Content Manager

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behaviour to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Role Overview:

If penguins and pandas make you think of Google and not wildlife then this role is for you. We at Astra are obsessed with SEO, analytics and inbound marketing. If these keep you up at night then you've finally found a place you can call paradise (read work, we have an amazing culture too!). We're looking to hire a SEO Specialist to join the rocketship.

Roles & Responsibilities:

• Meeting monthly, quarterly and yearly keyword ranking goals
• Review and analyze the website and web pages regularly for detailed SEO checks & content optimization
• Lead and mentor other SEO's on the team
• Expertise in Complete On-Page Optimization, from Title CTR to suggesting content changes and coordinating with content team on the requirements
• Link building: Managing outreach team and developing effective strategies for acquiring relevant backlinks and partnerships
• Actively tracking rank of the keyword portfolio and creating detailed report
• Keyword research and prioritizing the keywords based on the goals and search intent
• Implementing SEO A/B Testing: Analyze, Optimize, Test, and Repeat

Requirements for the role:

• 3+ years of experience in SEO
• A strong understanding of NLP, clustering, and EAT concepts, along with technical SEO knowledge, is a plus.
• Expertise with Ahrefs, SEMrush, Moz, GSC & other SEO tools
• Experience in GA4 to generate comprehensive reports is a plus.
• Quickly grasp complex topics and initiate keyword research, mapping, and clustering
• Analytical mind for traffic analysis & decision-making
• Excellent written and verbal communication skills
• Technical knowledge required to work in a cyber security organization.
• Ability to build rapport with the stakeholders
• Experience with SaaS marketing

Benefits of joining the Astra Squad:

• Embrace the cozy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable work actions—think Chikmagalur & Jim Corbett. 

• Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
• Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
• Proofreading and editing submissions according to brand guidelines
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience

• Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
• Developing and managing the editorial calendar to ensure deadlines are met

 Key Requirements

• A bachelor’s degree in Marketing, Journalism, English, or similar field
• Min of 2-4 years’ experience working as a content manager

• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative thinker and have excellent attention to detail.
• You are organized and can deliver high-quality work within agreed timelines.
• You possess excellent written and verbal communication skills.

• Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
• A strong grasp of UX and SEO best practices

Location              : Gurgaon

CTC                       : 30000-35000 PM

Experience          : 2-5 Years of relevant/equivalent experience

This is a sales target-driven role that involves managing the day-to-day activities of the HQ marketing team in Bangalore. This role Involves coordination, tracking and managing timelines of deliverables as well as ensuring that quality standards are met. 

Responsibilities:

• Manage the global demand generation engine  
• Work towards increasing the number of sales qualified leads generated  
• Engage partners in areas such as lead generation, joint marketing efforts and events
• Coordinate Subex Secure’s presence in events
• Secure endorsements from analysts and media  
• Manage the digital marketing team
• Prepare content where needed for campaigns, social media, search engine optimization and marketing
• Coordinate with internal teams for preparation of collateral, deriving messaging and ensuring preparation of sales enablement material in a timely manner
• Intervene to improve marketing processes to improve the outcomes and efficiency of our global lead generation efforts

Requirements (please read these carefully before applying)

• Experience in managing planning and execution of global campaigns through Salesforce and Hubspot
• Have carried revenue targets or have at least played a key role in attaining these targets  
• Prior experience in B2B marketing involving a sophisticated product line is a must. Experience in marketing cybersecurity products will present a clear advantage.
• Prior experience in managing teams and revenue targets is an essential requirement
• You should have over 6 years of experience with B2B marketing
• Excellent understanding of SEM and SEO and ways to get leads out of SEM and increase volume of web traffic, improve domain authority and traffic quality through SEO
• Top notch project management skills
• Excellent content writing and presentation skills

The outcomes (KPI) associated with this role would be:

• Rise in the number of qualified opportunities and quality of leads processed by the sales team this includes Sales Accepted Leads and Sales Qualified Leads
• Quality and volume of engagements on social media and improvement in regional web traffic
• Your contribution towards improving our brand presence globally 
• Measured improvement in pipeline velocity
• Attainment of pipeline targets
• Timely execution of monthly and quarterly marketing plans

·      Conducting in-depth research on industry-related topics in order to develop original content.

·      Developing content for blogs, articles, product descriptions, social media, and the company website.

·      Assisting the marketing team in developing content for advertising campaigns.

·      Proofreading content for errors and inconsistencies.

·      Editing and polishing existing content to improve readability.

·      Conducting keyword research and using SEO best practices to increase traffic to the company website.

·      Creating compelling headlines and body copy that will capture the attention of the target audience.

·      Identifying customers’ needs and recommending new content to address gaps in the company current content.

·      Produce well-researched content, primarily research reports coming from data coming from our platforms

·      Own the brand value stories Promilo for 2023

·      Improve brand message in the website pages, cascade brand message in leadership internal and external communication (mails, social media, interviews, speeches etc)

·      Work with Digital marketing team to run campaigns using the brand thought leadership reports

·      Responsible for repackaging the content for promotion in various formats (social posts, webinar topics presentation, leadership speeches etc).

·      Ensure consistency in the form of tone and style

• Performing research on current benchmark trends and audience preferences
• Setting specific objectives and reporting on ROI
• Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
• Monitoring SEO and web traffic metrics
• Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
• Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggesting and implementing new features to develop brand awareness, like promotions and competitions
• Staying up-to-date with current technologies and trends in social media, design tools and applications

Desired Candidate Profile

• Proven work experience as a Social Media Manager for a minimum of 3 years
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills    

Come, join us on our journey to provide jobs to a million people by 2026

Who We Are?

Wishup is India's leading remote employee platform helping US-based businesses in building highly efficient remote teams. Founded in the year 2015 by IITM & IIMA alumni and With a clientele of some of the hottest startups in the US,  Wishup is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, 500Startups, and we have been consistently rated as one of the most coveted places to work at.

We are witnessing phenomenal month-on-month growth  and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications for our in-house position of Content Writer (Blogs).

What’s in it for you?

- Great Pay

- Be part of a 100x growth story - Wishup.co has grown 10x in the last 18 months

- High growth potential & impact - an early stage in Wishup’s journey 

- Work from home (or anywhere), forever!

What are we looking for?

-Experience in writing articles for magazine features and guest blog website

- Excellent written and verbal English communication skills

Work Responsibilities

- Research industry-related topics (combining online sources, interviews, and studies)

- Write clear marketing/blog copy to promote our services

- Prepare well-structured drafts using Content Management Systems

- Proofread and edit blog posts before publication

- Submit work to editors for input and approval

- Ensure all-around consistency (style, fonts, images, and tone)

- Update website content as needed

- Coordinate with marketing and design teams to illustrate articles

- Conduct simple keyword research and use SEO guidelines to increase web traffic

Job Prerequisites (to be verified during the interview process)

- High-speed internet connection

- Laptop with integrated camera & a pair of headphones

- Quiet workspace

Company Reviews

https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng">https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng

Social Media Links

LinkedIn - https://www.linkedin.com/company/wishup-services/">https://www.linkedin.com/company/wishup-services/

Facebook - https://www.facebook.com/wishupnow/">https://www.facebook.com/wishupnow/

Twitter - https://twitter.com/wishupnow">https://twitter.com/wishupnow

Instagram - https://www.instagram.com/wishupnow/">https://www.instagram.com/wishupnow/

Training at Wishup

https://www.youtube.com/watch?v=6Uolgas0Uj4

Life at Wishup

https://www.youtube.com/watch?v=qHPMod_jzmA

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.