Content Marketer

We are seeking a creative and strategic Social Media Manager to oversee our social media presence across various platforms. You will be responsible for planning, implementing, managing and monitoring our social media strategy to increase brand awareness, improve marketing efforts and drive engagement.

Key Responsibilities:

• Plan and maintain a content calendar.
• Partner with influencers or brand ambassadors.
• Create engaging content that resonates with the audience.
• Schedule posts, track performance and optimize based on insights and trends.
• identify target audiences and choose the right platforms (e.g., Instagram, LinkedIn, Facebook, YouTube).
• Run paid social media campaigns.
• Respond to comments, messages and mentions promptly to build community.

Requirements:

• Bachelor's degree is must.
• Proven work experience as a Social Media Manager or similar role.
• Excellent communication skills.
• Ability to manage multiple projects and meet deadlines.
• Immediate Joiners required.

Location - Gurugram

Work from Office

6 Days, Sunday fixed off

Salary : 25k-40k (Depends on Interview and last drawn)

Job Responsibilities:

● Understanding client's core product or service, the target audience & market, the problem

that the product or service intends to solve

● Campaign planning on a month to month basis that go with client’s business objectives

● Coming up with ideas that are forward-thinking and in-line with current media trends &

client’s personality & business objectives

● Demonstrate a clear understanding of campaign objectives and devise creative

communication strategies to achieve them

● Writing copies following brand guidelines

● Offer creative ideas and encourage others to share their ideas

● Edit and fact-check pieces of content generated by colleagues and offer feedback when

necessary

● Push clients towards fresh, exciting ideas

Requirement:

● Good communication skills, written and spoken.

● Ability to interact, communicate and present ideas.

● Professionalism regarding time and deadlines.

Responsibilities:

• Build user journeys and communication strategies for every funnel the user goes through in the app
• Build highly engaging campaigns across user funnels to increase conversion rates
• Drive repeat users, referrals through Email, Push Notifications and other product touchpoints
• Plan & run defined experiments - test open rates, CTR, messaging, conversion rates and renewals.
• Work with internal and external stakeholder to seamlessly drive all campaigns 
• Constantly look for funnel drop offs and optimise every step to increase conversion rates
• Share data on daily, weekly and monthly basis with the larger team

Requirement:

• 5+ years of hands-on experience in working with user engagement platforms like WebEngage
• Experience in building user funnels across app and web and proven record of successfully driving engagement and conversions
• Knowledge of HTML coding to create emailers is a must
• Experience working in a B2C product or Edtech is preferrable

1) Writing, editing and proofreading website content.

2) Understanding of Web publishing requirements.

3) Deliver plagiarism-free content

4) Excellent communication skills in English both written and spoken.

Key Roles and Responsibilities

• Developing strategic social marketing plans, that maximise the potential of each social channel
• Managing social media content calendar for clients
• Supervising the creation of written and visual content across several social media platforms
• Increasing social media engagement across platforms
• Building and moderating social media communities by responding to comments and keeping members engaged
• Monitoring brand performance across channels
• Monitoring and analyzing trends and competitor performance

Requirements

• Understanding of/proven expertise in social media marketing and social media platforms
• Strategic thinking for developing effective marketing campaigns
• Strong writing skills
• Ability to study and interpret marketing analytics
• Great organizational skills; ability to monitor multiple social media platforms concurrently
• Good leadership skills to organize teams
• Excellent communication skills for reporting results
• Adept at community building and keeping calm under high-pressure online interactions

• Excellent Written & Oral Communication Skills in English Strong Comprehension Ability
• Exceptional Subject Matter Expertise.
• Intensive and Extensive Internet Research Skills Output Authenticity & Reliability.
• Ability to work under pressure within deadlines; Target and Quality oriented.
• Inclination towards Research and Writing.
• Must possess high level of concentration abilities and must be open to learn new concepts quickly.

• Management - MBA (Finance/HRM/Operations/Project Management) Public.

• Nursing/Medicine - M.Sc.in Nursing/BDS/MDS/MBBS/B-Pharma/M-Pharma

• Molecular Biology/Genetics/Bio-medical Science - B.Tech/ M.Tech/ B.Sc/M.Sc

• Accounting and Finance - C.A/C.FA/B.com/M.com

• LAW - LLB/LLM

• Your responsibilities will include:

  • Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
  • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
  • Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
  • Building win-win relationships with new and existing partners
  • Manage the marketing budget to drive sustainable bottom-line growth

   

  Key Requirements

  • You have a degree in Marketing, Business Administration or related field.
  • You have prior experience in a similar role with a solid track record of success.
  • You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
  • You have good knowledge of Campaign Management Tools (eg. Active Campaign), and Web Analytics Tools (eg. Google Analytics).
  • You are highly goal driven and work well in fast paced environments.
  • You possess strong analytical skills and are comfortable dealing with numerical data.
  • You have excellent communication & interpersonal skills.
  • You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

We are looking for a passionate and creative content writer to join our marketing team. You are an individual who possess world-class writing skills, loves making complex technology easy to understand and thrives in a fast paced agile environment.

• Design and execute content marketing strategy to support sales and marketing team
• Write compelling content for multiple online channels like blogs, white papers, Ebooks, case studies, press releases, videos, etc.,
• Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touch points defined in the outbound sales activity.
• Write innovative content copy for weekly social media posts (LinkedIn, Twitter)
• Ghost write few original content in the form of blogs, ebooks, others
• Support content operations including uploading content, maintaining content management system (Wordpress), creating supporting graphics.
• Use search engine optimisation (SEO) in writing to maximise the visibility of all the online content pieces
• Engage with the internal product team, strategy team to get product briefs and create positioning documents.
• Research buyer personas, and create appropriate messaging around it.
• This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects.

• Bachelor’s degree preferably in Journalism, Business Marketing or related field from a top institute with an excellent academic record

• 4+ years of content marketing experience in IT industry / tech start-ups (SaaS experience is a plus)
• Have a proven track record of on time and high-quality project delivery
• Experience of having operated effectively in a high demand, rapidly shifting / fluid environment.
• Ability to work on multiple projects with different objectives simultaneously

• Impeccable grasp of English language with strong interpersonal skills
• Strong knowledge of SEO, SEM, Google Analytics best practices
• Understanding of Social media content formats and style.
• Well versed with the nuisances of social media, especially LinkedIn and Twitter

• Lives and breathes a proactive delivery mindset, role-filling as necessary to meet program goals.
• Strong leadership skills and demonstrated ability to manage through times of uncertainty and change
• Ability to work with marketing and sales teams virtually
• Good time management skills, including prioritizing, scheduling and adapting as necessary
• Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas
• Innovative mindset to come up with engaging content strategy that adds to our brand voice.
• Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences
• Self starter with the aggression to contribute continuously to increasing brand reach, and in the long run generating leads

Anywhere in India, Mumbai preferred.