Content Manager

What we look for:

Resourceful individuals with a creative spirit to sketch our brand image through vividly portrayed content.

Responsibilities:

• Develop persuasive SEO-optimized content for blogs, campaigns, and newsletters

• Create research-oriented industry-specific content for websites

• Proofreading content before delivery

• Identify customers’ needs and gaps in content and recommend new topics

• Generate fresh content ideas for social media

• Work with graphic designers to digitally deliver content concepts

Requirements:

• Graduate in any stream with exceptional writing skills

• Good communication and interpersonal skills

• Proficient with Microsoft Office Suite and Google Docs

• Ability to multitask, prioritize and manage time efficiently

Key Responsibilities:

Brand Development

 To ensure integrated and consistent brand communications across marketing, media relations, digital

media and publications on all aspects of the company’s work.

 Significantly contributing to the development of the overall business strategy through the identification

of content trends. Completely own content strategy and execution.

 To represent Affordplan professionally across all content platforms.

Asset Development

 Contribute to Affordplan’s thought-leadership in the industry through the development of robust and

effective multi-format content aligned with wider marketing strategy and campaigns.

 Creating clear Product Messaging, including Positioning, Features & Benefits and USP’s for the

Affordplan Proposition for the website, social media, and other brand assets.

 Create newsletters and email direct mailers for intended mailing list and customer base.

 Research and curate content for digital dissemination including blog pieces, opinion pieces, medical

awareness articles, scripts for videos, e-books, guides, media releases etc.

 Creation of sales tools and training modules; including white papers, presentations, collateral, website

content and social content

 Working with the Marketing team on PR and Product Review Programs

 Working with customers to generate success stories, testimonials and other user generated content.

Skills Required

 English Proficiency (Spoken) and English Proficiency (Written)

 Good familiarity with digital channels and social media

 The Candidate should have excellent communication skills.

 Ability to take initiatives.

 Extremely comfortable in fast-paced, high-growth startup environment.

 Creative and analytical thinker; fast learner.

Eligibility Criteria

Bachelors in Journalism, Mass Communication, English from a college of repute.

• Create content to be used for blog posts, social media, press releases, and other platforms.

• Research industry-related topics.

• Collaborate/coordinate with the marketing team to prepare various marketing collateral and communications for both public and internal use.

• Compose and develop content for all communication channels and across mediums (digital, print, web).

• Learn the functions of internally developed software to write end-user documentation (such as online help, quick reference guides, and release notes).
  REQUIREMENTS-

• Should have a good understanding of SEO best practices to increase traffic to the company website.

• Must have a flair for creative writing

• 1-3 years experience in content writing for a B2B company

• Knowledge of tools like Grammarly or equivalent, Keyword research tools

• Knowledge of content distribution is preferred

We are looking for a Content Writer to join our team and enrich our websites with new blog posts, guides and marketing copy. Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
•  

• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines

• Experienced in creating microcopy that will drive visitors towards taking the right actions across our website
• Experienced in writing technical documents like product sheets, product manuals, technical guides, tutorials, etc
• Experienced in proofreading and editing content copies
• Experienced in creating content as per our Ideal Customer Profile
• Work with the marketing team for generating fresh content ideas
• Should have basic knowledge of search engine optimization
• Experienced in creating concise, eye-catching, and innovative headlines and a body of technical documents.

We are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:

1. Competitive Research and Market Analysis
2. Driving traffic to website to generate leads and tracking conversions, and key KPIs
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
5. Monitoring of Leads from all the Online Channels
6. Prepare online newsletters and promotional emails and organize their distribution through various channels
7. Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
8. Manage SEO, SEM and Content Management
9. Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)

Skills:

We are looking for someone who has exposure to the following:

• Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
• Must have excellent Oral and Written communication skills.
• Must have excellent understanding of digital marketing concepts and best practices
• Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
• Must have hands on experience in handling CRM’s and its integration with third party plugins.
• Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)

We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.

Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.

1. The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
2. It is essential the person understands funnel based marketing centred around content & engagement
3. It is of utmost importance to have an experience of marketing automation at scale
4. Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
5. Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
6. To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial. 

Give your career a lunar slingshot, we are an equal opportunity employer.