Content Marketer

Company Description

Huellas Labs, founded in 2022, is a remote-first powerhouse in web3 and blockchain technology with a proven track record of over 100 projects. They offer cutting-edge solutions and 24/7 support to fuel transformation for their clients globally.

Role Description

This is a full-time remote role for a Sales And Marketing professional at Huellas Labs. The role involves communication with clients, providing exceptional customer service, managing sales activities, conducting training sessions, and overseeing sales operations.

Qualifications

• Communication and Customer Service skills
• Sales and Sales Management expertise
• Experience in training and developing sales teams
• Strong negotiation and interpersonal skills
• Ability to work independently and remotely
• Knowledge of blockchain technology is a plus
• Bachelor's degree in Business Administration or related field

As a Digital Marketing Trainer, you will design, deliver, and continuously improve training programs that equip learners with hands‑on skills across the digital‑marketing spectrum—SEO, SEM, social media, content marketing, email automation, analytics, and emerging AI‑driven tactics. You will combine real‑world campaign experience with engaging instructional techniques to help students, corporate teams, or career‑changers become job‑ready digital marketers.

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

• Strong analytical and research skills
• Excellent communication skills, both verbal and written
• Experience in sales and marketing
• Ability to think creatively and strategically
• Strong leadership and team management abilities
• Entrepreneurial mindset and ability to identify opportunities
• Knowledge of the AR/VR industry and technologies
• Experience in the healthcare industry is a plus
• Bachelor's degree in a relevant field

##** Includes investments**## We are ready to raise Pre-Seed funds.

We are looking for a creative storyteller aka Content writer who is digital savvy and has a good hold on brand content strategy and initiatives. The successful candidate will be responsible for building brand content across all internal as well as external platforms. Most importantly, this individual should have a high sense of ownership, who can conceptualize and strategize our visual and written content endeavours.

Role & Responsibilities:

Work closely with business and product managers to understand content strategy objectives and deliverables.

Strong project manager with the ability to engage productively and successfully with key stakeholders from creative, media, marketing, product, and research teams.

Look after short form of content such as push notifications, SMS, emails & social media; as well as SEO driven long form of organic and paid content.

Understand impact of content on overall customer engagement and prioritize tasks accordingly.

Establish guidelines and best practices across teams on content generation.

Qualifications & Skills:

Demonstrated ability to manage multiple projects - prioritization, planning and task delegation.

Have experience in both long form and short form of content.

Excellent written and verbal communication skills

Good organisational and time-management/team building skills

Bachelors/ Masters in Design, Marketing, Communications, Journalism or relevant field.

Resource: Content Manager

Location: Mumbai(On-site)

Qualification: BA/MA(English)/Degree in Mass Communication/Bachelor's degree in Engineering

No. of years of Experience: Min. 2 years experience in Website maintenance and Content Management

Certification / Knowledge :

• Should be proficient in all of the following languages : English, Hindi and Marathi
• Exposure to content management for Government websites preferred.

As a Assistant Content Manager you will be responsible for working on assets that create sales conversions on company’s online store, email marketing and social media campaigns and will analysing the performance of those assets in detail, crunch the numbers, and optimize them and assist in creating, managing and improving content for various marketing channels.

• Working alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Managing content distribution to online channels and social media platforms
• Proofreading, editing and improving content created by copywriters and ensure brand consistency
• Developing a thorough understanding of conversion optimization (training will be given in-house) and apply across our brands, platforms and channels
• Managing products for multiple brands, geographies and across websites
• Analysing performance data and find creative ways for optimization
• Ensuring compliance with law (e.g. copyright and regulatory bodies)

Desired Candidate Profile

• Writing website product descriptions
• Coming up with social media captions
• Writing weekly blogs
• Managing all kinds of social media activities

Desired Candidate Profile

• Graduate with minimum 2-3 years’ experience in content writing
• Experience working in an ecommerce setup preferred    

What you need to have: