Content Marketer

What will you be doing?

• Own and execute end-to-end B2B marketing strategy across digital, events, and partner channels.
• Drive lead generation and nurture campaigns via LinkedIn, email, and content marketing.
• Coordinate and manage deliverables with external marketing agencies to ensure alignment with goals and timelines.
• Build compelling narratives and campaigns to position StampMyVisa as a category leader.
• Collaborate closely with sales and product teams to align marketing objectives with business outcomes.
• Track, analyze, and optimize marketing performance to improve ROI and brand visibility.
• Explore partnerships, PR, and co-marketing opportunities within the travel space.

Who are we looking for?

• 2-8 Years of experience in B2B or SaaS marketing
• Proven experience managing marketing agencies and performance campaigns.
• Strong understanding of content strategy, lead generation, and brand positioning.
• Excellent communication, project management, and analytical skills.
• A self-starter comfortable with a fast-paced, startup environment.

Desired Candidate:

● Excellent written and oral communication skills
● Strong vocabulary along with impeccable spelling and grammar
● Understanding of what makes content compelling especially web content or blogs
● Good analytical skills and an ability to present information in a proper format
● Passionate about interacting with students and colleges to gather unique information
● Ability to write interesting, relevant content

Key Functions:

● Create new text and video content for our app and website
● Moderate reviews and other user generated content submitted by millions of users
● Increase key performance metrics like time on page and bounce rate
● Reach out to students and colleges to generate content which users need
● Work closely with technical team to improve consumption of content
Key skills: Content writing, primary and secondary research, moderation, web content creation

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
• Effective, consistent and reader-friendly writing style.
• Strong English writing skills and basic familiarity with the internet and search engines.
• Capable of writing an article on any subject, theme, blog or website.
• Ability to manage in a fast-paced and deadline-driven environment.
• Concise, clear and confident communication.
• Highly organized and self-motivated to establish and achieve goals.
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
• Work closely with content marketing and digital marketing to produce content that generates results
• A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
• Writing content as needed, including blogs, articles, web pages, etc.
• The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.

Content and Relationship Manager Requirement

• Bachelor’s Degree in Mass Communication, English and Related field
• 1-2 years experience in writing content
• Strong communication and interpersonal skills and ability to build and maintain relationships
• Highly articulate with experience in developing content based on consumer needs or data insights
• Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
• Innovative, self-reliant and determined approach to duties with an ability to work and think creatively

• Attentive to detail and organized
• Must be self-motivated and flexible.

What you need to have:

Proven skills in producing and editing technical content within a complex business environment. The writer professional will be experienced in leading storyboarding sessions, participating in key review meetings / final document review, content sign off, and document production. The experience of coordinating and updating a knowledge base system is beneficial. Analyze RFPs, perform QC checks of compliance matrix, proposal outlines, and identify questions that may be submitted to the customer. Core

Responsibilities:

 Excellent written communication skills

 Support Bid Processing managers / Lead throughout the proposal process, including assist in developing the technical documents, monitor the progress of effort against the schedule, follow up on action items, control document preparation, and version control, and coordinating the final packaging and delivery

 Proficient in documentation development tools such as Microsoft Office

 Ability to meet tight deadlines while maintaining a high level of quality

 Competent in defining, planning and managing proposal deliverable

 Familiarity with software development services and business terminology.

Additional Information

Preferred Education BE degree with strong technical communication.