ideation
• Work on B2B content marketing strategies for companies
• Be accountable for the results your content is generating

Here’s what we are looking for:

• Good understanding of business and marketing
• Flair for business writing and a sharp eye for editing
• B2B writing experience of 1+ years
• Exceptional written and spoken English
• Self-driven, responsible, team player, sincere, results-oriented
• Should be good in communication

• Education - BS or BA. English, Computer Science or Engineering
• Experience - 8+ years of experience in Technical Writing; developing software and hardware documentation for global customers.
• Tools
• Authoring/Editing/Publishing - MadCap Flare/MadCap Central (preferred) or experience in any one of the topic-based/DITA-based authoring tools such as Oxygen XML, XMetal, Framemaker (structured).
• Source/version control - Git/Gerrit, GitHub, or Bitbucket.
• Feature/Defect Management - Jira, Rally, or any industry-standard, agile project/defect management software.
• Collaboration and Process Management - Confluence, Wiki
• Domain - Familiarity with compute, cloud, storage, network, security, or virtualization technologies.
• Communication and writing - Excellent written and verbal communication skills in English.

We are looking for somebody who can write all day long, gets excited when someone uses a new word and will cringe on reading this- we needs a writer who gets high on words and creativity. That might sound like every writer ever, but trust us- this is an extremely rare combination. However, we will find you!

If you think you are that genius, we would love to have you on board with us. Us? Well, a designer who’s hard to catch, a project manager who knows how to get things done, a boss who doesn’t like being called the boss, a writer who barely gets the time to write, and a little pupper who keeps them all going.

Now the serious stuff: What we’d expect you to do?

Creating and curating content for social media posts and graphics

Initiating and driving outcome-oriented campaigns

Writing articles and blogs of varying lengths

Ability to work across different industries and niches- extra marks for technical writers

Capability to write diversity content- SEO. long-form, taglines, SM posts, newsletters etc

Editing and proofreading articles with attention to detail

P.S. Of course, to be able to do all this, one has to be creative!

Hang on, we have some ‘perks’ too

5 days working (phew, who would not want that!)

Salary as per Industry standards (mandatory to say)

A good looking office (we hope so)

Pixie (the little pupper, remember?)