Content Marketer

Marketing Executive

We are looking for a proactive and self-driven Marketing Executive to independently manage and execute end-to-end marketing activities. The role requires strong expertise in digital marketing along with exposure to offline and brand initiatives.

Key Responsibilities:

• Develop and execute quarterly and annual marketing plans.
• Manage PPC campaigns (Google Ads), SEO, and website optimisation.
• Drive lead generation and track campaign performance (CTR, CPC, CPA, ROI).
• Oversee content creation across digital and offline channels.
• Plan and execute exhibitions, events, and trade marketing activities.
• Coordinate lead management and work closely with the sales team.
• Conduct market research and prepare performance reports.

Requirements:

• 3–5+ years of marketing experience (preferably B2B).
• Strong knowledge of PPC, SEO, analytics, and CRM tools.
• Ability to independently manage marketing with high ownership.
• Excellent communication and coordination skills.
• Degree in Marketing, Business, Communications, IT, or related field.

Roles & Responsibilities: 

● Research, write, and optimize blogs, eBooks, whitepapers, reports, and other long-form content. 

● Collaborate with SEO & design to ensure content is both discoverable and visually engaging. 

● Develop monthly content calendars aligned with campaigns, ICP, and lead lifecycle. 

● Ghostwrite or support director-level content (LinkedIn posts, interview-style articles, etc.). 

● Contribute to newsletters, landing pages, and social copy as needed. 

● Maintain quality, originality, and consistency across all formats.  

Must have skills: 

● 3-5 years of experience in B2B content marketing or content strategy. 

● Strong storytelling and writing skills with a portfolio of long-form content and campaign-driven 

copywriting. 

● Understanding of SEO, content funnels, and ICP-based content planning.  

● Comfortable collaborating with designers and subject matter experts. 

● Self-starter with a proactive mindset and the ability to work in a fast-paced, high-growth environment. 

Good to have skills: 

● Experience in IT services or SaaS domain.

We are on the lookout for a talented Content Writer or Copywriter to join our dynamic team. If you have a proven track record of creating engaging, innovative digital content and driving brand awareness, we want to hear from you! This is an exciting opportunity to expand our digital footprint and connect with audiences through creative and data-driven content. You should have a deep understanding of Gen Z's likes and dislikes and be able to create content that resonates with them across various digital platforms.

Key Responsibilities:

• Content Creation: Conceptualize and write social media posts, reels, videos, ads, banners, and other forms of digital content.
• Copywriting: Develop concise, eye-catching, and innovative headlines and body copy for a range of digital materials.
• Research: Conduct research to source facts, statistics, and trends to inform and enhance content.
• Team Collaboration: Brainstorm and collaborate with the team on new ideas and strategies to elevate brand presence.
• Audience Engagement: Build and nurture a following on social media by producing engaging and shareable content.
• Competitive Research: Research industry trends and competitors to create original, innovative content that stands out.
• Cross-Department Collaboration: Work with campaign managers, creative teams, and designers to bring ideas to life.
• Content Variety: Write across multiple platforms, including websites, blogs, articles, social updates, case studies, guides, white papers, and more.
• Community Interaction: Respond to audience queries and comments on social media platforms.
• Additional Content Creation: Develop content for e-books, podcasts, and other digital formats.
• Content Gap Analysis: Identify gaps in existing content and recommend new topics based on customer needs and emerging trends.
• Consistency: Maintain consistency in tone, style, fonts, and images across all content.
• Editing: Review and edit content produced by other team members to ensure high quality and alignment with brand voice.
• Performance Analysis: Monitor marketing metrics and suggest content optimizations to improve engagement.
• Innovative Ideas: Collaborate with other departments to brainstorm and implement fresh, innovative content ideas.

Skills & Experience We Require:

• Proven Experience: Prior work experience as a content writer, copywriter, or in a similar role.
• Portfolio: A portfolio showcasing published articles, social media content, or other writing samples.
• Research Skills: Strong ability to conduct research using multiple sources to inform content creation.
• Writing & Editing: Excellent command of the English language with outstanding writing and editing skills.
• Deadline-Oriented: Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative Passion: A genuine passion for creating viral content and staying on top of trends.
• Gen Z Insight: Deep understanding of Gen Z preferences and the ability to tailor content to resonate with this demographic.
• Social Media Expertise: Experience creating engaging reels, ideating, storyboarding, scripting, and executing content, preferably using mobile devices.
• Collaboration: A team player who thrives in a collaborative environment and is open to feedback and new ideas.

Pedigree:

• Bachelor’s or Master’s degree in English, Journalism, Marketing, or a related field.

Responsibilities:

1. Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads/sales.
2. Manage digital marketing campaigns across multiple channels, including but not limited to social media, email, SEO, SEM, and display advertising.
3. Analyze digital data metrics and campaign performance to optimize strategies and improve ROI.
4. Collaborate with internal teams (such as design, content, and sales) to create compelling digital content aligned with marketing goals.
5. Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
6. Manage and maintain the company's social media presence, including content creation, community engagement, and customer service.
7. Monitor and respond to online reviews and feedback on various platforms to maintain brand reputation.
8. Utilize marketing automation tools and CRM systems to streamline processes and improve efficiency.

Requirements:

1. Proven experience in digital marketing, with a strong understanding of digital marketing concepts and best practices.
2. Proficiency in digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp, HubSpot).
3. Strong analytical skills and the ability to interpret data and metrics to drive informed decisions.
4. Excellent written and verbal communication skills, with the ability to create engaging content for various digital channels.
5. Creative thinking and problem-solving skills, with a results-oriented mindset.
6. Ability to work independently and as part of a team in a fast-paced environment.
7. Certifications in digital marketing (e.g., Google Ads certification, HubSpot certification) are a plus.

Job Description:

We are seeking a creative and dynamic individual to join our team as a YouTube Content Creator. As a Content Creator, you will be responsible for producing engaging and high-quality video content for our YouTube channel. This role requires a combination of creativity, technical proficiency, and a deep understanding of online video trends.

Role & Responsibilities:

Content Creation:

• Plan, script, shoot, and edit compelling video content for our YouTube channel.
• Develop innovative and entertaining concepts that resonate with our target audience.
• Stay informed about industry trends and competitor content to ensure our channel remains relevant and competitive.

Video Editing:

• Edit videos to enhance visual appeal, storytelling, and overall quality.
• Incorporate graphics, music, and other elements to elevate the production value of each video.
• Ensure all content meets brand guidelines and quality standards.

Audience Engagement:

• Monitor and respond to audience comments, feedback, and trends.
• Collaborate with the marketing team to develop strategies for audience growth and engagement.
• Create content that encourages viewer interaction and participation.

Collaboration:

• Work closely with cross-functional teams, including marketing, sales, and customer support, to align social media efforts with overall business objectives.
• Collaborate with influencers and partners to enhance content reach and diversity.

Analytics and Optimization:

• Conduct keyword research and implement SEO best practices to enhance video discoverability and reach a broader audience.
• Monitor YouTube algorithm changes and adapt strategies to maximize content visibility.
• Analyze video performance metrics and audience insights.

Preferred Candidate Profile:

• Proven experience as a YouTube Content Creator or similar role.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Strong understanding of YouTube platform, trends, and best practices.
• Creative mindset with the ability to generate innovative and engaging content ideas.
• Excellent communication and interpersonal skills.
• Ability to meet deadlines and work effectively in a fast-paced environment.
• Familiarity with SEO and keyword optimization for YouTube.

About Company:

TalkCharge is a digital payment and marketing platform. We are facilitating our 2 Million+ users with Online Recharges, Bill payments, GiftCards and a comprehensive listing of Discount Coupons (affiliates) and Deals.

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

What you need to have:

1. Manage social media handle and posts: Being into creative field the easiest way to connect with fellow artists, curators, galleries, art events, there are various ways we need to keep communication e.g. Infographics, static posts, illustrations supporting the content, art related articles, explainer videos, animations etc. writing content for all the different types of communication channels and modes.
2. Jumbish events: Where there are various communication stationery need to be prepared e.g. posters, flyers, banners, etc.
3. Jumbish Service offerings like Sales brochure, Coffee table books, Catalogs, Logo designs, brand stationeries, event merchandise like badges & caps, Book cover illustrations, Artist’s website, etc.  Content development for the various service offerings.