Content Marketer

Role Overview:

This position will own company's digital and social media ecosystem in India. This role sits at the intersection of creative storytelling, cultural relevance, and performance-driven digital marketing, ensuring the brand remains distinctive and engaging across platforms while supporting key business objectives like customer acquisition, store launches, and frequency.

This role will be responsible for driving company's digital storytelling, social media presence, and influencer collaborations while working closely with creative and media agencies to build engaging campaigns that drive both brand love and restaurant traffic.

Key Performance Areas and Tasks:

Social Media & Content Strategy:

• Develop and lead the social media strategy for company's India across platforms including Instagram, YouTube, LinkedIn and X.

• Build engaging content calendars that reflect company's distinctive tone of voice, humour and cultural relevance.

• Ensure social media supports both brand engagement and business outcomes such as store traffic and campaign awareness.

Content Creation & Production:

• Own the planning and execution of photo and video shoots for digital campaigns and social media.

• Collaborate with creative agencies and production partners to produce high-quality visual content.

• Ensure a strong pipeline of always-on content showcasing the brand, food and culture.

Influencer & Creator Partnerships:

• Develop and execute the brand’s influencer and creator collaboration strategy.

• Identify and build long-term relationships with creators across food, lifestyle and culture.

• Drive collaborations that feel authentic to the company's brand and community.

Digital Media Planning & Performance:

• Work with the media agency to plan and manage digital advertising campaigns across social and digital platforms.

• Oversee digital media budgets, campaign execution and optimization.

• Track and report campaign performance against key metrics such as reach, engagement and traffic.

Campaign Development:

• Partner with the Head of Marketing to support development of campaign key visuals and creative assets.

• Translate campaign ideas into digital-first storytelling and content.

Agency Management:

• Lead day-to-day coordination with social, creative and media agencies.

• Ensure agency deliverables meet timelines, brand standards and campaign objectives.

• Act as the internal owner of digital strategy while agencies function as execution partners.

Store & Launch Support:

• Collaborate with the store marketing team to amplify new restaurant launches and local activations through digital and influencer campaigns.

Analytics & Insights:

• Monitor social and campaign performance to derive insights and optimize future content and campaigns.

• Provide regular reporting on metrics including follower growth, engagement, campaign reach and store traffic impact.

What Success Looks Like:

• Company's builds a distinctive and culturally relevant digital presence in India.

• Social media consistently drives engagement, brand buzz and customer interest.

• Influencer collaborations feel authentic and impactful.

• Digital campaigns effectively support store launches, product launches and brand campaigns.

• The digital ecosystem contributes to new customer trials and brand awareness.

Experience:

• 4-6 years of experience in digital marketing, social media or content-led brand roles.

• Experience with consumer brands, QSR, food, lifestyle or hospitality brands preferred.

• Strong understanding of social media culture, trends and creator ecosystems.

• Experience managing digital media campaigns and agency partnerships.

• Ability to balance creative thinking with performance-driven marketing.

• Comfortable leading content production including photo and video shoots.

• Strong project management and collaboration skills.

Roles and Responsibilities

• Write fresh, original in-house long-form SEO content for blogs, landing pages, and website pages
• Conduct keyword research to support SEO-driven content strategies
• Create long-form content such as blogs, guides, and thought leadership articles
• Support the sales team with pitch decks, sales email templates, etc.
• Plan and write content for social media platforms, short-form content, and content management
• Design and write email campaigns for lead generation
• Bring new, bright, and creative content ideas to the table
• Maintain a strong eye for detail in grammar, tone, and structure
• Rewrite, update, and optimize existing content
• Produce SEO-optimized content aligned with search intent
• Collaborate with marketing and SEO teams to improve content performance, impressions, and rankings.

Required Skills and Tools

• Strong writing, editing, and proofreading skills
• Clear and confident communication skills
• Experience or working knowledge of SEO content writing
• Familiarity with tools like SEMrush, Google Analytics, and Google Search Console
• Experience using WordPress for content publishing is a plus
• Ability to write both long-form and short-form content
• Understanding of content optimization for search engines
• Basic knowledge of copywriting principles

About the internship

Selected intern's day-to-day responsibilities include:

1. Assist in creating business assets such as presentations, documentation, and reports.

2. Support the team in developing and optimizing internal business workflows.

3. Help in building and running marketing automation campaigns using the Zoho suite.

4. Assist in preparing internal dashboards and reports using Power BI.

5. Contribute to managing company social media accounts and analyzing performance metrics.

Who can apply

Only those candidates can apply who:

1. are available for full time (in-office) internship

2. can start the internship between 22nd Oct'25 and 1st Nov'25

3. are available for duration of 3 months

4. are from Thane only

5. have relevant skills and interests

* Women wanting to start/restart their career can also apply.

Other requirements

1. Masters/Bachelors in Marketing or Business Analytics and related fields (preferred).

2. Prior exposure to business analytics and/or marketing roles is desirable.

3. Excellent command over English with strong communication skills.

4. Familiarity with analytics tools (Power BI, Zoho suite, or similar).

5. Detail-oriented with the ability to support multiple tasks.

6. Female candidates will be preferred for this role.​

Eligibility Criteria:

1. Excellent Verbal and written communication

2. Willing to work 6 days a week (should be available on Saturdays & Sundays)

3. Willing to invest 3-4 Teaching hours every day

4. At least 1 year of English Teaching experience

5. Should have good Wi-Fi and a Laptop with Webcam

Job Details

Job Location - Mumbai

Experience Required - 3-5 years

Package Offered - Rs.6,00,000/- to Rs.10,00,000/- per annum

Digital Marketing Manager

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Testsigma is built to make test automation effortless. We are a fast-growing, product-based startup backed by leading global Investors like Accel, STRIVE and Marquee Angels. 

We are the first open-source test automation platform built out of India and competing with global giants. With product-market fit and a terrific team, we’re poised to capture the global market for AI driven, cloud-based test automation platforms.

We are inviting the right people to scale our growth, who can help us continuously improve our product offering in collaboration with product, engineering, and customer success teams. If you have a great attitude and a drive to succeed, hop on this test automation journey with us. Learn new technologies & grow your skills along the way!

Job Description

As a content writer, you’ll be working with teams across the company (and sometimes across countries) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features and so on.

Responsibilities

• Write, publish, and maintain customer-facing marketing and technical content, including testing and product blogs, technical reports on testing, educational guides, and newsletters.
• Understand the domain, create value-focused educational content for ICP, secondary personas, & segments
• Coordinate with researchers to prepare short reports for timely and accurate testing intelligence to be shared with clients.
• Work closely with Product, Engineering, Design, SEO, and Marketing teams to determine and deliver content requirements.
• Prepare and review testing related content strategy and target achievements from time to time.
• Implement various elements of SEO and marketing strategy in static and dynamic content for B2B deliverables.
• Follow SEO guidelines. Include and optimize new and existing content for SEO
• Hire and manage freelancers and verify content quality and relevance
• Edit, clarify, and proofread documents written by others, and coach junior writers on ways to improve their writing skills.
• Manage multiple competing priorities in a fast-paced and constantly changing environment.
  
  

Requirements

• Minimum 3 years of experience in writing for the technology industry (testing will be highly preferred).
• Good knowledge and understanding of Automation testing.
• Demonstrated writing skills, oral communication, and grammar skills with proven ability to take initiative and build productive relationships.
• Passionate about writing and a hunger to prove yourself.
• Familiarity with the startup work culture and willingness to learn, adapt, and contribute.
• Ability to prioritize and succeed in a highly ambiguous environment with competing demands.
• Demonstrated interpersonal skills, understanding of web culture, and passion for technology.
• Can articulate ideas in a clear and lucid manner to produce informative, interesting, and engaging articles.A knack for creativity and innovation that re-defines the Job!
  
  Candidates from saas, technology product background prefered.

About GetMyUni : 

GetMyUni is a Times Internet invested company. We are an education hub which helps prospective aspirants make the right education choice via student reviews and insights. Being India's first social college search platform we help students in making the right college choice. (https://www.getmyuni.com)

Job Responsibilities :

- Content Development for Website.

- Must be genuinely interested and comfortable in Content Writing, Creative Writing, SEO Based Writing, Blog Writing, Email Writing.

- Must have team handling abilities.

Skills Required :

- Should have strong proficiency in writing.

- Should be comfortable using MS-Office (Word, Excel, PowerPoint).

- Should be comfortable working in a team.

Qualifications :

Minimum Educational Qualification : Completed Undergraduate

Personal characteristics :  Adaptive and Enthusiastic, strong interpersonal skills

Others : Applicants must get their personal laptops